Archives March 2024

Celebrating the women of Thumri, Dadra, Ghazal, and other Hindustani semi-classical forms, O Gaanewali, written and Conceptualised by Avanti Patel is an intimate mehfil, baithak style! The audience is taken along a musical journey with some interesting facts, stories, and anecdotes about the songstresses of yesteryear. The show will be performed by young classical musicians, all receiving Taaleem from respected gurus in their fields, focusing largely on the musicality of these evolving forms.

Venue: Indian Music Experience, J P Nagar

Date: Sat, 30/03/24

Time: 6.30 PM

Spiritual guidance and divination influencer Arika Singh is the founder and creator of Divine Empress Vibes, having journeyed from Beauty, Fashion, & Lifestyle Influencing to tarot card reading, psychic healing, and astrology. She was honored with the prestigious National Fame Award 2024 recently held at the Club, Mumbai, winning the trophy for Excellence in Tarot Card Reading & Astrology. The award was presented to her by Dia Mirza.

Upon receiving the award, Arika Singh said, “I’m truly honored to receive this spiritual award; it’s a testament to the invisible threads that connect us all in the pursuit of higher knowledge and compassion. This accolade fuels my passion to delve deeper into spirituality and serve as a beacon of light, hope, and inspiration to others.”

A natural-born psychic, Arika has earned her reputation through accurate predictions, garnering numerous testimonials from satisfied clients. However, her path in spiritualism and divination was not predetermined. Arika discovered her path through an innate calling. Arika invested time and effort into mastering the craft and overcoming doubts and fears.

Born on the 7th, the most spiritual number in astrology, she is considered an old soul, a Starseed, and a Lightworker. Formerly immersed in marketing and social media, Arika’s destiny turned to spirituality, leading her to create Divine Empress Vibes, where she has impacted the lives of over 50,000 global clients. What started as a personal exploration soon transformed into a mission to provide guidance, healing, and empowerment to others.

Recognized as one of India’s top 10 tarot card readers, Arika has become a source of ageless wisdom on social media platforms. Arika possesses expertise in a diverse range of divination tools and spiritual services. She is highly skilled in various spiritual practices, including Tarot Card reading, candle magic healing, astrology, Angelic Reiki healing, Runes reading, and Akashic Records reading. Notably, Arika is also a Ph.D. candidate in tarot reading, showcasing her commitment to advancing the field of divination.

Arika’s journey into spirituality deepened during two significant spiritual awakenings triggered by the loss of both her parents within 1.5 years. This period of introspection led her to delve into Tarot, Astrology, Numerology, Candle Magic, and connecting with the Divine. Arika’s personal growth and continuous learning have fueled her commitment to helping others unlock their true potential through tarot readings and spiritual guidance.

Arika’s online presence, marked by daily videos on Instagram and YouTube, went viral, attesting to the resonance of her content with a vast audience seeking spiritual guidance. Her readings provide empowerment, comfort, and emotional connection for her clients. Her journey, marked by challenges that would daunt the strongest, is a testament to her resilience. Just like the legendary phoenix, Arika’s life journey has been one of rising from the ashes, inspiring others to embrace challenges as opportunities for growth.

Arika’s mission extends beyond providing readings; she aims to instill hope and positivity in those she touches. Her wisdom, drawn from diverse spiritual teachings, emphasizes the power of self-perception, the law of attraction, and the transformative potential within everyone. In a world where challenges abound, Arika Singh is a guiding light, illuminating paths and empowering others to create their destinies. With a heart fueled by compassion, an unwavering spirit, and a wealth of spiritual knowledge, she leaves an indelible mark on those she encounters.

Social Beat, a leading digital marketing agency, bagged five awards at the AgencyCon Indian Agency Awards. Social Beat won five key categories including two Gold Awards for Content Marketing Agency of The Year and Agency of the Year South and Silver Award for the Performance Marketing Agency of The Year. Co-founder of Social Beat Mr. Vikas Chawla won the Agency Head / CEO of The Year Award and Mr. Pavan Ramchand, CHRO, Social Beat won the HR Professional of The Year Award at a glittering ceremony held recently in Mumbai.

On winning the awards, Vikas Chawla, co-founder of Social Beat said, “Being recognized with these awards is a testament to the dedication and talent of our team. We are immensely proud of their creativity, expertise, and professionalism with which we scale the brands we work with.”

Suneil Chawla, co-founder of Social Beat, added, “As we celebrate our achievements, in this case an unprecedented 5 awards, we remain committed to our mission of driving business outcomes for the brands entrusted to us to grow revenues and market share.”

With a 300+ strong team of digital experts across Bengaluru, Mumbai, NCR, and Chennai, Social Beat is India’s fastest-growing independent digital marketing solutions company managing 4% of digital media investment in India. Social Beat has set a new benchmark for managing Rs. 900 Crores of digital media spending. As a Google Premier Partner, Facebook Business Partner, and trusted collaborator with industry giants like Salesforce, Hotstar, Amazon, and Linkedin, Social Beat is committed to leveraging strategic partnerships and solutions to empower brands and foster growth.

List of Awards Won by Social Beat at Indian Agency Awards

Gold – Agency of the Year – South

Gold – Content Marketing Agency of The Year

Silver – Performance Marketing Agency of The Year

Agency Head/ CEO of the Year – Vikas Chawla

HR Professional of The Year – Pavan Ramchand

A tribute to the Agency Life, Untold Stories, and Unsung Heroes who run the show, the Indian Agency Awards recognizes the outstanding contributions from Advertising/Creative, Digital, Integrated, and Performance Agencies. Indian Agency Awards is not just about that one Hero Campaign of the year but the hard work, dedication, and toil that goes behind building brands, driving performance, and achieving set objectives through the year. The AgencyCon Summit acts as a shared knowledge platform for Agency Leaders and Professionals to learn, unlearn, and relearn the dynamics of Agency Trade.

28th March 2024: TPV Technology Limited, the world’s largest LCD manufacturer, has announced the appointment of Redington Limited, a leading distribution and supply chain solutions provider, as its strategic distribution partner for India. This collaboration aims to strengthen the distribution network for AOC in key North and East Indian markets, while Philips monitors will be distributed in India. Through this partnership, TPV aims to enhance its presence in the region by strategically organizing, constructing, and actively expanding its partner network across the country.

The move comes in line with the TPV’s goal of meeting local market demands and ensuring the availability of its innovative monitor solutions portfolio. Redington shall be responsible for leveraging its extensive network and resources to distribute TPV’s monitor solutions across India, with a particular focus on the growing gaming industry in the region. With the partnership, TPV’s primary focus is to aggressively expand its partner network across India.

Commenting on the partnership, Carol Anne Dias, Managing Director, TPV Technology – AOC & Philips Monitors said, “We are thrilled to introduce our world-class high-end non-gaming as well as gaming monitor solutions. For Philips the focus will be on its entire range of monitors, our gaming range comes with 100 Hz, focus will be on pure monitors all above 22 inches in the Indian market. We aim to establish a strong foothold across the nation and capitalize on the burgeoning gaming and professional monitor display sector. Through our partnership with Redington, we are confident in our ability to provide unparalleled access to our innovative products, empowering users with cutting-edge technology and immersive gaming experience.”

Currently, the gaming monitor industry is experiencing notable growth in the Indian market, with estimates indicating a market value of $3.1 billion in FY23 and a projected increase to $7.5 billion by FY28. This growth is driven by the growing popularity of esports, an expanding gamer base, and the availability of affordable gaming displays. TPV Technology is poised to capitalize on this opportunity, aiming to enhance the growth of AOC’s premier gaming monitor sub-brand, AGON by AOC, which currently holds the top position globally according to the Q3/2023 IDC Quarterly Gaming Tracker report.

Commenting on the new role and responsibilities, Raghu Ram, Senior Vice President, of Endpoint Solutions Group, Redington Limited said, “We are excited to join hands with TPV technology to enhance the availability of their award-winning AOC and Philips monitor portfolio in India. From experiencing true color, and brilliant interactive display innovations, to the smoothest and most immersive gameplay possible on next-gen consoles. TPV’s innovative monitor range is geared to meet all of India’s dynamic digital transformation and consumer needs. With this partnership, we aim to cater to the diverse needs of creators and gamers alike, bringing Philips and AOC’s cutting-edge technology to a wider audience across India. Together, we are poised to elevate the content creation and gaming experience for enthusiasts throughout the region.”

Redington boasts an extensive portfolio of multiple international brands and a robust network of all channel partners, driving digital transformation in India. Additionally, Redington will empower and train channel partners and resellers through in-region sales, enablement, and training workshops, and upskill its partners to cater to end customers with a wide gamut of products and services.

The agreement signifies a significant step forward for both TPV Technology and Redington in their mission to deliver cutting-edge monitor solutions to customers across India.

India, 28th March 2024- Automaxis, a pioneering startup nurtured by T-Hub, announces groundbreaking advancements in its mission to revolutionize international transactions. With its flagship product, FDP Connect™, Automaxis is poised to streamline, automate, and digitize transactions related to Freight, Documents & Payments. This cutting-edge platform tackles longstanding challenges in international trade, fundamentally reshaping how businesses navigate the intricacies of global commerce.

Cross-border trade often encounters inefficiencies and bottlenecks, hindering seamless transactions. Automatic emerges as a beacon of efficiency and reliability, leveraging blockchain technology and artificial intelligence to bridge the gap between stakeholders operating in silos. By fostering interoperability and seamless collaboration within the supply chain, Automaxis sets the stage for enhanced efficiency and reduced paperwork in international trade.

As India gears to become the third-largest global economy, cross-border trade presents significant opportunities. The government’s initiatives under the Digital India initiative and Ease of Doing Business are further paving the way for smoother international trade. Automatic, with its holistic approach, offers a comprehensive suite of tools to guide users through every stage of the international trade process. Notably, the recent commitment by the Digital Container Shipping Association (DCSA) to transition to 100% electronic Bills of Lading by 2030 underscores the urgency for digital transformation in the industry.

A notable achievement for Automaxis is its integration with TradeTrust, a compliant framework by IMDA Singapore. This partnership facilitates the digitization of crucial trade documents, including Bills of Lading, marking a significant milestone towards truly digital trade facilitation. The recent live paperless transaction between India and Singapore, piloted using the TradeTrust platform, underscores the efficacy and relevance of Automaxis’s solution in today’s digital economy. Automatic is transforming the handling of Bills of Lading by digitizing this critical document. Traditionally paper-based and couriered, the original Bill of Lading holds immense value as a negotiable instrument representing the entire worth of traded goods. Automaxis securely transfers ownership using blockchain technology, collaborating with TradeTrust for legal interoperability.

Pratik, Chief Operating Officer of Automaxis, remarks, “We are providing a one-stop-shop for all the digital needs of the Exporting and Importing companies in India. Our smart tool navigates users through the total process of international trade, ensuring efficiency and compliance. Looking ahead, Automaxis projects robust revenue growth for the upcoming fiscal year, driven by growing order books and an expanding customer base.”

Supported by India’s leading startup incubator, Automaxis gained access to invaluable resources such as industry expertise, investor connections, and potential clientele. T-Hub’s mentorship and expansive network provided validation and avenues for crucial market expansion, propelling Automaxis as a trailblazer in the cross-border trade sector. This collaborative backing facilitated recognition and collaboration opportunities with industry giants like Maruti Suzuki India Ltd. and Swarovski, further solidifying Automaxis’s position in the domain.

MSR, CEO of T-HUB, said, “Automaxis exemplifies the spirit of innovation and resilience that we champion at T-Hub. Their commitment to transforming cross-border trade aligns perfectly with our mission to nurture disruptive startups with global potential. We are excited to see Automaxis’s continued success as they redefine industry standards and drive positive change in the international trade ecosystem.”

With over 5500 exporters already onboarded, Automaxis continues to make waves in key sectors such as Agri Exports, recycled paper exports, marine exports, engineering exports, and gems and jewelry. By collaborating with agencies involved in the international supply chain, Automaxis aims to further expand its reach and impact across diverse industry verticals.

By achieving industry certifications, winning awards, showcasing customer success stories, and forming strategic partnerships, Automaxis strengthens its reputation as a trusted provider of cross-border trade solutions. Looking ahead, Automaxis aims to enhance and expand its services to meet the evolving needs of its customers, focusing on advanced automation, compliance management, integration with emerging trade platforms and standards, and expansion into new geographies and industry verticals.

New Delhi,28th March 2024: DreamFolks, a tech-enabled global travel and lifestyle services provider, today inaugurated a state-of-the-art computer lab for students at Government Model Sanskriti Primary School in Tigra village, Sector 57, Gurugram. The computer lab has been set up under the company’s corporate social responsibility (CSR) initiative – Project Akshar, which aims to uplift education for girls by partnering with local schools for their comprehensive development.

The inauguration ceremony was graced by the presence of Ms. Liberatha Kallat, CMD, DreamFolks; Mr. Dinesh Nagpal, Promoter and Non-Executive Director, DreamFolks; Ms. Giya Diwaan, CFO DreamWorks; and Mr. Rakesh Yadav, Chief Guest for the inauguration ceremony.

Speaking on the occasion, Ms. Liberatha Kallat, Chairperson & MD, DreamFolks said, “We firmly believe that education is the cornerstone of a progressive society, and access to technology is crucial in today’s digital age. This computer lab was set up to advance girls’ education through collaboration with local schools for holistic enhancement. The objective is to empower the young minds of the school with the necessary skills and knowledge to navigate the modern world. We hope this will ignite the spark of curiosity and learning in these young students, enabling them to unlock their full potential.”

DreamFolks’ Project Akshar is a long-term initiative aimed at enhancing school infrastructure and catering to students’ requirements, thereby facilitating access to quality education. The company plans to extend this program to other schools in Gurgaon’s vicinity, reaffirming its commitment to creating a more inclusive and equitable society.

Mumbai, 28th March 2024: SLMG Group, India’s largest independent bottler of Coca-Cola in India and SouthWest Asia, today announced the appointment of Costin Mandrea as Chief Executive Officer of Coca-Cola SLMG operations. With more than 25 years of rich experience in the beverage industry, Mr Mandrea brings a wealth of expertise and strategic vision to his new role.

Costin Mandrea has held key leadership positions at Coca-Cola Bottling System in Western and Central Europe, Russia, and Japan, where he demonstrated expertise in driving business growth through company-wide transformation, sales force operations, customer engagement, and route-to-market strategies.

Commenting on the appointment, S N Ladhani, Chairman and Managing Director, Coca-Cola SLMG said, “With great pleasure, we welcome Costin Mandrea aboard as the CEO of SLMG Group. His proven track record of leadership and strategic acumen makes him a perfect fit to lead our company into its next phase of expansion and success. ‘’ Amidst our accelerated growth phase at SLMG Group, we firmly believe Costin to be the perfect leader to navigate us towards unprecedented success. With his proven track record and dynamic approach, we are poised to achieve remarkable milestones under his guidance, added Mr. Ladhani.

Upon his appointment, Mr. Mandrea remarked, “I am honored and excited to join Coca-Cola SLMG as its Chief Executive Officer. I look forward to collaborating with the talented team and leveraging my experience to drive innovation and growth for the company.’’

Mr. Mandrea holds a degree from the University of Bucharest and has participated in numerous leadership development programs throughout his career. His tenure at Coca-Cola has been marked by successful transformation initiatives and strategic leadership roles, contributing significantly to the company’s profitability and market presence.

Coca-Cola SLMG extends its warmest congratulations to Mr. Costin Mandrea on his appointment as Chief Executive Officer and looks forward to achieving new milestones under his leadership.

Mumbai 28th March 2024: The bull run in the Indian housing market continued in the first quarter of the year. Quarterly housing sales are at an all-time decadal high with approx. 1,30,170 units sold in Q1 2024 across the top 7 cities, reveals the latest ANAROCK data. This is a 14% yearly rise against approx. 1,13,775 units sold back in Q1 2023.

Anuj Puri, Chairman – ANAROCK Group, says “MMR and Pune accounted for over 51% of the total sales in the top 7 cities, with MMR recording a 24% yearly jump and Pune witnessing an over 15% yearly rise. New launches across the top 7 cities continued above the one lakh mark but witnessed a mere 1% yearly rise – from 1,09,570 units in Q1 2023 to over 1,10,865 units in Q1 2024.”

“Notably, MMR and Hyderabad saw the maximum new supply, accounting for 51% of the total new launches across the top 7 cities,” says Puri. “Hyderabad saw a 57% yearly increase in new supply in Q1 2024, while MMR saw its new supply decline by 9% in the period. The quarter has recorded the highest ever sales in the last decade amid a significant rise in demand for high-ticket priced homes priced INR 1.5 Cr and above.”

Despite new launches remaining above the 1 lakh mark in this quarter, available inventory in the top 7 cities dropped by 7% annually – from approx. 6,26,750 units by Q1 2023-end to approx. 5,80,890 units by Q1 2024-end. Among the top cities, NCR saw highest decline of 27% in its unsold stock in Q1 2024. NCR’s unsold stock is currently lower than in other prominent cities like MMR, Pune, and Hyderabad.

India’s overall economic scenario remains positive, with the country’s GDP growth rate pegged as the highest globally, and inflation also seems to be under control. This outlook supports enduring homebuyer sentiment.

The top 7 cities recorded new launches of around 1,10,865 units in Q1 2024 against 1,09,570 units in Q1 2023, increasing by just 1% over the previous year’s corresponding period. The key cities contributing to new launches in Q1 2024 were MMR (Mumbai Metropolitan Region), Hyderabad, Pune, and Bengaluru, which together accounted for 83% of the quarter’s supply addition.

MMR saw approx. 33,800 units launched in Q1 2024 – a decline of approx. 9% over Q1 2023. More than 59% of the new supply was added in the sub-INR 80 lakh budget segment.

Hyderabad added approx. 22,960 units in Q1 2024 – a yearly jump of 57% over the corresponding period last year. Over 33% of the new supply was added in the high-ticket >INR 1.5 Cr) price segment.

Pune added approx. 18,770 new units in Q1 2024 compared to 19,420 units in Q1 2023 – a decrease of 3%.

Bengaluru added approx. 16,485 units in Q1 2024 – a yearly increase of 22%. Approx. 66% of the new supply was in the mid-range and premium segments (INR 40 lakh – INR 1.5 Cr.)

NCR saw new supply dip by over 42% against Q1 2023, with approx. 7,270 units launched in Q1 2024 against 12,450 units in Q1 2023. Notably, 55% of the new supply was added in the ultra-luxury segment (homes priced >INR 2.5 Cr.)

Chennai added approx. 7,290 units in Q1 2024, a yearly increase of 14% over Q1 2023. At least 87% of the new supply was in the mid and premium segments (priced within INR 40 lakh to INR 1.5 Cr)

Kolkata added approx. 4,290 units in Q1 2024, a decline of 27% over Q1 2023. Approx. 90% of the new supply was in the affordable and mid segments (priced up to INR 80 lakh.)

Source: ANAROCK Research

Overall Sales Overview

Approx. 1,30,170 units were sold in Q1 2024 – an increase of 14% over Q1 2023. NCR, MMR, Bengaluru, Pune, and Hyderabad together accounted for 91% of sales in the quarter.

• MMR saw the highest housing sales of approx. 42,920 units in Q1 2024, increasing by 24% over Q1 2023. Approx. 34,690 units were sold in Q1 2023
• Pune saw approx. 22,990 units sold in Q1 2024, increasing by 15% over Q1 2023 when approx. 19,920 units were sold
• Hyderabad recorded the sale of approx. 19,660 units in Q1 2024, a 38% increase over Q1 2023 when approx. 14,280 units were sold
• NCR saw a 9% decline in housing sales – from approx. 17,160 units in Q1 2023 to approx. 15,650 units in Q1 2024.
• Kolkata also saw a decline of 9% in housing sales in the period – from approx. 6,185 units in Q1 2023 to approx. 5,650 units in Q1 2024.
• Bengaluru saw housing sales increase by 14% in Q1 2024 against Q1 2023, with approx. 17,790 units sold in Q1 2024 and approx. 15,660 units sold back in same period last year
• Chennai saw approx. 5,510 units sold in Q1 2024 – a decline of 6% over Q1 2023, at least partially attributable to factors like the introduction of Tamil Nadu government’s three-tier guideline values for apartment complexes in late 2023, and high stamp duty and registration charges.

Source: ANAROCK Research

Price Movement

Average residential property prices across the top 7 cities have seen significant jump in the last one year – ranging between 10-32% in Q1 2024 when compared to Q1 2023, mainly due to increase in the prices of construction raw materials and an overall rise in demand. Hyderabad and Bengaluru recorded the highest annual price jump of over 32% and 25%, respectively.

Available Inventory

Despite massive new supply added to the top 7 cities in Q1 2024, overall available inventory declined by 7% in Q1 2024 when compared to Q1 2023. The total available inventory in the top 7 cities as of Q1 2024-end stands at approx. 5.81 lakh units. At 27%, NCR witnessed the highest reduction in available inventory in Q1 2024 when compared to Q1 2023.

ESPOO, Finland and NOIDA, India,28th March 2024 HCLTech, a global technology company, announced that it has been selected by Oriola Corporation, a leading health and wellbeing company operating in the Nordic region, to accelerate Oriola’s digital transformation journey and deliver enhanced customer experiences.

HCLTech will implement a greenfield SAP S/4HANA and analytics environment hosted on Microsoft Azure to transform Oriola’s enterprise resource planning (ERP) and enterprise warehouse management (EWM) systems in Sweden and Finland.

The solution will leverage RISE with SAP delivering an end-to-end global experience platform (GxP)-compliant and validated solution for Oriola. Moving to an agile, cloud-based ERP platform will allow Oriola to transform and simplify their business operations, enabling them to modernize the application stack and optimize IT operating costs.

“This strategically important project will allow Oriola to better respond to future customer and business needs, strengthen collaboration across the company, improve transparency and support managing the business in a cross-market operating model. Through a common system, we will strengthen our processes and have access to common data, both of which will support us in serving our customers better,” said Mikael Nurmi, Chief Digital Officer, Oriola.

“We look forward to accelerating Oriola’s business transformation with our strong partnership with SAP and innovative product engineering capabilities,” said Pankaj Tagra, Corporate Vice President, Europe and Africa, HCLTech. “We are delighted to participate in Oriola’s journey to becoming a forerunner in the advanced distribution of pharmaceuticals and in providing advisory services to pharmaceutical companies throughout product lifecycles, while further growing our business in the Nordics region and across the life sciences and pharma sector globally.”

HCLTech is an SAP Global Strategic Services Partner with over 25 years of experience in leading complex SAP transformation programs. HCLTech’s SAP consultant base has now grown to over 10,000 globally, with local offices and consultants across the Americas, Europe, Asia and Africa.

New Delhi, 28th March 2024  Nikon India Pvt. Ltd. has introduced the NIKKOR Z 28-400mm f/4-8 VR, first-in-its-class1, approx. 14.2x zoom lens covering super-telephoto 400mm that achieves a wide shooting range with an excellent agility factor, covering any scene or situation.

“The NIKKOR Z 28-400mm f/4-8 VR lens stands as a testament to Nikon’s commitment to innovation and versatility. With its compact, lightweight design, advanced autofocus capabilities, and exceptional image quality, it proves to be a formidable tool for photographers and videographers alike. Whether capturing distant landscapes, fast-moving sports or wildlife, or intricate close-up details, the NIKKOR Z 28-400MM F/4-8 VR empowers creators to unleash their creativity and capture every moment with precision.” said Mr. Sajjan Kumar, Managing Director, Nikon India Pvt. Ltd.

NIKKOR Z 28-400mm f/4-8 VR PRIMARY FEATURES

First Z mount Zoom Lens with Approx. 14.2x zoom To Cover a Super-telephoto 400mm Focal Length

Enjoy the convenience of shooting handheld with the NIKKOR Z 28-400mm f/4-8 VR, Nikon’s latest super-telephoto high-magnification zoom lens that enables capturing a wide range of focal length, from 28mm wide angle to 400mm. Users can expect to explore the unreachable and capture the unseen, conquering distance, and empowering handheld photography with just a single lens.

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Capture Anywhere at Anytime

Despite its impressive high magnification zoom, the NIKKOR Z 28-400mm f/4-8 VR packs a punch with a remarkably compact and lightweight design. This translates to effortless handheld shooting, perfect for capturing fleeting moments on the go, whether you’re on the move or capturing thrilling moments. Users can travel light and shoot steadily, as the compact lens slips easily into the camera bag for convenient carrying.

Reliable Features That Support a Wide Range of Situations

The NIKKOR Z 28-400mm f/4-8 VR boasts impressive versatility despite its super-telephoto zoom, making it a reliable lens that supports a wide range of situations. Get up close and personal with subjects thanks to its minimal focusing distance of 0.2m at the wide-angle end, ideal for capturing intricate details, like your favourite food on a restaurant table or macro shots. In addition, the 1.2m minimum focusing distance at the telephoto end extends to portraits at longer zoom settings, allowing you to achieve beautiful background blur for impactful compositions.

In addition, the NIKKOR Z 28-400mm f/4-8 VR lens boasts a built-in optical vibration reduction (VR) mechanism, effective for up to 5.0 stops3, ensuring sharp images in low-light conditions and when using super-telephoto zoom. This can be further enhanced to 5.5 stops with the Synchro VR4 feature, combining in-camera and lens VR for even steadier shots.

For fast-moving subjects, the lens uses a stepping motor (STM) for quick and precise autofocus. It is also dust and drip-resistant5, making it suitable for shooting in unpredictable weather.

Designed with video recording in mind, the lens minimizes focus-breathing and offers linear manual focus for precise control during video shooting.

Exterior Design

The exterior design of the lens inherits the style of the 2nd-generation Z lenses, resulting in a professional and sleek appearance. It features a compact square lens hood, ensuring comfortable usability. When attached inverted, the hood provides excellent storage while maintaining good optical performance. Additionally, the ergonomic design, compact and lightweight construction ensure comfort during extended use.