Archives November 2023

8th November 2023, Delhi, India: D2C Tea Brand from Assam Esah Tea has announced its grand expansion into the capital of India – Delhi. This strategic leap marks a significant milestone in the brand’s journey, bringing the rich heritage of Assam’s tea culture to the bustling capital region.

Esah Tea’s presence in Delhi spans across various key locations, including West Delhi, East Delhi, Central Delhi, and North Delhi, where it is available in more than 80 departmental stores. In the near future, Esah Tea is set to establish its presence in South Delhi, Gurgaon and Noida ensuring its teas are accessible to tea enthusiasts throughout the entire Delhi-NCR region. This expansion is in line with Esah Tea’s ambitious mission to convert over 20,000 acres of land to organic tea cultivation in Assam, while onboarding more than 1000 local small tea growers by 2025.

All of Esah Tea’s offerings are available in Delhi-NCR’s multi-brand stores, with select modern stores like Baniya ki Dukan (BKD), Max Bazar, Kia Bazar, and Kisan Mandi stocking the brand’s exquisite range. The product lineup includes 10 unique SKUs, each offering a distinct tea experience. Noteworthy selections include the Assam Organic Gold CTC Chai, Organic Litchi Black Tea, Organic Whole Leaf Green Tea, Organic Peach Blue Tea, and Butterscotch Chai. The brand has also introduced a line of instant chai, featuring enticing variants like Cardamom, Masala, and Kadak chai, along with the health-conscious Instant Mango Turmeric Latte.

On the expansion Bijit Sarma, Founder and CEO of Esah Tea, remarked, “Our journey, expanding from our humble beginning to Delhi-NCR and beyond, is a testament to our unwavering commitment to providing the healthiest, and the most authentic tea experience for our valued customers. As we grow, we remain resolute in our promise to provide premium, organic teas that not only taste great but also embody our dedication to eco-friendliness and healthy living. In alignment with this, our switch from nylon to pyramid organic cotton tea bags not only preserves the taste but also the planet, showcasing our eco-conscious approach. We firmly believe that our customers deserve the best for their hard-earned money – a healthy, organic choice for their families, free from pesticides.”

The Assam Organic Gold CTC Chai stands out as the hero product, celebrated for its meticulously handcrafted blend, enriched with the unique addition of tea leaves and “Dano ke sath Pattia Bhi.” Esah Tea’s Assam Organic Gold CTC Chai boasts a distinctive bright yellow-brown colour in the cup, reminiscent of 19th-century original Assam Tea. Unlike conventional teas that darken upon boiling, Esah’s organic offering maintains its inviting hue. The tea brand also sets itself apart by meticulously selecting tea blends sourced from over 150 local gardens and small-scale tea cultivators, ensuring that tea journeys from garden to cup in just ten days, bypassing intermediaries.

Pricing for Esah Tea products reflects the brand’s commitment to making organic tea accessible to a wider audience. The Assam Organic Gold Chai, available in 250g and 500g packs, is competitively priced, with a special 30% discount offer starting at just Rs. 210. This pricing structure places Esah Tea on par with conventional tea brands, with only a 10% premium cost. Additionally, the brand is currently offering exclusive discounts in stores.

Established in 2021, Esah Tea, initially limited to ten premium stores, now boasts a presence in over 600 stores nationwide. The presence extends both online, exclusively on Big Basket and Amazon.in, and offline in key locations including Guwahati, Delhi NCR, Bangalore, Hyderabad, and Kolkata. The startup is gearing up for its next funding round, seeking to raise capital to achieve its ambitious goal of reaching 5,000 outlets across India by 2024. Beyond Indian borders, Esah Tea exports to more than 10 countries, including the USA, South Korea, Abu Dhabi, and the UK. With a growing customer base exceeding 100,000 individuals online and offline, the brand’s distinctive strategy of offering free in-store tea tastings garners favourable feedback and encourages immediate purchases.

The New Development Bank (NDB)’s financing facility of up to USD 10 billion for loans in response to the COVID-19 emergency in its founding member countries of Brazil, Russia, India, China and South Africa benefitted 400 million people, including women, health workers, senior citizens, people with disabilities, farmers and more, according to an evaluation report by NDB’s Independent Evaluation Office (IEO).

The report estimates that through this financing, the member countries were able to provide much-needed support, including life cover of USD 67,400 to 2.2 million health workers, USD 4.17 billion in income support to 206.5 million women, ex-gratia payments of USD 13.5 each to 28.1 million senior citizens, widows, and individuals with disabilities, USD 26.9 each in advanced funds to 95 million farmers, and deliver 142 million gas cylinders to 75.6 million people.

Additionally, the India focused COVID-19 Response Programmes generated 5.4 billion person-days of employment, with 52% going to women, and ensured 100% of district hospital doctors and nurses were trained to meet WHO standards, with 61% of them being women.

NDB’s first COVID-19 Emergency Assistance Programme Loan was approved on March 19, 2020. This was the first such loan by any multilateral development bank in response to the COVID-19 pandemic to address the health and economic consequences of the outbreak. The report applauds NDB’s agility in responding to the pandemic and the needs of the member countries and recommends formulating a crisis response policy that can help shape the Bank’s response to a wide range of significant global crises.

The pandemic triggered substantial economic challenges, trade volume contractions, and a surge in global unemployment, posing a unique set of difficulties for nations worldwide.

NDB’s Independent Evaluation Office presented its findings from the comprehensive evaluation of the Bank’s response to the COVID-19 pandemic at a stakeholders’ seminar today in New Delhi, India. This was followed by an Evaluation Capacity Development seminar.

According to Mr. Anil Kishora, Vice-President & Chief Risk Officer, NDB, “The COVID-19 pandemic was one of those rare global crises which demanded a response from almost every institution having a stake in human well-being or global development. It was a reminder that multilateral organisations, in particular, need to stay ever prepared and equipped to respond to global crisis situations which might hit us in future.”

He further added, “The COVID-19 pandemic challenged both the member countries and NDB in terms of magnitude, dynamics, and complexity. However, the Bank demonstrated exceptional agility and speed in its response, prioritizing the immediate needs of its member countries. The COVID-19 Response Programme Evaluation was the logical next step to identify lessons that need to be thought through and internalized.”

The NDB’s response was characterized by the implementation of the Policy on Fast-Track Emergency Response to COVID-19 and the subsequent COVID-19 Emergency Programme loans aimed at alleviating the pandemic’s impact.

Speaking about the evaluation and its learning, Mr. Ashwani Muthoo, Director General of the IEO at the NDB, said “The evaluation accounted for the exceptional challenges posed by the pandemic and the absence of well-established benchmarks. When one comprehensively considers all aspects, it becomes evident that the NDB’s COVID-19 Response Programme played an instrumental role in the triumph of the individual country programs. It is heartening to witness the commitment of all stakeholders discuss the lessons and recommendations from this independent evaluation.”

Among other topics, the stakeholders discussed the need for strengthening coordination and cooperation among different actors including governments, international organisations, civil society, private sector and others for deeper efficiency and better results in crisis-response situations. Participants also discussed the setting up of institutional arrangements to support operational teams when implementing specific multi-country programmes: providing guidance and templates specifically tailored to the programme; as well as ensuring that key quality at entry requirements for funding are met.

Pursuing its commitment to strengthening evaluation capacities across all member countries, NDB also hosted an Evaluation Capacity Development seminar today in New Delhi. This seminar focused on measures to enhance evaluation practices and methodologies that need to be tailored to the local context for promoting improved accountability and learning.

The NDB seminars saw over 100 participants from relevant government offices, development partners, officials from all NDB member countries, NDB project staff, representatives of the NDB Board of Directors, relevant research and academic organizations, non-governmental organizations, foundations and private sector organizations and others.

Connect with Expert Astrologers for Personalized Guidance

Bengaluru, 07 Nov 2023: Chingari, the popular social app announces its latest feature that will bring personalized astrology consultations to its users. In a move aimed at enhancing user experience and providing valuable services, Chingari has introduced Live Astrology Sessions on its platform.

This feature, designed to provide users with personalized insights and predictions, connects them with a network of over 1500 astrologers, tarot readers, numerologists, and Vastu experts. Chingari is committed to empowering its users with valuable insights related to marriage, love life, career, and health through this innovative platform.

Users interested in an astrology consultation can choose from a list of certified astrologers available on the Chingari app. Users can connect with their chosen experts for as low as Rs. 30 per minute, making expert guidance accessible to a wide range of individuals. To make things even more enticing, Chingari is offering the first three calls for free, allowing users to experience the benefits of this new feature without any cost.

In addition to enhancing the user experience, Chingari has set an ambitious revenue target of Rs. 25 crore by 2024 from just this feature alone. With its rapidly growing user base and the addition of this new feature, Chingari is well-positioned to achieve its financial objectives while continuing to provide innovative and engaging content to its community.

Sumit Ghosh, CEO and Co-Founder, Chingari said, “ Chingari has always been committed to providing engaging and valuable content to its users. With the introduction of Live Astrology Consultations, the platform is expanding its offerings to cater to the growing interest in astrology and spiritual guidance. This feature aligns with Chingari’s mission to empower users with meaningful and personalized experiences.”

Hyderabad, November 7th 2023: Aashirvaad Spices, one of the leading brands in the spices category in Andhra Pradesh and Telangana regions, has introduced its latest offering, Aashirvaad Masala Karam, a versatile masala blend set to redefine flavour and convenience in every kitchen. This quintessential Andhra spice blend is an exceptional fusion of traditional spices that bridges the gap between heritage and modernity. Masala Karam promises to elevate the flavour and taste of meals while preserving the taste of homemade food.

Drawing inspiration from the heart of Andhra’s culinary heritage and the timeless tradition of creating ‘Koora Karam’ in Andhra households, ITC Aashirvaad Spices has added new life to Masala Karam, catering to the demands of today’s kitchens. Aashirvaad Masala Karam is a unique blend of traditional spices which includes chilli, garlic, cumin, coriander, curry leaves, and has been ethically sourced from the farmers in the region.

Commenting on the launch, Mr. Piyush Mishra, Business Head, Spices, ITC Ltd., “At Aashirvaad Spices, we recognize that preserving culinary heritage extends beyond flavours; it encompasses tradition, nostalgia, and convenience in the kitchen. Our unique new offering, Aashirvaad Masala Karam, aims to align consumer preferences with our carefully crafted blend. We hope that each time our consumers savour the delightful taste of ‘Aashirvaad Masala Karam’ in their meals, they are going to experience more than just a spice blend and will be able to relish the essence of Telugu cuisine, reconnecting with their heritage, and creating unforgettable moments with loved ones.”

The product is readily available at in retail outlets of and E-commerce in Andhra Pradesh and Telangana in convenient pack sizes 50g and 200g, priced at Rs 37.5 and Rs 150, respectively.

Kolkata, 7th November 2023 — Buniyaad Rishton Ki 2023, Annual Dealer Conference (East) of MP Birla Cement, held at Gurgaon today (Saturday, 4/11/23), highlighted the importance of dealers as the voice of the Company to customers, having a major influence on the performance of the organization. Since they drive business forward throughout the year, the Conference was an opportunity to thank them and update them so they could pass on a positive message about the Company’s products to customers. More than 500 dealers from West Bengal, Bihar & Jharkhand attended the Conference.

Mr Sandip Ghose, MD & CEO, of Birla Corporation Limited, said the Company had to be the best in class with the vision of being admired for performance, ethics and culture. The dealers were the partners of the Company in achieving this goal. He further added that Vision, Value, Velocity & Visibility comprised the 4Vs model of excellence, adopted by the Company to improve efficiency in all functions. Of particular help to the dealers was digitization of the logistics operations, adding velocity & visibility, particularly, to the marketing activities.

Mr Kalidas Pramanik, President, Sales, Logistics & Marketing, urged the dealers and market developers to promote the MP Birla Cement brands, particularly Unique Plus and Perfect Plus. He said: “While our two premium brands, Perfect Plus and Unique Plus, provide better quality of concrete and save cost, these cater to all types of construction needs, as well.”

The conference was graced by the august presence of Mr Pradip Sarkar, Vice President, Sales & Marketing, Eastern Region, and Mr Gouher Ali, Assistant Vice President, Sales & Marketing, Bihar Region. Prerna awards for meritorious children of the dealer fraternity created the desired excitement.

Birla Corporation Limited is the flagship Company of the MP Birla Group. Incorporated as Birla Jute Manufacturing Company Limited in 1919, it was given shape by Syt MP Birla. The Company has interest in cement and jute goods. Its Birla Jute Mills is the first jute mill started by an Indian entrepreneur. The Company and its subsidiary, RCCPL Pvt Ltd, have 11 cement plants in eight locations across the country, with an annual installed capacity of 20 million tons. The Company produces an array of cement products, under the MP Birla Cement brand, suited to different climatic conditions as well as consumer segments. It also sells construction chemicals and wall putty.

Bangalore, 7th November 2023: Axis Bank, one of the largest private sector banks in India, in partnership with India SME Forum, hosted the 10th edition of the India SME 100 Awards. The event felicitated the top performing Micro, Small Medium Enterprises (MSMEs) for their exceptional contribution and achievements in the SME industry. The event was graced by the presence of several eminent dignitaries, including Amitabh Chaudhry, MD&CEO, Axis Bank; Sumit Bali, Group Executive & Head – Retail Lending and Payments, Axis Bank; Ganesh Sankaran, Group Executive & Head – Wholesale Banking Coverage Group, Axis Bank and Sangram Singh, President & Head – Commercial Banking Group, Axis Bank.

Axis Bank and India SME Forum presented the awards to 54 medium, 36 small and 10 micro segment enterprises across the country. These MSMEs span across diverse sectors such as automobile components, engineering products, food processing, and textiles industry. The state of Maharashtra dominated the winners list as 15 MSMEs bagged the awards, followed by Tamil Nadu, Karnataka, New Delhi, and Gujarat.

This year, the awards witnessed an overwhelming response with more than 32,000 unique nominations from MSMEs across the nation. The winners were evaluated and selected by an esteemed jury panel of 15 leaders on various parameters including their growth performance, financial robustness, innovation, people capital, international outlook and corporate excellence.

On the occasion, Amitabh Chaudhry, MD&CEO Axis Bank, said, “It is an extremely proud moment for us to felicitate the MSMEs who have made an exceptional contribution to the growth of Indian economy. With their dynamism, flexibility, and drive for innovation, MSMEs have been increasingly focusing on improving production methods and employing modern scientific management capabilities to sustain and strengthen their operations. We, at Axis Bank remain committed in catalysing growth and charting new horizons of success for our nation’s vibrant MSMEs. These awards celebrate the entrepreneurial spirit of MSMEs across India and highlights their remarkable performance in this industry.’’

This distinguished event, renowned for honouring India’s top-performing MSMEs serves as a catalyst for discussions on crucial subjects such as empowering entrepreneurs, boosting rural Bharat, and nation’s journey towards becoming a global economic powerhouse.

7th November 2023, Plus91labs announced that it has been named a recipient of the Salesforce Partner Innovation Award in Partner Innovation Award for the Industries- Consumer Goods (Consulting) category. This prestigious Global award is a testament to Plus91labs’ extraordinary commitment to innovation and its remarkable ability to leverage the power of Salesforce. Through their exceptional 360-degree approach, Plus91labs has not only achieved outstanding results but has also significantly accelerated success for their valued customers.

“We are truly honored to receive the Salesforce Partner Innovation Award in the Consumer Goods (Consulting) category. This recognition underscores Plus91labs’ unwavering commitment to innovation and our ability to harness the transformative power of Salesforce. We take great pride in our 360-degree approach, which not only delivers exceptional results but also propels our valued customers towards unprecedented success. This award is a testament to the dedication and expertise of our team, as well as the strong partnerships we’ve built, said Tushar Dhawan, Partner, Plus91labs.

“The Salesforce 2023 Partner Innovation awards recognize partners such as Plus91labs that are helping their customers drive productivity and growth with AI, data, and CRM,” said Steve Corfield, Executive Vice President, Global Alliances and Channels and Emerging Technologies, Salesforce. “Salesforce partners are integral to driving digital transformation and AI adoption across the Salesforce ecosystem, paving the way for better customer experiences.”

The Salesforce economy is driven by partners, such as Plus91labs, that continue to innovate and drive customer growth. A study by IDC found that the Salesforce ecosystem is projected to produce 9.3 million new jobs and $1.6 trillion in new business revenue by 2026 and for every $1 Salesforce makes the ecosystem grows by $6.19. According to the study, Salesforce has found that more than 90% of its customers use partner apps and experts. The Salesforce ecosystem continues to expand thanks to partners driving innovations in AI, data and CRM.

The eleventh annual Partner Innovation Awards recognize the significant contribution Salesforce partners have made across clouds, industries, and the broader partner program – including consulting firms, digital agencies, resellers and ISV partners. The brand has corporate offices across Ahmedabad & Singapore, along with Gwalior being the headquarters has won this award for the Consumer Good Industry.

Mumbai, 7th November 2023: Vistara, India’s finest full-service carrier and a joint venture of the Tata group and Singapore Airlines, has begun offering complimentary Wi-Fi internet connectivity onboard its international flights (operated on Boeing 787-9 Dreamliner and Airbus A321neo aircraft) for all members of its loyalty program, Club Vistara. This complimentary Wi-Fi service is available to all Club Vistara members, regardless of their membership tier, accumulated points, tenure of membership etc. This makes Vistara the first Indian airline to offer free unlimited Wi-Fi to its customers onboard. Enrolment in Club Vistara does not require any charges or fees.

This offering includes unlimited data ideal for messaging apps (WhatsApp, Messenger, iMessage and similar services) for all Club Vistara members. Furthermore, Platinum members and Business Class customers get additional 50MB of data, which can be used for web browsing, engaging on social media, and staying connected through messaging and email services. To enjoy both benefits, Platinum members must activate the 50MB surf package before enabling the unlimited messaging service.

 

Mr. Deepak Rajawat, Chief Commercial Officer, Vistara, said “At Vistara, we recognize that staying connected is   an essential aspect of modern-day life. We are delighted to offer complimentary Wi-Fi to our loyal, Club Vistara members on select international flights. This initiative also reiterates our unwavering commitment to continuously enhance the proposition of our loyalty program. We are confident that this will significantly add to the world-class experience we offer onboard.”

This exclusive offering is aimed at enhancing the overall travel experience for the Club Vistara members. To activate this service, Club Vistara members need to ensure their contact numbers and email addresses are verified in their Club Vistara account. Furthermore, they are required to add their Club Vistara ID to the booking either at the time of check-in or before boarding the flight. For members enrolling after booking or at the airport, providing their ticket number/PNR will associate the CV ID with their booking.   This service is accessible to members on a single device.

Terms and Conditions:

• Club Vistara members are entitled to unlimited data for messaging services on international flights (operated on Boeing 787-9 Dreamliner and Airbus A321 aircraft).
• Members must have completed their enrolment and verified their contact details- both email and mobile number.
• Members must ensure their CV ID is added to the booking before boarding the flight to avail the benefit.
• Members can use this service for themselves only and can access it on a single device.
• CV Platinum members are entitled to receive an additional 50MB of data which can be used for surfing, in addition to the unlimited messaging service. Members must activate the 50 MB surf package before activating the unlimited messaging service to avail both benefits.
• All other Club Vistara Terms and Conditions apply.

Vistara is India’s highest-rated airline on Skytrax and TripAdvisor, and it has been the winner of several ‘Best Airline’ awards, besides being lauded for world-class cabin cleanliness and upholding high safety standards. The only Indian carrier to feature amongst World’s Top 20 Airlines, Vistara has been named ‘16th Best Airline’ globally while also being recognised as the ‘Best Airline in India and South Asia’ for the third time in a row, ‘Best Airline Staff in India and South Asia’ for the fifth consecutive year, ‘Best Cabin Crew in India and South Asia’ for the third time in a row and ‘Best Business Class Airline in India and South Asia’ for the second time in a row at the coveted World Airline Awards 2023 by Skytrax. Vistara also received the ch-aviation Asia’s Third Youngest Airline Fleet award for the second consecutive year.

Delhi, 7th November 2023: EvolveX, an early-stage program founded by We Founder Circle that has been providing high-impact acceleration to early-revenue startups from various sectors has announced its recent investment in Himshakti, an innovative startup dedicated to transforming the lives of remote Himalayan villagers through sustainable agri-produce. By fostering connections with over 12,000 farmers, with a remarkable majority being women, this Uttarakhand-based startup is making headway in reviving economic prosperity at the grassroots level.

Founded by Harshit Sehdev, Himshakti grabbed the attention of investors during its participation in EvolveX’s Cohort 3, launched in April 2023. Himshakti secured funding of INR83 lakhs(USD 99.8K approx.) in their pre-seedround, with EvolveX as the lead investor and We Founder Circle as a co-investor.Additionally, VC fundssuch as Artha Venture Fund and Auxano, along with one of Uttarakhand’s leading construction companies VKJ Projects and marquee angel investors have also backed the startup in this round. The funds will be utilized for team expansion, sales&marketing, and the launch of new products. Himshakti’s ambitious roadmap includes establishing a commanding presence in over 1,000 premium stores across North India within the next three months.

Commenting on the investment, Bhawna Bhatnagar, Co-Founder of EvolveX, shared, “In the aftermath
of the COVID-19 pandemic, there has been a palpable rise in the demand for healthier consumable alternatives. With this backdrop, the allure of pristine Himalayan agricultural products is unmatched. Himshakti’s offeringsalign perfectly with this growing consumer preference, providing a fitting solution to today’s health-conscious individuals. Particularly inspiring is Himshakti’s focus on women empowerment through itsconnections with over 12,000 women farmers. At EvolveX, we remain fully dedicated to supporting theirtransformative journey.”

Currently, incubated atIIM Kashipur and recognized by the Uttarakhand government, Himshakti is the first company in India to have launched India’s pink salt in partnership with Hindustan Salts Ltd & Sambhar Salts Ltd. The startup was handpicked by IIM Kashipur from a pool of 600+ startups under the RKVY Saksham scheme in 2019. This accolade provided Himshakti with a grant and a transformative two-month campus entrepreneurship training program.

Commenting on the investment,Harshit Sehdev,Founder, Himshakti stated,“Our vision at Himshakti is dedicated to establishing sustainable income avenues for remote Himalayan villagers and introducing the natural superfoods of the Himalayas to our consumers. This ambitious endeavor thrives on the support we receive, and I am profoundly grateful to EvolveX and WFC for nurturing our mission. Their commitment has ignited an extraordinary sense of enthusiasm and excitement within the Himshakti team and myself.”

The relentless efforts of Harshit Sehdev have earned him distinguished recognition, including Karmaveer Chakra (Bronze), Karmaveer Chakra (Silver), and KarmaveerPuruskar from the United Nations in partnership with the International Confederation of NGOs. Harshit also serves as a revered mentor for startups and a regular speaker at IIM, Kashipur, conducting workshops on emotional intelligence and rural development. Under his leadership, Himshakti’s overarching mission encompasses empowering Himalayan farmers with sustainable income sources while delivering the highest quality, wholesome, and nutritious food products to households across the nation.

EvolveX’s steadfast dedication to discovering and backing inventive startups like Himshakti stands as proof of its vital contribution to fostering India’s dynamic entrepreneurial landscape. Through its unwavering support and promotion of promising ventures, EvolveX is effectively opening avenues for revolutionary solutions across diverse industries.

New Delhi, 7th November 2023:ElectroRide by Goenka Green, India’s fastest-growing multi-brand electric vehicles retail chain, receives orders from Uber and Jubilant FoodWorks to provide customized end-to-end EV mobility solutions. This mandate aims to advance clean and sustainable urban transportation with light commercial vehicles on long-term rental as well as outright purchase basis.

As part of this association, ElectroRide will provide cost-efficient and customized electric vehicles catering to the specific needs of Uber and Jubilant FoodWorks including its brands — Domino’s and Hong’s Kitchen. These endorsements are the outcome of ElectroRide’s strategic partnership with HCD India, India’s first OEM focused on last mile mobility and delivery. Together, HCD India and ElectroRide have been delivering to leading logistics service providers — DHL and Delhivery.

“We are thrilled to be associated with Uber and Jubilant FoodWorks to create a synergy that will redefine last-mile mobility. Our shared commitment to sustainability, convenience, and an exceptional customer experience makes this partnership truly special”, said Tanuj Jain, Director & Co-founder, Goenka Green.

Elaborating on the partnership, Raghav Nanda, Founder & CEO, HCD India, said, “While several players compete in the market, we stand out as a frontrunner, thanks to our perfectly tailored electric vehicles that are able to withstand the specific demands of these companies and also the unforgiving demands of the last mile mobility sector. Our commitment to providing the right type of electric vehicles, paired with a rapid service model aligns with the industry’s needs, and positions our vehicles for significant growth and success in the electric mobility sector.”

Speaking about growth and expansion plans, Rajendra Goenka, Founder & Chairman, Goenka Green said, “We are eyeing to expand 2500 EV stores across India in the next 5 years. Further, we plan to introduce 10,000 electric vehicles on Indian roads within the next 2 years under the last-mile mobility wing and become the largest chain of multi-brand electronic vehicles that cater to B2B customers. Our mission is to break market barriers for all big giants in the mobility segment and cater to more such brands.”

An arm of Goenka Green, ElectroRide is a multi-brand e-mobility product solutions company which offers an array of products including motorcycles, three wheelers, and eco-mobility solutions. The company provides after sales support and is actively participating in developing and deploying e-vehicle charging infrastructure across the country. With a strong footprint in the northern part of India, ElectroRide further plans to expand its reach in South India.