Archives January 2024

4-Day 9th PAN-IIM World Management Conference begins at IIM Sambalpur

PAN IIM Conference Begins with Inauguration of 'Rangavati Centre of Excellence' at IIM Sambalpur by Union Education MinisterMumbai, 24th January, 2024: The 9th PAN IIM World Management Conference (WMC) at IIM Sambalpur observed an important initiation where the Union Minister for Education, Skill Development, and Entrepreneurship, Shri Dharmendra Pradhan inaugurated the ‘Rangavati Centre of Excellence in Cultural and Sustainable Management.’ While inaugurating the Rangavati Centre of Excellence in Cultural and Sustainable Management, Shri Dharmendra Pradhan said, “The centre will prove to be a hub for preserving the cultural heritage of Odisha, including dances, soulful songs, nature worship, and the rich food culture. The primary focus of the centre will be research on the art, literature, culture, and history of western Odisha, with a special emphasis on textiles.”

The inauguration ceremony was graced by Mr. Ratnesh Jha, Executive Director, UN Global Compact; Mr. S N Tripathi, DG, IIPA, New Delhi, and Mr. Romal Shetty, CEO, Deloitte. On the occasion, Prof. BS Sahay, Director, IIM Jammu; Prof. Kulbhushan Balooni, Director, IIM Kashipur; Prof. Bhimaraya Metri, Director, IIM Nagpur and Prof. Pawan Kumar Singh, Director, IIM Trichy were also present at the inauguration ceremony.

Professor Mahadeo Jaiswal, Director, IIM Sambalpur highlighted the 3Ds disruptions – Digitalization, Decarbonization, and Democratization of business. He said, “The world is changing and the world is disrupting through three Ds. Disruption due to digitalization, disruption due to decarbonization, and disruption due to democratization of business.” He also emphasized India’s potential to lead the world in digital disruptions, citing initiatives such as UIDAI and UPI. He further said, “Before the colonization, India had 32% of the GDP of the world.  Through innovation, sustainability and 3Ds, we can achieve it back.” He added, “The Rangavati Centre at IIM Sambalpur, inaugurated by the Hon’ble Minister, Shri Dharmendra Pradhan, will have an open theatre to showcase the vibrant art and culture of the region. This endeavour underscores our commitment to forging a significant bond with the local community, highlighting the significance of embracing and commemorating regional development and diversity.”

The Chief Guest, Mr. Romal Shetty, CEO, Delloitte South Asia emphasized the importance of innovation in various aspects of India’s growth by focusing on collaboration, sustainability, and digital governance. Through the PowerPoint presentation, Mr Shetty emphasized the need for a holistic approach to innovation, highlighting examples such as Chandrayaan, Malcolm McLean’s containerization, and Indian companies like Ceat revolutionizing the logistics industry. He said, “Innovation is a fairly large topic, including growth, governance and sustainability.” Shetty underscored the Apple Watch as an example of far-sightedness planning for sustainability, and the remarkable success of India’s FASTag and GST implementation in reducing waiting times, saving fuel and curbing corruption. He inspired students to learn to look at problems with different perspectives to innovate for multiple solutions.  He emphasized the need for the younger generation to stay in India and contribute to its growth, highlighting the abundant opportunities in the country.”

The Guest of Honor, Mr S N Tripathi, DG, IIPA, New Delhihighlighted scope of IIMs role in the country and the imperative need for a mindset shift in the numerous departments and organizations within Indian ministries and the basic structure of the Government.  He cited an example – “Thirty million people are governing this country and there are three crore bureaucrats right from linemen to chairman, who are part of the government and changing their mindset with 21 IIMs is not an easy task.”  He further said, “To develop the people of India, we need more insights than just data.”

Earlier during the day, a Doctoral Consortium was also organised which proved as an invaluable platform for emerging scholars and doctoral candidates. The inaugural ceremony concluded with a vote of thanks by Prof. Sudhendar H. Rao, Conference Chair, IIM Sambalpur.

It is to be recalled that the 4-Day 9th PAN IIM World Management Conference (WMC) is being organised at IIM Sambalpur from Monday, January 22, 2024 to Wednesday, January 24, 2024 with the theme “Entrepreneurial Innovation and Digital Governance for Inclusive and Sustainable Growth.” The hybrid conference will witness the IIM Director Panel, CEO Panel, CHRO Panel, Startup Round Table Discussion, Accreditation Panel, Interaction with Editors and Research Paper presentations. The Conference will convene directors from 21 IIMs. The event is expected to draw participants from various IIMs, IITs, NITs, and other esteemed management institutes across India and globally. Around 1000 research papers will be presented during the Conference.

Zendesk annual CX Trends Report shows 87 percent of leaders in India are completely reimagining their customer journey

90% of Indian CX leaders say generative AI will make every digital interaction effective: Zendesk’s CX Trends Report 2024Bangalore, India, 24 January 2024: Zendesk, Inc. today released its annual Customer Experience (CX) Trends Report, the findings of which signal a rapid transition towards intelligent CX. Indian businesses are realizing the potential of generative AI with 81 percent of CX leaders in the country saying their teams are under significant pressure to leverage generative AI in CX.

In this era, the shift to AI-driven service will create a big divide between companies who use AI to create the best customer experiences and those that miss the mark on implementing, or worse, don’t embrace AI at all. Businesses with the ability to bridge this AI divide will completely transform CX, delivering personalization at scale and elevating service quality while reducing costs. In India, 85 percent of CX leaders are increasing their investment in generative AI for CX within the next year.

“We’re on the verge of the most significant inflection point we’ve ever seen in CX with the latest advances in AI,” said Adrian McDermott, chief technology officer, Zendesk. “Businesses will need to rethink the structure of everything, from their tech stacks to their teams to how they deliver support. Companies that thrive will shift to a much more intelligent CX strategy, using AI to manage volume, lower costs, increase quality and ultimately improve customer satisfaction.”

The report reveals CX leaders in India are charging ahead with generative AI adoption–83 percent have already begun experimenting with or implementing the technology into their customer journey, the highest in Asia Pacific. This adoption has real benefits–91 percent of CX leaders in India using generative AI in CX report positive ROI, proving these changes set a new standard for successful CX. The report also places a spotlight on some defining elements of the era of intelligent CX:

Chatbots are evolving into advanced digital agents: Generative AI and evolved chatbots are revolutionizing consumer interactions by facilitating personalized, instant and interactive experiences.

Live and immersive interactions will redefine experiences: As consumers expect more engaging and interactive experiences, CX leaders will need to transition to tools like conversational commerce, live streaming and voice.

CX leaders are the new drivers of data privacy: CX leaders, not IT, are the new drivers of data privacy, integrating security seamlessly into CX for protection and ease.

“In the era of generative AI and data privacy, businesses in India show a positive outlook towards intelligent CX adoption. New and emerging technologies have intensified customer expectations, and it’s now pushing businesses to deliver instant, personalized experiences in real time, while anticipating customer needs even before they arise. This places massive importance on real-time data,” said Vasudeva Rao Munnaluri, RVP India & SAARC, Zendesk. “However, AI adoption must be done thoughtfully, ensuring employees are given adequate training while customers are offered greater transparency. As businesses expand their AI capabilities, maintaining transparency and explainable AI decisioning is crucial. It ensures customers understand the data that’s driving AI models and helps build trust.”

Chatbots evolve into advanced digital agents

Eighty-four percent of CX leaders in India believe chatbots can build a stronger emotional connection with their customers. This is largely due to AI chatbots evolving into skilled digital agents, playing key roles in customer service and the overall customer experience. Their ability to mirror brand styles and evaluate their customers’ feelings and desires enables them to deliver tailored, accurate responses. A vast majority (89 percent) of CX leaders in India believe that bots are becoming skilled architects of highly personalized customer journeys. Customers too are expanding their range of inquiries, with 88 percent of Indian consumers asking AI/bots more varied types of questions than before.

The transformation of chatbots into digital agents aligns with escalating expectations – 80 percent of consumers believe chatbots should have the same level of expertise and quality as highly skilled human agents. Furthermore, 88 percent of customers agree that interacting with bots is a great way to discover new products and information about a company. Businesses are grasping the importance of upgrading chatbots into digital agents and plan to boost their AI investments to speed up this process. In India, 73 percent of CX leaders report increasing their investment in AI for CX within the year.

Live and immersive interactions redefine experiences

Consumers have now come to expect more than just traditional support to truly enhance their experiences. Globally, more than half of those surveyed believe the way they interact with a company will completely change within two years.

People are embracing conversational commerce. They are buying products within chat interactions and turning to live-streamed sessions for immediate help with shopping. In India, 87% of customers expect chat agents to assist them with everything they need–from service to sales and support. To keep pace with this change, 88 percent of CX leaders in India are partnering with external vendors and experts to implement conversational commerce. Brands are also turning to social media and in-store influencers for sales–an approach that attracts new consumers and caters to those who prefer shopping at home. Seventy-four percent of CX leaders in India believe failure to leverage tools like live streaming that provide real time support will lead to lost opportunities.

CX leaders In India recognize their role in driving data privacy

Amidst escalating privacy concerns and rising demands for AI-enhanced personalized experiences, data privacy is becoming a central responsibility for CX leaders. In fact, 90 percent of CX leaders in India see themselves as responsible for making sure their customers’ data is safe. Another 94 percent say data protection and cybersecurity are top priorities in their customer service strategy.

Yet, there lies a major gap between how businesses and customers perceive the data protection measures in place. 91 percent of CX leaders in India are confident that their customers trust their data protection efforts. However, 73 percent of customers feel most businesses aren’t doing enough to protect their data and 63 percent of customers feel they are constantly under the threat of being scammed.

With CX leaders now active drivers of data privacy decision-making processes, they’re focused on delivering solutions that protect data while facilitating personalized experiences and deploying AI. Eighty-six percent of CX leaders in India are actively collaborating with external partners or vendors to evolve customer data privacy in their CX operations. More can be done to communicate these efforts to customers. When customers see that a company is proactive about data security, they’re more likely to feel comfortable providing personal information, leading to stronger trust and loyalty.

The future outlook for CX

Leaders are confidently preparing for the future of CX, not just waiting to see what happens. They’re betting big on smart customer experiences for 2024, signaling a landmark year for CX due to new technology. To learn more, download the Zendesk CX Trends Report and access all 10 key trends shaping the era of intelligent CX.

Methodology

Data from CX Trends comes from two survey sources. Zendesk surveyed 2,818 consumers and 4,441 customer service and experience leaders, agents, and technology buyers from 20 countries including 229 CX leaders and 164 consumers from India, and organizations ranging from small business to enterprise during July and August 2023. Results from each survey were weighted to remove bias from the survey samples.

Jakson Group Illuminates Ram Mandir and Ayodhya City with Sustainable Energy Solutions in Uttar Pradesh

Jakson Group Illuminates Ram Mandir and Ayodhya City with Sustainable Energy Solutions in Uttar Pradesh New Delhi, January 24th, 2024: Jakson Group takes immense pride in its association with the auspicious inauguration of the Ram Mandir at Ayodhya, standing tall as a beacon of sustainable energy solutions. The group has provided 750 kVA & 500 kVA CPCB IV+ compliant diesel generators, guaranteeing continuous power supply to the temple.

In addition to powering the sacred site, Jakson Green—a subsidiary of Jakson Group—is championing green energy for the city through its state-of-the-art 40 MWac/57.6MWdc solar power plant, a project awarded by NTPC Green Energy Ltd. Notably, the 100,000+ solar modules, utilized in this groundbreaking initiative were manufactured at Jakson‘s cutting-edge facility in Noida.

This venture not only solidifies Jakson Group‘s standing in the renewable energy sector but also aligns seamlessly with the state’s vision of embracing solar power. The company extends its heartfelt gratitude to NTPC for the invaluable opportunity, considering it a testament to their enduring partnership and shared commitment to sustainable development.

In a strategic move to bolster green initiatives, Jakson Group is poised to expand its fully automated solar module manufacturing facility in Noida to a robust 2,500 MW. This expansion, coupled with the successful installation of a 250kW solar rooftop at the recently inaugurated Maharishi Valmiki International Airport in Ayodhya, underscores the company’s unwavering commitment to meeting the escalating demand for clean energy. Apart from these, the company is also executing projects of national importance under the Jal Jeevan Mission and RDSS scheme of Government of India, valued at Rs 2,000 Crore, in the state of Uttar Pradesh.

Mr. Sameer Gupta, Chairman & Managing Director of Jakson Group, stated, “It is a profound honour for us at Jakson Group to be instrumental in transforming Ayodhya into a beacon of clean energy. Our recent projects are not just business endeavours; they are integral to our ambition for a greener Uttar Pradesh and India, in line with the government’s vision for sustainable energy.”

With multiple ongoing projects within India and abroad, Jakson Group is spearheading transformative initiatives in the renewable energy & infrastructure sector and contributing to sustainable development. Committed to innovation, quality, and environmental responsibility, Jakson Group remains at the forefront of powering progress and illuminating a brighter, greener future for everyone.

DAEWOO Sets a New Standard with the First Commercial Alkaline Water Machine

DAEWOO Sets a New Standard with the First Commercial Alkaline Water MachineNew Delhi, 24th January, 2024: DAEWOO, a globally recognized Korean brand, proudly introduces a groundbreaking advancement in water technology—the First Commercial Alkaline Water Machine. This innovative product not only marks a significant milestone for DAEWOO but also establishes a complete alkaline water solution for commercial use.

The Commercial Alkaline Water Machine boasts advanced features, including Alkaline Water+RO+UV+UF UV Barrel, Lamp, and a user-friendly interface. Offering a choice between hot, cold, and normal water supply on demand, the machine ensures a tailored water experience. With an impressive output capacity of 50/100 Litre Per Hour and a 60 Litre storage tank, coupled with a comprehensive monitoring and record-keeping system, it stands as a technological marvel for commercial applications.

Commenting on the launch of the Commercial Alkaline Water Machine, Mr. H S Bhatia, Managing Director, Kelwon Electronics & Appliances Pvt Ltd, Manufacturing Partner, DAEWOO India, emphasized the pivotal role of employee welfare during office hours. Given the health benefits, today many consumers are switching over to drinking alkaline water with installation of Alkaline Water Health Machine at their home. However a working person spends 8-10 hrs. Away from his home, and during that period he would consume the normal or RO water. So to give a complete solution, DAEWOO has introduced Commercial Alkaline Health machines for drinking Healthy water even at work place, be it office or Factory He stated, “DAEWOO is the first company to introduce a complete alkaline water solution for corporate settings, recognizing the crucial impact on employee productivity. We believe that providing a consistent supply of high-quality alkaline water is a fundamental investment in the well-being of our workforce.”

Moreover, as the global health landscape undergoes transformative changes in the aftermath of the COVID-19 pandemic, DAEWOO is not only addressing the demands of large commercial spaces but also recognizes the essential need for comprehensive health solutions in small workplaces. In line with this vision, DAEWOO proudly presents the HEYONG-R DAEWOO ALKALINE HEALTH WATER MACHINES, signifying a strategic move to empower small businesses with advanced Korean technology.

These innovative machines are equipped with features such as Antioxidant, Alkalinization, Micro-Clustering, UV-Radiation, and Hydrogen Rich properties, which go beyond conventional water solutions. They not only cater to the immediate need for clean and safe drinking water but also offer potential health benefits ranging from improved digestion, skin rejuvenation, prevention from disease and overall immune system support.

DAEWOO’s strategic move to launch the complete alkaline water solution in India underscores its commitment to bringing advanced Korean technology to the vibrant Indian market. The release of these cutting-edge Alkaline Water Machines sets new standards in the quest for healthier water options, marking a significant milestone for DAEWOO’s legacy in delivering high-quality products across various categories.

 

MSDE enhances the capabilities of trainers in vocational education under Mekong-Ganga Cooperation

MSDE is enhancing the capabilities of trainers in vocational education under Mekong-Ganga CooperationBangalore, 24th January, 2024:  Directorate General of Training (DGT) under Ministry of Skill Development and Entrepreneurship (MSDE) organized the Inaugural Ceremony on today, 22 Jan 2024 at 3.30 PM in National Skill Training Institute, Bengaluru for the 2 weeks Training of Trainers program on Mechatronic Systems. It envisages to facilitate the “exchange of experts from vocational training institutions and skill development authorities” under Mekong-Ganga Cooperation (MGC) to foster international cooperation in the realm of Technical and Vocational Education and Training (TVET) and skill training between member countries and India.

Ms. TrishalJit Sethi, AS/DG, Directorate General of Training (DGT), Ministry of Skill Development and Entrepreneurship (MSDE) as Chief Guest, Ms. Paramita Tripathi, JS, Indo-Pacific region, Min. of External Affairs as Guest of Honour, sh. Anil Kumar, DDG(South Zone), DGT, MSDE and sh. Hemanth D Gangare, Joint Director, DGT, MSDE graced the event.

The Mekong-Ganga Cooperation (MGC) is an initiative by six countries for cooperation in tourism, culture, education, and transport and communications – India and five ASEAN countries, namely, Cambodia, Lao PDR, Myanmar, Thailand, and Vietnam. The initiative aims to strengthen the friendship, cooperation and better understanding among the member countries and upgrading the skillsets of the instructors in alignment with Industry 4.0 requirements prepares them for future of work.

As part of the Training of Trainers programme (ToT),the collaborative exchange of subject experts and educators from reputed Indian Institutes includes Industrial Training Institutes (ITIs), National Skill Training Institutes (NSTI), and enterprises like National Instructional Media Institute (NIMI), National Institute for Entrepreneurship and Small Business Development (NIESBUD), with counterparts in other member countries  creates a conductive and collaborative learning environment that encourages academic and cultural exchange, promote innovation and knowledge-sharing. The training envisions to equip the trainers with the domain knowledge, skills and pedagogical techniques for imparting high quality training in the respective field.

Speaking on the occasion, Ms. TrishalJit Sethi, Additional Secretary/ Director General, Directorate General of Training, Ministry of Skill Development and Entrepreneurship (MSDE) welcomed all the 16 participants from CLMV countries and apprised them with top notch human resources of DGT Officials and infrastructure avilable at NSTI, Bengaluru like Mechatronics Labs and facilities related to Welding, Machining, Electrical etc.  DG also highlighted that Learning is a 2-way process and we are also going to learn CLMV’s rich experience. DG underlined that we are trying to realise the Imagination of our Honorable Prime Minister to make India the Skill capital of world. DG also Thanked MEA for this first time oppurtunity and hoped this to be continued with Ms. Paramita Tripathi, JS, MEA and wished the participants a great learning.

It is a two-week training program which has 16 participants, with 4 individuals from each of the CLMV countries (Cambodia, Lao PDR, Myanmar, and Vietnam). The program will be conducted in offline mode at NSTI Bengaluru from 22 Jan 2024 to 02 Feb 2024. Under the programme, trainers of levels like HOD/Sr. Lecturer/Lecturer /Instructor will receive specialized training in high-demand courses which will enable them to refine their teaching methodologies through on-the-job training and empower them to engage students more effectively.

The ministry aims to share best international practises, map the global skill requirements, benchmark Indian skilling standards, train our trainers as per global standards and enhance the capacity of existing institutes in skilling ecosystem.

Paytm enables digital contributions for Ram Mandir Trust in Ayodhya using Paytm app

One97 Communications Limited (OCL) that owns the brand Paytm, India’s leading payments and financial services company and the pioneer of QR and mobile payments, enables devotees to make online contributions to Ram Mandir in Ayodhya through Paytm app. On the day of Pran Pratishtha, the contributions for Shri Ram Janmbhomi Teerth Kshetra Trust have gone live on the Paytm app allowing users to make online contributions.

Devotees across India can make contributions to Shri Ram Janmbhomi Teerth Kshetra, Ayodhya in Uttar Pradesh, from the ‘Devotion’ section on Paytm App, from the comfort of their homes. The tech innovator has been empowering the grassroots of the country with robust mobile payment solutions.

Paytm spokesperson said, “As the pioneer of QR and mobile payments in India, we have enabled digital contributions to the Ram Mandir playing a significant role in making contributions easy and convenient. We remain committed towards driving financial inclusion by taking our innovative mobile payment solutions to every nook and corner of the country.”

How to make contribution  for Ram Mandir Trust via Paytm app

  • Go to Paytm app, and click ‘View all’ from Bill Payments by BBPS
  • Go to ‘Devotion’ from other services section
  • Select devotional place as ‘Shri Ram Janmbhooi Teerth Kshetra
  • Add your email id, and click on ‘Proceed’
  • Enter the amount you wish to donate, and click on ‘next’
  • Click on ‘Proceed to pay’ using your preferred payment mode

NCPA Mumbai set to take centre stage in the country capital with Citi NCPA Aadi Anant

NCPA Mumbai set to take centre stage in the country capital with Citi NCPA Aadi AnantDelhi, 24th January  2024: After the resounding success of three concerts in Mumbai, National Centre for the Performing Arts (NCPA), Mumbai, the country’s premier art and cultural centre, will be visiting Delhi to present two coveted concerts of its annualmusic festival – Aadi Anant. With a history of curating high-calibre concerts with stalwarts of Indianmusic, the 13th edition of the Citi -NCPA Aadi Anant festival seeks to celebrate the vitality of the guru-shishya tradition and India’s rich musical traditions. It features artistes of different generations coming together to exhibit genres from classical and semi-classical, to folk and other lighter forms that collectively define the broad spectrum of music traditions in India.

The first concert on the 27th of January will present Mame Khan with 47 folk artistes; comprising an orchestra of vocalists and instrumentalists of Manganiyar community. This evening promises to offeran experience of vibrant folk music of western Rajasthan. On the 28th, there will be a unique presentation – ‘Triveni’ featuring Zakir Hussain (tabla) with Kala Ramnath (violin) and Jayanthi Kumaresh (Saraswati veena). The curation of this event is based on the mythical site of the union of three sacred rivers in India. The name aptly represents the confluence of the traditions of the three artistes.

On taking NCPA’s festival to Delhi, Dr. Suvarnalata Rao, Head of Programming, Indian Music expressed, “The Aadi Anant festival is a representation of the NCPA’s efforts to uphold the country’s rich art, culture and heritage and we are delighted to bring our presentation to Delhi, yet again. It has been a pleasure to join hands with Citi India and share our passion and commitment to preserve traditions, promote established and emerging talents and enable music education through unique collaborations like Aadi Anant and the Guru-Shishya Program for Indian music. We truly believe that art and culture are intrinsic pillars of a country’s community, and we sincerely hope that the audience in Delhi joins us in our collective efforts to promote Indian classical music tradition and nourish the future generations through these concerts”.

Both shows will be staged at Zorawar Auditorium, Manekshaw Centre, New Delhi at 6:30 pm.

The tickets are available on BookMyShow.

Kofluence Secures Strategic Investment from Nazara Technologies for Influencer-Driven Game Discovery Platform

Bengaluru, 24th January 2024: Kofluence, the leading Social Media Influencer Marketing-Tech platform in India, is excited to announce a pivotal development in its growth trajectory as the board of Nazara Technologies Limited (BSE: 543280, NSE: NAZARA) has officially sanctioned the acquisition of a 10.77% stake in Kofluence.

As part of the share swap transaction, Nazara Technologies will issue 3,71,637 Equity Shares at a price of Rs. 872.15/- per Equity Share, amounting to Rs. 32,41,23,210 through a preferential issue on a private placement basis to the Sellers.

Kofluence has established itself as India’s premier Social Media Influencer led Marketing-Tech platform, boasting a vibrant community of across platforms such as Instagram, YouTube, Facebook, LinkedIn, and Twitter. The platform represents over 20 languages and operates as a Full Stack Marketing platform, delivering performance metrics across the entire customer journey.

The collaboration between Kofluence and Nazara Technologies is geared towards the launch of an influencer-driven game discovery platform and community. This pioneering initiative aims to leverage the vast network of influencers on Kofluence to promote Nazara’s games across various social media platforms. Influencers, with their ability to tailor content to their audience’s preferences, will generate excitement around new releases, boosting downloads and increasing visibility for Nazara’s gaming portfolio.

Nitish Mittersain, Jt. MD & CEO of Nazara Technologies, expressed his enthusiasm, saying, “Kofluence is pioneering creator economy led platforms and Sreeram’s extensive gaming experience is invaluable to create a pioneering influencer led game discovery platform and community. Our goal is to create an environment where gaming collaborates with the creativity of influencers, enriching the gaming experience for a global audience. Our new game publishing initiative ‘Nazara Publishing’ will particularly benefit from this new initiative”.

Sreeram Reddy Vanga, Co-founder, and CEO of Kofluence, expressed his excitement about the collaboration, stating, “Nazara’s investment is a powerful validation of our joint mission to revolutionise the gaming industry. With our extensive network of creators, we’re well-positioned to greatly enhance the visibility and engagement of Nazara’s gaming portfolio. This partnership is not only expanding Nazara’s game reach but also reshaping game marketing dynamics, bringing every creator and user into an expansive and captivating gaming narrative.”

Ritesh Ujjwal, Co-founder of Kofluence, emphasised, “This strategic collaboration marks a pivotal moment in Kofluence’s journey. The gaming industry is swiftly asserting dominance in the handheld technology entertainment business sector, displaying relentless momentum. Moreover, with the surge of gaming influencers, brands have a unique opportunity to forge partnerships and connect with their dedicated followers. We are enthusiastic about the limitless possibilities that unfold as we seamlessly integrate influencer marketing and gaming innovation with Nazara Technologies.

Dynatrace Appoints Laura Heisman as Chief Marketing Officer

India, 24th January 2024: Dynatrace (NYSE: DT), the leader in unified observability and security, today announced the appointment of Laura Heisman as Chief Marketing Officer (CMO), effective January 16, 2024. Laura will succeed Mike Maciag, who has served as the Dynatrace CMO for five years. Maciag will stay at Dynatrace in an advisory capacity through April 2024.

Heisman brings three decades of experience reaching enterprise, developer, consumer, and corporate audiences. Most recently, she was CMO at VMware, leading the global marketing organization. Before VMware, she was a member of the GitHub executive leadership team, serving as vice president of communications and corporate marketing. Heisman also spent over a decade at Citrix, serving as vice president of communications and leading the company’s worldwide communications and brand awareness program. She holds a Bachelor of Arts in Communications from San Diego State University. As an advocate for women working in technology, she has served as the executive sponsor of women employee resource groups at VMware, GitHub, and Citrix.

“I am thrilled to welcome Laura to Dynatrace,” said Rick McConnell, Dynatrace Chief Executive Officer. “With her proven track record of crafting impactful marketing strategies across diverse sectors and for some of the most recognizable brands in the technology industry, she will play a pivotal role in creating, optimizing, and personalizing the end-to-end experience for our customers and partners. Her expertise, passion, vision, and customer-first mindset make her the perfect fit for our team. She will help further position the company to capitalize on the tremendous market opportunities ahead.”

“I am excited to join Dynatrace, a company at the forefront of helping customers with their mission-critical requirements for observability, security, and AI. Each of these elements is increasingly critical to successful digital transformation efforts,” said Heisman. “I look forward to helping accelerate demand, building deep product understanding, driving brand awareness, and fostering customer loyalty. As a market leader, I believe Dynatrace is poised to become an iconic company in a rapidly advancing segment.”

“On behalf of Dynatrace, I’d like to thank Mike for his leadership and tremendous contribution to the company from before our IPO to the present,” continued McConnell. “His commitment to customer success and expanding awareness of our marketplace, combined with his passion for developing talented marketers, has helped position Dynatrace for long-term success. I am pleased he will be with us through a transitional period, and I wish him the very best for the future.”

Greaves Finance Limited collaborates with ElectricPe to make EV buying more accessible

Bangalore, 24th January, 2024: Greaves Finance Limited, a non-banking financial company (NBFC) and a wholly owned subsidiary of Greaves Cotton Ltd, under its electric vehicle ownership platform evfin, today announced its partnership with ElectricPe, India’s largest and most trusted EV solutions player.  This collaboration marks a pivotal moment in revolutionising the EV landscape, combining the strengths of two innovative entities dedicated to simplifying the EV ownership experience.

ElectricPe recently expanded its offerings by opening virtual and physical mobility centres, selling various 2-wheeler OEM brands to simplify EV ownership.  The alliance between evfin and ElectricPe signifies a synergy between two industry leaders committed to redefining the electric vehicle journey for customers.

ElectricPe’s customer experience will be elevated by Greaves Finance Limited’s innovative introduction of buyback programs such as smart.fin and ride.fin in two-wheeler EV financing.  These programs will be easily accessible to all customers at the ElectricPe Mobility Centers and through the user-friendly app, enhancing the overall EV ownership journey by delivering unparalleled convenience and value.

Speaking on the collaboration, Sandeep Divakaran, CEO, Greaves Finance Ltd., said, “We are thrilled to partner with ElectricPe on this transformative journey, as we view this as a milestone in reshaping the electric vehicle landscape in India.  This collaboration holds great significance, and we anticipate substantial business activity with ElectricPe.  Through this partnership, we aim to transform how customers engage with electric vehicles, establishing a fresh industry benchmark for convenience, innovation, and overall customer contentment.”

Avinash Sharma, Co-Founder and CEO of ElectricPe echoed the sentiment: “At ElectricPe, our relentless commitment is to ensure an exceptional customer experience throughout their electric vehicle journey.  This partnership signifies a game-changer, simplifying and enhancing the electric vehicle financing experience.  It’s about offering improved financing choices and seamless transitions, ultimately making things simpler and better for our customers.”

As part of this collaboration, ElectricPe customers gain access to specialised financing support, enabling them to explore tailored financing solutions from Greaves Finance Limited that are aligned with their unique preferences and requirements.

Greaves Finance Limited has been a leader in financing consumers of leading EV OEMs like Ather Energy, OLA, TVS, Vida (Hero MotoCorp.), Ampere, among others, further solidifying its role in driving the widespread adoption of electric mobility across India.