All posts by Rabindra

Bengaluru, September 6, 2024: Crossbeats, a renowned consumer technology brand known for its unique audio-visual accessories, has launched the Crossbeats Blaze B30 soundbar. This cutting-edge audio device is set to change the way you stream movies, consume music and engage in video games, providing an incomparable cinematic sound experience.

The Blaze B30 is India’s first soundbar with a quad diaphragm speaker setup and it offers a powerful 30W audio output that will tantalize your senses. The 43mm dual graphene drivers deliver deep, rich bass, increasing the depth and intensity of your listening experience.

Alongside its outstanding audio performance, the Blaze B30 has several features designed to boost the audio experience. It can help enjoy the nostalgia of FM radio, customize the space with RGB lighting and connect to multiple devices with numerous ports. It gives you up to 8 hours of uninterrupted playback to enjoy music, and movies or binge-watch your favorite series. Its powerful audio will improve your viewing experience, making films and television shows more captivating and engaging. For gamers, the soundbar will improve the in-game audio experience, making it more realistic and intense.

Commenting on the launch, Mr. Archit Agarwal, Co-founder, Crossbeats, said: “The consumer technology market in India is experiencing an increase in demand for premium quality audio products. As a brand we value innovation and we are excited to announce the Blaze B30, a soundbar that redefines audio performance and features. We believe that the Blaze B30, with its quad diaphragm technology and immersive sound, will change the way people experience audio content.”

According to recent industry analysis, the Indian market for audio and sound accessories is predicted to expand rapidly in the coming years, primarily due to rising disposable incomes and a growing taste for premium audio solutions. The Crossbeats Blaze B30 is well-positioned to capitalize on this expanding market and provide customers with a remarkable audio experience.

The Crossbeats Blaze B30 is now available for purchase at Crossbeats’ websites and on Amazon across India.

Economy of Ecology and Politics of Resistance by Manan Shah

In Odia culture, nature is revered as a manifestation of God, to be protected from evil. Given the agrarian vocation prevalent in the region, farmers often perceive natural calamities as a form of punishment from supernatural forces. The visual arts of Odisha have historically been rooted in folk traditions, where imagery closely reflects the relationship between humans and mother nature. This connection is evident in the artistic practices of the region, which are deeply influenced by everyday life within the socio-cultural milieu. The elements that populate the region’s folk art continue to influence contemporary artists. Satikanta Samantsinghar (b. 1991) is one such artist, whose work is a rich tapestry woven from three distinct threads: his early immersion in agrarian life, a contemplative period spent near Chilika Lake, and a reconfiguration of traditional crafts—all of which have profoundly shaped his creative vision.

Samantsinghar‘s focus on ecology and migration is deeply informed by his firsthand experience of the deteriorating wetlands in Odisha. Living near Chilika Lake, a crucial wintering habitat for South Asian migratory birds, he has witnessed its gradual transformation. His artwork delves into the complexities of bird migration, both longitudinal and altitudinal, demonstrating the perilous journeys these creatures undertake. In The Dim Lights for Birds at Night (2020), a shark is placed on the brink of a barren land, with birds feeding on black water. The fragile tree with a few leaves evokes the ecological and migratory crises plaguing the region. Samantsinghar poignantly equates bird migration to a game of chance, marked by uncertainty and formidable challenges like extreme weather, exhaustion and starvation.

By incorporating organic materials such as tea leaves and palm leaf into works like Sparked a War (2021), Burning 1998(2019), and Coastal Warrior (2023), Samantsinghar imbues his canvases with natural pigments, creating depth and texture. These multimedia works act as powerful catalysts, amplifying the artist’s urgent message about ecological challenges. The transition from a balance between flora, fauna, and humans in folk arts to the lopsided overview of urbanisation and development in current times informs Samantsinghar’s work. He plays a pivotal role in Odisha’s contemporary art scene, actively engaging in preserving and promoting the region’s ecological and topographical heritage. His art, rooted in the innovation of traditional artistic ethos, remains acutely aware of contemporary environmental disruptions.

The exhibition “Nilambu: The Body of Blue Water”, presented by Nine Fish Art Gallery, Mumbai, offers a multifaceted exploration of Samantsinghar’s artistic practice. To mention with a special focus on the water, which constitutes one of the five elements of nature i.e. earth, water, fire, air, and space, For Samantsinghar, the liminal space of water serves as a repository of life and impending death, urging viewers to reconsider consumption habits and reevaluate previously overlooked issues. By presenting water as both a life-sustaining force and an element of futility, he encourages viewers to contemplate the economy of ecology and politics of resistance.

New Delhi, September 6 2024: The Indian real estate market is currently experiencing a bull run, marked by soaring prices and escalating demand. At the same time, household incomes across the top 10 cities increased at a CAGR of 5.4%, while property prices surged at a CAGR of 9.3% (between 2020-2024). This growing gap in income and property price growth rates has weakened affordability.

Elaborating on the same, Magicbricks’ flagship report “Housing Affordability in Major Indian Cities” revealed that the Property Price to Annual Household Income Ratio (P/I Ratio) in India has increased from 6.6 in 2020 to 7.5 in 2024 (higher than the globally accepted benchmarks of 5). Based on the P/I Ratio, the report observed that Chennai (5), Ahmedabad (5), and Kolkata (5) are among the most affordable cities for residential investments in 2024, while the Mumbai Metropolitan Region (14.3) and Delhi (10.1) emerged as the least affordable.

Explaining the trends, Sudhir Pai, CEO, Magicbricks shared “Between the latter half of 2021 and 2022, residential investments were at their most affordable. During this period, the market was experiencing a resurgence, characterized by low interest rates, recovering household incomes, and modest increase in residential prices. However, homeownership sentiment has since peaked, resulting in demand significantly outpacing available supply, leading to a rapid and substantial surge in residential prices, presenting new challenges for affordable housing.”

Furthermore, the report revealed that the EMI-to-monthly income ratio in India has risen from 46% in 2020 to 61% in 2024, indicating a growing burden of EMIs on home buyers and reflecting affordability concerns nationwide, especially metros. The trend is more pronounced in MMR (116%), New Delhi (82%), Gurugram (61%) and Hyderabad (61%). In contrast, cities like Ahmedabad (41%), Chennai (41%) and Kolkata (47%) are relatively more affordable.

The report concluded that the current situation is likely to hit equilibrium conditions with market trends indicating a deceleration in price growth due to an anticipated increase in residential supply.

Ghaziabad, 6th September 2024 – Yashoda Super Speciality Hospital, Kaushambi, was honored to host the visit of the esteemed state winners of Femina Miss India 2024. The visit was graced by three remarkable young women who have earned prestigious titles for their respective states:

• Sifti Singh Sarang, Femina Miss India Delhi 2024
• Divyanshi Batra, Femina Miss India Uttar Pradesh 2024
• Aabha Katre, Femina Miss India Himachal Pradesh 2024

Dressed in elegant smart formals, the state winners embodied both grace and professionalism during their visit, captivating everyone with their poise and charm.

The visit was an eventful occasion for Yashoda Super Speciality Hospital, as the winners engaged in a comprehensive and insightful tour of the facility. They were also given an overview of Yashoda’s state-of-the-art medical facilities, including the Yashoda Cosmetic Boutique, renowned for its advanced aesthetic treatments; the Yashoda IVF Center, which offers cutting-edge fertility solutions; and a preview of the upcoming Yashoda Medicity, a 1200-bedmilestone in healthcare excellence.

The visit’s key activities included:

• A guided tour of the hospital’s most advanced departments, showcasing the cutting-edge technology and medical expertise that Yashoda is renowned for.
• The presence of the state winners brought an atmosphere of positivity and inspiration to the hospital, which was particularly uplifting for the onlooking patients.
• A brief yet impactful talk by the state winners, focusing on the importance of health awareness and the empowerment of women, aligning perfectly with the values championed by Femina Miss India.

Dr. P. N. Arora, Chairman of Yashoda Super Speciality Hospital, expressed his pride in hosting the state winners, stating, “It is our privilege to welcome such inspiring young women to our hospital. Their visit highlighted the importance of community engagement in healthcare and underscored our commitment to the empowerment and upliftment of women. We are honored to be part of their journey.”

Dr. Upasana Arora, Managing Director of Yashoda Super Speciality Hospital, added, “These young women are Ambassadors of change, and their commitment to making a positive impact is truly commendable. At Yashoda, we believe in empowering individuals to lead healthier, more fulfilling lives, and today’s visit is a testament to that shared vision. As we continue to expand our services, including the upcoming Yashoda Medicity, we remain dedicated to setting new benchmarks in healthcare excellence.”

Mr. Shubhang Arora, Executive Director, Business Development, Yashoda Super Speciality Hospital, commented, “The visit of the Femina Miss India 2024 state winners has brought a unique energy to our hospital. Their focus on health awareness and women’s empowerment resonates deeply with our mission. As we look to the future,we are committed to providing the highest quality care to our community.”

Hyderabad, September 05th, 2024 – On the auspicious occasion of Ganesh Chaturthi, Haldiram’s, one of the most trusted brands in the Indian culinary landscape, is set to elevate the festive celebrations with its varied range of Modaks that includes Shahi Modak, Kesar Modak, Kaju Modak and Assorted Modak Box. Crafted with tradition, this new Modak range promises to let everyone indulge in divine delight by bringing a sweet touch to festivities. This festive season, enhance the celebrations with Haldiram’s by bringing joy and sweetness to loved ones. Make the occasion even more special and memorable with the Modak range, which is perfect for sharing in the spirit of togetherness.

The Shahi Modak’s aromatic flavours blend the finest ingredients with a royal touch, making it a luxurious offering that embodies the essence of festivity. Infused with the golden hue of saffron, the Kesar Modak promises a fragrant and flavorful journey. Each bite of Kesar Modak is a celebration of purity and tradition making it an ideal choice for sharing with loved ones during this auspicious time. The Kaju Modak is a delightful treat made with premium cashews and offers a melt-in-the-mouth experience. The Assorted Modak box is for those who desire a variety of exquisite flavours, as it features a mix of all signature Modaks, allowing everyone to enjoy a diverse taste experience in one box. Embrace the essence of devotion with the flavours that promise to elevate the celebration of Ganesh Chaturthi with the most revered prasad, available in sets of 11 or 21 pieces. The assorted box features seven heavenly pieces of Shahi Modak, Kesar Modak and Kaju Modak, to celebrate the grandeur of Lord Ganesha.

The new Modak range will be available at Haldiram’s outlets such as Nagpur, Indore, Raipur, Bilaspur, Bhilai, Jabalpur, Yavatmal, Chandrapur, Bhandara, Jamb, Latur, Washim, Ankleshwar, Rajkot, Shegaon, Aurangabad, Mumbai, Kolhapur, Pune, Nashik, Shirdi, Bengaluru, Hyderabad, Surat, Vapi, Valsad and on the website, ensuring that these sweet delights are conveniently accessible to everyone celebrating Ganesh Chaturthi. The product is also available at airport outlets in Nasik, Mumbai All Terminals, Bhopal, Nagpur, Kochin, Kannur, Hyderabad, Vijayawada and Trivandrum as well as through delivery channels like Swiggy and Zomato.

This Ganesh Chaturthi, the brand is proud to honour Maharashtra’s cherished tradition with a special focus on the Modak, to celebrate the rich heritage of this regional favourite, while delighting the senses. Each range of Modak is a testament to the brand’s unwavering commitment to tradition, quality and taste, prepared and designed to offer an unparalleled and authentic experience of sweet indulgence. Experience the true essence of Maharashtra with the soulful taste of Modak which has been a symbol of festivity for generations.

India, 5th September 2024 – Fresh off his genre-blending ‘Neon Nights’ EP, Norwegian Grammy-winning electronic legend Alan Walker announces the release of his latest single, ‘Thick Of It All’, out now via Monstercat.

Featuring globally recognized pop icon Joe Jonas and acclaimed singer-songwriter Julia Michaels, the marquee trio have blended their distinct styles to craft an anthemic collaboration, poised to leave a lasting impact on listeners worldwide.

‘Thick Of It All’ is a powerful fusion of pop, electronic, drum and bass; capturing the emotional journey of fighting for love and overcoming challenges. Pegged to be an anthem of resilience and passion, the track showcases Jonas’s unmistakable voice, Walker’s electronic flair, and Michaels’s evocative vocals.

Alan Walker states, “Working with Joe and Julia on ‘Thick Of It All’ has been a dream come true. The song’s lyrics celebrate overcoming challenges and supporting one another, and I believe we’ve captured that spirit in the production as well. It’s an honor and a humbling experience to collaborate with such legendary artists and songwriters. I hope you enjoy it as much as we enjoyed creating it!”

Alan Walker will be bringing his Walkerworld Global Tour to India later this month with a 10-city showcase by Sunburn, and is expected to be his biggest ever India trek drawing in over 1 lac attendees. Currently, he is bringing his signature sound to fans worldwide with his international tours, while his social media presence is buzzing with viral content, including the popular ‘Alan Biker’ series. Without showing any signs of slowing down, he continues to make waves in the electronic music scene with his recent Neon Nights partnership, which includes collaborations with major platforms like Rocket League, further showcasing his genre-blending prowess. Additionally, his track ‘Faded’ has achieved a significant milestone with 2 billion streams, cementing its’ place as a timeless and iconic hit in his ever-growing catalog.

Ganesh Chaturthi is a festival of joy, devotion, and new beginnings, celebrated with great enthusiasm across India. On this special occasion, Sun Neo actors share their love and devotion to Lord Ganesha, revealing personal stories and spiritual connections. From offering heartfelt prayers to recalling cherished childhood memories, they highlight how the festival fills them with peace and positivity.

Actor Lakshay Khurana who is playing the role of Aditya in the show ‘Ishq Jabariya’ says, “Ganesh Chaturthi is one of the most celebrated and cherished festivals for me. There’s a unique magic in the air during these days that makes Mumbai look even more beautiful. The city comes alive with vibrant colors, the sound of dhols and aartis, and the sight of people coming together in devotion. The streets are adorned with lights and decorations, and every corner feels like it’s filled with Bappa’s blessings. It’s a time when the spirit of Mumbai shines the brightest, and being part of such grand celebrations fills my heart with immense joy and gratitude.”

Actress Brinda Dahal who is playing the role of Vaishanavi in the show ‘Chhathi Maiyya Ki Bitiya’ says, “Ganesh Chaturthi is special to me because I was born on Tuesday the 4th, a day for worshiping Ganesh Ji. Since childhood, I’ve felt a deep connection with Ganesh Ji. When I was about seven, something upsetting happened at school. I went to the temple, prayed while crying, and suddenly, a flower fell into my hands. It felt like a scene from a movie. In Nepal, Ganesh Chaturthi is celebrated more simply, with regular prayers using the Ganesh statue at home, unlike the elaborate celebrations elsewhere. This year in Mumbai, I’ve received many invitations and am excited to see how the celebrations unfold.I am so excited to enjoy some delicious modak and experience the Ganesh Utsav in Mumbai!”

Actor Sahil Uppal who is playing the role of Gagan in the show ‘Saajha Sindoor’ Says, “Even though I grew up in Delhi, where Ganesh Chaturthi isn’t widely celebrated, I have some really fond memories from Mumbai, where I’ve spent most of my time. Every year, our society would bring in Ganpati Ji, and we were always right there at the mandal, helping with decorations and collecting contributions. We were so wrapped up in the celebrations from morning till night that we’d often forget to eat or sleep. What really sticks with me is the vibrant festive spirit and the endless supply of sweets. It was like the entire community came together to welcome Lord Ganesh as our special guest.Ganesh Chaturthi is more than just a festival; it’s a celebration of unity.”

Chhathi Maiyya Ki Bitiya follows Vaishnavi (Brinda Dahal), an orphan who sees Chhathi Maiyya (Devoleena Bhattacharjee) as her mother. Ishq Jabariya tells the story of Gulki (Siddhi Sharma) and her struggles to become an air hostess. Saajha Sindoor depicts Phooli (Stuti Vinkle), who is labeled an unmarried widow after her groom dies on their wedding day.

Watch Chhathi Maiyya Ki Bitiya, Ishq Jabariya, and Saajha Sindoor Monday to Saturday at 7 PM, 7:30 PM, and 8 PM on Sun Neo.

GURUGRAM, India, September 05, 2024 – Samsung, India’s largest consumer electronics brand, today introduced the Crystal 4K Dynamic TV. The premium television series elevates viewers experience by several notches, allowing them to witness the new era of home entertainment.

The 2024 Crystal 4K Dynamic TV comes with advanced technology including 4K Upscaling, Air Slim Design, Dynamic Crystal Colour, Multi Voice Assistant, Q-Symphony, and Crystal Processor 4K amongst other features to deliver lifelike visuals. The new 2024 Crystal 4K Dynamic TV is powered by Crystal Processor 4K and the masterful 4K upscaling feature that elevates the picture quality to match up to near 4K display brilliance. Its Dynamic Crystal Colour technology delivers lifelike variations of colours, enabling consumers to see the subtle details of each shade. The HDR feature increases the range of light levels of the content being viewed, while the Contrast Enhancer feature ensures that it appears more natural and is incredibly detailed with layered contrast. The TV’s built-in Multi Voice Assistant allows consumers to enjoy a connected home experience by using either Bixby or Amazon Alexa.

“Young consumers today want a superlative audio-visual experience whether it is sports, OTT or other forms of home entertainment. The new Crystal 4K TV series sets a benchmark for contemporary households by providing a superlative TV viewing experience, further enhancing the proposition of smart and connected living. The Crystal 4K TV series, with its 4K upscaling capability, enhances content in standard resolution to match the stunning clarity of 4K displays, delivering lifelike picture quality while providing immersive sound capabilities with Q-Symphony and OTS Lite. Furthermore, the TV comes with Knox security which enables complete protection of users’ information,” said Viplesh Dang, Senior Director, Visual Display Business, Samsung India.

Additionally, with a mind-blowing sleek profile made possible with AirSlim Design, the 2024 Crystal 4K Dynamic TV is an ambient entertainment portal that comes with a Samsung TV Plus service comprising free endless content with 300+ channels in India.

Enhanced by OTS Lite, this TV series lets consumers feel the on-screen motion as if it is real. The elevated Adaptive Sound technology analyses all content scene-by-scene in real time, making it more dynamic and amplifying the intended effects. The Crystal 4K Dynamic TV also features the Q-symphony which uniquely allows the television and soundbar speakers to operate simultaneously for better surround effects without muting TV speakers.

Delivering a truly unparalleled immersive content viewing experience, the Crystal 4K Dynamic TV is equipped with multiple innovative audio technologies.

4K Upscaling

The 2024 Crystal 4K Dynamic TV features powerful 4K Upscaling technology, allowing viewers to enjoy their favorite content with enhanced detail and vibrant colour, even if the original content is of a lower resolution. This technology upscales the picture quality to closely match up to the 4K resolution, providing a more immersive viewing experience.

Dynamic Crystal Colour

Samsung’s Dynamic Crystal Colour technology offers a vivid and lifelike picture with a wider range of one billion shades of colours. This feature enhances the visual experience by taking it to the next level with advanced phosphor technology, delivering more accurate and richer colours that make every scene more realistic and engaging.

Samsung TV Plus

Samsung TV Plus offers free live TV and on-demand content, providing a wide range of entertainment options without any additional cost of subscriptions, or the hassle of setting up apps, cables or set-up boxes. With over 100 channels available, consumers can enjoy diverse programming from news to sports to movies and more.

Air Slim Design

The Crystal 4K Dynamic TV boasts an Air Slim design, featuring a sleek and slim profile that blends harmoniously and seamlessly with any room decor. This minimalist aesthetic enhances the modern look of any living space while delivering a superior viewing experience.

Knox Security

Knox securely provides cross-cutting protection to user data and services from Samsung’s Smart TV devices to online platforms and services. Now users can indulge in a secure and optimized TV experience.

SolarCell Remote

The SolarCell Remote is an eco-friendly innovation that is made with recycled material and charges using sunlight or indoor light, eliminating the need for disposable batteries. This sustainable approach reduces environmental impact while providing a convenient and reliable remote-control experience.

Multi Voice Assistant

With built-in support for Bixby and Amazon Alexa, the Multi Voice Assistant feature allows users to effortlessly control their TV and other smart home devices using voice commands. This functionality enhances convenience and offers a connected-home, hands-free experience.

Crystal Processor 4K

Equipped with the Crystal Processor 4K, the new TV provides enhanced picture quality with precise colour mapping. This powerful processor ensures that every shade of colour is displayed as intended, offering a lifelike 4K resolution for all content.

Contrast Enhancer

The Contrast Enhancer feature automatically adjusts the contrast settings across different parts of the screen, ensuring a more dynamic picture. By enhancing the depth and colour contrast, this feature delivers a more lifelike and three-dimensional viewing experience.

HDR (High Dynamic Range)

The Crystal 4K Dynamic TV also offers HDR technology that elevates the on-screen picture with rich darks and bright lights. Allowing viewers to see more visual detail in both dingy and over-exposed scenes, this feature brings out true-to-life colours and textures, making every frame more vivid and immersive.

Q-Symphony

The intelligent feature of Q-Symphony enables the TV’s built-in speakers and a connected soundbar to work together simultaneously, creating a richer and perfectly orchestrated surround sound experience. This feature ensures that viewers enjoy dynamic audio that complements the high-quality visuals, without muting the TV speakers.

OTS Lite

Object Tracking Sound Lite (OTS Lite) technology delivers a dynamic 3D sound experience by tracking the movement of on-screen elements and producing sound from the corresponding locations using multi-channel speakers. This feature enhances the audio quality of movies and shows, making the audio experience as captivating as the visual.

Adaptive Sound

The Adaptive Sound feature optimizes the audio output based on real-time scene analysis, providing the best sound experience for every type of content. This technology dynamically adjusts the sound settings to match the scene, enhancing the overall impact of the audio.

5th September 2024: Shahat Gill, the rising sensation in the pop music industry, returns with a powerful new single titled “Who Was With You”. Hot on the heels of her recent release, “Everyday”, Shahat shifts gears with this emotionally charged track, offering a raw exploration of betrayal, loss, and the strength that comes from facing heartbreak head-on. Shahat’s deep and resonant vocals bring these feelings to life, making the listener feel every ounce of pain and uncertainty.

“Who Was With You” is unlike anything Shahat has released before. With nostalgic beats, dreamy visuals, and sorrowful lyrics, the song captures the raw emotions of a lover confronting betrayal. The lyrics paint a vivid picture of late-night suspicions and the heartache of realizing that trust has been broken. Yet, even as she navigates this emotional storm, Shahat’s words carry a sense of dignity and amplify her inner strength, making it clear that this is not just a song about loss, it’s about rising above it.

When asked about the song, Shahat Gill shared, “This track reflects one of the most challenging emotions we face in a relationship—betrayal. It’s about confronting those toughest moments in life with grace and strength. I wanted to create something that not only resonates with those who’ve been hurt, but also inspires them to move forward with their heads held high. Music has always been my way of processing and expressing emotions, and with ‘Who Was With You’ I hope listeners find both solace and strength.”

Following the success of songs like “Hulaare”, “OG”, and “Pagal Ay”, in addition to her recent release, “Everyday”, Shahat continues to push the envelope with “Who Was With You”. Whether you’re going through a tough breakup, navigating the complexities of love, or simply enjoy music that captures raw human emotions, Shahat’s latest release offers an emotionally captivating experience that stays with you long after the last note.

Gandhinagar, August 05, 2024 – Infibeam Avenues Ltd, India’s premier publicly listed fintech company, has announced a collaboration between its flagship digital payments platform, CCAvenue, and ShopSe India, a wholly digital-first EMI/BNPL marketplace.

The partnership offers a flexible payment option to millions of consumers across India, while completing payments on innumerable merchant websites powered by CCAvenue payment gateway. Buy Now, Pay Later (BNPL), a modern financing solution, is transforming how Indian consumers pay for online purchases. It provides ready credit, allowing shoppers to buy expensive items and achieve their aspirations. BNPL’s rapid growth in India is due to its simplicity and digital accessibility over traditional manual credit options.

Mr. Pallav Jain, Co-founder & CEO of ShopSe India and Mr. Vishwas Patel, Joint Managing Director of Infibeam Avenues Ltd, inked the agreement on the side-lines of The Global Fintech Fest (GFF) 2024, Mumbai. GFF has evolved to become the world’s largest fintech conference, reputed for its thought leadership and product launches.

“By teaming up with end-to-end affordability platform ShopSe India, CCAvenue will be able to tap into an increasingly popular payment option for the benefit of its mammoth merchant base,” commented Mr. T. Nandakumar Menon, Sr. Vice President – Alliances and Operations, Infibeam Avenues Ltd. “Our merchants will soon be able to reach out to a larger universe of consumers, comprising millions of ShopSe’s users in order to drive revenue considerably. They can provide their customers the convenience of a swift and seamless checkout along with the flexibility of easy repayment at a later date.”

Infibeam Avenues Ltd’s CCAvenue Partners with Loylty Rewardz for Seamless Reward Point:

Infibeam Avenues Ltd , India’s premier publicly listed fintech company, is thrilled to announce that its flagship payment brand CCAvenue inks a deal with Loylty Rewardz, as the company expects to garner the lion’s share in the burgeoning Indian consumer engagement space.

Mr. Amresh Acharya, MD & CEO, Loylty Rewardz and Mr. Vishwas Patel, Joint Managing Director of Infibeam Avenues Ltd, signed the agreement on the side-lines of The Global Fintech Fest (GFF) 2024, Mumbai. GFF is the world’s biggest fintech conference, renowned for its transformative thought leadership and exciting product launches.

“We at CCAvenue staunchly believe in providing our business partners with the latest fintech innovations along with new age payment methods that drive revenue,” said Mr. T. Nandakumar Menon, Sr. Vice President – Alliances and Operations, Infibeam Avenues Ltd. “Our win-win partnership with Loylty Rewardz will enable consumers to easily access and utilize their reward points while shopping on innumerable merchant websites powered by CCAvenue payment gateway. This collaboration will boost customer retention considerably for our partner brands, thereby fuelling the growth of their online businesses.”

Loylty Rewardz is an Indian customer engagement company delivering end-to-end loyalty solutions. Through its module called Rewardz Hub, customers of over 20 bank and retail loyalty programs managed by Loylty Rewardz can seamlessly redeem their reward points on online payments powered by CCAvenue. The loyalty programme market in India is expected to touch USD 5.37 billion in 2024 and USD 8 billion by 2028. It may almost double by 2033 touching USD 14.5 billion