Archives June 2024

Goa, 11th June 2024: The Gera School (TGS), regarded as one of the premier educational institutions in Goa, has announced its 100% pass record in the IGCSE March 2024 examinations for the second year in a row. Steadfast in its commitment to delivering top-tier education and nurturing the unique potential of each student, The Gera School stands as a shining example of academic excellence.

What is special is that all of the second batch of students also received the coveted ICE award.

Two students, Keith Alemao and Anay Pawar passed with distinctions, and four of the others attained Merits. In the 56 subject grades awarded, the School got 19 ‘A*’ and ‘A’ grades, and 20 ‘B’ Grades.

Sharing his thoughts, Keith Alemao, who was also the School Head Boy said, “The curriculum encourages cognitive thinking skills, enabling one to effectively solve real-world problems. It enables students to think analytically, critically and creatively, and equips students with skills and knowledge needed for success in an increasingly interconnected world.”

Anay Pawar said, “I crafted a detailed study plan, practising rigorously with past papers, and leveraging teacher support. Disciplined effort helped me reach my predetermined goals.”

When asked how they achieved such good results, the Head Girl, Natalie Moreira, said, “I attribute my good results to the support and encouragement of my teachers along with rigorous practice and dedication.”

The unwavering efforts of the Principal, Mr. Carol Joseph, the IGCSE Coordinator, Ms. Deidre Gokhale, and the team of teachers, together with the resolve and persistence of the students brought in the laudable performances.

Speaking about the achievement, Mr. Joseph said, “The team of teachers led by Ms. Deidre Gokhale has done very well. But it takes a village to raise a child. I congratulate parents, all other Faculty, Admin Staff, and ancillary staff for their contribution to making our students confident learners who could devote their energies to studies, and be imbued with the belief that they could keep getting better. All of them had come to TGS from non-Cambridge curriculum backgrounds. The team has worked marvellously well, and we are delighted with this achievement! We will keep raising the bar, and get better each year. Of that, we are confident.”

Mr. Rohit Gera, Managing Director of Gera Developments, and Chairman of the Advisory Committee of The Gera School expressed his pleasure by saying, “Congratulations to the students of The Gera School for having brought home outstanding results for the second consecutive year. This has been made possibly only by the efforts, passion, and dedication of our Coordinators and teachers, along with the leadership of Principal Joseph. We wish all our students a bright future ahead.”

The Gera School has empanelled highly seasoned and qualified professionals who set high standards in Goa’s educational landscape with their subject expertise and extraordinary teaching skills. They work towards cultivating individuality in students, ensuring they become adept, self-assured, and perpetual learners. The school remains a trailblazer in academic distinction and tailored education, consistently yielding outstanding outcomes, and shaping the trajectory of its students’ futures. Through its unwavering dedication to excellence and the cultivation of individual potential, The Gera School stands as a beacon of educational brilliance in the region.

Mumbai, 11th June 2024: Parle Products has launched its latest campaign for Parle 20-20 cookies. The brand’s past campaign thrilled us with a quirky set of situations that one has to smile through. This year, the brand has a three-film campaign that ups the ante on the same underlying theme. The cookie market in India has matured quite a bit. Parle 20-20 cookies have kept the mood light and are back to entertain us once again.

The earlier campaign had the main character smiling through the situation they are in. Whether it’s the air hostess putting on a plastic smile, or a bride going through the motions of greeting every relative with a forced smile. This campaign pushes the humor further by putting the protagonist in an unexpected situation where they really have to grin and bear it.

The campaign has been created and executed by the Mumbai team of Thought Blurb Communications.

In each film, there’s a seemingly ordinary situation that turns on its head and snaps the viewer around. The last scene is nothing that the audience expects. The grin that the viewer sees is the grin of confusion or consternation, or just plain resignation. And yet, it’s a smile. The message, ‘Yunhi smile mat karo, dil se khush ho jao’ just got a fresh new makeover.

Speaking on the campaign, Mayank Shah, Vice President, Parle Products, says he is confident in the route. “We tried this new brand message last year and tested it out. The market response was positive, so we decided to put our full effort behind it. All marketing initiatives were directed towards supporting the brand message”, he said. “Still, no caution has been thrown to the wind and everybody knows that a brand message needs to grow in stages.”

Renu Somani, National Creative Director of Thought Blurb Communications, explains the creative aspect of the project. “It was interesting looking for an alternate take on the tagline. Last year, we were trying to establish the idea, and needed the films to simply explain the direction of the messaging. We now have the confidence to push the envelope outward.”

Adding to her statement, Vinod Kunj, Chief Creative Officer of Though Blurb Communications asserts the importance of the team coming together. “The Parle team and our agency worked together to bring this multi-language campaign together. It was important to monitor how every market was reacting to the message. Broadcast, digital and social platforms were kept in check. We are all excited to see this campaign go further along the way in building the brand’s equity.”

Bengaluru, 11th June 2024: Fortis Hospital Bannerghatta Road successfully implanted two hearing devices simultaneously in a single procedure on a 23-year-old Nigerian woman with profound hearing loss. Under the expert care of Dr. H K Susheen Dutt, Senior Consultant – ENT, Cochlear implant, and skull base surgeon, Fortis Hospital, Bannerghatta Road the complex procedure was completed in 9 hours. The patient was discharged 5 days post-surgery and is currently undergoing auditory verbal training in Nigeria with positive results.

Patient Lina (name changed) led a normal, joyful life until 2020, when she experienced a viral fever episode that resulted in hearing loss in her right ear, followed by her left ear, ultimately leading to profound hearing loss in both ears. The hearing impairment was so severe that she struggled to perform daily tasks and lead a normal life. Recognizing the severity of her condition, she traveled from Nigeria with her family to seek expert medical advice and care at Fortis Hospital Bannerghatta, Bengaluru.

Upon thorough evaluation, she was diagnosed with Bilateral Profound Sensory Neural Hearing Loss caused by damage to the inner ear, resulting in severe hearing loss in both ears, rendering her unable to hear even the loudest of sounds. Given the seriousness of her condition, the team of doctors proposed Simultaneous Bilateral Cochlear Implantation Surgery as the best course of action. This involved the placement of two implantable hearing devices simultaneously in a single surgical session.

Dr H K Susheen Dutt, Senior Consultant – ENT Specialist, Cochlear implant and skull base surgeon, Fortis Hospital, Bannerghatta Road, said, “While high-gain hearing aids are often effective for severe hearing loss cases, Lina’s condition surpassed the capabilities of even the most advanced devices. Despite attempting various high-gain aids, no significant improvement was noted. Her strong desire for improved hearing, coupled with her recent normal hearing history, indicated potential success with cochlear implant surgery. We discussed the procedure with her family, emphasizing the promising outcomes and gaining their consent for bilateral surgery. Typically, cochlear implantation is done in one ear at a time, but we opted for simultaneous bilateral implants for Lina due to the advantages they offer: a more natural hearing experience, enhanced sound localization, and improved speech comprehension, especially in noisy environments. This approach also minimized the need for multiple surgeries, considering the considerable travel and logistical challenges involved. Three weeks post-surgery, Lina’s cochlear implants were activated.”

She is currently undergoing auditory verbal training in Nigeria, showing remarkable progress. Her previous experience with normal hearing facilitates her rehabilitation, making the training more effective and her adjustment smoother. Cochlear implantation is a highly safe procedure, boasting a success rate exceeding 98% for suitable candidates like Lina.

Mr. Akshay Oleti, Business Head, Fortis Hospitals Bengaluru, added, “With our hospital’s expertise in advanced medical procedures and our team’s dedication to excellence, this successful surgery symbolizes our commitment to providing transformative healthcare experiences for patients seeking medical advice from anywhere in the world. We are honoured to have played a part in restoring Lina’s ability to hear and communicate. Her story serves as a beacon of hope for all facing similar challenges. At Fortis Bannerghatta, we remain dedicated to empowering lives through compassionate care and the expertise by our highly skilled experts.”

India, 11th June 2024: United We Care, a trailblazing mental health company, announces the appointment of three seasoned professionals to key leadership positions, strengthening its commitment to revolutionizing access to mental healthcare.

New Leadership Appointments:

● Bhavya Vats, Director of Customer Success: With 8 years of experience driving user and business growth at renowned organizations like Swiggy and Country Delight, Bhavya is passionate about mental health and dedicated to United We Care’s mission.

“I’ve seen the transformative power of therapy, and I’m excited to contribute to United We Care’s mission of helping people live happier lives,” says Bhavya.

● Vinti Agarwal, Director of People Experience: Vinti brings a wealth of experience in communications, branding, and people operations from her roles at Shopclues, Sprinklr, and Speechify.

“I believe that a positive employee experience is the cornerstone of a thriving company,” says Vinti. “I’m thrilled to join United We Care and contribute to building a culture where everyone feels valued, supported, and empowered to reach their full potential.”

● Lauren Sims, Director of Operations (US): Based in the US, Lauren joins the team with a strong clinical background in medical and behavioral health, combined with expertise in strategic program development and implementation.

“I’m excited to leverage my experience to drive operational excellence and ensure United We Care continues to deliver high-quality mental healthcare solutions that make a real difference in people’s lives,” says Lauren.

“We are thrilled to welcome Bhavya, Vinti, and Lauren to the United We Care family,” said Ritu Mehrotra, CEO of United We Care. “Their diverse expertise and shared passion for our mission will be instrumental as we continue to expand our reach and impact. Together, we are committed to making mental healthcare accessible, affordable, and effective for all.” She further added.

The addition of these accomplished leaders signals a new era of growth and innovation for United We Care, as the company expands its platform, strengthens its customer-centric approach, and enhances its operational capabilities.

New Delhi, 11th June 2024: Where winning has become a habit, FIITJEE is proud to announce the stupendous Success of its Students in JEE Advanced 2024. India’s premier coaching institute, FIITJEE, celebrates the remarkable performance of its students nationwide in JEE Advanced 2024. The results not only highlight their exceptional academic achievements but also validate the effectiveness of FIITJEE’s stress-free and holistic approach powered by their value system, ethics, and unique teaching methodology. Hard work by both students and faculty has consistently produced excellent results and this is the 28th year in a row that the institute has aced JEE Advanced.

FIITJEE congratulates all the successful students for their outstanding results and wishes them enormous success in their IIT journey & life.

Ved Lahoti, a Two-Year Live Interactive Online Classroom Program (XI-XII)student of FIITJEE, Secured AIR 1with a score of 355/ 360 in JEE Advanced 2024in JEE Advanced 2024.

Aditya, A Four-Year Classroom Program student from FIITJEE Punjabi Bagh Centre, Secured AIR 2 and was declared as Delhi NCR Topper in JEE Advanced 2024. He has scored 346/360 in JEE Advanced 2024.

Aditya has secured AIR 185 with an overall 99.99 NTA Score in JEE Main 2024. Aditya has also performed remarkably and scored 95.8% in class XII CBSE Board.

He also won the Silver Medal in the Asian Physics Olympiads (APhO) in May 2023 in its first stage and in June 2024, later he was selected to represent India in Malaysia in the final stage of the Asian Physics Olympiad (APhO). He won Gold Medals in the International Physics Olympiad (IPhO) and IJSO in March 2023 & December 2021 respectively. When Aditya was in class X, he qualified INMO in April 2021 and was also announced as the Delhi State Topper in MVPP in May 2021. He also won the Gold Medal in IJSO in December 2021. In February 2021, Aditya also qualified NSEJS & RMO.

Another student, Rajdeep Mishra, a Two-Year Live Interactive Online Classroom Program (XI-XII)student of FIITJEE also secured AIR 6 in JEE Advanced 2024. He has achieved a Score of 333/360 in JEE Advanced 2024. He also qualified IOQM, NSEP & NSEA Group B in December 2022.

K Tejeswar, a student of the SUPREME Four-Year Integrated Program of FIITJEE secured AIR 8, declared as Andhra Pradesh State topper in JEE Advanced 2024. He has achieved a Score of 331/360 in JEE Advanced 2024. He has secured AIR 83 in JEE Main 2024. He also performed remarkably and scored 98.1% in class XII AP Board and cleared NSEP & NSEC in 2024. He also qualified for INChO&INPhO in 2024. In the class X (AP Board) exam, he scored 95.16%. he also participated in OCSC- Astronomy in 2023 & won a Gold medal in IOAA in 2023 in Poland. He also cleared IOQM & IOQJS in 2021

This is not the first time that FIITJEE students have excelled in the highly competitive and prestigious JEE Advanced. FIITJEE has the sole distinction of producing the highest number of selections from classroom programs since 1997 in IIT-JEE/JEE Advanced, and AIEEE/JEE Main since its inception. The institute has also been dominating various Olympiads since 2006. It has established itself as a beacon for students across 73 centers countrywide, 2 FIITJEE Global Schools, 6 FIITJEE World Schools, 10 Junior Colleges & 72 Associate Schools. This is proof of FIITJEE’s dedication and commitment toward unraveling the 100% potential of every student and enabling them to achieve their career goals across various streams, thereby establishing FIITJEE as India’s most trusted institute.

Ved Lahoti, AIR 1, JEE Advanced 2024 said “Joining the FIITJEE Two YearOnline Classroom Program (XI-XII)was one of the best decisions I made. The quality of the teachers was very nice and whenever I had questions or did not understand something, I could easily get help from the teachers. Thank you FIITJEE, for helping me reach my dreams.”

Aditya, AIR 2 in JEE Advanced 2024 stated,“The learning atmosphere and committed teachers made it a valuable experience from the start.FIITJEE helped me realise my true potential. The classroom environment at FIITJEE is very special. There are regular tests and quizzes to check the understanding of each topic. The faculty here are extremely helpful and are always ready to clear our doubts. AITS (All India Test Series) was very useful for me and helped me evaluate and analyse my performance at the national level. I would like to thank my parents, teachers at FIITJEE, and all the staff at FIITJEE who have been instrumental in helping me achieve AIR 2 in JEE Advanced 2024.”

“We are immensely proud of our students for their outstanding performance in JEE Advanced 2024. These extraordinary results are a testament to FIITJEE’s unique pedagogy and the stress-free environment we provide. At FIITJEE, our approach goes beyond mere academic excellence. We focus on the holistic development of our students, nurturing their intellectual, emotional, and spiritual growth. Our meticulously designed curriculum and innovative teaching methods ensure that students understand concepts deeply and can apply them effectively.,” says Mr. R L Trikha, Director, FIITJEE Group.

By Gaurav Bhagat, India’s 10X Sales Coach and Trainer; Founder, The Gaurav Bhagat Academy

In India, finance tracking apps like Money View, Walnut, and ET Money are becoming essential as more people manage their money digitally. Over 50% of smartphone users use these apps for tracking expenses and setting budgets, which is changing how people handle their finances. Apps like Monefy, Spendee, and Goodbudget make tracking expenses and managing budgets easier. However, 67% of users are concerned about data privacy, so strong security is crucial. Apps like Moneycontrol and Bajaj Finserv Wallet have strong security features, but users should ensure these apps follow regulations and use encryption to protect data.

Risks Associated with Finance Tracking Apps

Understanding both the benefits and risks of finance tracking apps is crucial. Depending too much on apps like Expense Manager and Zoho Expense can lower your financial know-how. To lower risks, pick apps with good reviews, strong security features, clear privacy rules, multi-factor authentication, and regular updates. Make sure they follow the rules of the Indian IT Act and RBI. Keep your apps updated, watch for any odd activity, use tough passwords, and avoid using public Wi-Fi.

Future of Finance Tracking Apps

The finance tracking app market in India is expected to grow by 24% every year because more people are using smartphones and digital banking. AI and machine learning make these apps smarter, offering advice personalized to you. Balancing your tech use with what you know about money helps you become financially independent. Finance tracking apps help you manage your money and reach your goals, supporting smart financial habits.

Convenience and Empowerment

Finance tracking apps make it easy to monitor expenses, set budgets, and gain insights, leading to 20% more savings. With over 60% of Indians using smartphones and 200 million using finance apps, their popularity is growing due to ease of use and real-time tracking.

Risks and Precautions

67% of finance app users in India worry about data privacy. To protect sensitive information, ensure apps comply with regulations and use encryption. Relying too much on apps can harm financial literacy, so it’s important to balance technology with understanding personal finance basics.

Security and Trustworthiness

Choose apps with strong reviews, robust security, and clear privacy policies. Look for multi-factor authentication and regular updates. Ensure the app complies with local regulations like the Indian IT Act and RBI guidelines. Trusted apps often have certifications and endorsements from financial institutions.

Practical Tips

Regularly update finance apps, watch for suspicious activity, use strong passwords, and avoid public Wi-Fi. Many apps offer educational content to improve financial literacy and decision-making.

Market Trends

The finance tracking app market in India is expected to grow by 24% annually over the next five years, driven by smartphone use and digital banking. AI and machine learning enhance these apps with personalized advice and analytics. Balancing technology use with financial literacy can lead to financial independence.

Conclusion:

Finance tracking apps are powerful tools for managing money and achieving financial goals. They should complement, not replace, good financial habits. Use them to stay organized and informed, but remember the real power lies in your hands – make informed decisions and take control of your financial future.

11th June 2024 – Bengaluru, Karnataka – The World Economic Forum (WEF) has proudly recognized NxtWave as a Tech Pioneer 2024 for its exceptional contributions to reducing unemployment and transforming the lives of over 1,00,000 graduates across India, with a significant focus on Karnataka. This prestigious award highlights NxtWave’s innovative approach to bridging the skills gap and promoting economic growth through advanced technologies and education.

NxtWave joins an exclusive group of just 12 startups nationwide to receive this recognition, alongside household names like Google, Twitter, and Spotify from previous cohorts.

NxtWave, a trailblazer in tech education and employability solutions, has revolutionized the job landscape for unemployed graduates by offering industry-relevant training programs tailored to meet the demands of the modern job market. The company’s comprehensive curriculum, developed in collaboration with industry experts, emphasizes cutting-edge technologies such as artificial intelligence, machine learning, data science, and software development.

“We are immensely honored to receive the Tech Pioneer award from the World Economic Forum,” said Rahul Attuluri, CEO of NxtWave. “This recognition underscores our commitment to empowering young graduates with the skills they need to thrive in today’s competitive job market. We are particularly proud of our impact in Karnataka, where our efforts have helped thousands of individuals secure meaningful employment and contribute to the local economy.”

In Karnataka, NxtWave has made significant strides in addressing unemployment through strategic partnerships with local educational institutions and businesses. By providing high-quality training and job placement opportunities, NxtWave has enabled numerous students to launch successful careers in the tech industry. The program’s success stories include graduates who have been hired by leading tech companies, started their own ventures, and played pivotal roles in the state’s burgeoning tech ecosystem.

NxtWave’s approach to education combines theoretical knowledge with practical, hands-on experience. The platform offers personalized learning paths, real-time mentorship, and a robust support network to ensure students not only acquire new skills but also gain the confidence to apply them effectively in real-world scenarios.

The World Economic Forum’s Tech Pioneer award acknowledges NxtWave’s profound impact and its potential to drive social and economic change. As a Tech Pioneer, NxtWave will join a global community of innovators who are leveraging technology to solve critical challenges and create a brighter future.

Kolkata, 11th June 2024: Motovolt Mobility Pvt Ltd, a leading innovator in the electric vehicle industry, has come up with a vibrant new logo and brand identity. This re-branding marks a pivotal moment in the company’s journey, emphasizing its commitment to innovation, ownership, and trust. The new brand color being orange and blue, and the cutting-edge plectrum design features the tech tiger.

Motovolt’s new logo reflects its core values and aspirations. The vibrant orange symbolizes creativity, innovation, warmth, energy, passion, and pride, while the serene blue stands for stability, trust, reliability, intelligence, logic, and professionalism. This bold combination embodies Motovolt’s dedication to being a people-first brand, rooted in responsible and aspirational values. The redesigned logo, with its distinctive plectrum design and tech tiger, underscores Motovolt’s commitment to leading the e-mobility revolution. This visual transformation gives the brand name and logo a distinct space, highlighting the sharper and stronger presence of the tiger.

“Today marks a trans-formative chapter for Motovolt. Our new logo and brand identity transcend mere visual updates, they embody our unwavering commitment to innovation, trust, and responsibility. We are proud to embrace the mantra ‘Own it’ as we spearhead the e-mobility revolution, creating a positive impact on both our customers and the environment,” said Mr. Tushar Chaudhury, Founder & CEO of Motovolt Mobility Pvt Ltd.

Motovolt has initiated a comprehensive strategy to ensure a smooth transition to the new logo across all brand collaterals, digital platforms, and physical assets. The unboxed typeface signifies a new dimension of openness, allowing the brand to gain more visibility and impact. The re-branding is set to enhance Motovolt’s market positioning and competitiveness. The new baseline, ‘Own it’, encapsulates the brand’s ethos, reflecting the desire to ‘own’ the evolution into electric mobility for customers and instilling a sense of ownership among internal audiences and stakeholders. The brand’s values – Responsible, People-First, Aspirational, Authentic, and Future-Proof – define its character. Motovolt is active, restless, committed, and encouraging, embodying the guiding wisdom and care for each other. The new colors reflect these values, embodying the core philosophy of the brand. Motovolt is committed to creating smart e-mobility solutions that positively impact communities and contribute to a sustainable future.

The re-branding initiative is designed to solidify Motovolt’s position as a trusted leader in the e-mobility sector, making it an aspirational brand for employees and a significant impact driver for consumers.

Rishabh Pant pauses for a couple of seconds as his left knee braces to carry his body weight up a set of stairs on the set of GQ India’s June-July 2024 cover shoot. It’s a movement no one would usually notice—except that the person we’re describing is star cricketer Rishabh Pant, who’s been to hell and back since 30 December 2022 when he suffered a horrific accident near Roorkee on the Delhi–Dehradun expressway. The 26-year-old has undergone knee ligament surgery as well as plastic surgery after being left with facial injuries following the collision, which in his own words left him wondering if he would ever walk, or forget playing cricket. Just 18 months after a life-threatening car accident, the star cricketer has made the most improbable comeback.

Pant on his life-altering accident and first reaction:

“At that moment, my first thought was ‘I’m dead’. That was my first reaction. I accepted that I was about to die. There’s no chance that I’m going to survive this. Everything hurt, it was all a blur. I don’t know why, but generally when you get hurt or hit by something, you try to save your head, right? Your natural reaction is to put your hands around your head. I did the same thing and that’s probably what helped me negate serious head injuries. I got hurt, badly, but it could have been worse.”

Pant on the physical and mental grind of his injury:

“The most difficult part of the rehab and recovery phase was doing the same thing every single day and giving 100 percent each time. Rehab, physiotherapy, rehab—the schedule was monotonous. Along with that, dealing with the mental challenges, particularly when progress seemed slow or stagnant. It was frustrating at times to not see immediate results despite putting in the hard work. Overcoming this required a lot of mental strength, patience, and the support of my family, friends and coaches at the NCA, who constantly encouraged me and kept my spirits high. And, of course, to top it all, not being able to do what you love the most, what you live for, playing cricket. That hurt the most.”

On his mental health post his injury and how it affected his loved ones, Pant shares:

“During the initial period after the accident, I spent a lot of time alone. Generally, when you’re with people, you have to give them space as well. Whatever they’re doing, you have to support them. But I was not in a very comfortable zone, mentally. I was in immense pain, day in and day out. I suddenly learned to be happy by myself, which was new to me. I didn’t want to please anyone. And for that, I might have hurt some people around me, especially my family and close relatives. They wanted the best for me at that time but it was a time when I felt like I needed to be left alone.”

On the source of his inspiration during the recovery process, he says:

“I just wanted to play for my country again. That’s my whole life’s mission, right? Playing for India. My whole thought process is how to win matches for my country. To feel the kind of love and support shown by so many people when I was away, that was just amazing. Later, when I started to travel, at airports and hotels, countless people would stop me and ask me how I was, or whether I was in pain. Simple questions like these, when you see that kind of love from unknown people, it just tells you how much they love you. And genuine love. These interactions pushed me further, every time.”

One piece of motivational advice from former India pace bowler turned Gujarat Titans bowling coach Ashish Nehra, Pant shares:

“He said, ‘Do whatever makes you happy.’ Very simple, but deep. I realized more than halfway through my recovery, that what he said was important. He’s someone who dealt with so many injuries and setbacks, but he fought to play for India again, and so I realized that he probably understood where I was. He knew that those simple words could really help a guy who’s in a lot of pain. Those words motivated me.”

The biggest takeaway for Pant after his injury and comeback:

“I think the biggest takeaway could be not to give up. Responsibility isn’t just about what you
do on the field but also how you manage yourself off it. Getting back to fitness, staying disciplined and giving myself time to reflect was essential.”

“Injuries and setbacks are part of an athlete’s journey, but what defines you is how you respond to them. The journey back can be long and tough, requiring immense mental strength and a positive attitude. Perseverance is key. You need to believe in yourself, stay patient, and keep working hard. Success is not always immediate, but with dedication, you can overcome challenges and come back stronger.”

Mumbai, 11th June 2024: Ecofy, a leading NBFC backed by Eversource Capital, committed to financing India’s green transition, proudly announces its partnership with Luminous Power Technologies, a renowned name in the energy solutions industry. Leveraging Luminous’ extensive experience and innovative solutions, this collaboration aims to revolutionize the financing landscape for renewable energy projects, particularly in the realm of solar power.

With the rooftop solar ecosystem experiencing a significant turning point with the introduction of the PM Surya Ghar Yojana 2024, this initiative marks a pivotal moment in India’s renewable energy journey, particularly in the residential and Commercial & Industrial sectors. With favorable market conditions and governmental support, this partnership is poised to make substantial contributions to the nationwide goal of solarizing homes and small businesses. Moreover, with the availability of subsidies, coupled with the rapidly declining costs of solar panels, the market is presented with an opportune moment to capitalize on the benefits of rooftop solar installations.

Speaking on the partnership, Swapnil Wakade, Business Head – Residential Rooftop Solar at Ecofy, said, “We are thrilled to announce our partnership with Luminous Power Technologies, focused on simplifying financing for sustainable energy projects. Over the past 17 months, Ecofy has efficiently processed over 20,000 rooftop solar applications, showcasing our strong commitment to sustainable energy solutions. Luminous’ new factory in Rudrapur cements its role as a major player in the solar energy sector, with a comprehensive ecosystem covering manufacturing, distribution, and installation.”

Mr. Amit Shukla, Senior VP & Business Head, Energy Solutions, Luminous Power Technologies said, “This partnership with Ecofy brings us one step closer to the mission of increasing the share for clean energy solutions. Ecofy has a growing share in the financing industry, which allows us to extend our innovative solar solutions for powering homes and businesses. Our efforts lie in constantly engaging with our consumers through new touch points to make their accessibility to energy needs efficient and convenient”.

Aligned in their vision for a greener future, Ecofy and Luminous together are poised to redefine the financing landscape for renewable energy projects, offering tailored and hassle-free solutions to customers. This strategic alliance underscores their commitment to sustainability and represents a significant step towards accelerating India’s transition to a cleaner and more environmentally conscious energy ecosystem.

Ecofy is also hosting local events to activate and educate dealers on the benefits and opportunities in the rooftop solar segment. These events also aim to strengthen relationships with local partners. Aligned in their vision for a greener future, Ecofy and Luminous together are poised to redefine the financing landscape for renewable energy projects, offering tailored and hassle-free solutions to customers.