Archives April 2024

Chingari forays into Web3 gaming with the launch of Chingari Game Zone

Bengaluru, April 29, 2024 – Chingari, the world’s leading web3 live-streaming app, today announced its foray into the web3 gaming space titled Chinagri Game Zone. The move marks a significant milestone for the Aptos-backed tech company as it expands its offerings beyond live-streaming and into the burgeoning world of blockchain-based gaming. Built on the Aptos blockchain, Chingari Game Zone will leverage its expertise in social media, entertainment, and blockchain tech to create engaging and interactive gaming experiences for users.

The initial launch of Chingari Game Zone will include a curated selection of popular and engaging mobile games, Ludo, a voice communication-based web3 game. Ludo on Chingari Game Zone offers a unique experience to its users who can converse through voice communication with their competitors while playing the game. Users will be rewarded with Gari tokens for using the Chingari Game Zone. Further, Chingari plans to launch more games by the next quarter, expanding its web3 gaming portfolio to cater to diverse tastes and preferences.

Sumit Ghosh, CEO and Co-Founder, Chingari said, “Our goal is to create a seamless and engaging gaming experience that utilizes the benefits of blockchain technology. We believe that Web3 has the potential to revolutionize the gaming industry and provide a new level of excitement and competition for gamers worldwide. Moreover, our expertise in social media and entertainment and experience in blockchain technology positions us well to make a significant impact in the gaming industry through Chingari Game Zone.”

Chingari’s foray into web3 gaming marks a significant expansion of its offerings beyond social media and entertainment. The company has made significant investments in blockchain technology and has assembled a team of experts with extensive experience in blockchain development.

Climate Change Heats Up Workforce Safety and Health Concerns: International SOS Calls for Action

National, 29th April 2024 – In light of World Day for Safety and Health at Work on 28 April, the International SOS encourages organizations to reassess their occupational safety and health (OSH) programmes. Climate change is intensifying existing OSH challenges, and organizations must prioritize proactive solutions. This year’s theme, “Impacts of climate change on occupational safety and health,” highlights the urgency of this evolving threat.

The International Labour Organization (ILO) latest report estimates that over 70% of the global workforce faces potential exposure to climate-related health hazards.1 These hazards include extreme heat stress, worsening air quality, and more frequent and severe weather events. Furthermore, the Intergovernmental Panel on Climate Change (IPCC) projects a decline in growth in labour productivity due to climate change impacts.2 By 2030, the equivalent of more than 2% of total working hours worldwide is projected to be lost annually, as a result of extreme temperatures, leading to unsafe working conditions or a decrease in worker output.3

Dr Olivier Lo, Global Medical Director, Occupational Health Services, at International SOS “The escalating threats of climate change necessitate a heightened focus on managing risk exposure and health incidents for the workforce. At International SOS, we saw an 80% increase in climate-related medical alerts throughout the majority of 2023 compared to 2022. This concerning trend is further highlighted by the International SOS Risk Outlook 2024 report, with four of the top five health risks identified by respondents being related to climate or weather factors.4 With climate change adding urgency, it is crucial for organizations to acknowledge its combined impact with existing OSH threats. This is key to effectively safeguard workforce safety, and health and manage productivity.”

The traditional focus of occupational health and safety on physical safety, accident prevention, and maintaining a sustainable work environment has overlooked a critical factor, the impact of climate change on workforce wellbeing. Extreme weather events and climate-related disasters pose a growing threat to mental health and psychosocial wellbeing. These events can trigger a range of emotional responses, including distress, anxiety, depression, grief, and even suicidal behaviour. 5

Dr Vikram Vora, Medical Director – Indian Subcontinent adds “With Southeast Asia bearing the brunt of an unprecedented heat wave this year, it is essential for organizations to go beyond mere compliance and redesigning their workforce health and wellbeing programs to include the capability to respond to health threats posed by climate change. Regular assessments and adaptations are key to ensuring workforce safety in this evolving landscape. By proactively managing emerging occupational health and safety risks, organizations can not only create positive work environments but also contribute to a more sustainable future. This includes mental and emotional wellbeing support, chronic disease management, and preventive healthcare.”

To ensure workforce safety, health and well-being in the face of a changing climate, International SOS encourages organisations to consider the following:

1. Conduct regular risk assessments: Incorporate climate-specific hazards and factor in rising temperatures, extreme weather events and changing air quality. Identify vulnerable workforce profiles and locations most at risk from climate impacts.

2. Prioritise worker health and safety: Integrate climate considerations into existing health and safety programmes. Promote heat stress awareness and prevention measures like hydration protocols and rest breaks.

3. Provide mental health and wellbeing support: Develop resources and training to help employees cope with the psychological impact of extreme weather events or environmental disasters. Offer access to mental health professionals to address potential anxiety or stress related to climate events.

4. Climate-ready training programmes: Equip the workforce with knowledge and skills to work safely in a changing environment. Provide training on emergency preparedness and safe work practices during extreme weather events like floods or wildfires.

5. Robust incident response protocols: Develop clear and well-communicated protocols for responding to heat-related illnesses, accidents during extreme weather, and other climate-related incidents. Implement a system for continuous improvement by reviewing incidents and updating protocols as needed.

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Social Beat Wins Digital Mandate for Juicy Chemistry

Chennai, 29 April 2024: Juicy Chemistry, an ECOCERT-Certified organic personal care brand has assigned its digital mandate to Social Beat, a leading digital marketing agency known for its innovative strategies and outstanding results. Social Beat will drive brand awareness and consideration across Juicy Chemistry’s product portfolio with creative, innovative, and relatable content. The digital creative mandate was won after a multi-agency pitch process by Juicy Chemistry.

Pritesh & Megha

Social Beat will design targeted brand campaigns to boost brand recognition and scale up Juicy Chemistry’s revenue by utilizing various digital media channels including Meta, Google, and targeted campaigns with affiliates and Influencers.

Mr. Vikas Chawla, Co-Founder of Social Beat, said, “We are very happy to be associated with Juicy Chemistry. They have an attractive portfolio of products available for the diverse needs of modern consumers. We look forward to providing result-driven strategies that can help them expand their market penetration and achieve desired results. With the brand’s focus on their digital native target audience, we are positive that we will be able to help them tap the right consumers through the right channels and efficiently amplify their overall reach and business growth in the long run. We look forward to working on innovative ideas for the brand and having a fruitful association with Juicy Chemistry.”

Pritesh and Megha Asher, Co-founders, Juicy Chemistry said, “Our partnership with Social Beat is highly collaborative as our target audience is digital savvy and Social Beat has vast expertise in understanding and efficiently managing the digital movement of consumers. I feel their experience of the digital landscape, understanding of consumers’ digital behaviour, and insight-driven approach to creative communication, will help us augment our visibility, strengthen our reach and boost our marketing efforts to achieve optimal results. We are excited to partner with Social Beat and look forward to taking our brand to the next level with their help.”

IIL’s Comprehensive Sustainability Report Spotlights ESG Standards and Strategic Initiatives

New Delhi, 29th April 2024 – Insecticides (India) Limited (IIL), a prominent player in the nation’s crop protection & nutrition industry, has released its Sustainability (ESG) Report FY23. The comprehensive report, titled “Accelerating Innovation to Foster a Resilient Tomorrow,” sheds light on IIL’s commitment to environmental, social, and governance (ESG) aspects which are of paramount importance to the organization.

The Sustainability (ESG) Report provides valuable insights into IIL’s strategic approach, endeavors, and performance concerning relevant ESG material aspects. This initiative, in addition to the annual report, reflects IIL’s persistent journey towards a sustainable future. For FY23, the report discloses non-financial information, activities, and sustainability initiatives adhering to the Global Reporting Initiative (GRI) Standards. External Assurance, provided by Ernst & Young Associates LLP, lends credibility to the ESG disclosure, aligning with International Standards on Assurance Engagements 3000 [ISAE 3000 (Revised)].

IIL, known for its wide array of crop protection and nutrition products, including fungicides, insecticides, herbicides, and Biologicals & Plant Growth Regulators (PGRs), has also expanded its offerings to include biologicals few years back, emphasizing sustainable growth. The report highlights IIL’s commitment to being a solution provider through specialized products, catering not only to the Indian market but also having a foothold in more than 24 countries worldwide.

Mr. Rajesh Aggarwal, Managing Director of Insecticides (India) Limited, expressed, “Our ESG journey reflects our understanding of the challenges posed to the industry. By adopting a sustainable approach, we aim to navigate these challenges and thrive in the evolving scene of customer demands. Our commitment lies in developing high-quality, sustainable products, implementing process improvements, and fostering a culture rooted in respect and ethics. We think that businesses that adopt a responsible and sustainable method of working will prosper in the future by keeping up with the quickly evolving demands of the customers.”

“The report outlines IIL’s ESG performance. Some of the key initiatives put forward by organization are: – 30% Green belt conforming to air quality standards; 590.29 MT and 21.44 KL of hazardous waste disposed of; zero liquid discharge in 3 plants, 1,473.31 MW solar power plants contributing 9% of total electricity; and CSR spent.” Added Mr. Sandeep Aggarwal, CFO.

As a stepping stone in this journey of sustainability, we conducted our first materiality assessment to identify and prioritize the issues that have a direct or indirect impact on us and our ability to create value for our stakeholders. Some of those issues include energy and emissions, water, diversity, etc. We have put forward various initiatives for these material issues as mentioned below.

In embracing digital transformation, IIL has streamlined processes at its Dahej plant, replacing manual paper-based reporting with online systems. This initiative resulted in time savings, reduced paper usage, and enhanced real-time process assessment, showcasing the positive impact of technology on operations.

Diversity and equal opportunity are integral to IIL’s culture, reflected in policies that promote a workplace free of discrimination and harassment.

Recognizing farmers as key stakeholders, IIL engages in awareness campaigns and training workshops. The CSR wing – IIL Foundation – actively partners with diverse NGOs & organizations to implement targeted programs focusing on raising farmer awareness, promoting education, and delivering preventive healthcare. In the fiscal year 2023, IIL dedicated  CSR initiatives, including Project Kisaan Jagrukta Abhiyan, aimed at empowering farmers, and Project Vidhya, designed to enhance educational access for underprivileged children. Employing the “Sahi ka Mantra” (right time, right product, right dosage, right method) approach, the company stresses the importance of the accurate utilization of their crop care products.

IIL’s commitment to sustainability, innovation, and social responsibility highlights its dedication to creating a resilient and thriving future.

Shyam Metalics Unveils SEL Tiger Foil

Shyam Metalics

Kolkata, 29th April 2024 – Shyam Metalics and Energy Ltd, the leading and fastest growing metals manufacturing company in India, proudly unveils its latest development, the “SEL Tiger Foil”. Crafted with a deep dedication to preserving food freshness and increasing sustainability, SEL Tiger Foil is a testament of excellence in household food safety.

Driven by the strong demand and a projected 7.4% CAGR growth in the aluminum foil segment by 2030, Shyam Metalics is poised to benefit from increased demand and business opportunities in this sector.

SEL Tiger Foil is being manufactured in Giridh, Jharkhand by Shree Venkateshwara Electrocast Private Limited, a step-down subsidiary of Shyam Metalics and Energy Ltd is available in 2 categories, microns, 11 microns, and 18 microns. Each variant is tailored to meet diverse food storage needs. A range including 9-meter rolls for occasional needs and 72-meter rolls provides an ample supply of aluminum foil for everyday culinary endeavors, with an ideal size for regular use. This launch also heralds a new, nature-friendly box design, underscoring Shyam Metalics’ dedication to sustainable practices.

Mr. Sheetij Agarwal, Director of Shyam Metalics and Energy Ltd., stated, “SEL Tiger Foil continues our tradition of relentless innovation to meet consumer and environmental needs. By introducing this new line of products, we’re not just offering convenience; we’re also delivering freshness and eco-consciousness to households worldwide. It is our belief that SEL Tiger Foil will not only maintain food freshness and safety but will also contribute to a more sustainable future.”

SEL Tiger Foil offers superior food protection, long-lasting use, and eco-conscious packaging. The non-stick material is crafted from 100% organic cellulose and features grease-proof properties, making it ideal for an array of culinary applications. It has been rigorously tested and certified for food safety. Moreover, SEL Tiger Foil is recyclable, aligning with the principles of responsible consumption.

Peoples Forum for Rise of South Asia- Pffrosa Launched

Peoples Forum for Rise

New Delhi,29th April 2024: “This is a century of Asia and South Asia with India as a leader has an important role to play in global scenario for overall peace, harmony and progress, as enshrined in our age-old Indian ethos of Vasudhev Kutumbkam”, said Mr. Sanjay Bhalla, General Secretary of ARSP Foundation (Indian Council of International Cooperation) while launching ‘Peoples Forum for Rise of South Asia- PFFROSA’, a two days’ summit at Vishwa Yuvak Kendra in New Delhi. It’s a joint initiative of ARSP Foundation, Yuvsatta (youth for peace)-NGO, Gandhi Smriti & Darshan Samiti, New Delhi under the Ministry of Culture, Government of India and Atmashakti Trust. Supported by Harijan Sewak Sangh, Gandhi Global Family & South Asia Peace Alliance.

Mr Pratap Singh, President of ARSP Foundation said that they’re focussing on building South Asia from the bottom-up with a focus on four key areas of ‘Trade, Tourism & Technology, encashing the demographic dividend, ensuring gender equality at all levels in our society and harnessing of water resources for environmental sustainability and action.”

Participating in the debate Mr Mahaveer Singhvi, IFS, Joint Secretary, Ministry of External Affairs, Government of India added that no developmental goal is unsurmountable if developing nations emerge as one with a focus on 3T’s i.e. Travel, Trade & Technology.

In this two-day summit, powered by collaboration with Manav Rachna University and LAVA Mobiles, many prominent people are participating namely include Mr Shailendra Kumar, Chairman of TIOL Knowledge Foundation, Mr. Nitesh Raj, Advisor TV9 Digital, Prof. (Dr.) Sankar Kumar Sanyal, President, Harijan Sewak Sangh, Prof. Monica Munjial Singh, Member, CCPCR-Chandigarh Commission for Protection of Child Rights, Mr Vijay Bhartiya, Director, South Asia Peace Alliance-SAPA, Mr Bhaskar Koirala, Former Director of Nepal Institute of International and Strategic Studies, Dr. Jwala Prasad, Director, Gandhi Smriti & Darshan Samiti and Sh. Anupam Shrivastava, former CMD of Bharat Sanchar Nigam Limited (BSNL).

On the occasion some exemplary social leaders were honoured with PFFROSA Youth Leadership Awards and they were Mr. Vishal Sehgal, Co-founder & Director, LAVA Mobiles, Mr. Rajnish Kumar, Secretary, Rajghat, Dr Geeta R. Thakur, Dean Students Welfare, Manav Rachna International University, Mr. Vedabhyas Kundu, Programme Officer, Gandhi Smriti & Darshan Samiti, Dr. Om Prakash Kansal, Country Advisor-India, Global HPV Cancer Free, American Cancer Society, Ms. Jaya Bharti- Programme Lead, Atmashakti Trust, Ms. Ankita Thakur, Programme Manager, JISA-Japan India Sustainability Alliance, Mr. Chheku Dukpa ‘Jackson Dukpa’, Founder, Global Village Connections (GVC), Bhutan, Mr. Abdul Hamid Bhatt, CEO, Rahim Greens alias Treeman of Kashmir, Mr. Sundar Ghimre, Secretary, CPN UML, Ramechap Municipality, Nepal, Mr. Nagendran Kathegan, Mannar District, Northern Province, Sri Lanka, Mr. Bashyal Deepak, Jagriti Child & Youth Concern-JCYCN, Nepal, Mr. Bawi Hlei Hu from Myanmar, Mr. Rajesh Nepali, General Secretary, Nepal National Oppressed Student Union, CPN- UML, Nepal, Mr. Uday Shankar Singh, CEO, Vishwa Yuvak Kendra.

Mr Sanjay Bhalla, Secretary General ARSP Foundation along with Mr Pramod Sharma, founder of Yuvsatta-NGO, who are the organizers of this initiative concluded the summit by sharing that perseverance and continuity matter for the ultimate success of any campaign for the good of all. They plan to hold such initiatives at the PFFROSA Summit twice a year with the next one slated to be organized after six months at friendly Sri Lanka.

Programme culminated today with an interactive session at Gandhi Darshan on ‘Revisiting Mahatma Gandhi’s ideas of social change and prayers by all participating delegates for the solidarity of South Asia at Rajghat-the national memorial (Samadhi) of Mahatma Gandhi.

Ashok Saraf, Siddharth Chandekar, Varsha Usgaonkar, and Others Win BIG Marathi Entertainment Awards 2024

Ashok Saraf, Siddharth Chandekar

29th April 2024: BIG FM, one of India’s leading radio networks, honoured the remarkable talent and creative achievements of the Marathi television industry at the third season of BIG Marathi Entertainment Awards. It was a star-studded evening graced by renowned personalities who have not only shined on-screen but also made a significant impact on our culture. Held on 25th April 2024 at Marigold Banquets and Convention, Pune, the awards night was hosted by BIG FM RJs – RJ Addy and RJ Chetana. This season, the radio network broke its record, earning a whopping 2 lakh votes, marking a significant achievement.

The BIG Marathi Entertainment Awards 2024 lit up with fun moments from RJ Shreyas and RJ Pallavi, alongside the hosts, making the night an unforgettable one. Highlighting the event were the special awards, with the actor par excellence Ashok Saraf winning the award for Powerhouse of Entertainment. Varsha Usgaonkar was honoured as the Evergreen Performer for her inspiring acting prowess and timeless elegance while actor Siddharth Chandekar stood out as the Performer of the Year. The excitement soared higher with the announcement of the Blockbuster of the Year, marking a moment for the acclaimed film Bai Pan Bhari Deva, while Vaishali Samant received the award for the BIG Most Memorable Voice.

The BIG Best Male Character award saw a tie between Ajinkya Raut and Indraneil Kamat for their outstanding performances in Abol Pritichi Ajab Kahani and Pirticha Vana Uri Petla, respectively. Aishwarya Shete clinched the BIG Best Female Character award for her captivating portrayal in Rama-Rama Raghav. Vishaka Subhedar and Dipti Ketkar were honoured with the BIG Best Female Villain award, while Sunil Tawde and Piyush Ranade secured the BIG Best Male Villain accolade. Jui Gadkari and Amit Bhanushali’s enchanting on-screen chemistry earned them the title of BIG Best Jodi. Furthermore, Purnima Dey and Yogesh Kelkar took home the trophy for the BIG Supporting Characters Female and Male respectively. The mesmerising melodies of Tuj Maj Sapan…Premach Tufaan earned the prestigious title of BIG Best Title Song and Sur Nava Dhyas Nava was acknowledged as the BIG Best Non-Fiction show. Finally, the heartwarming family drama Tharala Tar Mag! won in the categories of BIG Best Family and BIG Best Serial, stealing the hearts of many.

Sharing his thoughts, Sunil Kumaran, COO, BIG FM, expressed, “Over the past two seasons of the BIG Marathi Entertainment Awards, we have had the privilege of celebrating the finest talents in the Marathi entertainment industry, honouring them with well-deserved recognition. With the third season, the celebrations were taken a notch higher as we once again felicitated the remarkable performers and imaginative minds for their spectacular work that kept the audiences completely entertained. The overwhelming response from listeners through their votes for their favourite artists stands as a testament to the platform’s ability to captivate its viewers. I would like to extend my heartfelt congratulations to all the winners on behalf of the entire team of BIG FM.”

The third edition of BIG Marathi Entertainment Awards is powered by Lokmanya Multipurpose Cooperative Society Limited, in association with Krsnaa Diagnostics as a Diagnostics Partner. The awards were extensively promoted on-air, digitally and across all platforms of BIG FM and will be telecasted on 12th May 2024 on Zee 24 Taas.

Mahindra First Choice-backed car & bike launches a new Pre-Owned car store in Navi Mumbai

Mahindra First Choice

Navi Mumbai(S.N): The Mahindra First Choice-backed auto content and commerce portal car&bike recently launched a used car store; car&bike Select in partnership with Bhavna Automobiles in Navi Mumbai. Located in Vashi, Navi Mumbai, the store will offer customers a wide variety of certified pre-owned cars to choose from. Customers can avail of a guaranteed buyback, get India’s most comprehensive two-year used car warranty, and reserve the car online for a free home test drive.

car&bike Select – Navi Mumbai, will provide customers an all-inclusive superior car-buying experience combining the best of the digital as well as the brick-and-mortar formats. Pre-owned cars of all the popular OEMs like Hyundai, Maruti, Honda, Kia, Mahindra, Toyota, and others will retail at the store.

“The newly opened store promises a superior pre-owned car buying experience throughout the car buying journey. Our online portal, meticulously inspected vehicles, expert guidance, 24/7 support, and welcoming showrooms, offer the consumer much-needed support in this journey. With the growing demand for personal vehicles, there is a growing need for a partner like us who can guide the consumers buy their dream car with confidence.” said Ashutosh Pandey, MD & CEO, of Mahindra First Choice Wheels Ltd.

“We are happy to be associated with car&bike by Mahindra First Choice and launch our used car store in Vashi. We look forward to serving our customers both through our superlative customer experience and a stringent inspection process that ensures only the best cars are sold from our store” said Rajesh Shah, MD – Bhavna Automobiles, Dealer Principal – car&bike Select, Vashi, Navi Mumbai

The all-new facilities offered at the car and bike store include a free home-test drive for customers, a seven-day easy return option, guaranteed buy-back anytime during the tenure of ownership, and free RC transfer. Navi Mumbai residents should head to this new store to buy their own certified pre-owned vehicle.

Groundwater Resource Assessment Workshop Concludes Successfully at IIT Roorkee

Groundwater Resource Assessment

Roorkee, India -29th April 2024 The two-day workshop on ‘Groundwater Resource Assessment using Geophysical Tools and Techniques’ organized by the Department of Hydrology, IIT Roorkee, in collaboration with Guideline Geo and Pan-India Consultant Pvt. Ltd., concluded on 26th April 2024. The workshop witnessed an overwhelming response with over 300 applications, out of which 129 participants were shortlisted. The event aimed to provide hands-on experience and theoretical insights into state-of-the-art geophysical investigation techniques crucial for the assessment of groundwater resources.

Prof. Brijesh Kumar Yadav, Chairman of the workshop, emphasized the critical role of such workshops in managing the depleting groundwater resources. He mentioned: “This workshop has provided a platform for exchanging knowledge, fostering collaboration, and promoting sustainable groundwater management practices. The overwhelming response and active participation of experts and professionals reflect the importance and relevance of the topic.”

The workshop brought together Indian and foreign professionals, researchers, and academicians from prestigious organizations, universities, and colleges to share knowledge and expertise. The workshop commenced with an inaugural session followed by lectures by eminent resource persons in the field, including Ms. Morgan Sander from ABEM – USA, Prof. Elango Lakshmanan from IIT Madras, and Sri. Sushil Gupta, former CGWB Chairperson, Mr. Vivek Bansal (Vice president PAN India Consultants Pvt Ltd), Mr Per Westholm-USA (Director Guideline Geo), Dr AmlanJyoti Kar, Sri S K Chauhan from THDC Rishikesh. Mr. Naresh Agarwal (General Manager Pan-India), Sri Naman Agarwal (Manager, Pan-India), Sri Vijay Upreti (Regional Manager-Asia South Pan-India), Sri Piyush Dwivedi (Country Manager of In-Situ corporation)) also interacted with the workshop participants. The sessions covered a range of topics from Electrical Resistivity Tomography (ERT) and Time Domain Electromagnetic (TEM) surveys to groundwater governance, coastal groundwater assessment, and more.

Field studies were conducted at LBS Ground, where participants had the opportunity to acquire raw data using ERT/TEM systems, guided by experts from IIT Roorkee and Ms. Morgan Sander from ABEM – USA. The data acquired will be processed and analyzed to visualize hydrogeological strata, aiding in informed decision-making related to groundwater resource management.

Day two of the workshop delved into advanced topics like machine learning-aided digital rocks physics models, saline freshwater interface delineation, and technology advancements in groundwater monitoring and management. The sessions were led by experts such as Prof. Mayur Pal from Kaunas University of Technology, Dr. Ranjan Sinha from Cairn Oil & Gas, and Shri Prasant Kumar Rai from CGWB, among others.

Talking about the workshop Prof. K.K. Pant, Director, IIT Roorkee said: “The success of this workshop reaffirms IIT Roorkee’s commitment to fostering interdisciplinary collaborations and equipping professionals with the skills and knowledge required to address pressing environmental challenges.”

The workshop also highlighted the collaboration between academia and industry, underscoring the importance of interdisciplinary approaches in addressing complex environmental challenges. This collaboration was exemplified by the participation of professionals from Pan-India Consultant Pvt. Ltd., who shared insights on “Make in India” efforts and the role of technology in groundwater management.

Transforming broken tiles into trendsetting style Somani on the occasion of World Design Day by K.R. Partnership with Mangalam University

Transforming broken tiles

Gurugram, 29th April 2024 SOMANY Ceramics Ltd., a leading name in the ceramic industry, collaborated with K R Mangalam University on World Design Day, April 27th, 2024 on a project titled “Transforming Broken Tiles into Trendsetting Style,” this innovative initiative is aimed at promoting recycling of waste tiles into pieces of art and captivating murals, fostering a culture of sustainability while addressing waste reduction. Over 20 talented architecture students showcased their art and technical expertise in repurposing discarded tiles into breathtaking works of art, serving as a testament to their commitment to sustainability and innovation.

Anshuman Chakravarty, Head of Marketing at Somany Ceramics, expressed his enthusiasm for the collaboration, “We are happy that future architects of India are having a passion for recycling and sustainability. We in Somany Ceramics have always been a pioneer in promoting sustainability in our products, infact our entire production of tile adhesive is done through waste tiles. We as citizens also need to sensitize our communities on reducing construction waste and debris and look for recycling and reuse. We are thankful to the K. R. Mangalam University management and students for partnering with us for this initiative and promoting the thought of artistic reuse of waste tile and supporting environment sustainability”

We are collaborating with Somany Ceramics Ltd. on an art installation project to celebrate World Design Day. This collaboration provided students with a unique opportunity to apply their design skills in a real-world context. Through these tile art projects, students gained hands-on experience in sustainable design practices while making a positive impact on the environment said Dr. Tanaya Verma, Dean of the School of Architecture and Design at K.R. Mangalam University.

The SOMANY Ceramics and K R Mangalam University collaboration was a resounding ode to the power of partnerships in driving positive change. By utilizing the creativity and innovation of students, the initiative aimed to raise awareness about the importance of recycling and inspire future generations to become responsible stewards of the environment.