A Boom In Kolkata Interiors Market – Experts Expect Growth Trajectory for 2024

With Kolkata witnessing steady economic growth, leading to an increase in disposable income among its residents, this has also led to a booming interior design market. With more spending power, people are willing to invest in improving their living spaces. The real estate market in Kolkata has been expanding, with new residential and commercial projects emerging across the city. This has created a demand for interior design services to make these spaces aesthetically appealing and functional.

Bengal’s home décor market accounts for about Rs 19,000 crore with Kolkata garnering a significant share of nearly 80 per cent which is at Rs 15,000 crore. In this current fiscal, the country has amassed nearly Rs 65,000 crore revenue.

Elaborating on the current market scenario, Mr. Namit Bajoria, Kutchina MD mentioned interior designing has now become one of the most important of the lot with people keeping extra amounts while buying properties. Just like fashion trends, there’s also trending types for interiors, “The growth factors are high because designs are emerging constantly. We started as Kitchen solutions but with the demand we have also incorporated high-end interior solutions along with new theme-based kitchen solutions. People like to go for those who can provide you with kitchen solutions as well as interiors.”

On a similar note, Mr. Indranil Dey, Managing Director, Irony Home Studio said, “The interior decoration business in Kolkata is growing rapidly and has become quite competitive in recent years. The city is witnessing a surge in demand for professional interior designers and decorators due to the increasing awareness and aspirations of people towards creating aesthetically pleasing living and working spaces. Additionally, the rise of online home decor platforms and social media has influenced people’s interest in interior design, leading to a rise in the number of potential clients.”

Several experts and interior design entrepreneurs observe that there were times when people used to design on their own. But now with limited space in apartments, people are also thinking of space-saving creative designs from an expert. Hence there are several budding interior designers.

Mr. Abhijit Saha, Owner – Decoflor said, “In terms of changes, there has been a notable shift towards sustainable and eco-friendly designs. People are becoming more conscious of their environmental impact and are seeking eco-conscious materials and practices for their interiors. As for the future, the interior decoration business in Kolkata is expected to continue growing. The industry will likely witness more collaborations between interior designers, architects, and technology experts.”

Ms Khushboo Shah, Co-Founder – The Mark Décor cited that present day customers are seeking unique and personalized interior designs that reflect their individual style and personality. “There is a growing awareness about sustainable and eco-friendly design practices. Many customers are now opting for environmentally conscious materials and energy-efficient solutions. The rise of social media platforms and online marketplaces has made it easier for interior designers to showcase their work and reach a wider audience. Additionally, the incorporation of biophilic design elements to bring nature indoors and designing multifunctional spaces are expected to be popular trends.”

FTCCI to organise a program on GST & Tax–Implications on Land Ownership

Hyderabad, March 7, 2024……FTCCI is to organise a program on GST & Tax–Implications on Land Ownership on Thursday at 3 pm at KLN Prasad Auditorium, Federation House, Red Hills.

M. Srinivas, IRS, Principal Chief Commissioner (retd), Central GST will be among others who will grace the function

The Programme is designed to understand the procedure and rights during the search operations under GST & Income Tax Act and with panel discussion on the Implications of GST on the land owner share of built-up area.

This Program also discusses on GST tax structure regarding Real-estate, understanding the value, time and place of Supply of Land under GST Law, its Input Tax Credit Provisions, GST on Joint Development Agreement, GST implications on the Sale of Developed Plot of Land & Renting and Leasing of Land, the impact of GST on the Real-estate Sector, Search Operation Procedures under GST & Income Tax Act and rights possessed by the assessee.see.

ndian Revival Group Captivates Audience with “Parashuram” at Ramayangatha Festival

New Delhi, March 7th, 2024 – The Indian Revival Group (IRG) captivated audiences at the Ramayangatha – Festival of Visual and Performance Arts with their spellbinding dance drama “Parashuram” on Monday, March 4th, 2024.

Held at the National Gallery of Modern Art (NGMA) Jaipur House as part of the Ramayanam Chitrakavyam inauguration ceremony, the performance featured renowned artist Shashidharan Nair in the titular role.

“Parashuram” received a thunderous applause from the audience, including Dr. Sanjeev Kishor Gautam, Director General of NGMA. Praising the performance, Dr. Gautam stated, “The presentation of Parashuram was superb, and NGMA looks forward to planning more such festivals in the future.”

Shashidharan Nair, expressing his delight at revisiting the character of Parashuram, said, “It was wonderful to perform for NGMA at the Ramayangatha Festival. This is a very complex character and has many facets to itself. While it is challenging to appropriately portray this character it also becomes a delight for an artist to bring out all the shades there are that complete it.”

The Indian Revival Group, a premier dance-drama ensemble with a 75-year legacy, is dedicated to preserving and promoting India’s rich cultural heritage through captivating performances both nationally and internationally. Their founder, the esteemed Guru Shri Yog Sundar Desai, is a recipient of the prestigious National Award, further acknowledging their significant contribution to the arts.

BIBA’s women’s day campaign “Strength meets Style” with cricketer Renuka Singh Thakur confronts outdated views of today’s modern Indian women

National, 07th March: BIBA, India’s leading and homegrown fashion brand, today unveiled its digital campaign “Strength Meets Style,” centred around celebrating women of India. Featuring Indian cricketer Renuka Singh Thakur, the campaign aims to shatter stereotypes modern Indian women face and offer a refreshing perspective that transcends age-old cliches. Premiered around International Women’s Day, this film draws inspiration from real-life experiences to deliver a raw and relatable portrayal of societal expectations placed upon women, juxtaposing them with Renuka Singh Thakur’s authentic journey that defies those limitations.

In the film, you’ll see Renuka’s journey as she bravely challenges society’s rules while pursuing cricket. Using powerful images and familiar comments, she stands up for herself and other women. Renuka trains hard in cricket despite what people expect from her as a woman.

With determination on her face, Renuka’s journey defies expectations and shows her strength. ‘Your Style, Your Story’ isn’t just a phrase—it’s about Renuka being herself and carving her own path. This film is about her struggles and successes, showing how BIBA supports diversity and changes the way people see women. Renuka isn’t just telling a story; she’s living it, boldly and proudly.

“This film champions embracing your power and asserting your worth – whether on the cricket field or off it. It’s truly inspiring to witness BIBA leading the charge for this positive change.” –said Renuka Singh Thakur, Indian Cricketer

Siddharth Bindra, Managing Director, BIBA Fashion, said, “At BIBA, we’ve always believed in celebrating the spirit of womanhood and are proud to champion the incredible women who are redefining what it means to be authentic, powerful, and stylish. With Renuka at the heart of this campaign, we are celebrating women and paying respect to their strength and grit. We hope this film inspires women across India to embrace their individuality and rewrite their stories.”

New culinary alliance: Instituto Gato Dumas and École Ducasse announce their collaboration

7th March 2024: École Ducasse is proud to announce its collaboration with the emblematic Instituto Gato Dumas, a pillar of gastronomic education in Latin America. This alliance represents a major step in the expansion of École Ducasse, providing an opening to Latin America and marking the union of two great institutions.

Founded in 1998 by visionaries Carlos Alberto “Gato” Dumas and Guillermo Calabrese, the Instituto Gato Dumas has established itself as a leading institution in culinary education. With a strong presence in Argentina and extensions in Uruguay and Colombia, the institute has trained numerous professionals who have distinguished themselves both nationally and internationally. Its commitment to academic excellence and its innovative approach to teaching make Gato Dumas the ideal partner for École Ducasse in its quest for excellence.

This collaboration will begin with an exclusive Masterclass given by Luc Debove – director of the ENSP, Meilleur Ouvrier de France and world ice cream champion – on the Gato Dumas campus in Buenos Aires in April 2024. But above all, this partnership inaugurates the creation of two new exclusive 4-week intensive diplomas: “The Art of French Pastry”, taught at the Ecole Nationale Supérieure de Pâtisserie (ENSP), and “The Best of Alain Ducasse”, offered on the Paris campus. These unique courses, taught entirely in English, are designed to forge the pastry chefs and cooks of tomorrow, offering them a deep immersion in the unique philosophy of Chef Alain Ducasse as well as in the techniques and innovations that define world-renowned French gastronomy.

Thanks to these two new diplomas, Instituto Gato Dumas students will benefit from an exceptional opportunity to come to France and join one of École Ducasse’s two campuses, thus immersing themselves in French culinary culture and enriching their educational and professional careers. At the same time, this collaboration provides École Ducasse with an ideal platform to reach and inspire a new generation of culinary talent in Latin America.

The two courses developed through this collaboration are the result of meticulous work and a shared passion for high-quality education. They have been designed to meet the needs of a constantly evolving market, combining traditional expertise with cutting-edge techniques. Participants will have access to state-of-the-art facilities and will be guided by renowned chefs and trainers, guaranteeing a high-quality educational experience.

École Ducasse and the Instituto Gato Dumas invite all gastronomy enthusiasts, aspiring professionals and established chefs alike, to discover these new programs and seize the opportunity to be part of this international culinary adventure.

Syndicate, Not Delicate! March to the bold beats of the new age woman!

Hold your glasses high as Independence Brewing Company raises a toast to the fearless and crafty modern woman, who loves embracing their crafty side, this 8th of March, 2024!

At Independence Brewing Company, we admire and cherish the essence of craftiness you bring to every moment. Your discerning taste deserves a special toast, and what better way to celebrate than with a complimentary first round of drinks! It’s our way of saying thank you for being the extraordinary women you are.

Loaded Nachos2

Embrace the flavors of womanhood as we present you with our most cherished brew of the season by our female patrons —Syndicate Saison! Our 4 Grain Saison Ale, aka Syndicate Saison is the choice of the fearless woman who flamboyantly embraces her individuality with pride. The brew with its distinctive character and lively notes, is the perfect companion for those who live life with flair.

To elevate the experience of the evening, we present you a gastronomic delight to elevate your crafty experience with some extraordinary culinary pairing. We’ve meticulously crafted and paired dishes like Trio of Hummus Salad, IBC Loaded Nachos, White Chocolate Tortino and much more that perfectly harmonize with the bold and unapologetically unique spirit of Syndicate Saison.

Groove to some soul-stirring beats of mix live Indie Rock & Commercial Pop performances across our Craft Bar & Brasseries (Kalyani Nagar, Balewadi) From indie anthems to chart-topping hits, our live music extravaganza promises to be a sensory delight, complementing the crafty celebration.

Join us in celebrating the crafty ways of the new age woman at Independence Brewing Company. Cherish womanhood with crafty cheers, laughter, and the joy of shared experiences.

Don’t Let Cleaning Drive You Crazy: The Wow Choreography with Kärcher

India, 07th March 2024 Kärcher, a global pioneer in cutting-edge cleaning solutions, has disrupted the conventional cleaning narrative with its latest digital ad campaign, “Beautiful Insanity,” launched on 1st March 2024.

The campaign strategically leverages the universal truth that the perception of inconvenience can overshadow the actual task’s simplicity. Cleaning becomes a mere struggle when viewed through the wrong lens, especially without considering the game-changing indoor cleaning tools from Kärcher.

“Don’t let cleaning induce madness. Rediscover the WOW factor with Kärcher’s effortlessly effective indoor cleaning tools,” advocates the campaign.

At its core, the campaign features an avant-garde video titled “Beautiful Insanity” showcasing a young couple elevating their cleaning routine into a visceral, insane dance. The choreography serves as an extraordinary expression of two minds embracing the unconventional, turning a mundane task into an engaging performance. The couple seamlessly integrates their mop, broom, and rag into this captivating dance, not only highlighting the prowess of Kärcher’s indoor cleaning tools but also injecting joy and entertainment into the cleaning process.

“We aimed to astonish our audience by adopting a radically different approach to cleaning. ‘Beautiful Insanity’ isn’t just an ad; it’s an immersive experience challenging the conventional perception of cleaning and injecting a new level of excitement into the process,” remarked Mr. Jatinder Kaul, Managing Director of Kärcher India.

“In the world of cleaning, where monotony meets madness, our ‘Beautiful Insanity’ campaign isn’t just a disruption; it’s a symphony of innovation. We’ve dared to redefine the narrative, turning cleaning into a dance, a spectacle, and an experience. Because at Kärcher, we believe in elevating the mundane, challenging perceptions, and making every chore a celebration of innovation and joy.” Ayesha Prasad Narain, AGM – Marketing, Kärcher India.

From Grief to Grit – A Personal Journey for Women’s Day

Life can be hard when you’re a woman. It often throws curveballs that leave you lost and shaken. But we’re always stronger than we think – always. Every woman has within her the strength to rise up and rewrite her narrative.

For International Women’s Day, I’m sharing a part of my journey in the hope that it will ignite hope and courage in women who are navigating their own unique challenges and paths.

My journey has been unconventional, and one belief that has stuck with me on the way is that everything happens for a reason. Adversity can be the foundation on which untold successes are built.

The First Cut is The Deepest

My biggest loss, at the age of 13, was the loss of my father to cancer. I know it sounds clichéd, but he really was a friend, philosopher and mentor to me. The days I accompanied him to Tata Memorial Hospital for his radiation sessions wrenched my soul.

Watching cancer patients and their families struggle, I encountered some of life’s harsh realities at a very young age. And so, my story gets off to a messy start – losing my dad was a huge punch in the gut. He was my strength, confidence, and an ever-present pillar to lean on when things got hard. The loss hit me hard.

To make matters worse, I started stammering because of the of the post-traumatic stress disorder the loss of my father brought about. I was a budding teenager, deeply denting my confidence and causing me to doubt my capabilities and place in this world.

My mother was a homemaker, and we struggled to make ends meet. Our financial dire straits required me to start working at age 20, so I threw my energy into academics and chose to pursue chartered accountancy – one of the few courses available at the time that could be taken alongside a graduate degree.

My real dream was to become a creative advertiser, but I lacked the means to pursue a post-graduate master’s degree. For better or worse, I was heading for a CA’s career – not the worst possible path, but my creative streak seemed doomed to atrophy.

The Turning Point

All this changed when I happened to witness a macro-economic event during my first job at KPMG. In that time, the real estate sector opened to foreign investments and I grabbed the opportunity to join their real estate private equity advisory team.

Thanks to my father’s unfailing support while he was still with us, I was never afraid to take leaps of faith, try something new, and experiment with the opportunities that came my way. It was 2005 and this was my moment. I seized it.

The world of real estate and private equity captivated me, and my career course changed drastically. With resurging confidence, my stammering evaporated. There was no looking back, and I progressed from consulting to investment banking and private equity. Crafting intricate funding deals allowed me to unleash my creative impulses in a way I had not thought possible. But my artistic leanings were finally unleashed to the fullest in later years…

I was exposed to different businesses, and my horizons broadened. With the lean years behind me, my appetite for being challenged was boundless. Eight years ago, I set my sights on the Executive MBA program at The University of Chicago Booth School of Business. It was a make-or-break point for me – would I get the support I needed to realize this vision?

Workplace Culture Matters!

At the time, I was working for international property consultancy JLL and needed their approval to pursue my plans. We read many horror stories of women’s’ careers deteriorating after they’re interrupted for some or the other reason. This was when the importance of a workplace that nurtured and supported its employees was brought home to me. JLL, then headed by Anuj Puri, stood firmly by me.

I will never forget the words of encouragement I got from Anuj, who went on to create ANAROCK in 2017. He said he respected me even more for taking on such a significant challenge mid-career. That support and encouragement boosted my motivation and paved the way to my MBA – which had a profound impact on my professional development.

The 21 months program involved extensive travel to Hong Kong, London and Chicago. Balancing studies with work was challenging, but I had youth, determination and support to back me up. I successfully graduated with Dean’s honors, and my greatest source of pride was in seeing the tears of joy in my mother’s eyes at her daughter’s achievement during the convocation ceremony.

I consider the MBA program among the most enriching experience of my life. I am proud to have friends in 43 countries, with access to a network of distinguished faculty and alumni. I use this network to the fullest in my current position at ANAROCK, where I took the helm of industrial, logistics and data centers four years ago.

This company was a catalyst for my personal and professional growth, and I cannot emphasize this enough – workplace culture matters!

Full Circle

Now, fully restored confidence and several performance awards and industry recognitions later, I still find it hard to believe just how far this heartbroken, stammering girl headed for an obscure chartered accountant’s desk job has come.

Back then, my teenage speech impediment had seemed like a death knell to my future. Today, I speak with confidence at industry conferences and lauded for not only my knowledge but also my communication skills.

Last year, I took another leap of faith. While continuing in my role at ANAROCK with their full support and encouragement, I ventured into the fashion world as an investor-founder with a D2C womenswear brand, IREA Life. True to my life experiences and convictions, my vision is to create apparel that supports and enhances women’s personality and confidence in themselves.

Clothes to empower women through a unique style – that is something both my creative streak and life experiences can lean into! The artist in me has finally got a shot at the stars.

A Message to Women

My career began in adversity but went on to unfold in almost miraculous ways. Luck? Before I dismiss that notion entirely, I will admit that luck does play an important role in a woman’s life.

By that, I mean that the backing you received from your parents is a throw of the dice – either you had it, or you didn’t. Determination and hard work can make up for the lack of such empowerment in your formative years, but you’re ahead of the game if your parents gave you grit instead of grief. Mine did, so yes – luck comes in there somewhere.

But far more important are the choices you yourself make when you reach life’s many crossroads later. The people you choose to associate with – personally or professionally – must support your dreams and life vision.

I chose to work for companies that encouraged and fostered my ambition. Please, make the right choices. You know you’re in the right place or with the right person when you hear words like “it’s great to see you balancing your career here with your creative side” and “whatever you choose to do, I’m with you.”

Three things have shaped my career journey and choices – my father’s lasting influence, my mother’s resilience, and very supportive work environments. The first two were my good fortune; the third was absolutely my choice.

As we celebrate International Women’s Day, I urge you to embrace your journey, whatever challenges it may present. To believe in your abilities, nurture your desires, and pick your associations wisely. Don’t rush into the first opportunity that presents itself. Remember that if you don’t make your own plans, others will make them for you.

If my story can inspire you to take believe in yourself and take the brave high road in your life, then professional recognitions and successes fade into insignificance. That will be my biggest reward.

Cashfree Payments launches ‘Embedded Payments

Bengaluru, March 7, 2024: Cashfree Payments, India’s leading payments and API banking company, launched ‘Embedded Payments’, India’s first platform centric payment solution for software platforms. This solution equips software platforms with the tools to facilitate seamless payment experiences for businesses, thereby fostering growth.

_Akash Sinha, CEO & Co-Founder, Cashfree Payments

Akash Sinha, CEO and Co-Founder, Cashfree Payments said, “Innovation is the driving force behind everything we do at Cashfree Payments. We are thrilled to introduce Embedded Payments, India’s first platform centric payments solutions which aligns with our objective of making payments seamless for both businesses and end consumers. We have built a cutting-edge solution for platforms to make these integrations easy, and offer a seamless solution to effortlessly onboard businesses and manage their accounts and payments.“

The innovative solution from Cashfree Payments is set to revolutionize the way software platforms like enterprise resource planning (ERPs), customer relationship management (CRMs), SaaS or billing platforms and similar solutions, provide payment experience to their end users. Currently, software platform developers struggle with integrating payments into the tools they build for online businesses due to complexities, poor user experience, operational overhead and limited knowledge of compliance. As a result, online businesses or merchants separately integrate payment systems themselves. With the integration of ‘Embedded Payments’, software platforms can enable their end users to make payments for products or services directly on the platform, eliminating the need for redirection to another page or site for the payment process. This will eliminate any disruptions and drop-offs caused due to external payment redirections.

By leveraging Embedded Payments, digital platforms can offload compliance-related responsibilities as it provides robust risk and security checks while ensuring total compliance with the latest RBI guidelines around payments. It can also provide innovative monetization options, turning payments into a sustainable source of income. Platforms can offer their clients with 120+ payment modes, without any redirects and external interfaces as provided by traditional payment gateways. Platforms can onboard their users as merchants, manage payments, refunds, settlements and other post-payment workflows with a simple integration.

Cashfree Payments today is among the leading online payment aggregators and also leads the way in bulk disbursals in India with its Payouts with over 50% market share. Cashfree Payments recently became one of the first online payment providers to receive the Payment Aggregator license by the RBI. India’s largest lender, SBI invested in Cashfree Payments underscoring the company’s role in building a robust payments ecosystem. Cashfree Payments works closely with all leading banks to build the core payments and banking infrastructure that powers the company’s products. Cashfree Payments is also integrated with major platforms such as Shopify, Wix, Paypal, Amazon Pay, Paytm, and Google Pay. Apart from India, Cashfree Payments solutions are used in eight other countries including the USA, Canada, and UAE.

At MPS-hosted TEDx Youth, students benefit from influencers’ practical experiences

Modern Public School, Shalimar Bagh, hosted the second edition of TEDx Youth on February 3, 2024, on the school campus. The event, themed “Don’t Quit, Renew The Mind and Find Your Fire,” brought together expert guests who delivered profound discourses, sparking inspiration and leaving a lasting impression on Modernities.

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The event was exciting with dynamic talks from brilliant minds, innovators, and community leaders like Ms. Rouble Nagi Social worker / activist / author, Sh. Bhupendra Chaubey Editor in chief India Ahead News/ Political Journalist, Dr.Shivani Sharma Image coach/ Motivational Speaker, Dr. Srimathy Kesan Founder and CEO space Kidz India, ⁠Ms. Sarita Jadav National Program Officer – UNESCO, Ms. Kanikka Kapur Actor, ⁠Sh. C P Gurnani Former CEO and managing director of Tech Mahindra, Sh Him Eesh Madaan Motivational Speaker, Sh. Bismil Sufi Singer. Their stories and ideas not only changed how we see things but also inspired and gave students the tools to face challenges and discover their inner strength.

Ms Alka Kapur, Principal of Modern Public School, Shalimar Bagh, expressed her gratitude for the palpable presence of the expert guests and the enlightening experience they provided to the students. She emphasized the importance of the theme, “Don’t Quit, Renew The Mind and Find Your Fire,” in instilling a spirit of perseverance and purpose among the students.

In her statement, Ms Kapur said, “The TEDx Youth has become a platform for our students to delve deeply into intellectual exploration. The discourses on not quitting and renewing the mind have rewarded them with the knowledge to comprehend the genuine significance of persistently striving to attain their life’s purpose. This event aligns with our commitment to nurturing not only academically successful individuals but also resilient and purpose-driven citizens.”

“Besides, this TEDx Youth event stands as a testament to the MPS’s commitment to shaping well-rounded individuals ready to face the challenges of the future with resilience and determination,” Ms Kapur added.

The session benefitted the students by providing them with a distinct opportunity to explore intellectual horizons and understand the importance of perseverance in the face of challenges. The stories and experiences shared by the speakers served as a source of inspiration, encouraging the students to embrace the “Don’t Quit” life spirit.