Tag India

New Delhi 14th March, 2024: IWG, the world’s largest provider of hybrid working solutions with brands including Spaces and Regus, is proud to introduce its latest innovation in the realm of modern work environments with the launch of HQ in Bangalore. HQ represents IWG’s commitment to revolutionizing the way people work, offering a dynamic and adaptable space designed to meet the evolving needs of businesses and professionals in the digital age.

HQ redefines the traditional office concept, offering a vibrant and collaborative environment. Both locations span close to 10,000 sq. ft in the heart of Bangalore and come complete with state-of-the-art co-working spaces, private offices, meeting rooms, and creative zones. HQ sets a new standard for workspace excellence, providing the ultimate platform for productivity, innovation, and growth.

Situated on Off Bannerghetta Road and Hosar Road respectively, the new locations are part of a drive by IWG to meet the sharply rising demand for top class flexible working space in Bangalore. By bringing a high-quality office space, IWG is enabling local people to experience living in a ’15-minute’ city, allowing workers to work close to their homes without commuting far from where they live.

The launch of HQ in Bangalore marks a significant milestone for IWG as it reaffirms its commitment to empowering businesses and individuals with innovative workspace solutions tailored to the demands of the modern workforce. With the addition of HQ, IWG further solidifies its position as a pioneer in the future of work, providing cutting-edge environments that inspire creativity, foster collaboration, and drive success. The centers in both locations will provide space for established firms and start-ups across a range of industries including IT, ITES, Telecom, Pharma, Biotech, while IWG’s Design Your Own Office service allows companies to tailor their space entirely to their requirements.

Harsh Lambah, Country Manager India and Vice President – Sales, IWG, commented: “We are very excited to bring the HQ brand to India. This will help strengthen our footprint in India, starting from India’s tech capital, Bangaluru. Both off Bannerghetta Road and Hosur Road are important business hubs and great locations for HQ to start operations from and expand. The demand for high-quality flexible workspaces continues to soar as hybrid working becomes the new norm. We are delighted to collaborate with Augwir Technologies Pvt Ltd and Sakeesoft PvT Ltd to develop the HQ brand under a management agreement, adding a cutting-edge workspace to their buildings.”

The addition of IWG’s latest location in Bangalore, India comes on the heels of the business posting record quarterly revenue and achieving rapid network growth, adding more than 850 new locations across the world over the course of 2023. IWG works closely with commercial property owners and developers to reimagine and revitalise traditional spaces into vibrant and productive work environments, while delivering enduring revenue streams for its partners. A remarkable 95% of IWG’s new locations involve partnerships with property owners and investors to establish innovative workspaces. Notably, HQ emerges as one of our fastest-growing brands globally, reflecting our commitment to expanding flexible workspace solutions. The openings follow a partnership agreement with the building owner, who has invested in the IWG platform to create a branded flexible workspace in their building.

With an annual investment of around £50m ($64m) into its technology platform, IWG provides partners with access to all the company’s expertise as well as design and fit-out support and sales and marketing capabilities.

The choice to launch HQ in Bangalore first was linked to India’s IT and tech capital also being one of India’s fastest growing regional locations. Southern cities like Bengaluru, Hyderabad, and Chennai have become key Global Capability Centre hubs, with Bengaluru and Hyderabad together leading the GCC leasing activity at a cumulative share of 60% from 2020 to 2023. Chennai saw a 2.4X surge in 2023, while Pune and Mumbai witnessed over 1.7X growth compared to 2022, a new report by Colliers. Demand for workspaces in the city has performed strongly, with the number of enquiries for space in IWG locations continuing to increase sharply over 2023. With explosive market growth as companies of all sizes adopt hybrid working for the long-term, it is predicted that 30% of all commercial real estate will be flexible workspace by 2030. Hybrid working offers companies a significantly lower cost base with an average saving of £9,000 ($11,000) per employee[i].

IWG is the world’s leading provider of flexible workspace – featuring almost 4,000 locations in more than 120 countries with members able to access all of the locations and business services via the IWG app. As the ongoing shift towards hybrid working accelerates, the potential for further growth is exponential with an estimated 1.2 billion white collar workers globally and a total addressable market of more than $2 trillion (£1.57 trillion). Conventional office occupancy will continue to fall as businesses require less traditional space and turn to flexible workspace instead. In 2023, IWG welcomed hundreds of new partner locations and counts 83 per cent of Fortune 500 companies among its customer base.

IWG’s multi-brand expansion strategy is designed to appeal to every type of business and entrepreneur. IWG creates personal, financial, and strategic value for businesses of every size, from some of the most exciting companies and well-known organisations on the planet, to individuals and the next generation of industry leaders. All of them harness the power of flexible working to increase their productivity, efficiency, agility, and market proximity.

India, 12 March 2024 – Findability Sciences, a leader in artificial intelligence solutions, is thrilled to announce the winners of the 2024 Findability Sciences Global AI Awards. This prestigious recognition celebrates the innovative use of AI by Daikin, Sumitomo Rubber, and Aviva Insurance, setting new benchmarks in their respective industries.

The awards were presented at the 2nd edition of the Findability Sciences Global AI Awards ceremony, a grand event attended by industry stalwarts, esteemed guests, and the Findability Sciences team along with their families. The ceremony underscored the transformative power of AI, bringing together over 200 participants from five countries and more than 30 cities worldwide.

Daikin Comfort Technologies, North America, under the leadership of Tomotaka Kawabata, General Manager, and Joey Land, Vice President, was honored for the Best AI Project in the U.S. Tomotaka Kawabata expressed gratitude, saying, “I’m very happy to receive this prestigious award… We look forward to continuing to work with you to improve the accuracy of our sales forecast while leveraging the latest technology.” Echoing this sentiment, Joey Land added, “It is our honor to have our project selected for this award… We value the partnership and look forward to more good things to come in the future.”

Sumitomo Rubber was recognized for its exceptional use of AI in enhancing business operations, with General Manager Shimaya-San stating, “Thank you very much for giving us this wonderful opportunity today… Your valuable feedback and insight have greatly helped improve our services and products.”

Aviva Insurance received acclaim for its six-year collaboration with Findability Sciences, leading to significant advancements in their operational efficiency. Vinit Kapashi, Executive Vice President at Aviva, expressed excitement over the award, highlighting the fruitful partnership with Findability Sciences.

The ceremony was attended by industry stalwarts, signifying the importance of cross-industry collaboration in the AI revolution. Esteemed guests Vidur Bhogilal, Chairman of CIGNEX, Mahesh Zurale, Global Lead – Advanced Technology Centres Global Network, Manish Modi, President – Business Resources, PIDILITE, Ram Panickar, Chief Financial Officer, Intelenet Global Services Pvt, TN Radhakrishnan, Consulting Partner at FinGig.Pro I Global Experts on Demand , Datta Kadam,  AgriNexus Group Co-Founder & Chief Operating Officer, Divya Kumat, EVP-Chief Legal Officer & Company Secretary, Datamatics and Indrajeet Kakade, CEO AgriNexus who came forward to honor this year’s winners.

Kavita Rao, CMO of Findability Sciences, remarked, “Tonight, we celebrated not just the achievements of our winners, but the endless possibilities AI holds for the future.” Anand Mahurkar, Founder and CEO of Findability Sciences, added, “Their achievements inspire a future where AI is at the heart of business transformation.”

The Findability Sciences Global AI Awards 2024 not only celebrated the winners but also highlighted the transformative power of AI in shaping a sustainable and prosperous future. The company looks forward to continuing this tradition, fostering innovation and collaboration in the field of artificial intelligence.

Nalanda Learning Partners with Rotary to Design Teacher Training Programs for Early Learning, Aligning with National Education Policy Goals

In a move aimed at bolstering the implementation of the National Education Policy (NEP) 2020, the Centre urged all state governments to incorporate preschool foundational learning into the formal curriculum. This directive, targeting children aged 3 to 6 years, underscores India’s commitment to advancing educational standards nationwide.

Recognizing the significance of foundational literacy and numeracy (FLN), commonly referred to as FLN, India, alongside other nations in the Global South, emphasizes the critical role of early childhood care and education (ECCE) in fostering these essential skills.

Speaking at an event organized by the Indian Chamber of Commerce (ICC) commemorating the signing of a memorandum of understanding (MoU) between Nalanda Learning, a leading preschool education company operating under the brand “Little Laureates,” and the Florida-based Rotary Action Group, Anup Rajput, head of publication at NCERT, Ministry of Education, highlighted the urgency of achieving FLN skills. Rajput emphasized the need to shine a similar spotlight on ECCE to realize FLN goals effectively.

“The NEP 2020 guidelines also direct schools and pre-schools to teach children in a holistic student centred manner through interactive physical and digital assets. Nalanda Learning’s integrated digital platform, incorporating engaging content, live classes, and interactive games, serves as a catalyst for the development of literacy and cognitive skills in early learners. Hence there is an imminent need of skilled teacher training programme for successful implementation of NEP 2020,” said Rajput.

Founder Tamal Mukherjee emphasized the organization’s pivotal role in aligning with NEP 2020 and the National Curriculum Framework, offering comprehensive support to stakeholders in the early childhood education sector.

“Nalanda Learning is playing a key role in the implementation of early child education as guided under NEP 2020 and National Curriculum Framework by educating all the stakeholders and not just preschool owners. It is creating an atmosphere for teachers training, community development, and caregiver development and also helping them with sustainable technology,” Mukherjee said.

Mukherjee underscored the importance of ECCE not only in preparing children for school but also for life, emphasizing its role in shaping cognitive and physical development. With the evolution of teaching methods towards learner-centered classrooms and experiential learning, Nalanda Learning stands out as a crucial resource for preschools seeking guidance in implementing holistic education approaches.

“Rotary International task force is helping Nalanda Learning not only for Indian education system but also globally to educate the stakeholders involved in early child care education as designed by NCERT and Government of India,” Mukherjee said.

“As children already come to school at different levels of understanding, early primary school is always a catch-up game for them without a strong grasp of these basic essentials. Perhaps an even more important element is the development of body and brain that happens during this time and defines IQ and physical prowess for life, thereby making ECCE essential for not just school readiness but also life readiness,” added Mukherjee.

India, a land brimming with cultural diversity and vibrant festivities, offers a plethora of enriching experiences for both locals and travelers alike. There is a celebration for everyone, ranging from modern events exhibiting the newest in entertainment and art to traditional events steeped in centuries-old crafts. Make sure to put these five events on your calendar if you’re thinking abouttravelling to any of the below mentioned cities. From music and poetry festivals to spiritual gatherings and colorful carnivals, these experiences promise to leave a lasting impression, offering a glimpse into the rich tapestry of Indian culture. Join us on a journey through the heart of India’s most captivating events, where each moment is a celebration of life, heritage, and creativity.

The Second Edition of Sleepwell ‘The Sacred’ Cultural Festival

Immerse yourself in a two and a half-day extravaganza of art and culture, featuring 14 talented artists from the realms of poetry and music. Hosted in association with Teamwork Arts, ‘The Sacred’ promises soul-stirring performances, heritage walks, and insightful conversations with maestros like Faridkot, Karam Rajput, Jasleen Aulakh, Dastaan LIVE, Bir Singh, and Maharaja Trio (Banaras).

 Celebrating “SUKOON” – A Tapestry of Emotion, Mindfulness, and Wellbeing
When | February 23rd – 25th, 2024
Where | Amritsar

Bengal Bazar
Known for curating exciting design shows — Srila Chatterjee is back with a celebration of all things apparel, art, home decor, and food. With a five-year legacy to its name — Bengal Bazaar will feature contemporary designs by Shola Flowers, terracotta sculptures by Dolon Kundu, and other creations by brands like Sadaf, Needle, Amoli, Hasa, and The Bindi Project.

When | 15-17 February, 11:00 am – 7:00 pm
Where | Hauz Khas, Delhi

37th Surajkund International Crafts Mela 2024
Get ready for a mega blast of colours, beats and cultural swag at the Surajkund International Crafts Mela! A mind-blowing fusion of India’s diversity and traditions. Hosted by the Surajkund Mela Authority & Haryana Tourism squad, this fest is all about handcrafted fabrics and crafts that make you appreciate the Indian craftsmanship! But wait, there’s more – the 37th edition will also see the addition of other countries like Tanzania, Kazakhstan and UAE who will be joining the global fiesta.

Where | 37th Surajkund International Crafts Mela 2024 – Surajkund Meal Ground, Faridabad
When | 2nd – 18th February 2024

Timings | 10 AM Onwards

The Third Edition Of The Vault Festival
Dubbed one of Asia’s best craft spirits festivals — the third edition of The Vault Festival will feature over 60 brands (including top Indian names), popular mixologists, food experts, and master distillers. Sip on tequila, sake, whisky, gin, or rum while signing up for experiences by The House of Mala or The Pursuit of Smoke by Ardbeg while here. You could also dig into global bites or groove to heart-thumping beats. Need we say more?When | 17-18 February, 4:00 pm – 10:00 pm
Where | Jio World Garden BKC, Mumbai

India, February 16, 2024 – Gathr Data Inc. today unveiled its plan to formally launch a set of Generative AI (Gen AI) capabilities, that will significantly expand the scope and depth of its data to outcome platform and strengthen its claim as a powerhouse in the data and AI space.

As a data-to-outcome platform, Gathr serves leading global enterprises. The upcoming launch will significantly strengthen Gathr’s existing data engineering clients, many of whom have shown interest in building Gen AI-powered solutions. Additionally, Gathr aims to break the status quo in the fragmented market of Gen AI tools, offering a simpler, unified approach to building Gen AI solutions.

“As CXOs in various industries strive to stay competitive, the adoption of Gen AI has become a top priority for them. Businesses’ focus has shifted significantly towards leveraging Gen AI to enhance customer experiences and streamline operations. While organizations are keen on embracing this technology, yet they don’t have the necessary expertise. Hence the demand for ready-to-use Gen AI platforms and infrastructure solutions has surged. We are already talking to many industry leaders, who are upbeat about harnessing Gen AI to simplify and optimize data-driven workflows, as well as launch new innovative solutions. At the same time, they are grappling with concerns such as IP and data security, compliances, cost and performance issues, responsible and ethical usage, among others. In the coming days, we will make some important announcements on how we plan to address most of these challenges, and make Gen AI more accessible to startups and enterprises, alike.” said Gathr’s CEO, P.C. Kiran.

For the uninitiated, Gathr offers a unique data-to-outcome platform that helps enterprises handle real-time and batch data at petabyte scales and derive actionable insights for operational and strategic decision-making.

NEW DELHI—February 16, 2024—The Semiconductor Industry Association (SIA) and the India Electronics and Semiconductor Association (IESA) today welcomed the release of a report evaluating India’s existing semiconductor ecosystem and policy frameworks and offering recommendations to facilitate longer-term strategic development of complementary semiconductor ecosystems in the U.S. and India. The report, titled “Assessing India’s Readiness to Assume a Greater Role in Global Semiconductor Value Chains,” was authored by the Information Technology and Innovation Foundation (ITIF). It was commissioned by SIA and IESA through the U.S.-India Initiative on Critical and Emerging Technology (iCET) to inform government efforts to deepen commercial ties in this strategic sector.

“This is an exciting moment in history for the semiconductor industry and for strategic cooperation between the U.S. and India,” said John Neuffer, SIA president and CEO. “India is already an important link in the global semiconductor supply chain and has the opportunity to expand its role in our sector. While global competition for semiconductor investment is fierce, India’s value proposition is strong, and I’m confident it can grow even stronger with the right mix of government policies.”

Ashok Chandak, president of IESA, stated, “Given its rapidly expanding domestic market, a well-developed design ecosystem, supportive government policies, and concerted industry collaboration to tap global markets, the present juncture presents a unique opportunity for the establishment of semiconductor manufacturing in India. The report underscores India’s tremendous progress towards becoming a prime destination for electronics and semiconductor manufacturing, capitalizing on its robust semiconductor design ecosystem.”

The ITIF report concludes India’s value proposition as an investment destination for high-tech industries is promising, and identifies opportunities in India to further improve its policy, regulatory, and business environment to better compete for investment from semiconductor companies seeking to diversify their supply chains. In particular, it recommends exploring further work in the following areas to strengthen India’s semiconductor competitiveness:

· Advance U.S.-India cooperation on semiconductors through a partnership under the CHIPS for America International Technology Security and Innovation Fund (ITSI);

· Create a pilot visa program to facilitate the circulation of skilled workers between the U.S. and India, as a potential deliverable of the iCET;

· Advance policy reforms to lower the cost of doing business for semiconductor companies in India, including offering tax breaks to chip companies, reducing customs administration burdens, and expediting clearance times for goods entering the country;

· Establish cross-sector partnerships with higher-education institutions to grow India’s semiconductor-ready workforce; and

· Facilitate robust and ongoing consultation with semiconductor industry stakeholders.

An event launching the report will take place on Feb. 22 at 9 a.m. EST at ITIF (700 K St NW, Suite 600 Washington DC, 20001).

India, February 15th 2024: FridayFictionFilms, the award-winning Indian film production company, has introduced a specialised filmmaking service for corporates engaged in social projects. Called CSR Films, the service will bring FridayFictionFilms’ decade-old experience in handling social causes such as Light Pollution, Parenting, Language Manipulation, Child Abuse, Lesbian Wedding and Global Terrorism.

“Corporate films on social projects require specialised handling of narratives, one that tackles the cause as much as the project’s quantifiable and economic impact. These films not only report but also motivate businesses and the general public on issues they feel strongly about. CSR Films are our experience of over ten years of narrating issues through short films and creating tangible impacts,” says Tanmay Shah, CEO & Founder of FridayFictionFilms.

FridayFictionFilms has collaborations in place with prominent organisations across multiple sectors including IIM Ahmedabad, DDB Mudra, Levi’s, CWAS (Centre for Water and Sanitation), Shree Orthocare, Kalorex Group and Otsuka for CSR Films. Over ten years, the production house has collaborated with 100-plus businesses on issues of climate change, poverty alleviation, education, gender equality, clean water and sanitation, and sustainable cities and communities using television commercials (TVC), animation videos, corporate films, CSR films, and short documentaries.

The CSR Films service will use a creative community-inclusive approach and utilise narratives such as stop-motion and animation to create impactful content for corporate social projects. Beyond the corporate projects, FFF will also use strategic partnerships with NGOs and corporations to facilitate fund-raising for projects, including government support where required. The company’s recent work for Setu Charitable Trust raised half a million rupees almost overnight for a community hospital in Gujarat. Today the hospital serves 400 patients every week.

“With the explosion of video consumption in people’s day-to-day lives, we foresee CSR Films becoming impact measurement reports for CSR projects. These social reports will humanise social activities and foster relatability and inspire action among stakeholders,” adds Shah.

FridayFictionFilms social films have consistently reached wide audiences across platforms on YouTube, Facebook, and Instagram, with many of them traveling to film festival circuits and being shown at corporate events and social gatherings.

Manchester United and Norwegian Footballing legend – Ole Gunnar Solskjaer – has arrived in India for a 3 city tour to interact with Manchester United fans in India.
Thousands of Manchester United fans across India thronged to the Mumbai airport to get a glimpse of one of their favourite football players and get a chance to interact with him.

Members of the Manchester United Supporters’ Club of Hyderabad (MUSCH) also made the journey early in the morning to meet with Ole Gunnar.
Taking the opportunity to interact with him, the MUSCH members presented the Legend with a miniature replica of Charminar – Hyderabad’s everlasting pride.
Upon receiving the token of appreciation and Hyderabadi love, Ole was touched and expressed his excitement at being welcomed with a prestigious gift.

MUSCH is one of the most active Fan club chapters that Manchester United has around the globe. With match screenings and global membership being offered by MUSCH to all Manchester United fans in and around Hyderabad, the Supporters’ club is in their own words “keeping the red flag flying high”

Delhi, February 9, 2024: AISECT Publications, a leading force in education and publishing, proudly announces its participation in the highly anticipated 51st World Book Fair set to enchant book lovers from February 10th to 18th, 2024, at Pragati Maidan, New Delhi. As anticipation mounts for this literary extravaganza AISECT Publications invites all creators and enthusiasts to Hall No. 2, Stall No. 3, where a showcase of literary excellence awaits.

This World Book Fair is poised to be an extraordinary affair, featuring innovative initiatives and record-breaking endeavours aimed at captivating audiences of all ages. With the theme “Multilingual India: A Living Tradition,” the fair celebrates linguistic diversity and cultural exchange. With over 1500 publishers from India and abroad participating, the visitors can immerse themselves in a treasure trove of literature spanning 22 Indian languages and foreign tongues. From the theme pavilion to the children’s corner and author’s enclave, the fair offers something for everyone.

In a groundbreaking move, a dedicated B2B zone will debut at the fair facilitating fruitful business engagements and fostering collaboration within the publishing industry. Highlighting the spirit of innovation the National Book Trust (NBT) sets the stage for record-breaking feats, exemplified by its recent achievement at the Pune Book Fair where the word “India” was crafted using 18 thousand books, earning a place in the Guinness Book of World Records.

AISECT Publications is proud to present a diverse array of literature at the upcoming World Book Fair. Their offerings encompass a wide spectrum, including children’s literature, science, art literature and culture insights. Among the highlights are magazines covering various genres, a rich anthology spanning two centuries of science poems, a treasury of science fiction, and a compendium of stories showcasing writers from across the nation such as Katha Desh, Katha Madhya Pradesh, and Katha Bhopal along with an extensive series of stories. The catalogue extends to encompass popular science books from Vishwarang and Rabindranath Tagore University, among others, making the selection valuable for libraries, research students, colleges, and universities. Furthermore, AISECT Publication is also bringing a variety of services to facilitate book publishing.

Speaking about the event, Santosh Choubey- Chairman AISECT Group said “Through literature, we cultivate the seeds of wisdom by engaging with the diverse perspectives and insights offered by authors from various backgrounds and cultures. Literature serves as a medium through which we explore human experiences, emotions and ideas, gaining valuable insights into ourselves and the world around us. Moreover, literature nurtures the essence of cultural exchange by bridging gaps between different communities and fostering understanding and empathy. As we delve into the works of writers from different regions and linguistic backgrounds, we gain a deeper appreciation for the rich tapestry of human cultures and traditions. At the World Book Fair, readers converge to explore literary treasures, fostering a global community of learners and dreamers”.

Storytelling programs, reading marathons, and cultural showcases will echo the call for literary excellence and cultural celebration championed by Prime Minister Narendra Modi.

AISECT Publications cordially invites everyone to embark on a journey of discovery and enlightenment at the 51st World Book Fair to celebrate the power of words to inspire, educate, and unite. This year, the world’s largest book fair will highlight the National Education Policy 2020’s emphasis on enhancing children’s language skills. This will be achieved by concentrating on the advancement of ‘listening, speaking, writing, and reading.

This year, the premier focus of the world’s largest book fair will underscore the National Education Policy 2020’s commitment on enhancing children’s language skills. This will be achieved by concentrating on the advancement of ‘listening, speaking, writing, and reading.

India, 09th February 2023 – NP Digital India, a leading performance driven creative digital marketing agency and Sanskriti, a dynamic cultural ecosystem, proudly announce the successful culmination of their collaborative campaign titled “Esho Hey Ram.” Launched on the auspicious occasion of the Ram Mandir inauguration ceremony, this campaign aimed to present the original song, ‘Esho Hey Ram’ by Saptadeep Nath & Ujjaini Mukherjee, to audiences across India, with a special focus on resonating with Bengali speaking communities in West Bengal.

To amplify the campaign’s reach, Sanskriti partnered with NP Digital India. Using state-of-the-art AI visual art technology, the NPDI team produced an engaging song launch video without requiring extensive video shoots. Through the integration of AI-aided video production, the campaign seamlessly incorporated animations, ensuring broad appeal across diverse social media platforms.

Furthermore, the decision to not showcase real-time faces during the song launch was deliberate. Instead, an AI-aided video was developed, which allowed for the creation of compelling visuals without the need for live-action filming. This approach not only saved time and resources but also enhanced the campaign’s reach by making it more relatable to diverse audiences.

Mr. Prady, CEO of NP Digital India, expressed his delight, stating, “We are thrilled to have partnered with Sanskriti for this culturally significant campaign. Our team at NP Digital India worked smartly to deliver a compelling song launch video and related collaterals, utilizing cutting-edge AI visual art. The success of ‘Esho Hey Ram’ underscores the power of innovation and collaboration in reaching and engaging audiences effectively.”

The campaign exceeded expectations, with ‘Esho Hey Ram’ receiving impressive viewership across social media platforms:

· Over 4 million Views on Facebook

· Over 2.5 million Views on Instagram

· Over 169,000 Views on YouTube

Keerthivasan Subramaniam, Founder of Sanskriti, shared similar sentiments, emphasizing the importance of the campaign in celebrating cultural diversity and fostering artistic expression. “Sanskriti is committed to promoting global culture and artistry, and our partnership with NP Digital India exemplifies our dedication to delivering meaningful content to our audiences. ‘Esho Hey Ram’ has resonated deeply with viewers, reaffirming our mission to be a leading cultural platform”.

The campaign’s success shows that new ideas in digital marketing and content creation work well, especially when using AI technology. The success of ‘Esho Hey Ram’ demonstrates Sanskriti’s ability to captivate audiences with innovative, AI-infused content, reinforcing its position as a leading cultural platform.