Archives January 2024

17th January 2024 Chandigarh: Punjab Chief Minister Sardar Bhagwant Singh Mann will share his action plan for a growing Punjab and will speak extensively on his vision for the state’s progress at a special interactive session – Rising Punjab 2024- being organized by News18 Punjab Haryana at Chandigarh on Tuesday, the 16th of January. At the event, the Chief Minister is expected to dwell upon the finer nuances and implications of several path-breaking decisions taken since coming to power 2 years back.

Top leaders and policymakers including the state’s Finance Minister Harpal Cheema, Education Minister Hartoj Bains, Health Minister Dr. Balbir Singh, Revenue Minister Braham Shankar Jimpa, and DGP Gaurav Yadav will be seen participating in the discussions at the summit.

News18 Punjab Haryana with its wide range of news programming across different genres has been very well received in the state and has been rapidly expanding its viewer base. News18 has been at the forefront of driving the discourse on development across the country for many years. An integral part of this effort has been the thought leadership ‘RISING’ series organized in various states. This platform hosts the biggest names from governance, politics, and other strata of society in a substantive discussion on key challenges faced by a region and the roadmap for the future.

News18’s ‘Rising Punjab’ summit will aim to discuss key priorities of the state through an open and free dialogue with all stakeholders on the development of the state.

17th January 2024, New Delhi: Fire-Boltt, the leading Indian smart wearable brand, has joined forces with Swiggy Instamart, to enable the swift 10-minute delivery of its smartwatches. This collaboration forms a crucial component of Fire-Boltt’s strategic initiative to enhance its digital presence, ensuring that its smartwatches are readily available to a wider audience.

Expressing their enthusiasm about the partnership, Arnav Kishore & and Aayushi Kishore, the Co-Founders of Fire-Boltt said, “This partnership will offer our customers the unparalleled convenience of ordering their favourite Fire-Boltt smartwatches and receiving prompt doorstep delivery within minutes. At Fire-Boltt, our commitment lies in providing cutting-edge innovations and exploring novel avenues to enhance convenience for our users. The rapid evolution of quick commerce is revolutionizing the landscape of online shopping, and we foresee a trend that instant smartwatch shopping, akin to prompt grocery delivery, will soon gain widespread popularity.”

Phani Kishan Addepalli, Head of Swiggy Instamart said, “Fire-Boltt is a very popular brand and we’re excited to get them on Swiggy Instamart. Consumers today know what they want and don’t want to wait for long to get their hands on them. Making Fire-Boltt’s range of smartwatches like Quantum, Rise, and others available to users in 10 minutes will bring a lot of excitement.”

Customers can now conveniently purchase popular Fire-Boltt smartwatches such as Quantum, Jewel, Rise, Solaris, etc from the ‘office and electricals’ category on the Swiggy Instamart platform. As part of the partnership, Swiggy Instamart will also offer special discounts and deals on select Fire-Boltt smartwatches.

Established in 2015, Fire-Boltt has been a trailblazing brand, spearheading a revolution in the Indian market by delivering top-notch products infused with the latest technology. Under the guidance of its young co-founders, Arnav Kishore and Aayushi Kishore, Fire-Boltt has experienced significant growth since the launch of its inaugural smartwatch in October 2020. Starting with a modest 0.3% market share, Fire-Boltt has now emerged as the leading player in the Indian smartwatch sector, commanding an impressive 24% market share*. Additionally, the brand has secured its position among the top 5 smartwatch players globally.**

Gurugram,17th January 2024: GD Goenka University proudly announces the exceptional leadership of Dr. Kim Menezes as its Vice Chancellor, a position she holds with distinction.

In her transformative role, Dr. Kim Menezes is set to lead GD Goenka University into a new era of academic excellence, innovation, and global prominence. Her strategic initiatives encompass a comprehensive approach to various key areas:

Aligning with the Vision of Atmanirbhar Bharat: Dedicated to the national cause, Dr. Menezes is committed to aligning GD Goenka University with the Government’s Vision of Atmanirbhar Bharat. Her leadership will play a pivotal role in steering the university to lead from the front in achieving the goals outlined in the National Education Policy (NEP) 2020.

Academic Prowess and Research Contributions: With a Ph.D. in Applied Statistics from the University of Texas at Austin, Dr. Menezes possesses a solid academic foundation. Her prolific publication record in esteemed academic journals covers diverse topics such as workforce dynamics, luxury brand perceptions, and leadership succession planning. Before joining academia, Dr. Menezes accumulated a decade of industry experience with global brands in the US and subsequently served as Dean of Management Studies at GD Goenka University. Her proficiency in research and development, coupled with a keen understanding of market dynamics, brings a valuable industry perspective to the academic arena at GD Goenka University.

Comprehensive Academic Oversight: Dr. Menezes will take charge of all schools at GD Goenka University, implementing strategic initiatives to enhance academic rigor, innovation, and excellence across the institution.

Strengthening the Academic Ecosystem: Her visionary leadership aims to fortify the university’s academic ecosystem, ensuring a dynamic and progressive learning environment for students and faculty.

Student Life Enhancement: Dr. Menezes is committed to shaping a vibrant student life experience, fostering a holistic educational journey that goes beyond the classroom.

Introduction of New Programmes: She will actively drive the introduction of innovative academic programs, aligning them with industry needs and global standards.

Industry Partnerships: Dr. Menezes will foster and expand industry partnerships, creating avenues for collaborative research, internships, and placement opportunities for students.

Student Welfare Initiatives: Ensuring the well-being of students is a top priority, and Dr. Menezes will work towards implementing comprehensive student welfare programs.

Placement Advancements: With her industry insights, Dr. Menezes will focus on enhancing placement prospects for students, ensuring they are well-prepared for successful careers.

Global Collaborations with Universities: She will actively seek and establish global collaborations with other universities of eminence, providing students with opportunities for international exposure and experiences.

Under Dr. Kim Menezes’ dynamic leadership, GD Goenka University is poised for a new era of academic excellence, innovation, and global prominence

Mr. Nipun Goenka, Managing Director of GD Goenka Group expressed a warm welcome to Dr. Kim Menezes, stating, “We are delighted to welcome Dr. Kim Menezes to GD Goenka University. Her rich blend of academic prowess and industry experience aligns perfectly with our commitment to providing a world-class education. In her previous role as Dean of Management Studies at GDGU, she orchestrated fine academic leadership and we are confident that GD Goenka University will continue to thrive as a hub of academic excellence and innovation under her guidance.” About GD Goenka University

Established in 2013 and located in Gurugram, Delhi NCR, GD Goenka University is a leading multi-disciplinary institution of higher education. Established with a vision to redefine education and empower the next generation of thought leaders, the university rooted in a rich heritage of culture and armed with a forward-looking approach, offers undergraduate, postgraduate, and doctoral programs that transcend traditional boundaries and equip our students with the skills and knowledge to thrive in an ever-evolving global economy. Committed to academic rigor, research and innovation, and holistic development, the university is dedicated to nurturing intellectual curiosity, fostering creativity, and producing socially responsible global citizens.

A forerunner in implementing best practices of the NEP 2020, the university operates 10 schools and hosts a diverse body of 6000+ students and 11000+ alumni from over 45 countries. It is recognized by UGC and BCI, and is a member of prestigious national and international organizations including the Association of Indian Universities (AIU), the Association of Commonwealth Universities (ACU), and the International Association of Universities (IAU). It is recognized by QS IGUAGE as a “Diamond” rated University for teaching and learning.

The university is located on a 60-acre sustainable campus and features state-of-the-art facilities including smart classrooms, research and design labs, experience centers, sports facilities of international scale including a shooting range and a half-Olympic size swimming pool and world-class airconditioned hostels.

17th January 2024: EzeRx, a pioneering MedTech company committed to making healthcare accessible and affordable, has taken a resolute step towards the noble cause of Anemia Mukt Bharat by joining hands with the Himachal Pradesh Government to tackle the anemia crisis. EzeRx showcased its flagship product, ‘EzeCheck,’ the world’s first ICMR-validated non-invasive hemoglobin screening device, at a health camp held on January 15th at Civil Hospital, Solan, Himachal Pradesh.

The unveiling of the device took place in the presence of Shri Sanjay Awasthi, Chief Parliamentary Secretary, Government of Himachal Pradesh. EzeRx also initiated mass screening at the camp at Arki, testing over 750+ individuals on the first day—a substantial step towards the collective goal of making Himachal Pradesh anemia-free.

Partha Pratim Das Mahapatra, Founder and CEO of, EzeRx said, “EzeCheck, the world’s first non-invasive hemoglobin screening device, has already made strides in 17+ states. With 23 lakh+ screening, we are poised to make a significant impact in Himachal Pradesh. In this challenging hilly terrain where transportation is difficult, residents face numerous obstacles in getting blood tests. Embarking on this journey with the Himachal Pradesh Government is a testament to EzeRx’s commitment to revolutionizing healthcare. At EzeRx, we believe that healthcare should be both accessible and proactive. EzeCheck our flagship product goes beyond being just a device—it embodies our dedication to innovation, precision, and a healthier future for all. We along with the Himachal Pradesh government envision an anemia-free Himachal Pradesh and further an anemia-free India. EzeCheck, an AI-enabled non-invasive device, aligns seamlessly with this mission.”

Anemia is a prevalent health challenge in India, especially among women aged 15-49. This initiative is a visionary effort led by Honorable Shri. Sukhvinder Singh Sukhu, Chief Minister of Himachal Pradesh, in collaboration with EzeRx. With an alarming overall prevalence of 57.6%, focusing on vulnerable groups such as adolescent girls, pregnant women, and children under 5, both EzeRx and the Himachal Pradesh government are committed to early detection and a healthier future. EzeCheck was deployed in the state during 2022-23 after rigorous validation, these life-saving devices are now being introduced across Himachal Pradesh to effectively combat anemia.

In the bustling heart of innovation, where dreams converge with determination, there emerged a day that would etch itself into the annals of entrepreneurial history – Startup Day. A celebration of ingenuity, resilience, and the relentless pursuit of novel ideas, this event brought together visionaries, creators, and risk-takers under one roof. As the sun cast its golden glow on a gathering of aspiring startups, each with a unique story waiting to unfold, the air was charged with the promise of possibility. This was not just an event; it was a convergence of passions, a symphony of aspirations, and a testament to the power of entrepreneurship.

Here are the quotes from the industry leader, sharing their valuable insights to commemorate Startup Day.

Vishal Salvi, Chief Executive Officer, Quick Heal Technologies Limited stated, in today’s digitized landscape, cybersecurity is vital for all businesses, especially for the startups where digital dependency is quite high and is also key to their scalability and success. As we celebrate National Startup Day, we reiterate cybersecurity’s pivotal role in fostering resilience within entrepreneurial ecosystems. As the very first Indian cybersecurity startup, we deeply understand the unique challenges startups face ranging from low awareness and budget constraints to seamless implementation and a shortage of cybersecurity professionals. Therefore, our solutions are carefully designed to be simple and sentient ensuring easy deployment, compliance, and robust protection enabling startups to focus on their mission to becoming ‘the next unicorn’,”

Nishith Rastogi, Founder, and CEO, of Locus mentioned, that National Startup Day is a powerful testament to the boundless potential of entrepreneurship, which is instrumental in creating jobs, driving innovation, and fueling economic growth in India. As an entrepreneur, I am deeply thankful for the consistent support extended by the Government of India to our entrepreneurial landscape. The success story of the ONDC (Open Network for Digital Commerce) is particularly inspiring in the logistics field, demonstrating how innovative startups can transform entire industries.

At Locus, we firmly believe that the government’s visionary initiatives, exemplified by programs like Digital India, act as ideal launchpads for Indian entrepreneurs. These initiatives encourage them to push boundaries, making a significant impact continually. We actively promote a culture that nurtures entrepreneurship and innovation for the greater good.

Prateek Jain Associate Director ADIF said, India is a land of opportunities and possibilities, where startups are not just creating solutions, but also solving problems. We, at ADIF, are committed to supporting the startup ecosystem by advocating for fair business practices, policy reforms, and collaboration. We appreciate the government’s support and guidance to emerging businesses, through initiatives such as the Startup India programme, the National Startup Awards, and the Startup India Innovation Week. However, there is a need for the government and other stakeholders to ensure fair business practices and collaboration to create an even more conducive environment for startups. On this National Startup Day, we laud budding businesses across the nation for their innovation and resilience, and we also urge the government to further extend its support to these startups by creating a level playing field for them through policy reforms and regulatory measures.”

Parag Khurana, Country Manager, Barracuda Networks (India) Pvt Ltd added, “National Start up Day is a great opportunity to help emerging businesses understand how to protect their fledgling operations, assets, and customers in a world of dynamic and increasingly sophisticated cyberthreats. Cybersecurity underpins long term business growth and success, and it doesn’t need to be resource intensive or complicated. Essential security technologies including email and network protection, robust authentication and access measures, effective back-ups and data protection should form an integral part of any IT environment. This should be coupled with education for employees on threats to look out for and what they should do if they spot something suspicious. There are service providers and vendors who can support new businesses in implementing and managing the security that is right for them. This is increasingly important because in today’s digital age, where threats are persistent and target organizations at any time of day or night, round-the-clock protective services provided by a specialist partner can make all the difference. Good habits last a lifetime, and start-ups have a chance to embed cybersecurity awareness and principles from the get-go.”

As the curtain descended on Startup Day, it left behind a trail of inspiration and a spark that would continue to ignite innovation. In the echo of pitch presentations and networking buzz, a tapestry of ambition was woven. The stories told on this day were not just about business plans and revenue projections; they were narratives of courage, tenacity, and the audacity to dream. The event served as a reminder that startups are not merely ventures; they are the embodiment of human spirit, resilience, and the unwavering belief that, with the right idea and the right team, the impossible is just a challenge waiting to be conquered. As the attendees dispersed, carrying with them the energy of the day, the startup journey for many had just begun – a journey fueled by passion, purpose, and bound for the extraordinary.

Bangalore 16th Jan 2024: Studies have linked eating out to overeating, and in such a scenario, the best way to deal with the urge is to choose your food wisely. Ace nutritionist Leena Reji Jean and celebrity trainer Shodan Rai guided some of the aspiring models of Style Icon of The Year through tips and tricks on how to eat out, yet eat right.

It is certainly possible to eat, drink, and enjoy without overdoing. Some of the suggestions included checking the menu to ordering more appetizers, opting for protein-rich food, consuming prebiotics and probiotics, and portion control, there were multiple tricks for a merry, sumptuous, yet healthy dining experience.

Nutritionist Leena Reji Jean said

“What you eat is what you are. Food is the main fuel for the body but mindful diet is a contribution for a healthy body. Right nutrition in right proportion in right interval makes an holistic meal

Choose a wide range of local grown food stick to basic diet and listen to your body .

Don’t mess with your hormones as it may lead to metabolic issues. Hydration is the main source for a healthy skin and healthy gut with right electrolytes like tender coconut water. Gut health is very important, choose a good probiotic as it may heal your gut.

Don’t ignore your micro nutrients as it is very essential because it protects your vital organs. Focus on anti inflammatory and anti aging food.”

Established in 1957, Kanti Sweets proudly introduced Kafè 57 at DLF Hulimavu, harmonising tradition with modern gastronomy. Indulgences included B57 bean-to-bar chocolates, expertly brewed coffee, artisanal bread, pastries, and wholesome gluten-free vegan goodies. Kanti Sweets committed to quality in every offering, allowing patrons to experience refined culinary joy at Kafè 57.

Chef Mr. Baranidharan mentioned

“We have sweets and snacks that contain some good vitamins and healthy nutritious options for everyone. For example: Oyster mushroom powder is used in some of the sweets which is high in Vitamin D, making it a much healthier option compared to others.

Right from sourcing high quality beans to making the chocolates, entire process is done in house, to maintain high grade quality. No palm oil or refined sugar is used in any of the sweets or snacks. These are made keeping in mind the best interests of our customers.”

The Style Icon of The Year grooming session was conducted at Kafe 57 on Bannerghatta Road, where celebrity trainers gave their insight on fitness and diet to the finalists who have a social life to maintain while also watching their waistline.

By – Nikhil Kumar, a fitness enthusiast

As the winter chill settles in, the temptation to stay bundled up in a cosy blanket can often overshadow our motivation to stay active. However, maintaining a regular exercise routine during the colder months is crucial for physical and mental well-being. Here are seven practical tips to help you beat the winter lethargy and stay committed to your fitness goals:

Exercise during your lunch break

Incorporating a workout into your lunch break may seem challenging, but it can work wonders for your energy levels and focus. A brisk walk, stretching exercises, or a quick meditation session can enhance mental clarity, physical strength, and flexibility. It’s a refreshing way to break up the workday and stay motivated.

Keep your body warm

Cold weather can lead to stiffness, making it difficult to exercise. Layering your clothing when working out outdoors is an effective way to stay warm. Alternatively, consider indoor exercises to avoid exposure to the cold. Finding the right balance in clothing is essential; stay warm but avoid overdressing to prevent discomfort.

Drink plenty of water

Hydration is key, even in winter. Sweating, breathing dry air, and increased urine production can contribute to dehydration. Maintaining proper hydration levels is essential for blood circulation, skin health, and overall well-being. Watch out for common symptoms of dehydration, such as dry skin, fatigue, and headaches.

Try walking and running

Embrace the simplicity and benefits of walking and running, especially in cold weather. These outdoor exercises contribute to cardiovascular health and burn more calories than their warm-weather counterparts. The chilly air can enhance focus and reduce stress, making it easier to shed those extra kilos.

Stretch before exercising

Skipping the warm-up can increase the risk of injuries. Warming up improves blood circulation, relaxes muscles, and enhances performance. These benefits minimise the risk of exercise-related injuries by reducing muscle strain and soreness.

A partner can help

Stay motivated by finding an exercise companion, whether it’s a friend, neighbour, or workout buddy. Having a motivated partner can keep you accountable and make your workouts more enjoyable.

Join an online class

If outdoor exercise isn’t your preference, consider joining an online fitness class. Whether instructor-led or pre-recorded, online classes offer convenience and flexibility. They can be an excellent way to stay motivated, maintain your fitness routine, and achieve your health goals from the comfort of your home.

By incorporating these tips into your winter fitness routine, you can overcome the seasonal challenges and ensure that your well-being remains a top priority. Stay active, stay warm, and stay healthy!

In a vibrant celebration of National Youth Day, XITE College witnessed a dynamic Open Mic event that showcased the incredible talents of our students. The spotlight shone on the entrepreneurial journey of our esteemed alumni, Puja Kumari (Batch 2011-2014 of BBA), who inspired the audience with her success story.

Judges Dr. Pramod Kumar Singh and Prof. Susmita Choudhary Sen added expertise, while Special Invitees Prof. Nishit Prasad Singh and Prof. Amit Chaturvedi graced the occasion. A total of 11 participants captivated the audience with their diverse talents, making the event truly memorable.

Open Mic Winners:
1st: V. S. Kumuda Yamini
2nd: Sumit Kumar
3rd: Manidipa Manna

From IDEA Club, Anamika, Abhishek and Ansh presented innovative startup ideas, adding an entrepreneurial flair to the celebration.

Organized by Sarjan: The Literary Club of XITE and coordinated by Prof. Stuti Rag, Prof. Akinchan Xaxa and Prof. Anjali Jha, the event received overwhelming support from Fr. Dr. Mukti Clarenceand the ever-supportive Ashish Singh, Head of Branding and Communication. Prof. Shailesh Kumar Dubey and Naval Narayan Choudhary were also present during the event.

Cheers to the spirit of the youth at XITE!

Kolkata, 16th January 2024: ABID Interiors organized a curtain-raiser event for Exhibition 2024, an exclusive architecture and design B2C exhibition that will be held from February 2nd, 2024 to February 5th, 2024 at the Milan Mela ground. The event was attended by ABID President Kamlesh Agarwal, Vice President Raja Sinha, Secretary Mr. Sanjay Kacha and Mr. Mukul Bothra Treasurer, Chief Guest Mr Zha Liyou, Chinese Consul General in Kolkata and Guest of Honour Ms. Swastika Dutta, Tollywood Actor as well as other members of the ABID committee.

The exhibition curated by a team of dedicated talented designers, focuses on the world of aesthetics but not without functionality. This year over 200 stalls will be created by visionary designers that will set the trend in the interior world. Driven by a passion for creativity and a keen understanding of spatial dynamics, most of the stalls that encompass diverse domains have brought forth a collection that transcends all conventional boundaries. With the theme ‘Harmony in Design’- they are sure to be the talk of the town not just among the industry stalwarts but also for common people who take an interest in interiors, something that has been the aim of ABID Interiors since its inception.

Mr. Kamlesh Agarwal when asked about this major event, shared “In an era of Environmental Consciousness, our designers have embraced sustainability without compromising on elegance.”

Vice-President Mr. Raja Sinha thanked the attendees and the participants stating, “We extend our heartfelt gratitude to the designers, whose unwavering dedication has made this exhibition an occasion.”

Mr. Indranil Dey, Irony Home Studio’s Managing Director and Interior Designer unveiled the importance of sustainable design, “Discover how recycled materials, energy-efficient lighting, and eco-friendly practices have been seamlessly woven into the fabric of our designs, which promises a Greener world.”

Photo Caption: (From Left to Right) ABID Dignitaries – Mr. Mukul Bothra Treasurer, Secretary Mr. Sanjay Kacha, President, Mr. Kamlesh Agarwal, Executive Committee Member Indranil Dey in the presence of Chinese Consul General Mr. Zha Liyou, and Chief Guest Ms. Swastika Dutta during the Curtain raiser of ABID 2024 on Wednesday, 10th January 2024 at Hyatt Regency.

Chennai, 16th January: Asia’s most prestigious Tata Mumbai Marathon (TMM) will witness over 56,000 participants take to the start line at the glorious Chhatrapati ShivajiMaharajTerminusonSunday, 21st January.Joining from different parts of the world,willbeanadditional2900runnersparticipatingvirtually throughtheTMMapp.

Thisiconiceventhasusheredinarunningrevolutionthathasredefinedourcountry’shealth, fitness, and giving paradigm.Forthe19theditionoftheevent,thecountrywillstandinunisonas hecityburststolifeinacelebrationof#HarDilMumbai.

TMM2024hasbrokenallbarrierswithanoverwhelmingresponsefromtherunningcommunity across all categories. The Marathon – our feature race for the first time hascrossedthe11,000+participantmark.ThisisatestamenttohowtherunningcultureinIndiahasevolvedinthelasttwodecades,withrunningbecomingthefastest-growingurbansport.

This World Athletics Gold Label Road Race will witness in action defending champions and event record holders Ethiopians Hayle Lemi Berhanu and Anchialem Haymanot take centre stage.ReigningOlympicandWorldChampioninPoleVaultKatieMoonalongwithmarathonrunning icon Meb Keflezighi will add sheen to the Sunday morning as Event Ambassadorsboostingthemoraleandservingasaninspirationforrunners.

DeepakKesarkar, GuardianMinister, Mumbai &MinisterforEducation,Govt. of Maharashtra said,”TataMumbaiMarathonistheprideofIndia.It is not just a marathon, but it is a run for a cause. Mumbai is proud to have Tata and TCS, as the flagbearers of this event. Thekindofdonationsthatareraisedforvariousorganisationsisreallypraiseworthy. Because of such, the heritage of philanthropy is kept intact. Mumbai is verymuchsimilartoLondonwiththekindofstructuresthatwehave.Thisisanotherattractionforalltheparticipantswhoarecomingfromallovertheworldtoparticipate.Iwelcometheeventand we are there to extend our help. Our honorable CM and Deputy CM will be coming personally for the event. We are all for the slogan #HarDil Mumbai which is in the hearts of Mumbaikars and Indians.”

Adrian Terron, Head of Brand and Marketing, at Tata Sons, said “We are proud to be associated with the Tata Mumbai Marathon, an event that embodies athletic excellence and community spirit. With over 56,000 participants, including Mumbaikars and runners from across India and the world, TMM2024issettobearemarkabledisplayofhumanenduranceand spirit. It will be truly inspiring to see each participant, from the elite to the first-time marathoners, pushing their boundaries to achieve the extraordinary. We extend our best wishes to all the participants, and hope that they have a successful and memorable running experience.”

GopiTandAartiPatilheadlinetheIndianElitefield

The US$ 405,000 prize money event will be spearheaded by the Defending Champion and the first Indian to win the Asian Marathon Championship in 2017 – Gopi T. Also toeing the start line will be 2020 champion Srinu Bugatha and Tirtha Kumar Pun, the 2023 Vasai VirarMayor’s Marathon winner.

Lastyear’srunnerupAartiPatilwillbegunningforhermaidentitleandwillbechallengedbyJigmetDolma, the runner-upin2017and2019.

TheIndianmenandwomenmarathonwinnerswillbagINR5,00,000each,furtherincentivisedwithanINR2,00,000courserecordbonus.

In the half marathon category, Asian Games Silver Medallist Kartik Kumar and Bronze-medallist Gulveer Singh will be the main attraction and will be challenged by TSK 25K 2023winner SawanBarwal.

Ujjwal Mathur, Sr. Vice President & Country Head, of India Business, TCS, said “As we step into the New Year, TCS is thrilled to kick off 2024 with the Tata Mumbai Marathon, a celebration of resilience, togetherness, and the invigorating power of sport. As the title sponsor of the most iconic marathons in the world, the Tata Mumbai Marathon holds a special place in our commitment to sports and well-being. Our association with this iconic event reflects, emphasizing, community spirit, and a positive future,”.

Chinmay Dhoble, Head of Retail Liabilities & Branch Banking, at IDFC FIRST Bank, said,“We are thrilled to partner with the marquee marathon event, TATA Mumbai Marathon that celebrates the city of dreams, Mumbai. This event marks another year of our collaboration with the largest marathon in Asia. This association reinforces the Bank’s commitment to beinvolvedinourcustomer’sjourney, both financially. Welookforwardtoaneventthatinspires camaraderieandhonourstheir#JourneyToTheStart!”.

HIGHLIGHTS2024

Over the years, the Tata Mumbai Marathon has been privileged to have some of the most esteemed brands associated with it. This year, two new partners have joined the fray -ClubVistaraastheLoyaltyPartner andAdhataastheInstitutionPartner.

Association with Club Vistara, India’s fastest rewarding frequent flyer program, aims toenhancetheoverallexperiencefortheparticipants. Additional, including exceptional deals on airfare, exclusive onboard offers, and special enrollment privileges withClubVistara.

Representing the Club Vistara, Deepak Rajawat, CCO, Vistara said, “We at Vistara, an airline owned by Tata Sons and Singapore Airlines formed in 2014, celebrate our 9thanniversary, and we are privileged to be the first-ever airlines to partner with TataMumbai Marathon. Club Vistara’s loyalty program has 35 partners on board, and TataMumbai Marathon is the first-ever sporting platform that we have partnered with. We lookforwardtopromotefitnessand wellness as part of our initiatives within ClubVistara.”

Since its inception, the Tata Mumbai Marathon has been an inclusive event and the SeniorCitizen’sRunhasbeenanintegralpartofthismovement.In Forthe2024edition, AdhataTrustan NGO working for over a decade with and for older persons with an awareness mission, contributes, and andpromotethewelfareofSeniorCitizensthroughHolisticWellbeingprogramshasjoinedastheInstitutionPartner.

ExclusiveRaceDayTeeByASICS, SportsGoodsPartner
ASICS, the iconic Japanese sportswear brand has been a longstanding partner of the TataMumbai Marathon. For the 2024 edition, the brand will present all marathoners with a specially designed Race Day Tee-Shirt to honor their enthusiasm, effort, and steely resolve.

LimitedEditionBisleriBottles
TheHydrationPartner,BislerihaslaunchedlimitededitionbottlesfeaturingthreetopIndianElite full marathon runners – Defending Champion & former Asian Marathon ChampionGopiT,TMM2020winnerSrinuBugathaandMarathonRunnerJigmetDolma.

Cosplay YourWayinthe DreamRun!

Unleash your inner pop icon at the Run in Costume Contest presented by Imagica at the Dream Run. Make your dash dressed as Wonder Woman, Jawan, or any character that fires your fandom, and race to glory on a track that’s as vibrant as our city’s pop culture pulse. Individuals and groups have a chance to win fabulous prizes by Imagica, cash rewards, andthetitleofMumbai’sRuninCostumeChampion!

LivePerformancebySaregamaArtists

To celebrate and applaud the efforts of all participants, TMM 2024 along with SaregamaArtists will host a musical treat in the post-finish zone. Noted performers such as VarshaSingh Dhanao, Raja Hasan, Jaan Kumar Sanu, DJ Swattrex, Pranav Chandran, Avinash Gupta, Girish Chawala, Sherrin & DJ Pablo will perform renditions of popular Bollywood songs.

MumbaiFestival

The much-anticipated ‘ Mumbai Festival 2024’ is gearing up to be a celebration of unity, culture, and diversity. This nine-day fiesta with collaborations from Tata Mumbai Marathon and the Kala Ghoda Arts Festival will be a mix of popular events along with a music fest, an expo, cinema and beach fests, a movie competition, a cricket clinic, start-up fest, among others.

Representing the Mumbai Festival, Jayshree Bhoj, Principal Secretary Tourism, Govt. of Maharashtra, said, “This is the very first time, the government of Maharashtra has come up with an idea of Mumbai festival, which celebrates the spirit of Mumbai. The Government ofMaharashtraplantomakeitanannualevent.IamgratefulandobligedthatwearepartneringwithTataMumbaiMarathoninourveryfirstyear.Iamhopingthisassociationcouldgoalongway.IwishtheTataMumbaimarathontheverybest”.

Vivek Singh, Jt.MD, ProcamInternational, said, “ThepastsixmonthshavebeenphenomenalforTataMumbaiMarathon,aswehitnewrecordswiththeteemingregistrationcount. We worked in tandem with the state and civic authorities to ensure a seamless raceandwithbrandstodeliverinnovationsandelevatetheparticipantsracedayexperience.”

He further added that marathon efforts have been made by all stakeholders, and thiswillculminateinanunforgettablejourneyforrunners,stakeholdersandeveryoneassociatedwiththeTataMumbai Marathon. Today, participating in means becoming a part of something bigger, a blend of strength, courage, and Mumbai’sindomitablespirit.GoodluckandGodspeedtoeveryonewhowillbeapartofthe2024edition.”

MIRCHIGETACTIVEEXPO

TheMirchiGetActiveExpo, destination, fitness, and wellness industry. It is also a hub for all confirmed participants to collectrunningbibs,studyracedayinstructionsandtimelines, approach plans, layout plans, security arrangements, traffic restrictions,roadclosuresandotherprovisionsthatwillcomeintoforceonRaceDay.

Date &Time:
17th to 19th January 2024 – 10.30 a.m. to 7.00 p.m20thJanuary2024 –10.00a.m.to 5.00p.m.

Venue: Kalina University Campus, Gate no. 2, Sports Complex open ground, Vidyanagari, Kalina, Santacruz(East).

TheTataMumbaiMarathonissupportedbytheGovernmentofMaharashtra,theMinistryofYouth Affairs & Sports, the Ministry of External Affairs, the Ministry of Home Affairs, MCGM, Mumbai Police, Sports Authority of India, the Athletics Federation of India, World Athletics(WA), Association of International Marathons & Distance Races (AIMS) and Global SportsCommunication.

The Tata Mumbai Marathon is proud to receive continued support from-TitleSponsor—Tata JointTitleSponsor —TCS

Associate Sponsor — IDFC FIRST BankSports GoodsPartner—ASICS
Driven by — TATA.ev from Tata MotorsHydrationPartner—Bisleri
Snacking Partner — Cadbury FUSEEnergy Drink Partner — FAST&UPSocialConnect Partner–Vedanta
Hospitality Partner — Trident, Nariman Point, MumbaiLoyaltyPartner-ClubVistara
Print Partner — The Times of IndiaMusic Entertainment Partner — MirchiTelecast Partner —Sony Sports 1MedicalPartner—Asian Heart Institute
Philanthropy Partner — United Way MumbaiInstitutionPartner —Adhata
Proud Partner—MumbaiFestival