Archives February 2024

13th February 2024: InsuranceDekho, India’s leading insurtech brand, has received the Great Place to Work certification for this year. The certification, awarded under the renowned Great Place to Work® Assessment and Recognition Program, signifies InsuranceDekho’s unwavering dedication to fostering a culture of trust, employee growth, development, and innovation.

This is the first time InsuranceDekho participated in the survey, and this feat highlights the brand’s commitment to building a workplace environment conducive to growth and excellence. The thorough evaluation process considered various parameters, such as workplace culture, inclusivity, unbiased practices, growth prospects, and more.

InsuranceDekho’s culture garnered top scores in areas such as workplace pride, credibility, and commitment to respect and fairness. Renowned for its employee-first policies, the company has consistently promoted diversified growth, participative decision-making, and empowerment, strengthening its pillars of trust and fairness.

Ankit Agrawal, CEO and Founder of InsuranceDekho, said,” It’s an honor to receive the much-coveted Great Place to Work certification, especially when this is InsuranceDekho’sfirst-ever participation in the survey. The Great Place to Work certification reaffirms our commitment to building an exceptional workplace where employees thrive and contribute to our collective success. It’s a testament to our relentless focus on values, fairness, and empowering our team.”

Divya Mohan, CHRO of InsuranceDekho, said, “We, at InsuranceDekho, keep our employees at the core of our business and being certified by GPWI is a reaffirmation of our faith in what we do every day. We are proud to encourage an inclusive culture that values every individual, promotes growth, and ensures a fair and caring environment for all.”

Great Place To Work is a global authority on workplace culture, employee experience, and leadership behaviors known for driving market-leading revenue, employee retention, and increased innovation. This recognition was conferred to InsuranceDekho following a thorough assessment of the organization based on the great place to work pillars—credibility, respect, pride, fairness, and camaraderie.

Mumbai, 13th February 2024: Shyam Steel, a leading producer and manufacturer of TMT Bars, proudly announces the appointment of Indian actor, politician, and film producer Ravi Kishan as their brand ambassador. This strategic collaboration is specially designed to strengthen Shyam Steel’s presence in the Bihar, Jharkhand, and Uttar Pradesh markets, where the company holds a significant position.

Mr. Lalit Beriwala, Director of Shyam Steel Industries, expressed his enthusiasm about the association, stating, “Ravi Kishan brings a unique blend of charisma and credibility to our brand. His immense popularity in the region, coupled with his versatile presence in Indian cinema and politics, makes him the perfect choice to represent Shyam Steel in these key markets.”

Ravi Kishan, currently serving as a Member of Parliament, Lok Sabha from Gorakhpur, shared his thoughts on the association, saying, “I am thrilled to be associated with Shyam Steel, a brand that shares my commitment to excellence and growth. Together, we look forward to contributing to the development of these vibrant markets and furthering Shyam Steel’s legacy as a leader in the steel industry.”

Shyam Steel recently announced that its turnover has reached ₹6,000 crores, and the company is poised for further growth with a target of ₹9,000 to ₹10,000 crores over the next two to three years. As part of their recent expansion initiatives, they commissioned a new capacity at the Mejia plant, increasing their integrated steel capacity from 0.65 million tons to 1 million tons. The company’s ambitious expansion plans also include the acquisition of 600 acres of land in Purulia, Raghunathpur block, for a new greenfield project. This project, a 0.35-million-ton integrated steel facility, is expected to significantly contribute to Shyam Steel’s goal of achieving a turnover of ₹10,000 crores. The company is dedicated to play a pivotal role in achieving the target of 300 million tonnes of steel production by 2030-31, contributing to India’s transformation into a self-reliant $5-trillion economy.

Shyam Steel is expanding on all fronts, from broadening its distribution networks to increasing its production capacity from 0.65 million tons to 1.35 million tons. The company is committed to playing a pivotal role in India’s growth story, and its association with Ravi Kishan reflects their shared values of excellences and progress.

Kolkata, India –13th February 2024 – LeadSquared, a sales and marketing automation platform recently hosted the anticipated HigherEd Connect event, which took place on February 3rd at the renowned Taj Vivanta in Kolkata. With influential decision-makers from educational institutions and universities in attendance, HigherEd Connect served as a pivotal platform for delving into crucial issues shaping the education sector.

The event provided deep insights into the future of education, from highlighting LeadSquared’s impactful journey in Kolkata to engaging discussions on the imperative of integrating new technology into educational practices. Central to the discussions was the panel session titled ‘The Future of Education: Innovation & Trends in Admissions,’ which shed light on the myriad challenges faced by educational institutions. From the influx of student inquiries to collecting and managing documents, educational bodies often find themselves overwhelmed and struggling to keep up.

As the volume of inquiries surges, institutes are left grappling with a significant count of prospects left untouched. The communication gap between counselors and prospective students further exacerbates the issue, leading to missed messages and promotional opportunities. This communication breakdown not only results in prolonged wait times for query resolution but also creates an unhappy first experience for learners.

LeadSquared addresses these pain points head-on. One of its standout features is the student self-serve portal, meticulously designed to simplify the cumbersome registration and document submission processes during admissions. Additionally, it’s educational WhatsApp bot, revolutionizing the way institutions interact with learners. This powerful tool enables educational bodies to seamlessly engage with students, swiftly collect necessary documents, address queries promptly, and even create personalized journeys for students, ensuring a smooth and delightful experience from the very beginning.

“HigherEd Connect examplifiesLeadSquared’s steadfast commitment to revolutionizing education through collaborative efforts, creativity, and unwavering quality. Positioned at the forefront, LeadSquared continues to guide educational institutions, enabling them to seamlessly navigate the challenges of the digital era, fostering adaptability, evolution, and prosperity in an ever-shifting landscape”, said Srinivas Shinde, Vice President – Education Business at LeadSquared.

Bhopal,13th February 2024 LAPP India, a leader in cable and connection technology, inaugurated its first-ever compounding plant within the entire LAPP Group. This state-of-the-art facility, sprawling across 36,000 square feet in Bhopal, Madhya Pradesh, signifies a monumental leap towards backward integration and self-reliance. Equipped with cutting-edge technologies, including an automated dosage system, the plant enables large-scale manufacturing of proprietary formulations developed by the collaborative ‘Compounding Plant Braintrust’ – a team of experts from LAPP Korea, LAPP Switzerland, LAPP Germany, and LAPP USA dedicated to crafting specialized compounds for diverse cable applications.

Mr. Matthias Lapp, Chairman of the Board of Lapp Holding SE & CEO LA EMEA inaugurated the plant. The event
was graced by Mr. Andreas Lapp – Chairman of the Board for Lapp India, Gary Bateman – Managing Director of LAPP India and other the senior management of LAPP as well as esteemed customers. This strategic expansion marks a significant milestone in LAPP India’s growth journey and highlights its commitment to cater to the growing demand for its high-quality cables and connection systems across various sectors.

Mr. Matthias Lapp, Chairman of the Board of Lapp Holding SE & CEO LA EMEA on the inauguration said, “We are incredibly proud of the achievements of our team at LAPP India. The opening of this state-of-the-art compounding plant is a testament to the dedication and commitment to innovation at LAPP. This facility equipped with cutting-edge technologies such as ‘Automatic Dosage System’ and predictive intelligence, signifies LAPP India’s dedication to ‘Make in India’ initiatives. It boosts local production and drives regional growth.”

Coinciding with the launch of the new plant that is dedicated to backward integration and developing proprietary
compounds, LAPP India marks a 25-year milestone. The Compounding Plant with state-of-the-art equipment and automated system ensures quality and consistency in the compound mixing process which is important to manufacture cables for special applications. This plant additionally houses a revolutionary E-beam charger, directly addressing the surging demand for high-performance cables in crucial sectors like railways (ensuring reliable operations), metros (supporting sustainable urban transportation), renewable energy (providing durable cables for clean energy projects), and e-mobility charging (enabling next-generation charging infrastructure).

Mr. Gary Bateman, Managing Director, LAPP India, said “The inauguration of our Bhopal plant signifies a transformative leap for LAPP India. Beyond meeting India’s growing demand for high-quality cables, this state-of-the-art facility signifies a commitment to fostering India’s industrial growth by fueling innovation and local employment opportunities. The newly inaugurated plant holds a great significance for LAPP India as it is initiating a journey of backward integration for development of proprietary compound formulations.”

Since its inception in 2012, the Bhopal plant has witnessed an incredible journey. It began with single-core production, steadily expanded to multi-core and solar cables, and now boasts a compounding plant for specialized cable manufacturing. This remarkable progress reflects LAPP India’s dedication to continuous improvement and serving the evolving needs of the Indian market.

LAPP India aims to be a 300-million-euro company by 2027, solidifying its position as a leading force in the Indian cable industry. With a vision for further expansion, Mr. Lapp and Mr. Bateman expressed their enthusiasm for establishing similar setups in the near future, solidifying their commitment to driving industry excellence in India.

Pune, 13th February 2024: Easebuzz, a leading full-stack payment solutions platform, has been honored with the esteemed ‘Best Payments Fintech Award’ at the recent Bharat Fintech Summit 2024, held in Mumbai. This recognition highlights Easebuzz’s significant contributions to the fintech industry and its success in delivering exceptional payment solutions to over 1,00,000 businesses across India.

The Fintech & Digital Excellence Awards, a highlight of the Bharat Fintech Summit, acknowledge pioneers and leaders who have propelled digital finance & payments forward in India. The summit itself serves as a critical platform for discussions on the BFSI sector’s digital transformation, bringing together a diverse mix of stakeholders, innovators, and technology providers.

Easebuzz’s triumph at the awards can be attributed to its remarkable stack of technology products and solutions created to help Indian Businesses solve problems around payment acceptance, payouts and financial operations. Led by the strong product stack, Easebuzz has clocked a Gross Transaction Value (GTV) of INR 70,000 Crore processed in FY23, marking a 2.5x growth rate over the previous fiscal year. Additionally, Easebuzz recorded a daily transaction volume run rate of 4,00,000 transactions.

Mr. Amit Kumar, Chief Technology Officer, Easebuzz expressed his gratitude and excitement about the win, stating, “This award is a testament to the hard work and dedication of our team at Easebuzz. Our focus on delivering sector-specific, customised payment solutions has allowed us to address the unique challenges faced by businesses in managing their payment lifecycle. We are honoured to receive this recognition and remain committed to driving innovation in the fintech space.”

Easebuzz sets itself apart by offering more than just vanilla digital payment solutions. Its comprehensive platform, tailored for various sectors including education, e-commerce, travel and tourism, insurance, NBFCs etc, provides businesses with the tools they need to digitise, automate, and optimise their payments and financial operations. With an extensive set of technology APIs that are plug-and-play in nature, Easebuzz has established itself as a trusted payment solutions partner for Indian businesses.

The company’s impact extends beyond its technological achievements. Easebuzz has facilitated the digital payment transition for numerous government organisations, non-profits, and prestigious clients like BigBasket, IRCTC, and Symbiosis University, MTDC among others. Through its commitment to security, scalability, and user-friendly solutions, Easebuzz continues to lead the way in India’s fintech revolution.

Bengaluru, 13th February 2024: Manipal Academy of Higher Education Bengaluru is thrilled to announce the inaugural edition of TEDxMAHE Bengaluru. With the theme of “Into the Newness”, the event will center around fresh imaginations and transformative practices of social change. It will emphasize the importance of originality and innovation in reshaping societies by igniting discussions that inspire collective efforts to transform the spaces and bring about positive societal change. The event is scheduled for February 16, 2024, and will commence at 9.00 at the MAHE Bengaluru Auditorium.

TEDxMAHE Bengaluru will present a diverse array of speakers, ranging from arts and sciences to health and gaming. All the speakers, carefully selected for their pioneering work, are based in the vibrant city of Bengaluru, reflecting the city’s culture of innovation and openness.

The key speakers are Dr. Satyanarayana Ramanaik (Adolescent Health Leader), Ishita Shah (Designer, Historian), Dr. Madegowda C (Social Scientist), Paras Sharma (Mental Health Advocate), Shilpa Mudbi (Performance Artist), Summaiya Khan (Inclusion Advocate), Swathi Shyam Sunder (AI Head), Pasha Bhai (Dakhani rapper), Poornima Seetharaman (Game designer), Farah Ishtiaq (Scientist) and Vivek Mishra (Founder, Fibroheal Woundcare). These speakers embody the event’s theme, “Into the Newness,” offering unique perspectives on social change and innovation.

Noteworthy is the gender diversity among the expert lineup, as the majority of speakers are women, ensuring a dynamic and inclusive range of perspectives.

The last date to RSVP via email is 14 January 2024. Secure your passes for an opportunity to discover, learn, and be part of the collective journey towards societal transformation

Bengaluru, 13th February 2024: Bengaluru-based DEI solutions firm Interweave Consulting to host the 5th edition of the two-day conference o3n the theme of “Inclusive by design”, a futuristic perspective in Diversity Equity and Inclusion. Moving away from Inclusion as an afterthought to proactively designing for inclusion from all aspects whether it is accessibility, technology products and solutions, workplace culture and the ecosystem in general including the planet.

This two-day thought-leadership event will take place in Bengaluru on 22-23 February and will delve into using inclusive design principles to drive cultural transformation.

The 5th edition will witness the presence of a distinguished lineup of speakers including

L. Prabhakar, Executive Vice President and Head of Social Investments at ITC; Nirat Bhatnagar, Founder of Belongg and Senior Advisor at Dalberg; Prajakta Kanaglekar Vice President Ekart HR – Flipkart; Prerna Wadikar, Weidenfeld, Saïd, Oxford, Hoffmann, and Lincoln Scholar; Satyaki Raghunath – Chief Operating Officer- Bangalore International Airport Ltd, Vasanthi Srinivasan Chairperson Digital Learning at IIM Bangalore; Veena Gopalakrishnan, Partner in Employment Law at Trilegal; Vieshaka L Dutta – Director DEI – Publicis Sapient; among others who are poised to share insights and engage in meaningful dialogues.

The event will feature sessions on ‘BLUEPRINTS OF BELONGING – Designing Inclusive Workplaces,’ ‘THE INCLUSION CODE’ – Designing Inclusive Technologies,’ ‘PRODUCTS FOR ALL’ – Designing Inclusive Solutions,’ and ‘GREENING OUR FUTURES’ – Designing to include the planet. At a time when design thinking, technology, and AI are impacting organizational strategies and processes, are we equipped to consciously apply and leverage design in our inclusion initiatives.

In addition to these enlightening sessions, ‘Inclusion Now’ will host 4 expert classes on day 1 – 22nd Feb covering topics such as ‘THE TALENT ALGORITHM: Exploring AI Enhanced Talent Management Processes,’ ‘FEARLESS AT WORK – Elevating Team Performance with Psychological Safety,’ ‘SOCIAL-ALLY – Exploring the S of ESG,’ and ‘INCLUSIVE BY DEFAULT – Reimagining Design.’

Speaking on the occasion, Nirmala Menon, Founder & CEO of Interweave Consulting added, “This year, ‘Inclusion Now’ aims to empower attendees to apply inclusive design principles to facilitate

Equity and inclusion at workplaces.

The 5th edition promises an immersive experience, offering support and insights across the two days of discussions, conversations and presentations revolving around a vital new trend in DEI. Attendees can expect success stories, actionable takeaways, and a platform to engage with cutting-edge concepts in the ever-evolving landscape of diversity, equity, and inclusion.”

Mumbai, 14th February 2024– Moneyboxx Finance, a leading player in the small business lending segment, announced their strong financial results for the quarter ended December 31, 2023 (Q3 FY24). The company reported a net profit of INR 5.02 crores in the nine months of FY24, marking a significant improvement compared to the same period last fiscal year.

In the third quarter of FY24, Moneyboxx’s total income saw a substantial surge by 169% to INR 85.55 crores in Q3 FY24, in line with the strong growth in business and AUM. In addition, the company posted a profit after taxes (PAT) of INR 5.02 crores in 9MFY24, marking a significant turnaround from the corresponding last year.

Moneyboxx also witnessed a remarkable 124% growth in AUM, reaching INR 530 crores as of December 31, 2023, driven by branch expansion, higher productivity, and growth in lending partnerships. Currently supported by 31 lenders, including prominent banks like State Bank of India, HDFC Bank, and Kotak Mahindra Bank, the company has strengthened its financial position.

Highlights of Q3 FY24 and 9M FY24 Financial Results

„ Growing operations with improving geographic and product mix: Company expanded operations to 86 branches across 8 states as of Dec’23 compared to 54 branches in 6 states last year. Moneyboxx Finance has a proven, scalable, and tech-driven branch model to capitalize on the growth opportunities in the underserved INR 1-10 Lakh business loan segment in rural India. Geographic and product diversification further improved during the financial year with entry into the states of Gujarat and Bihar, and increased share of securing lending, which grew from 5% of AUM as of Mar’23 to 17% as of Dec’23.

„ AUM grew by 124% to INR 530 crores as on 31-Dec-23 compared to last year led by branch expansion, higher productivity, and growth in lending partnerships. Reported Disbursements of INR 374 crore during 9M FY24, growing by 92% over the same period last year.

„ Strong turnaround in profitability: Total Income grew strongly by 169% to INR 85.55 crores in 9MFY24 compared to INR 31.82 crore in 9MFY23, in line with strong growth in business and AUM. The Company posted profit after taxes of INR 5.02 crores in 9MFY24 compared to a net loss of INR 7.22 crore in 9MFY23. The Company has strong unit economics and interest spread improved by 300 basis points to 16% in 9MFY24 compared to 13% in 9MFY23, supported by an increase in average loan yield and declining cost of borrowings. Achieved ROE of 8.6% in Q3 FY24 and 8.0% in 9M FY24. Profitability is further expected to improve driven by declining cost of borrowings, improving branch productivity with vintage, increased share of secured lending business, and the benefit of operating leverage with growing scale of operations.

„ Strong Balance Sheet: Moneyboxx strengthened its capital base by raising INR 80 crore of equity during the nine-month period ending 31-Dec-2023. Leverage ratio (TOL/Owned Funds) significantly improved to 2.41 as on 31.12.2023 in comparison to 3.67 as on 31.03.2023. Net worth more than doubled to INR 158.68 crore as of Dec’23 compared to INR 76.40 crore as of Mar’23.

„ Diversified funding mix and declining cost of borrowings: With the addition of leading banks and NBFCs, and issue of debt via securitization and NCD issuance, the Company has diversified its funding sources and reduced its cost of borrowings (cost of incremental borrowing stood at 12.84% during Q3 FY24). The Company is supported by 31 lenders as of date, including 10 leading banks (State Bank of India, HDFC Bank, Kotak Mahindra Bank, IDFC First Bank, DCB Bank, Federal Bank, SBM Bank, AU SFB, Utkarsh SFB and Fincare SFB) and leading NBFCs and impact funds.

„ Strong asset quality: While asset quality was impacted during the year as agriculture-driven rural economy was affected by high and erratic rains in operating states of Punjab, Haryana, Rajasthan and Uttar Pradesh, Moneyboxx has relatively strong asset quality with one of the lowest NPAs in the segment owing to its focus on essential sectors and robust underwriting practices. Gross NPA increased to 1.51% of AUM as of 31.12.2023 compared to 0.99% as of 30.09.2023 and 0.59% as of 31.03.2023 and Net NPA increased to 0.94% as of 31.12.2023 compared to 0.63% as of 30.09.2023 and 0.30% as of 31.03.2023. Historically, the Company’s credit cost was less than 3% amidst extreme conditions in the wake of pandemic and lumpy skin disease outbreak in cattle. Unlike stress conditions in the past, the recent deterioration in is expected to normalize sooner and thus, management believes asset quality will remain strong and further supported by increasing share of secured lending (19% of AUM as of Jan’24 compared to 5% as of Mar’23)

Commenting on the results, Deepak Aggarwal (Co-CEO & CFO) said, “Maintaining strong momentum of profitability in 9M FY24, built upon the turnaround in the preceding quarters, validates the strengths of our business model. We have built a sustainable, scalable, and tech-driven business model with robust underwriting practices to cater to the promising and underserved small business loan market in rural and semi-urban areas. We see strong growth opportunities in this segment and aim to transform the lives of micro entrepreneurs through our various beyond-lending impact initiatives such as free vet advisory and agro-forestry for livestock and agricultural borrowers. Moneyboxx is committed to change the way impact investing is looked at and bring significant positive change in the lives of its borrowers.”

Bhuvaneshwar, February 12, 2024: A 26-year-old YouTuber and an automotive journalist, Nishmanya Bahadur commenced on Monday ‘Atal Yatra’, an arduous solo-driving expedition along 6000 km of the Golden Quadrilateral of India that he will complete in just 15 days.

“Atal Yatra celebrates 25 years of the Golden Quadrilateral and pays tribute to the vision of Atal Behari Vajpayee, one of India’s most respected Prime Ministers,” said Nishmanya Bahadur at the launch in Mumbai. “I want to produce a series of videos on my YouTube channel “NBD” to showcase the international quality of road infrastructure created in India in recent years,” he said.

The Yatra kicked off from Mumbai’s iconic Nariman Point on Monday and will travel through Delhi, Kolkata and Chennai and ends on 26th February 2024 in Mumbai. It’s a 13-day drive through 13 states, with 2-day halts in Kolkata and Chennai averaging 500 km a day.

The highway-odyssey will pass through Ahmedabad (Gujarat) on 12th February; Ajmer (13th February), New Delhi (14th Feb); Kanpur via Yamuna expressway (15th Feb); Bodha Gaya (16th Feb); Kolkata(17thFeb); Bhubaneshwar (19th Feb); Vizag (20th Feb); Guntur (21st Feb); Chennai (22nd Feb); Bangalore (24th Feb); Belgavi (25th Feb) and end at Mumbai on 26th Feb.

Atal Yatra is supported by BPCL, HPCL and Tata Motors.

A road network like the Golden Quadrilateral is critical to a country’s economic development. It is the backbone of a country’s economic activities and is essential for unlocking a country’s full economic potential and ensuring equitable development across regions.

Golden Quadrilateral is a network of highways connecting India’s four top metropolitan cities, namely Delhi, Mumbai, Chennai and Kolkata launched in January 1999 by the then Prime Minister Shri Atal Behari Vajpayee. The year 2024 marks the Silver Jubilee Anniversary of the Golden Quadrilateral which is the world’s fifth-largest highway at 5,846 kilometres of length.

Nishmanya Bahadur is a young automobile journalist with a great passion for the sector with over 1000 articles under his name. His channel NBD is about 4 months old and has already acquired about 1500 subscribers and more than 50,000 views.

“Globally, automotive journalism and AVs are a huge segment of infotainment, but not as much in India. My vision is to be counted as one of the world-class YouTubers from India in the automotive sector,” says Nishmanya.

As to why he chose such an extensive and demanding drive on India’s highways as a challenge, Nishmanya quipped, “Automobiles certainly need good roads. Besides, making transport faster, more comfortable and more economical for passengers, drivers and movement of goods. Road infrastructure is the backbone of commerce and also of tourism. I want to tell the world that India has arrived on that stage,” he added.

This February let your children fall in love with a magical reading adventure, as children’s book publishing house, ‘Sam and Mi’ founded by Priyanka Agarwal Mehta, is showcasing the theme of discovering what makes each child unique in line with her famous children’s book, ‘How to Draw a Samara’, at the ‘New Delhi World Book Fair 2024’. The renowned children’s publishing house is gearing up for a captivating exhibit, followed by the overwhelming response, garnered from last year’s participation at the fair. Sam and Mi eagerly anticipates the upcoming event at Pragati Maidan, New Delhi, slated from February 10th to 18th, 2024, with operating hours from 11am to 8:00 PM, positioned at Stall Number I-10 in Hall no 3, inviting children for a wondrous reading experience.

The New Delhi World Book Fair (NDWBF), being held for the past 50 years, is organized by the National Book Trust, India, under the Ministry of Education, Government of India and is a major calendar event in the publishing world. NDWBF 2024 is scheduled to be held from 10 to 18 February 2024, and has a specially commissioned attractively designed Children’s Pavilion, with a number of activities promoting children’s literature and reading habits such as storytelling sessions, workshops, panel discussions, interactive sessions, quiz, contests, etc. as well as Child Author’s Corner. The NDWBF 2024, is being conducted by renowned authors and illustrators as well as professionals from education and publishing fields and will see a huge participation by teachers and children from various government and private schools/non-governmental organizations.

Sam and Mi team has curated a fun-filled and adventurous display that will transport children to a world of imagination and fantasy, all while discovering the magic of storytelling and reading. With the author, Priyanka Agarwal Mehta personally available at the venue on February 10th and 11th, visitors can look forward to engaging discussions and insights into the creative process behind Sam and Mi’s beloved publications. Parents, schools and libraries will also be presented with special discounts on the books.

Furthermore, attendees will get to explore the ‘Adventures of Samara and the Alphabet’ series by Priyanka Agarwal Mehta that consists of two titles; Adventures of Samara and the Alphabet: The First Magic Trick & Adventures of Samara and the Alphabet: Saving the birds. The First Magic Trick. This series sparks empathy, fosters problem-solving abilities, and ignites the flames of storytelling within young readers. It is a story of two inseparable friends who problem-solve together and serves as a perfect read for parents, schools, and teachers, allowing them to instill in children the art of problem-solving and nurturing their budding storytelling talents.

Priyanka Agarwal Mehta, Founder & CEO of Sam & Mi was quoted saying, “ Sam & Mi’s presence at the “New Delhi World Book Fair 2024” is aimed to inculcate a love and curiosity for books through experiential storytelling. Our books not only entertain but also inspire meaningful conversations and instill valuable life lessons in children. As a mother, entrepreneur, and author, I am deeply committed to shaping a brighter future for our children through the world of literature”.

Priyanka Agrawal Mehta, the Founder & CEO of Sam & Mi, draws from her experiences as a writer, entrepreneur, and mother to shape the identity of this children’s book publishing house. At Sam & Mi, she carefully curates children’s titles that passionately highlight values such as compassion, problem-solving, and effective communication. Beyond instilling a love for reading, her vision is to nurture a generation of creative and empathetic thinkers. Sam & Mi is committed to contributing to children’s holistic development, fostering creativity, and encouraging meaningful conversations through the captivating world of literature.

Books transport children to distant lands and unfamiliar realms, enabling them to vividly picture characters, settings, and events. Literature is a gateway to ignite their imagination and creativity and largely impacts their emotional development in their formative years.

This February, let your child immerse in the world of meaningful reading, with Sam and Mi’s exclusive titles at the ‘New Delhi World Book Fair 2024’.