Archives October 2024

Agra, 1st October, 2024: The city of Agra was filled with excitement and devotion as it hosted the grand Ram Baraat, a mega event that represents the divine wedding procession of Lord Ram. Among the thousands participating in this magnificent event were two beloved characters Daroga Happu Singh (Yogesh Tripathi) and his Dabang Dulhaniya Rajesh (Geetanjali Mishra) from &TV’s gharelu comedy Happu Ki Ultan Paltan. They shared their spiritual experiences and joy in being part of the celebrations, seeking blessings from Lord Ram ahead of Dussehra.

Yogesh Tripathi expressed his excitement, saying, “Participating in the Ram Baraat in Agra was an unforgettable experience. Our show is set in Uttar Pradesh, and being part of such a grand event felt like celebrating the occasion with my people. I had witnessed the grandeur of the Ram Baraat before, but this time was truly special. The love and hospitality from the people of Agra were overwhelming. Joining Lord Ram’s baraat was a profoundly divine experience. Meeting fans who cherish our show was deeply moving. I was surprised to see how much they love my catchphrase, ‘Arre Dada!’. Although I often ask for nyochavar on the show, the warmth I received here was the greatest offering of all. Agra’s beauty and hospitality left a lasting impression, and of course, the trip wouldn’t have been complete without enjoying the city’s famous chaat and bringing home some Pethas for friends and family!” Geetanjali Mishra, who plays Rajesh, added, “Attending Agra’s Ram Baraat was truly unforgettable. The vibrant atmosphere, stunning lights, and beautifully adorned Janakpuri felt like a divine celebration. Interacting with the locals and feeling their warmth and love was wonderful. I feel blessed to have participated in this sacred festival, and I pray to Lord Ram to bless everyone, including our show!”

Don’t miss your favorite characters Daroga Happu Singh and Rajesh in Happu Ki Ultan Paltan, airing Monday to Friday at 10:00 PM only on &TV!

Thane, 1st October 2024: KORUM Mall, in partnership with the Thane Municipal Corporation, successfully hosted the ‘Swachhata Hi Seva Cultural Fest’ as part of the Swachhata Hi Seva Campaign 2024. The event was a vibrant celebration of Thane’s dedicated Safai Mitras and their invaluable contributions to the city’s cleanliness and hygiene.

The cultural fest brought together a diverse array of local talent, featuring captivating performances that included dance, music, and skits centered around cleanliness and civic responsibility. Participants from across the region showcased their artistic abilities while paying tribute to the vital role of sanitation workers in maintaining Thane’s cleanliness.

A highlight of the event was the special felicitation ceremony, where outstanding Safai Mitras were recognized for their exemplary service. This heartwarming gesture underscored the city’s gratitude for their unwavering commitment to public health and sanitation.

The fest saw enthusiastic participation from NSS teams of prominent Thane colleges and public representatives, all united in acknowledging the significant contributions of the Safai Mitras.

The event successfully fostered a sense of community and raised awareness about the importance of cleanliness in urban areas.

Mr. Deva Jyotula, Senior Vice President of Retail at KORUM Mall, expressed his satisfaction with the event’s success: “We are thrilled with the overwhelming response to the ‘Swachhata Hi Seva Cultural Fest’. Seeing our community come together to celebrate and honor our Safai Mitras was truly inspiring. This event has recognized their hard work and strengthened the bond between citizens and these unsung heroes of our city.”

The cultural fest proved to be a powerful platform for celebrating talent, service, and community spirit. It effectively promoted greater civic participation and recognition of the Safai Mitras as everyday heroes who play a crucial role in maintaining the city’s cleanliness.

KORUM Mall firmly supports initiatives that promote community engagement and social responsibility. The ‘Swachhata Hi Seva Cultural Fest’ success highlights the significance of collective appreciation and celebrating those who tirelessly keep our cities clean.

Hyderabad/New Delhi, 1st october, 2024: SBI Card, India’s largest pure-play credit card issuer, in partnership with Singapore Airlines Limited (SIA), the national carrier of Singapore, has launched the KrisFlyer SBI Card today. This is Singapore Airlines’ first co-branded credit card in India. This one-of-its-kind travel centric co-branded credit card has been meticulously designed to cater to super-premium cardholders, offering exclusive privileges in the air and on ground with the SIA Group that comprises of Singapore Airlines, Scoot airline, KrisShop.com, Kris+ lifestyle app and Pelago. The newly launched credit card is available in two variants, KrisFlyer SBI Card and KrisFlyer SBI Card Apex.

With this partnership, KrisFlyer SBI Card customers will unlock a range of accelerated rewards and milestone benefits on their travel spends. Packed with exclusive welcome offers of 3,000 KrisFlyer miles on the KrisFlyer SBI Card and 10,000 KrisFlyer miles on the KrisFlyer SBI Card Apex, the cards aim to redefine the travel experiences of their well-heeled customers, by providing them with unparalleled convenience and luxury. Cardholders can earn up to 80,000 or more KrisFlyer miles per year. Customers can enroll for the card digitally via SBI Card SPRINT, by visiting the SBI Card website SBI Card.com, and can also enroll offline by visiting SBI Card retail kiosks.

Speaking on the launch Mr. Abhijit Chakravorty, MD & CEO, SBI Card said, “International travel has emerged to be a key spending category with rise in income, rapid advancement of technology and digitalization. We are delighted to partner with Singapore Airlines to present top-notch and luxurious experience to the super-premium cardholder segment, with an array of exclusive benefits, setting new benchmarks in the industry. Our collaboration is a significant step toward enriching travel experiences of the customers by combining SBI Card’s secure and seamless payment solutions and Singapore Airline’s unparallel network and world class flying experience.”

Commenting on the occasion, Mr. Bryan Koh, Divisional Vice President Loyalty Marketing, Singapore Airlines shared, “KrisFlyer has evolved from an airline loyalty programme to a travel and lifestyle-centric rewards programme that unlocks an entire universe of special benefits for our customers. With international travel growing so rapidly, this exclusive co-branded credit card with a partner as trusted as SBI Card, gives our members in India a new avenue to earn miles and privileges, not just when they fly with us. We are very pleased and proud to have collaborated with SBI Card in what is surely going to be a very successful partnership.”

The co-branded credit card will offer enhanced mileage earning opportunities to customers. With an expenditure of ₹2.5 Lakh on Singapore Airlines using the KrisFlyer SBI Card and ₹7.5 Lakh on Singapore Airlines using the KrisFlyer SBI Card Apex, customers will enjoy the privilege of being upgraded to KrisFlyer Elite Silver and KrisFlyer Elite Gold memberships respectively. Customers with upgraded memberships will also get a chance to enjoy benefits such as additional baggage allowance, priority check-in and boarding, exclusive bonus miles, special seat selection privileges, lounge access, enhanced travel insurance coverage and much more, adding extra comfort and convenience to their travel experience. Reward points earned by customers will be credited monthly to their account in the form of KrisFlyer miles at no additional cost. Miles earned can be redeemed for flight tickets or upgrades on Singapore Airlines, flights on Scoot, gifts purchased from KrisShop.com and on booking travel experiences globally via Pelago.

Each contactless credit card is curated to offer attractive rewards for various customer requirements and is available on American Express and Mastercard payment platforms.

This partnership highlights SBI Card’s continuous effort to enhance its cardholders’ experience, thus instilling trust and safety while offering premium travel benefits and unmatched convenience in payments.

Authored by Mr. Karan Sehdev, Founder of Merch Matters

Gift-giving becomes more and more of a custom as the festival of lights approaches, representing the sharing of happiness, prosperity, and love. When it comes to corporate gifting, budgets are frequently the main focus, but at our organization, we think that a gift’s true value is found in its quality rather than its cost. We are pleased to offer a variety of finely designed gift baskets this Diwali that capture the essence of the occasion and provide more than just tangible goods—they offer an encounter, a remembrance, and a bond.

Here are some thoughtfully curated Diwali gift hamper ideas that are impactful to Clients and employees as well:

1. The Prosperity Box: An Ode to Auspicious Beginnings of Diwali

Diwali is synonymous with prosperity, and our Prosperity Box is the perfect embodiment of this sentiment. Each item in this hamper has been hand-picked to invoke blessings and bring good fortune. The Laxmi Ganesha Statue is a divine symbol of wealth and wisdom, making it an ideal centerpiece for any home or office. This box creates an aura of positivity when paired with four T-lights adorned with intricate stonework and a traditional Shubh Labh for the doorway. The hamper is finished with a heartfelt Wishing Card and presented in a stylish Metal Basket lined with Scented Shredded Paper. This combination not only enhances the aesthetic appeal but also elevates the spirit of the occasion, guaranteeing that the recipient feels valued and blessed.

2. The Light Box: Bringing Cozy and Aromatic Lighting Into Spaces

The Light Box is a wonderful option for people who value the understated elegance of scent and light. The purpose of this hamper is to infuse any area with calm and serenity. Diffuser Aroma Oil and Essential Oil complete the olfactory experience, and the Ceramic Diffuser With Sticks and Ceramic Diffuser With T-Light are ideal for fostering a calm atmosphere. A fragrant candle enhances the calming ambiance, turning this gift into a total sensory experience. This hamper is a gift that goes on giving, presented in a Flower Print Rigid Box with Scented Shredded Paper. It is as lovely as it is useful.

3. The Samriddhi Hamper: An Opulent Treat

It’s customary to indulge during Diwali, and the Samriddhi Hamper provides an opulent experience that’s difficult to top. This hamper, which features copper jars full of fine cashews and almonds, combines old-world charm with contemporary style. The Half Velvet & Half Hammered Copper Bottle and Glass Set is the centerpiece of this hamper; it’s an elegant touch to any dining area. The four Shubh Labh Ladoo Candles add a festive touch, and the well-thought-out Wishing Card makes sure your well-wishes are received in style. This hamper, which is presented in a leatherette basket with scented shredded paper, is an example of tasteful presentation and considerate gifting.

4. The Noor Box: An Overview of Brilliance and Style

The Noor Box is intended to infuse the recipient’s life with a little brightness. The Hammered Copper Glass Set and Bottle are sophisticated and health-promoting gifts that are both tasteful and useful. In addition to fine cashews and almonds to delight the senses, this hamper is paired with Copper Lotus Diyas, which exquisitely represent light and purity. This hamper, which comes beautifully packaged in a rigid box with scented shredded paper, is perfect for people who value finer things in life.

5. Spark-Tacular Box: An Exuberance of Taste and Design

The Spark-Tacular Box is a stylish and useful present for the contemporary receiver who appreciates both form and function. The Cork T-Light Pair and Cork Bottom Base Ceramic Mug offer a touch of rustic appeal, while the 500 ML Insulated Bottle guarantees that beverages stay at the ideal temperature. A delightful aroma is emitted from an Aroma Candle, and Ferrero Rocher lends a touch of sweetness to the joyous festivities. This hamper, which is packaged in a Magnet Closure Rigid Box with Scented Shredded Paper, is the ideal fusion of luxury and functionality.

6. The Utsav Basket: An Exploration of Tastes and Joy

The Utsav Basket honors festivities and delicacies. With its Chayam Tin Pure Hibiscus and Chamomile Teas, this hamper provides a calming haven from the stress of everyday life. This basket is a careful fusion of tradition and modernity, accompanied by T-lights made of stone and Copper Jars packed with cashews and almonds. The Utsav Basket, presented in an elegant Leatherette Basket with scented shredded paper, is intended to infuse happiness and coziness into the recipient’s home.

Merch Matters offers genuine and heartfelt Diwali gifts that are sure to make your staff feel happy and appreciative. We take great care in handling every detail, from placing the purchase to delivering it right to your door. We provide founders and team members with the ideal merchandise solutions with our wide selection of customizable products and innovative branding alternatives.

Following a successful launch in India in April 2024, Kylie Cosmetics continues to expand into new categories with the launch of the brand’s debut fragrance, Cosmic Kylie Jenner — a magnetic, skin-inspired scent that smells “out of this world”. Crafted by Kylie, her first-ever fragrance instantly envelops the wearer in a rich, warm and sweet aroma.

This ambery floral fragrance blossoms with notes of star jasmine and blood orange, has a heart of golden amber and red peony accords, and finishes with a soft dry down of vanilla musk accord and cedarwood for a warm, elevated scent that is perfect for day and night. Cosmic Kylie Jenner is housed in a sculptural bottle designed to resemble a piece of art from another world.

“I wanted to create something that was truly unique to me in every aspect, from the scent to the bottle, and a fragrance that people have never smelled before but that feels immediately comforting and delicious. We spent over two years working on this. I wanted it to be fresh yet sweet and to smell “out-of-this-world, and to feature some of my favorite notes including star jasmine and vanilla musk,” says Kylie Jenner. “Because Cosmic is so personal to me, I also wanted the bottle and the packaging to reflect that, so I designed the carton with my birthday embossed in roman numerals and the bottle was shaped to fit in the palm of your hand. I cannot wait to share this with you.”

This debut fragrance by Kylie Jenner combines her olfactive vision and unique aesthetic with Coty’s leading fragrance expertise and global reach. Cosmic Kylie Jenner furthers the Kylie Cosmetics brand as a global multi-channel beauty phenomenon.

Starting today, Cosmic Kylie Jenner is exclusively available at Sephora dotcom and stores across India. Cosmic Kylie Jenner is available in three refillable bottle sizes – 30ML, 50ML, and 100ML – as well as a travel-friendly, 10ML pen spray for on-the-go use.

Jaipuria School of Business, Ghaziabad, organized an HR Conclave in collaboration with PHDCCI and People Labs at PHD House, Delhi, on Saturday, September 28, 2024.

The theme of the conclave was ‘Evolving Upskilling, Reskilling, Cross-Skilling in 21st Century’. Several prominent speakers from diverse industries engaged in discussions that revolved around enhancing human resource practices with a focus on skills development, future workforce readiness, and organizational growth.

Held under the guidance of Dr. Rajiv Thakur, Director General of Jaipuria School of Business (JSB), the conclave commenced with inaugural addresses by Dr. Jatinder Singh, Deputy Secretary General, PHDCCI, and Dr. Tapan Nayak, Dean Academics, JSB. The inaugural session was followed by two insightful panel discussions on very pertinent topics in the realm of HR.

The first panel discussion, titled ‘Skills Centric Upskilling Translating Into Greater Performance’ had expert insights from the panelists Mr. Rajneesh Singh, CEO, Simpli Group; Mr. Sumal Abraham, CHRO, TVS Trucks and Busses; Ms. Deepti Tomar, Project Lead L&D, Grant Thornton; Mr. Jetender Pal Singh, Group HR Head, Groz Engineering Tools; and Mr. Prabhanjan K. Prasoon, Head Talent Acquisition, Sopra Steria. It was moderated by Mr. Subrat Kumar, CEO, People Labs.

The second panel discussion titled ‘Skill Centric Cross Skilling Embracing The Job Matrix’ featured equally prominent speakers including Mr. Ashutosh Anshu, Board Director and CHRO, Hitachi India; Ms. Renu Bohra, CHRO, CK Birla Group; Mr. Arun Albert, CLO, Cirus Group of Companies; Mr. Jagpreet Brar, Director Learning Services, KPMG; and Mr. Himanshu Pant, AVP HR, Thriwe. The discussion was moderated by Prof. Himanshu Manglik of JSB.

The discussions at the conclave covered a wide range of topics including skill development and workforce transformation, bridging skills gaps, future-proofing talent, industry-academia collaboration and creating a learning inclusive culture. The learnings will lead to mutual professional development of the attendees, which included the faculty of JSB and industry representatives.

Jaipuria School of Business, Ghaziabad, is a leading PGDM institute with NBA accreditation and MBA equivalence by Association of Indian Universities (AIU). The institute practices an active industry orientation programme for students and faculty. It also has several collaborations with global universities for international immersion of students and faculty.

Mumbai, 1st October 2024: The Indian residential real estate market has hit a historic milestone, with inventory overhang (the estimated time required to sell off unsold stock based on sales velocity) dropping to 22 months in the June quarter, down from 34 months in the corresponding quarter last year. This decline underscores robust demand across the sector. Notably, the inventory overhang varies significantly across regions, with Delhi-NCR recording the highest at 31 months and Kolkata the lowest at 16 months.

In its quarterly report titled ‘Real Insight Residential – April-June 2024’, the Gurugram-headquartered firm highlighted significant improvements in key regions, with NCR’s Gurugram witnessing a substantial decline in inventory overhang from 72 months in Q2 2023 to 31 months in Q2 2024. Ahmedabad also showed strong performance, reducing its inventory overhang from 33 months to 18 months during the same period, reflecting the healthy demand dynamics in these markets.

Regarding unsold inventory, the report noted that despite a moderation in supply and absorption rates, India’s residential real estate market displayed resilience, achieving a 2% year-on-year decline, bringing the total to over 9.26 lakh units as of June 30. This reduction underscores the market’s capacity to adapt to evolving conditions, maintaining overall stability and indicating sustained buyer interest across various regions.

Mr. Vikas Wadhawan, Group CFO -REA India & Business Head, PropTiger.com, said, “The significant reduction in inventory overhang to 22 months from 34 months year-on-year reflects strong and sustained demand in India’s residential real estate market. Cities like Gurugram and Ahmedabad have shown remarkable progress, with NCR – Gurugram overhang dropping from 72 months in Q2 2023 to 31 months in Q2 2024, and Ahmedabad’s from 33 months to 18 months over the same period. This trend, combined with a 2% annual decline in unsold inventory to around 9.26 lakh units, underscores the market’s resilience and effective adjustment to evolving conditions. As we approach the festive season, we anticipate this positive momentum will continue to gain strength, further boosting market activity and buyer engagement across the country.”

Inventory Overhang:

Inventory overhang across key Indian cities has shown notable improvement compared to the same period last year. Ahmedabad and Bangalore saw significant reductions, with Ahmedabad’s inventory overhang decreasing from 33 months to 18 months and Bangalore’s from 36 months to 18 months. Delhi-NCR experienced a substantial drop from 72 months to 31 months, while Kolkata achieved a remarkable reduction from 34 months to just 16 months.

On a pan-India level, the overall inventory overhang decreased to 22 months from 34 months, reflecting a healthier balance between supply and demand in the residential real estate market.

Unsold Inventory:

Ahmedabad led the way in reduction in unsold inventory with the highest reduction, cutting over 12,500 units, followed by the NCR region, which saw a decrease of over 9,400 units. These reductions reflect healthy demand and a positive market outlook in these key cities, indicating that the market is effectively absorbing the available stock.

The Mumbai Metropolitan Region (MMR) and Pune — the two most important real estate markets in Maharashtra — accounted for 54 per cent of the total unsold inventory across top 8 cities at the end of the latest June quarter. The MMR and Pune markets have comparatively high unsold stock because of an increase in the number of new launches by developers as a response to strong consumer demand. In MMR, the unsold housing stock rose 1 per cent to 3,39,362 units in April-June 2024 from 3,35,476 units in the corresponding period of the previous year.

Manipal, 1st October 2024: The Department of Student Affairs, MAHE, successfully organized the Gender Champion Awareness Workshop 3.0 at the KMC Interact Hall. The workshop brought together student gender champions and nodal faculty members from various MAHE institutions for an insightful and empowering session focused on gender sensitivity and inclusivity across campuses.

Dr. Raviraja N S, Chief Operating Officer (COO) of MAHE, graced the event as the Chief Guest. In his address, he emphasized the vital role that gender champions play in promoting a culture of equality and respect on university campuses. He highlighted the need for constant efforts to ensure that gender sensitivity is ingrained in academic environments.

Ms. Saraswathy, Director of Finance, was the Guest of Honour. She shared her perspectives on the importance of fostering gender equality within academic institutions, noting that it is crucial for the holistic development of both students and staff. Her insights added a valuable financial and administrative viewpoint to the discussions on gender inclusivity.

The workshop commenced with a warm welcome by Dr. Geetha Maiya, Director of Student Affairs, MAHE, who set the tone for a productive day of learning, dialogue, and collaboration. Dr. Rayan Mathias, Senior Counselor, served as the emcee for the event, ensuring a smooth flow of activities throughout the day. The event concluded with a vote of thanks from Dr. Aravind Pandey, Deputy Director (Health Science), who expressed sincere gratitude to all those who contributed to the workshop’s success.

Key attendees included Prof. Roshan David and Dr. Rashmi Yogesh Pai, Deputy Directors (Technical), as well as Dr. Nithin, Deputy Director from the Mangalore Campus, who played pivotal roles during the workshop’s inauguration. The event was further enriched by contributions from the team of student counselors at the Department of Student Affairs, MAHE, and esteemed faculty from KMC, MAHE Manipal, Manipal Centre for Humanities, and Manipal Centre for European Studies, who served as resource persons for the sessions.

The Gender Champion Awareness Workshop 3.0 provided an excellent platform to deepen participants’ understanding of gender-related issues. It also empowered students to take the lead in promoting gender sensitization initiatives across the university, ensuring that MAHE continues to be a space of inclusivity and equal opportunity for all.

1st October 2024: Foot Locker, a global leader in sneaker culture, known for its curated selection of top brands and deep community, is set for the inauguration of its omnichannel launch in India on October 19th with Metro Brands Ltd operating Foot Locker physical stores and Nykaa Fashion operating the e-commerce business.

The Foot Locker store format in India will extend itself to the brand’s globally launched Reimagined concept, creating a state-of-the-art retail shopping experience for Indian consumers and sneakerheads. The first store at Select City Walk has been conceptualized to offer an innovative, interactive, and intuitive consumer journey.

In tandem with the physical store launch, Nykaa Fashion will translate this pioneering spirit into the digital ecosystem, offering an online shopping journey that reflects the excitement and innovation of the in-store experience through its Foot Locker website as well as the Shop-in-Shop on the Nykaa Fashion and Nykaa Man platforms. Through its sophisticated digital platform, Nykaa Fashion aims to deliver a superior online shopping experience that combines convenience with a high level of personalization at every interaction.

Foot Locker India will be the meeting point that connects its offerings with youth, culture, and passion-driven communities. The key ambassadors of the brand, Stripers, are made up of a diverse team of category experts who are the first point of contact in-store and will play a central role in community programs and elevating the shopping experience.

Customer centric programs such as India’s FLX(TRA) Rewards Program are also part of the brand experience. Metro Brands and Nykaa Fashion, through their licensing arrangements with Foot Locker, will bring closer access and provide convenience for Indian consumers who would like to shop the world’s best sneaker and apparel brands like Nike, Jordan Brand, adidas, PUMA, New Balance, FILA, Asics, New Era and many more. To extend a holistic experience, customers can personalize their sneakers at the Sneaker Hub and protect their favorite kicks with sneaker care brands like Crep.

Commenting on the launch of India’s first Foot Locker store, Peter Scaturro, Senior Vice President, Strategic Planning & Growth of Foot Locker, Inc., said, “Bringing Foot Locker to India, via licensing arrangements with Metro Brands and Nykaa Fashion, is a pivotal milestone in our global expansion. India’s vibrant sneaker culture offers a unique opportunity for Foot Locker to become a leading brand in the market. With our Foot Locker Reimagined concept, we aim to elevate the sneaker experience by blending innovation and technology in an immersive environment. Together with Metro Brands and Nykaa Fashion, we’re thrilled to inspire and empower Indian sneakerheads to express their individuality and connect with the Heart of Sneakers.”

Nissan Joseph, CEO, Metro Brands Limited said, “With India’s athleisure market expanding rapidly, the strategic relationship between Metro Brands Ltd, Foot Locker Inc, and Nykaa is a huge step in leveraging this tremendous opportunity. The commitment to customers and community is deeply rooted in Foot Locker’s ethos, and with Metro’s deep understanding of Indian consumers, we are excited to shape the next generation of sneaker culture, making the shopping experience more conversational and enriching for sneaker enthusiasts.”

Commenting on the partnership, Adwaita Nayar, Co-Founder Nykaa and CEO Nykaa Fashion said, “As the exclusive e-commerce platform for Foot Locker’s launch in India, we are thrilled to collaborate with such an iconic retailer that is revolutionizing the sneaker market. With sneaker culture gaining significant momentum in India, Nykaa Fashion is set to deliver a next-gen retail experience through our sophisticated digital platforms. Together, we are excited to create a seamless shopping journey that caters to the diverse and passionate sneaker community in India, bringing them closer to the global sneaker movement.”

Kolkata, 1st October 2024: The Youth Association of Mohammad Ali Park proudly announces the theme of its 56th Durga Puja celebration, which this year will be inspired by the White House, the iconic residence and workplace of the President of the United States. The most popular Durga Puja of Central Kolkata is considered to be one of the oldest and renowned venues for Durga Puja in the city. They will be completing 56th years of Durga Puja celebrations this year.

This year’s idol, created by renowned artist Kush Bera, will highlight the critical theme of water conservation. In light of Bengal’s growing water crisis, the depiction of water as life emphasizes the urgent need for awareness and action against water pollution and wastage. The puja committee is committed to educating the public on these vital issues, ensuring that our celebrations carry meaningful messages for future generations.

Speaking to the media, Mr. Surendra Kr. Sharma, General Secretary of Youth Association of Mohammad Ali Park Durga Puja said, “With the artistic vision crafted by talented artisan Goal Das from Medinipur, the mandap will showcase exquisite Bengali handicrafts, featuring intricate jute works and handmade decorations that embody the spirit of both cultures. This year’s idol, masterfully created by renowned artist Kush Bera, will carry a powerful message focused on water conservation, highlighting the urgent need to address Bengal’s growing water crisis. The idol’s depiction of water as a vital life source emphasizes the critical importance of awareness and action against water pollution and wastage. The puja committee is dedicated to educating the public on these pressing issues, ensuring that the celebrations resonate with meaningful messages for future generations.”