Archives February 2024

Indulge in the Traditional Flavours of Telangana With the All-new Special Menu

Hyderabad, February 20, 2024: Platform 65, India’s largest toy-train-themed restaurant, has introduced a new “Telangana Special Menu” across all its restaurants in Telangana. This initiative aims to preserve and promote the culinary heritage of the state, offering authentic flavours that will delight food enthusiasts throughout the region.

platfrom 65

The brand-new Telangana special menu underscores Platform 65’s commitment to providing customers with a blend of traditional and modern culinary experiences. The menu features a variety of dishes inspired by a fusion of culinary traditions and heritage, ensuring that diners can savour the rich tapestry of Telangana’s culinary history. Dishes such as Telangana Kodi Vepudu, Aakku Kura Mutton, Murgh Dhaniya Shorba and Green Chicken are some of the highlights of the menu. Starting on the 12th of February this special menu will be made available to customers till the end of March 2024. The Telangana special menu will be carefully implemented under the direct leadership of Srikanth Bandaru, Corporate General Manager at Platform 65.

On this note, Mr. Sadgun Patha, Managing Director and Founder of Platform 65, said, “It’s a wonderful opportunity for us to showcase the rich and diverse culinary traditions of Telangana to our valued customers. Being able to bring the authentic taste and essence of Telangana to their plates is a true privilege. Many of us associate food from our childhood with warm feelings and good memories. The flavours of Telangana are deeply rooted in its history, culture, and local ingredients. Food ties us to our families, holding a special and personal value for all of us. We believe that this Telangana special menu will offer our customers a fresh and exciting dining experience.”

Venkatesh Gopisetty, Vice President of Platform 65 said “Our goal is to ensure that every bite from our special Telangana menu is a journey through time and tradition. We have carefully crafted each dish to capture the essence of Telangana’s cuisine, embracing its vibrant colours, bold flavours, and intricate textures. We want our customers to not just taste the food, but to feel the warmth of Telangana’s hospitality and the pride of its people.”

Platform 65 Restaurant is India’s largest toy train-themed restaurant, offering a unique dining experience with a delightful toy train running through the restaurant. With 11 branches in Telangana, Andhra Pradesh and Karnataka, Platform 65 is committed to creating memorable moments for its patrons, combining good food with a playful atmosphere.

Dalmia Cement onboards superstar Ranveer Singh as the Brand Ambassador

February 2024: Taking the onus of guiding and assisting customers with right usage of cement in the most critical part of the house ie. Roof Column Foundation, Dalmia Cement is making a tectonic shift in its brand focus with its new campaign “RCF Strong toh Ghar Strong”. The new customer- centric messaging is aimed at creating awareness amongst the home builders and contractors in choosing the right cement, using it in the right way and following best construction practices to build their dream homes.

 The campaign that would consolidate Dalmia Cement as the ‘RCF Expert’ will feature Superstar Ranveer Singh. It will be launched through a comprehensive multimedia approach with Superstar Ranveer adding much efficacy to the brand’s message of predominant technical knowledge, and peerless service, as amplified by the slogan, “RCF Strong toh Ghar Strong”.

Commenting on the initiative, Shri Puneet Dalmia, MD & CEO, Dalmia Bharat Limited, said, “During our illustrious journey over the last eight decades, Dalmia Cement has stood shoulder to shoulder to build our nation from its roots, contributing to create iconic national landmarks as well as happy homes for millions. As individuals, we cherish our homes which hold a profound value and place in our lives. Thus, constructing such a generational asset with the
proper application of cement and technical expertise not only ensures structural integrity, but also represents an investment for life.”

 “Our new brand campaign manifests not just an eminent legacy, but also a commitment to consumer centricity – it conveys a core message that building a home with due care means building it for generations to come,” he said.

Commenting on his collaboration Superstar Ranveer Singh shared, “I have always admired Dalmia Cement for contributing to the construction sector for over 80 years. I am happy to partner with the company & advocate for the vital importance of Roof Column and Foundation in home construction. Together, we aim to educate individuals to make informed choices, ensuring that every structure stands the test of time.”

 Mr. Sameer Nagpal, COO, Dalmia Cement (Bharat) Ltd. shared, “We believe that the brand must play a vital role in consumer’s lives so that they can make informed choices. Dalmia Cement has over the years developed proprietary know-how of optimising cement recipe that makes it most suitable for Roof Column and Foundation. These are the most critical elements in the structure of the house and are responsible for its strength and longevity. In addition to providing the right cement for RCF, we also have a strong on-the-ground technical workforce which assists home builders and contractors in using the cement in the right way. The RCF campaign brings to fore this value proposition”.

Taste the richness of the North West Frontier at Diya

Gurugram, February 2024: India’s most acclaimed cuisine that carries the country’s heritage taste, the North West Frontier Cuisine, is being celebrated at The Leela Ambience Gurugram Hotels & Residences.

 Known for its aromatic spices, North West Frontier Cuisine is beautifully curated and prepared by Indian Masterchef Bobby Jaiswal at Diya. A ten day food pop-up, from February 16 to February 25, will be a treat for your taste buds with an unparalleled spread of dishes. Experience the authentic flavors of the Indian North-West Frontier region, where food is cooked in clay ovens or tandoors, preserving traditional culinary techniques.

 The crafted menu revolves around a variety of delectable dishes, from starters and main courses to desserts. At the food festival, indulge in signature dishes such as Potli Kebab, Barra, Raan, Tandoori Pomfret, Bharwan Tandoori Aloo, and Malai Paneer Tikka. Relish the must-try Makhan wali dal and savor the exquisite Kabool ka murg pulao, both of which have been expertly curated by Chef Jaiswal.

 Roasted well in the tandoor, the meat, kebabs, and pomfret are tender and well-cooked; on the other hand, coated with seeds, the vegetarian delights are rolled into minced vegetables and flavored with spices. Soft and delicate—ready to melt in your mouth!

 Enjoy the authentic taste and variance of North Western Frontier cuisine at The Leela Ambience Gurugram Hotel & Residences! Your quest for traditional North West Frontier cuisine ends at Diya, where a food pop-up awaits to transport you to the royal courts of the frontier!

Plum’s PolicyGPT sees threefold adoption; with 68% of queries now being handled autonomously

Bengaluru: Tuesday, February 20, 2024: Plum, India’s leading insurtech platform offering group health insurance and business insurance solutions to over 3500+ corporations, has shared a report card of its proprietary PolicyGPT tool which was launched in April 2023. The AI-powered bot has seen a threefold increase in adoption (from launch), successfully resolving 68% of customer inquiries and empowering customer success agents to focus on personalised claims support to deliver a superior customer experience.

Plum's _PolicyGPT Report Card

PolicyGPT has been built upon a sophisticated architecture called RAG (Retrieval Augmented Generation) powered by OpenAI’s most capable GPT model and is used to provide users with information about their health insurance policy purchased from Plum. It has access to user policy details and general knowledge of health insurance, with the primary goal of educating users about their policies’ benefits and instilling transparency in an otherwise hairy industry.

Saurabh Arora, Co-Founder and CTO of Plum said, “The integration of technology and insurance is crucial for simplifying complex issues and driving efficiencies. PolicyGPT represents a significant step in empowering consumers with seamless and swift resolution of their queries. Plum’s endeavour to advance its technological capabilities adds value to customers’ lives by ensuring they can navigate the complexities of insurance easily and confidently. Industries such as health and insurance often evoke feelings of anxiety among consumers when faced with problems or emergencies. The ability of PolicyGPT to promptly address these concerns without the need for human intervention can significantly alleviate these sentiments.”

The future of LLMs lies in increasing bot-led interactions and decreasing response time. Even with PolicyGPT, the goal is to scale by increasing the ticket deflection rate and reducing manual responses – this will help with customer delight for the overall claims process. Some of the areas identified (based on customer queries) include:

● Medical coverages – diseases, treatments covered

● Policy inclusions, exclusions

● Claims processes and how to file claims

Debankur Biswas, Senior Vice President and Head of Operations at Plum expressed, ‘’PolicyGPT highlights Plum’s commitment to change customer service and experience in the insurance industry. Insurance is a business of customer-centricity, trust and timeliness, and PolicyGPT has proven to be a powerful tool in addressing these aspects. With a ticket deflection rate of 68%, PolicyGPT helps the customer service team to save up their valuable time, allowing them to focus on resolving more complex and challenging inquiries, ultimately enhancing the overall quality and effectiveness of customer service operations.”

Plum has introduced several innovative features in the past to improve customer experiences, such as WhatsApp claims, paperless reimbursements (e-imburse), and its highly-rated mobile app, which currently holds a 4.1 rating on Android and a 4.3 rating on iOS. With PolicyGPT and the adoption of GenAI, Plum continues to lead the way in the insurtech industry, providing exceptional value to its consumers.

L’Oréal Professionnel unveils a breakthrough innovation – Absolut Repair Molecular

20th February, 2024, Mumbai: L’Oréal Professionnel, the leading professional hair tech brand, has announced the launch of its revolutionary Absolut Repair Molecular range, a cutting-edge line of products that repairs damaged hair at the molecular level. This innovative range consists of four transformative products: Pre-treatment (exclusively available in salons), Sulfate-free shampoo, Rinse-off serum and Leave-in mask, to repair inner damage with strength. The range repairs up to 2 years of damage, in one use*.

The way consumers face hair damage has evolved. From surface damage, conversations are now increasingly around inner damage**. Today, hair damage is one of the top 2 hair concerns in India with 50% of 18–24-year-olds complaining about damage***. Repair remains a huge hair need.

loreal

For the first time ever, L’Oréal Advanced Research has achieved the decomposition of peptides to re-inject amino acids and peptide bonds into the hair, to actively reform and rebuild the hair’s molecular structure.

The Absolut Repair Molecular Range is set to disrupt the hair repair industry with its unique focus on rebuilding the molecular structure of the hair, delivering unparalleled strength, elasticity, and movement. This range goes beyond traditional bond repair approaches and focuses on peptide repair.

Key products in the Absolut Repair Molecular Range are:

Concentrated Pre-treatment: A pure strength shot that restores hair elasticity and rebuilds the hair’s molecular structure with long-lasting efficacy.

Sulfate-free shampoo: An ultra-caring shampoo that cleanses, strengthens, and repairs the fiber. It also provides 86% more smoothness****.

Rinse-off serum: A pure strength shot that rebuilds the hair’s molecular structure and provides 3X more strength*****.

Leave-in mask: Strengthens and protects hair for ongoing care. Provides up to 230 degrees heat protection******.

The Absolut Repair Molecular Range is co-developed with three top repair professionals from around the world, ensuring the highest-performing protocol for effective hair repair. It is also backed by 6 patents and is completely sulfate-free.

Commenting on the launch, Mathilde Barthélemy-Vigier, General Manager – L’Oréal Professionnel India said, “We are thrilled to introduce the Absolut Repair Molecular range, a groundbreaking innovation that goes beyond conventional hair repair methods. This range leverages cutting-edge technology to rebuild the hair’s molecular structure and repair up to 2 years of damage in one use. With the Absolut Repair Molecular Range, we aim to redefine the standards of haircare and empower individuals to restore their hair to its optimal strength and health. With this launch, we are all set to disrupt the hair repair market in India”

Radisson Hotel Group strengthens footprint in Ayodhya with signing of 150-room Radisson Blu Hotel, Ayodhya

Continuing its expansion plan in India, Radisson Hotel Group is excited to announce the signing of 150-room Radisson Blu Hotel, Ayodhya. A greenfield project, the hotel is being developed by Jeewani Hospitality in partnership with EaseMyTrip and is expected to open in 2027. This is Radisson Hotel Group’s second hotel in Ayodhya as it continues to invest in the potential of the city’s immense historical and cultural significance. Previously, it announced the opening of Park Inn by Radisson Ayodhya in January 2024.

radisson blu hotel

The hotel is strategically located within two kilometers of Shri Ram Mandir, Ayodhya. It is at a convenient distance from the Maharishi Valmiki International Airport, Ayodhya Railway Station and further enjoys excellent road connectivity via National Highway-27. The hotel will boast excellent visibility while providing effortless connectivity to the region.

Guests can also explore revered religious sites within 2-5 kilometers, such as Hanuman Ghari, Kanak Bhawan, Nageshwarnath Temple, and Treta Ke Thakur. This strategic location enables the hotel to capture significant demand from devotees, pilgrims, and tourists visiting Ayodhya.

“The signing of Radisson Blu Hotel, Ayodhya marks a significant milestone in our expansion strategy for India and the country’s high-potential tier 2/3 markets. Our decision to open another hotel in Ayodhya is greatly influenced by the robust guest demand and positive feedback that underscores the attractiveness of this holy city. Ayodhya stands strong as a promising market for Radisson Hotel Group, occupying a significant position in our expansion plans in 2024 and beyond.” said K.B. Kachru, Chairman Emeritus and Principal Advisor, South Asia, Radisson Hotel Group.

Radisson Blu Hotel, Ayodhya, is set to redefine the hospitality landscape of the city, with its grand opening scheduled in two phases. With a total inventory of 150 rooms, the hotel will provide a seamless blend of opulence and comfort for the guests. From culinary venues to recreational facilities like a swimming pool, fitness center, spa, and expansive banquet halls, the hotel also makes an ideal choice for corporate events and social gatherings.

Nishant Pitti, CEO & Co-Founder, EaseMyTrip and an investor in Jeewani Group, said, “We are excited to partner with Radisson Hotel Group to open Radisson Blu Hotel, Ayodhya. This collaboration reflects our commitment to enhancing hospitality offerings in the city and providing exceptional experiences to travelers. By joining forces, we aim to set new benchmarks in the hospitality industry and create a landmark destination in Ayodhya.”

“We are delighted to collaborate with Radisson Hotel Group for the opening of Radisson Blu Hotel, Ayodhya. Through this collaboration, we aim to provide a world-class hospitality experience for guests visiting Ayodhya with a blend of our expertise in the region. As we join forces with a renowned global leader in the industry, we are confident that this property will become an iconic landmark in the city” said Dhruv Jeewani, Director, Jeewani Hospitality.

Radisson Hotel Group continues to command a leading presence in the Indian market and is one of the country’s largest international hotel operators with over 165 hotels in operation and development. It continues to be the largest hotel operator in tier-1 markets like Delhi NCR and at the same time, more than 50% of its portfolio is in tier-2 and 3 markets where it has benefited by being the first mover. With hotels dotted across 70+ locations in India, there is a Radisson Hotel Group hotel in every 4 hours of drivable distance across the length and breadth of the country operating under brands, including Radisson Blu, Radisson, Radisson RED, Park Inn by Radisson, Park Plaza, Park Inn & Suites by Radisson, Country Inn & Suites by Radisson and Radisson Individuals and its extension Radisson Individuals Retreats.

IIMB’s CSITM Summit co-hosts 6th India Software Product Management Summit with ISPMA

20 February 2024, Bengaluru: IIM Bangalore’s Centre for Software and Information Technology Management (CSITM) co-hosted the sixth edition of the India Software Product Management Summit, along with the International Software Product Management Association (ISPMA)This year, the theme for the SPM summit was ‘Product AI: Navigating the Future of Product Management’.

 The India Software Product Management Summit 2024 featured keynote speeches, presentations by industry experts, panel discussions, interactive workshops, academic paper presentations, and more. This year’s summit also featured a student case competition that underscores the active involvement of students from Product and Business disciplines nationwide, fostering a diverse and vibrant community of future leaders in the field.

emergence

 ISPMA University Chapter at IIM Bangalore was unveiled by Prof. Rishikesha T Krishnan, Director, IIM Bangalore; Summit Chair Prof. S. Sadagopan, Chairman, ISPMA India Chapter; Hans-Bernd Kittlaus, Chairman of the Board, ISPMA; Program Chair (Academic Track) Prof. Spurthy Dharanikota, faculty from the Information Systems area of IIM Bangalore and ISPMA Fellow; Prof. Shankhadeep Banerjee, Chairperson of the Centre for Software & Information Technology Management as well as IT Facilitation Committee and faculty of the Information Systems area of IIMB, and Prof. Haragopal Mangipudi, Global Board Member, ISPMA.

 The summit was inaugurated by Prof. S. Sadagopan; Dr. Pramod Varma, Former Chief Architect of Aadhaar; Hans-Bernd Kittlaus; Prof. Shankhadeep Banerjee; Prof. Spurthy Dharanikota, and Abhijit Bendigiri, Program Chair, Industry Track, and Director – Product Management, Oracle Health and AI.

Dr. Spurthy Dharanikota and Abhijit Bendigiri provided an overview of the summit, while Prof. Shankhadeep Banerjee and Prof. S. Sadagopan delivered the welcome address. Dr. Pramod Varma delivered the keynote address on, ‘Building Products and AI for Societal Transformation’. Hans-Bernd Kittlaus delivered an address on, ‘Product Manager vs Product Owner – Why Do Companies Still Struggle 23 Years After the Agile Manifesto?’.

 The summit included Academic/Research and Industry tracks. Student case competitions, panel discussions and presentations by the students of UC Berkeley, IIM Sambalpur and IIM Bangalore were held as part of the Academic Track, apart from the academic/research paper presentations. The Industry Track consisted of the keynote address, presentations,
panel discussions and fireside chats with industry leaders.

 Student Case Competition: The jury of the Student Case Competition comprised Prof. Haragopal Mangipudi, Prof. Spurthy Dharanikota, Muthu Ranganathan, Ankita Parihar, Anjan Goswami and Deepak Padmanabha. The winning teams were Dexters – BITS School of Management (BITSoM), Mumbai, India (second runner-up); Vision Crafters – IIM Bangalore (runner-up), and Alpha – Shaheed Sukhdev College of Business Studies (SSCBS), University of Delhi (DU), Delhi (winner).

 Panel discussions: Haragopal Mangipudi moderated a panel discussion on, ‘Product Innovation and the Emerging Role of AI’, featuring Viraj Tyagi, CEO, eGov Foundation; Rishi Nayar, SVP & Country Head, Ellucian; Suresh Rajagopalan, CEO, Wibmo, a PayU Company, and Somshubro Pal Choudhury, Partner, Bharat Innovation Fund.

 Prof. S. Sadagopan moderated the panel discussion on, ‘Emergence and Sustainability of Non-AI Solutions in AI World’, with panelists Srivatsan Santhanam, VP, Spend Management, SAP; SatyaKrishna Pillarishetty, Principal PM, Oracle Health and AI, and Anand Srivastava, Head Products, Genesys.

 SPM Excellence Awards: The global jury of the SPM Excellence Awards comprised Peter Stadlinger, Senior Director of Products, Freshworks, USA, Jury Chair, Hans-Bernd Kittlaus, Venkatesh Balakrishnan, Manager, CSITM, IIMB, and Andrey Saltan, Researcher, LUT University, Finland. The winners were Utpan from Vridhi Cap (Start-up category); UPI Transaction Manager from Infosys Edgeverve Finacle (New Software Product from Established Company category); Vin eRetail from Vinculum (Established Software Product category), and ZEE5 from Zee Entertainment (Platforms category).

 Best Academic Paper Awards: Dr. Spurthy Dharanikota, announced the awards for the Academic Track. The Best Research Paper winners were Manisha Rathi for a paper titled, ‘Leveraging AI Public Goods for Social Welfare through Ecosystem Approach’ (second runner-up); Ramalingeswara Rao K V for the paper titled, ‘System and Method for Automatic Naming Convention of Audio Files Based on User Preferences’ (first runner-up), and Sanyam Jangir, Deepan Gk and Ravi Dave for a paper titled, ‘A Bottom-up Approach for Analyzing Fluctuations in Financial Statements’ (winners).

 Pre-conference workshops: Three pre-conference workshops were also conducted on 15 th February 2024, which saw more than 350 participants. The interactive and informative workshops were conducted by Prof. Haragopal Mangipudi, Vidhi Chugh, Hans-Bernd Kittlaus, Abhijit Bendigiri, Bhaskaran Srinivasan and Ashish Gupta.

 SPM Summit India is an annual event that brings together product management professionals, academicians, thought leaders and experts from all around the world. This informative and engaging event aims to share knowledge, insights and best practices in the field of software product management. At SPM Summit India, attendees get the opportunity to learn from industry experts, network with peers and explore the latest trends and innovations in product management. The event features keynote speeches, interactive workshops, panel discussions, fireside chats, academic papers, presentations on industry best practices and success stories covering a wide range of topics under software product management. The CSITM of IIM Bangalore has been hosting the annual event in India in collaboration with ISPMA since 2019.

Renault India and BLS E-Services sign MoU to Boost Mobility in Rural India

New Delhi, 20 February 2024: Renault India, the European car brand in India and BLS E-Services, a subsidiary of BLS International, has formalised a Memorandum of Understanding (MOU) to enhance the availability and accessibility of Renault’s new 2024 range of Kwid, Triber and Kiger – in rural India.

This partnership aims to boost the reach and accessibility of new 2024 range, stimulating product experience among consumers in rural market. Through this collaboration, Renault India will leverage BLS E-Services’ widespread network of approx.100,000 touchpoints, B2C, CSPs, and VLEs, along with 1,016 digital stores, to drive awareness and facilitate sales of Renault cars in rural and semi-urban regions across the country. Customers opting for BLS E-Services to book cars will enjoy seamless car booking experience, Finance options and access to hassle-free test drive facilities.

(L-R) Mr Sudhir Malhotra_Vice President_Marketing & Sales Renault India and Mr Lokanath Panda COO_ BLS E Services at the MoU signing to Boost Mobility in Rural India

On this occasion, Mr. Sudhir Malhotra, Vice President of Sales and Marketing at Renault India Private Limited (RIPL), said: “Rural India holds great potential for us, and through our collaboration with BLS E-Services, we aspire to deepen our presence in these markets by introducing our made-in-India, made for the world cars that are designed to cater the unique preferences of our customers. Leveraging the digital and on-site strengths of BLS, we have the assurance of presenting Renault’s automotive technology to newer and diverse customer segments.”

Shikhar Aggarwal, Chairman of BLS E-Services, expressed enthusiasm about the collaboration, stating, “By forging this alliance with Renault India, we are sculpting a dynamic landscape of progress. Through an extensive distribution network, we are unleashing the prowess of Kwid, Triber, and Kiger across the tapestry rural landscape. This collaboration transcends transportation; it’s a transformative journey, delivering Renault’s automotive brilliance directly to the heart of rural India. Brace for the resonance of innovation echoing through every corner as we redefine the very fabric of mobility.”

This partnership with Renault India is in harmony with BLS’s vision to work as a catalyst for rural economic growth, reinforcing Renault’s dedication to the Indian market. BLS E-Services will actively promote awareness and empower rural consumers to access a variety of goods and services transparently through its platforms.

Light Up Your Desktop Workspace with the Portronics K1 and K2 Wired Gaming Keyboards

New Delhi, February 20, 2024: Gamers and typists have one thing in common, and that is the need for an efficient mechanical keyboard that is ergonomic and designed to register keystrokes faster with greater precision. India’s most loved portable gadgets brand, Portronics, has answered this need with the addition of the K1 and K2 Gaming Keyboards to its line of input devices for those who want something that’s tailored for gaming and comfortable typing.

Portronics - Gaming Keyboards - K1 and K2

These Portronics gaming keyboards sport a high-quality ABS body with 104 full-sized backlit keys. The K1, which is equipped with blue tactile switches, is for those who prefer a more tangible feel while typing. The K2, on the other hand, uses red linear switches for those who like a ‘softer’ and faster typing experience.

Both keyboards support anti-ghosting, allowing gamers to press multiple key combinations at the same time to execute special moves without any issues. To enhance focus during prolonged keyboard use, the K1 and K2 series have raised kickstands for comfortable positioning of the wrist. The keys are colourful, they are backlit and rigged with RGB lights with the option to choose from 20+ different dynamic modes and also customize their brightness and flow speed according to the gamer’s preferences.

Users can also be rest assured about the durability of these gaming keyboards. The K1 and K2 have been tested to last for up to 50 million keystrokes without a hitch for official work and games. They are accompanied by a 1.5-meter plug-and-play cable for convenience and portability.

Pricing and Availability:

The Portronics K1 & K2 Gaming Keyboards can be purchased from the company’s official website Portronics.com at an introductory discounted price of just INR 2,099, backed with a 12-month warranty. The mechanical keyboards can also be bought from Amazon.in, Flipkart.com and other online and offline stores

CLUB VISTARA ANNOUNCES ITS ANNUAL ‘POINTS FEST 2024’ STARTING TODAY

Mumbai, 20 February 2024: Club Vistara, the award-winning loyalty program of Vistara, today announced one of its biggest annual campaigns – Points Fest 2024, across its Bank/Hotel Point Transfer Partners. The campaign will be live from 20 February till 31 March 2024, offering members and Vistara Flyers (post-enrolment) the chance to earn a bonus of up to 100,000 CV Points (per transaction per eligible Points Transfer Partner) when transferring Bank/Hotel reward points to CV Points.

Club Vistara announces its annual ‘Points Fest 2024’ starting today

The campaign allows Club Vistara members to earn up to 40% Bonus CV Points (up to 100,000 CV Points per partner and up to 11,00,000 CV Points with all Points Transfer Partners) on eligible Bank/Hotel reward programs with a minimum transfer of 5000 CV Points. The eligible Points Transfer Partners include American Express, AU Bank, Club ITC, FAB, FI Money, HDFC Bank, HSBC, IndusInd Bank, SBI AURUM, SCB UAE, and Yes Bank.

Mr. Deepak Rajawat, Chief Commercial Officer, Vistara, said, “In the last three years, our annual Points Fest has become a much-anticipated campaign amongst the members of Club Vistara. This year, we are delighted to launch yet another edition of this campaign with bigger benefits and rewards for our customers. This is our way of expressing gratitude to our loyal customers for their continued support and love over the last nine years.”

 Bonus CV Points Structure for Bank/Hotel Points Transfer

Transfer Bank/Hotel Reward Points to CV Points Bonus CV Points
5001-50000 15%
50001-100000 25%
More than 1000000 40%

 With the accumulated CV Points, members can enjoy various redemption options such as award flights and upgrade awards across all Vistara destinations. Additionally, participants stand a chance to win exciting prizes, including a weekly raffle where two lucky winners will receive a Vistara Purple Ticket Gift Card worth INR 5000 each. Furthermore, the top five Club Vistara members with the highest CV Points transferred across eligible partners until 31 March 2024 will each receive a Vistara Purple Ticket Gift Card worth INR 10000.

Vistara is India’s highest-rated airline on Skytrax and TripAdvisor, and it has been the winner of several ‘Best Airline’ awards, besides being lauded for world-class cabin cleanliness and upholding high safety standards. The only Indian carrier to feature amongst World’s Top 20 Airlines, Vistara has been named ‘16th Best Airline’ globally while also being recognised as the ‘Best Airline in India and South Asia’ for the third time in a row, ‘Best Airline Staff in India and South Asia’ for the fifth consecutive year, ‘Best Cabin Crew in India and South Asia’ for the third time in a row and ‘Best Business Class Airline in India and South Asia’ for the second time in a row at the coveted World Airline Awards 2023 by Skytrax. Vistara has also been recognised as World’s 4th Youngest Aircraft Fleet and Asia’s 2nd Youngest Aircraft Fleet in 2024 by ch-aviation. Club Vistara also won several awards at the prestigious Freddie Awards and Frequent Traveller Awards in 2023.