Archives February 2024

Bengaluru, February 24, 2024: Emcure Pharmaceuticals is an Indian pharmaceutical company with a focus on the women healthcare segment, announced the launch of ‘Unmask Anemia’, an initiative to create awareness around iron deficiency anemia in India. The initiative aims to raise awareness and improve detection and treatment of iron deficiency anemia in women across India”.

In a video message released by Emcure, actress turned author Twinkle Khanna, who is also an advocate for women’s rights, draws interesting inferences around women empowerment from various ad campaigns. She also urges brands to join Emcure in spreading awareness about anemia calling upon women to visit Unmask Anemia website (https://unmaskanemia.com/taketest) and take the self-test. Through this compelling message, Emcure and Twinkle Khanna ask Indian women to stop ignoring the symptoms of iron deficiency and get themselves assessed for the risk of anemia.

Iron deficiency is one of the most common causes of anemia and its prevalence among Indian women is the highest in the world. As per the latest National Family Health Survey, the prevalence of anemia in women between the age group of 15 to 49 years is as high as 57% in the country. The symptoms of anemia like fatigue, weakness, hair fall etc. usually considered normal and are often ignored by women. Lack of awareness and action about their health and nutritional parameters makes testing for anemia imperative.

The online self-test aims to simplify the process of assessing the risk of iron deficiency anemia. The test is designed based on the common signs and symptoms of the condition. These symptoms often go unnoticed or are misattributed, hence unmasking becomes crucial.

Speaking on the occasion, Ms. Namita Vikas Thapar, Whole-time Director of Emcure Pharmaceuticals, said, “Despite advances in anemia interventions, its burden remains significant in India. Every second woman in the country suffers from iron deficiency anemia, but the lack of awareness prevents timely diagnosis. Emcure has been trying to address this deficit of iron in women for many years and we are proud to have a strong woman like Twinkle Khanna supporting us in our endeavour. We hope that our initiative of ‘Unmask Anemia’ will help bring about awareness and an increase in anemia screening, diagnosis and treatment. We have been passionately doing a host of things around patient education and awareness, including one of a kind show on women’s health called ‘Uncondition Yourself’ on YouTube, and Unmask Anemia is an extension of such initiatives”

Sharing his views on the initiative, Dr. Jaydeep Tank, President FOGSI said, “Screening of women of all age-groups, timely iron supplementation and spreading awareness can make a huge difference. Adolescent girls and women of childbearing age are at greater risk due to loss of blood during menstruation, and pregnancy. An easily accessible preliminary assessment followed by desired medical advice will greatly help tackle the problem.

‘Unmask Anemia’ campaign is part of Emcure Pharmaceutical’s Anemia Mukt Nari mission that aims to raise awareness and improve detection and treatment of iron deficiency anemia in women across India. This initiative by Emcure Pharmaceuticals complements the Indian government’s mission of Anemia Mukt Bharat.

Hyderabad/Greater Noida, 24th February 2024: South Asia’s leading travel show SATTE 2024, organized by Informa Markets in India (IMI), commenced at the India Expo Mart, Greater Noida, Delhi NCR. The three-day event is being held from 22nd to 24th February 2024 and will spotlight the theme of ‘Inclusive and Sustainable Tourism’, marking its 31st edition as a pivotal milestone in the global tourism industry.

On the second day, SATTE Awards was organized which is a unique initiative intended to recognize industry stake holder from across the travel, tourism and hospitality industry along with National and State Tourism Boards (NTOs and STOs).

From the top players to fledgling start-ups, industry professionals strive to provide breathtaking innovative products & solutions. There is a need to recognise & reward such initiatives, that will further drive the evolution of the market, contributing to the vision of Incredible India. Part of the awards comprised ‘Shakti – Honouring Women Achievers,’ underscoring SATTE’s commitment to recognizing the invaluable contributions of women entrepreneurs, business owners and corporate professionals in the field.

With all its engagements, SATTE provides the ultimate platform to propel the industry.

Speaking on the opportunities of the sector, Mr Yogesh Mudras, Managing Director of Informa Markets – India stated, “In the light of India’s remarkable GDP growth of 7.9%, and a record per capita income of ₹2.12 lakh in FY24, the nation is poised for massive tourism expansion. With inbound tourist numbers reaching 9 million last year and an ambitious target of 12 million this year, coupled with the lucrative spiritual tourism that is expected to grow annually at over 16 per cent between in the next few years, the tourism sector is forecasted to yield a revenue of 59 billion by 2028, creating 140 million temporary and permanent jobs by 2030.”

He further added in the interim budget of 2024, the government has initiated the expansion of the Vande Bharat fleet of trains to help reduce travel time, enhance the passenger experience, and accelerate tourism growth. It is also working towards developing roads for better transportation.

“By 2028, international tourist arrivals are expected to reach 30.5 billion and generate revenue of over US$ 59 billion. However, domestic tourists are expected to drive the growth, post-pandemic. As per the Ministry of Tourism, Foreign Tourist Arrivals (FTAs) in October 2023 were 8,11,411,” he stated.

Mr. Yogesh Mudras concluded by stating, “FTAs during the period January-October 2023 were 72,43,680 as compared to 46,55,160 in January-October 2022. Over 100 countries have adopted sustainable tourism policies, showcasing a growing global commitment. The Global Sustainable Tourism Council (GSTC) sets industry standards, certifying 2,500 destinations and businesses.”

On the founding day at Saudi Arabia today, Mr. Alhasan Ali Aldabbagh, President – Asia Pacific, Saudi Tourism Authority, extended his regards and addressed the gathering and conveyed his enthusiasm for the inaugural day of SATTE, noting its particular significance as Saudi Arabia commemorates its Founding Day today. He highlighted the crucial role of SATTE 2024 in bolstering ties with the Indian tourism market. He emphasized, “Aligned with our 2030 vision, we aim to attract over 7.5 million Indian travelers to Saudi Arabia, positioning it as our premier source market. To achieve this, we have streamlined various aspects of the journey, including visa applications, permits, hotel accommodations, and flight bookings, for Indian travelers.”

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Oakridge Bachupally Students (L-R) Saharsh, CBSE 12; Isha, DP2; & Parthu, CBSE 12; are among the students who received early offers from prestigious universities.

Hyderabad, 24th February 2024: Oakridge Bachupally, renowned for its commitment to academic excellence and holistic education, is proud to announce that several of its 2023 CBSE and IBDP students have already received early university offers from prestigious institutions. This remarkable achievement underscores the dedication, diligence, and academic prowess of Oakridge Bachupally students, positioning them as frontrunners in the pursuit of higher education.

In a testament to their exceptional abilities and unwavering commitment, a cohort of students from Oakridge Bachupally has demonstrated remarkable academic prowess, securing early acceptance offers from esteemed universities, both Indian and international. Among the prestigious institutions extending offers to Oakridge students are renowned names such as University of Massachusetts, Amherst, University of Minnesota – Twin Cities, Virginia Commonwealth University, Drexel University, Temple University, and OP Jindal University in India.

Ms. Shalini, Head of CBSE Curriculum at Oakridge Bachupally, expressed her elation, stating, “The early university offers received by our students reflect their exceptional academic acumen and dedication to learning. We are immensely proud of their achievements, which stand as a testament to the rigorous academic preparation and holistic development offered at Oakridge Bachupally.”

Ms. Anuradha, International Curriculum Head at Oakridge Bachupally, emphasized the significance of this accomplishment within the global academic landscape, stating, “The early offers received by our students underscore Oakridge Bachupally’s commitment to fostering a conducive environment that nurtures intellectual curiosity, critical thinking, and a passion for learning. This achievement reflects the school’s unwavering dedication to providing a world-class education that prepares students for success both academically and personally.”

This milestone not only highlights the academic excellence at Oakridge Bachupally but also underscores the school’s commitment to providing a supportive and enriching learning environment that empowers students to realize their full potential. Oakridge Bachupally takes pride in its holistic approach to education, which encompasses not only academic excellence but also personal development, character building, and the cultivation of lifelong learning skills.

Principal of Oakridge Bachupally, Ms. Baljeet Oberoi, commended the students for their outstanding achievements, remarking, “The early university offers received by our students reflect their exceptional talents, determination, and perseverance. We are immensely proud of their accomplishments and celebrate their success as a testament to the collaborative efforts of our dedicated faculty, supportive parents, and the entire Oakridge Bachupally community.”

Isha Matta, DP2 student aspiring to a doctor, have received acceptance offers from more than 12 universities worldwide says “Oakridge has been my guiding light, empowering me with platforms like TEDx and leadership roles. It’s where I found my voice and the courage to lead. I’m grateful for the opportunities and the journey that prepared me.”

As Oakridge Bachupally continues to foster a culture of excellence and innovation, the early university offers received by its students serve as a testament to the school’s unwavering dedication to nurturing future leaders, innovators, and changemakers.

Mumbai, 24th February 2024: The internationally acclaimed and celebrated Indian artist Subodh Gupta wowed the audience with a peek into his life and mind at the ‘Ideas of India’ Summit 3.0 in Mumbai today.

Sharing his journey from humble beginnings to international success on the panel “Inside the Mind of a Genius: Memories of My Home,” he said, “I come from a humble family, and my family members worked for the railways. So I am a railway boy. But in my childhood, there was an impact of art. I joined theatre and made posters. And someone, after seeing my posters, encouraged me to join art college, and this is how the journey started.”

Talking about initial struggles and his breakthrough, he added, “When I started, nobody wanted to see my work. I participated in a workshop, and when I prepared an installation with cow dung, a Japanese consultant got in touch with me. I explained the cultural significance of cow dung in India and how it has been used for years. Later, they invited me to Japan to showcase my work, and I stayed there for one month. When I worked internationally, I was asked to display my exhibition in India as well.”

Subodh Gupta transforms mundane icons into artistic wonders. Known as the Damien Hirst of Delhi, he has brought to life an expansive range of artistic creations, including sculptures, paintings, installations, photography, video, and performance works. Talking about the significance of art, he said, “Art flows in our blood. When in the world there was no language, we used to speak in the language of art, and the example is cave painting. We have learned a lot about our development, history, and evolution through these cave paintings. Imagine if there was no art, whether we would be able to know about our history. So art has a very important impact and significance.”

Elaborating on the need to promote art and artists in India, he stressed, “In India, in the last 20 years, the numbers of art galleries have not increased much. Also, how many of us go to museums to see art? If 10 artists are doing well financially, then the world looks at them. But I know what artists go through to make their ends meet. We need to give scholarships to artists in India. Education is very important to nurture artists and to help them grow.”

The ABP Network’s ‘Ideas of India’ Summit 3.0, spotlighting the ‘The People’s Agenda’, brought a confluence of ideas and ideators to a common platform celebrating the country’s people and its plurality. The two-day summit hosted policymakers, cultural ambassadors, industry experts, celebrities, business leaders, economists, and leading luminaries to delve into the fundamental ideas of liberty, justice, equality, and diversity that define India, its society, culture, and politics. The meaningful deliberations on diverse topics had the brightest minds across sectors providing insights about the nation’s trajectory and its journey to become Viksit Bharat.

By Gaurav Bhagat, Founder, The Gaurav Bhagat Academy

The art of effectively managing resistance in a dynamic sales environment is crucial for success, transforming a seemingly insurmountable “no” into a resounding “yes.” According to a recent Salesforce poll, 63% of sales professionals consider resistance to be the most challenging aspect of their job. These findings underscore the prevalence of resistance in sales and emphasize the urgent need for compelling strategies to overcome these barriers. In a world where about 80% of prospects say ‘no’ four times before finally saying ‘yes,’ handling objections is not just a skill but an indispensable art. As we delve deep into the intricacies of this art and explore some proven techniques and real-world data, let’s examine the psychology behind turning resistance into positive results in an ever-changing sales environment. At the Gaurav Bhagat Academy, we instill a deep understanding of resilience at our core, benefiting professionals, entrepreneurs, and students aspiring to become tomorrow’s business leaders.

1. Reframing objections as opportunities:
Despite 97% of salespeople perceiving objections negatively, it’s fair to acknowledge that 64% of objectors eventually become customers. To navigate objections effectively, view them as cues that spotlight customer needs. Engage in active listening and ask probing questions to address issues such as budget constraints or time limitations, turning constraints into opportunities for emphasis.

2. Mastering the art of active listening:
Improving your listening skills means genuinely paying attention rather than taking shortcuts. Research indicates that 72% of Indian consumers feel ignored during sales interactions. Utilize open-ended questions and discrete observations to uncover hidden concerns such as budget constraints or inventory issues. Respect and compassion are essential; restate their concerns to demonstrate commitment before adapting the solution to their needs.

3. Common objections and effective responses:
Adopt a recessionary approach. ICICI data shows that 84% of Indian consumers prefer data-backed conversations over price disputes. Emphasize ROI by demonstrating savings, productivity improvements, and revenue potential. Counter urgency doubts with competing developments. Utilize local case studies and straightforward language to emphasize the value of products. Tailor responses to Indian priorities.

4. The power of storytelling and social proof:
Bain’s research shows that 88% of Indian consumers prefer brands that share reviews. Shift from traditional storytelling to inspirational storytelling: Show how “Suresh from Jaipur” doubled profits or how “Rani from Chennai” simplified HR functions. Community endorsements and Hindi certifications build credibility, enabling customers to support you and overcome objections.

5. Maintaining a positive and professional approach:
A Harvard Business Review survey revealed that 86% of Indian consumers prefer services provided by organized and courteous sales professionals. Focus on relationship building rather than coercive tactics. Offer solutions warmly and respectfully even in the face of opposition. By 2023, a Deloitte study estimates that 68% of Indian consumers, fewer today, are likely to be loyal tomorrow. Offer options and build relationships through regular follow-up and support. In the Indian context, patience and genuine connection play important roles in turning rejection into acceptance.

Takeaways:
In sales, “no” is not the end but an opportunity to demonstrate objection handling skills. With empathetic, custom solutions, closed doors can become welcoming ones. Confidence in real Indian sales and relationships turns initial resistance into a resounding “yes”. Success depends on nurturing connections beyond contracts, understanding that sales plants lasting partnerships. Embrace objection management and sympathetic, tailored solutions. Listen carefully, be genuinely empathetic, and provide thoughtful responses. Maintain professionalism and a positive attitude, guiding conversations with respect and a smile. Remember that “no” is not an obstacle but an opportunity to build relationships. Embrace resistance management and witness initial hesitation turning into winning compromises.
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In a recent special episode of WION, the mention of a vision paper brought to light the imperative for sustainable policies within the fashion industry. In the discussions that took place, the vision paper was identified as key to sensitizing the community about the need to integrate sustainability into governance, industry practices etc.

Moreover, the conversation emphasized the significance of allocating resources towards important initiatives such as green funding. The absence or limited availability of such allocations pointed to the importance of policymakers deepening their understanding of sustainable practices and crafting policies accordingly. By revealing the existence of a vision paper during the India Fashion Awards, the episode sparked broader discussions on the challenges, opportunities, and necessary actions to advance sustainability in fashion, emphasizing the pivotal role of policy frameworks in driving this transformative agenda.

Mumbai,24th February 2024 Aether Mindtech, a futuristic health-tech company, has unveiled Evolv28, India’s first non-invasive wearable device targeted to improve the state of mindfulness by better sleep, lowering stress, thus balancing work and life as per user convenience – everyday wellness your way.

This first-of-its-kind device is designed to help users from life-affirming habits around mindful presence, concentrate better, and uplift mood. Brainwave training it unlocks peak emotional, cognitive, and social well-being, thus preventing the development chronic state that requires medication or supplements. With just a simple touch of your fingertip, Evolv28 enhances your well-being, offering 45 hours of operation with a single charge. As a testament to its quality and impact, the product has been certified by FCC (USA), CE (Europe), WPC (India), and ISED (Canada).

P V Shyam Sunder, Director and the Director of Concept and Technology at Evolv28 said, “Mental health concerns have assumed mammoth proportions in the current times. While the industry is busy churning out digital health trackers, our focus remains on innovation that solves real problems, not just tracking them. Evolv28 is the result of our endeavour to address this core issue. The device is certified and safe to use, and extremely effective as it focuses on stimulating the brain stem to induce a state of mindfulness. This is an industry first towards collective vision of a healthier and happier nation.”

The science-backed product, launched after four years of extensive R&D, helps gently nudge the nervous system non invasively, into harmonic ‘flow’ states, by transmitting Variable Complex-weak Magnetic Fields(VCMF) around the neck to the brain stem. This results in lower stress, The idea is to leverage technology to restore user well-being. As a preventive healthcare tech, Evolv28 takes a 100% non-invasive approach and is safe, lightweight and easy to use.

Technology Behind

Long Term usage of Variable Complex-weak Magnetic Fields (VCMF) induces self-regulation by guiding key zones in the brain and nervous system associated with calmness, focus, mood, mind-body sync, and restful awareness. This helps users destress, concentrate, sleep better, and rebuild in-person social connections displaced by the digital space, thereby bolstering holistic health.

Designed for all-day use, the lightweight Evolv28 syncs to a mobile app, providing intuitive programs that encourage the development of mindful tech habits. First in the industry with a long battery up to 60 hours. The company plans to make Evolv28 accessible across age groups and demographics as an indispensable tool for holistic wellness in the modern digitally-driven age.

Pricing and Availability-

The evolv28 comes in three packages – Basic, Pro, Premium.

Basic (1 user) with 1 program starts at Rs. 19,999.

Pro (2 users) with 4 programs starts at Rs. 24,999.

Premium (4 users) with 8 programs starts at Rs. 33,499.

The device is available for pre-order on the company’s website.

Trivandrum, 24th February 2024, Somany Ceramics Ltd., a leading name in the tile industry, on National Tiles Day 23rd February 2024, collaborated with the students of College of Architecture Trivandrum to spotlight the artistic potential inherent in waste tiles and to promote sustainability in design. “Transforming broken tile into Style”, showcase the creative potential of broken tiles by repurposing them into stunning mosaics. It promotes the mindset of sustainability in design and aims at waste reduction. Over 20 skilled architecture students utilized their creativity and expertise to repurpose waste tiles into a stunning piece of art measuring approximately 8 by 10 feet in height, which was installed within the College campus.

Anshuman Chakravarty, Head of Marketing at Somany Ceramics, shared his thoughts on the initiative saying, “We are committed to promoting sustainability and innovation in the tile industry. Transforming broken tiles into stylish mosaics is not only a creative endeavour but also a step towards building a more sustainable future. By reusing and recycling materials, we can reduce waste and minimize our environmental impact. We are excited to see the innovative designs that the students have created. We hope that this initiative will inspire others to adopt a more sustainable approach to construction and renovation projects”

We are collaborating with Somany Ceramics Ltd. on an art installation project “Transforming Broken tile into Style,” to celebrate National Tiles Day. This collaboration promotes sustainable design by repurposing scrap tiles into creative artworks. Our students are excitedly transforming waste into style, showcasing the power of creativity and sustainability. Together, we’re building a more sustainable future, making mosaics that speak volumes about creative expression and environmental responsibility said Mr. Jayakumar, Director of CAT.

The ‘Transforming Broken tile into Style’ aims to raise awareness about the potential of broken tiles as valuable resources that can be repurposed and used creatively. By showcasing the versatility and beauty of mosaic art, Somany Ceramics and the College of Architecture Trivandrum hope to inspire consumers to adopt a sustainable approach to construction and renovation projects.

Hyderabad,24th February 2024: The last date for the University of Hyderabad and Fernandez Foundation-led Birth Care Practitioner (Birth Doula) online certificate course is fast approaching. This online certificate course is offered through the Centre for Digital Training and Learning Resources platform of the University. This course will teach skills and knowledge to support families through pregnancy, birth, and the immediate postpartum period. Candidates who have passed their 10+2 qualification, with good communication skills in English, and have a passion for helping pregnant couples can apply for this course. The last day for submitting applications is 29 February 2024.

The faculty of this course includes Pooja Shenoy (Head, Doula Support Services at Fernandez Hospital) and Celestina Cavinder (Certified Labour Doula with 30+ years of experience). After registering for the course, a candidate has two years to complete the course, including 6 months training + birth support for 6 births. The training includes self-paced e-learning modules, birth support, in-depth discussions, and exposure to 4 childbirth classes. The course structure will be 45 hours of recommended reading and 15 hours of discussions with mentors.

Dr Evita Fernandez, Chairperson and Managing Director of Fernandez Foundation, speaking about the upcoming course said, “We are delighted to offer this certificate course. It will enable a candidate to learn about the role of a Birth Doula, provide continuous physical, emotional and informational support to couples before, during and shortly after childbirth and help them achieve a positive and empowering birth experience.”

Candidates who complete the course have very good career opportunities. On average, a Doula can earn anywhere between Rs. 15,000 to Rs. 35,000 or higher per birth. Birth centres are generally doula friendly. Hospitals too are beginning to value birth support offered by well-trained, professional doulas. In addition to offering doula support, the candidate can also get trained and certified to offer additional support services to pregnant couples including prenatal yoga, childbirth education, lactation counselling, hypnobirthing, among others. These services help the candidate to serve a pregnant couple through pregnancy, labour, childbirth and postpartum.

Last year in January, Fernandez Foundation and UoH signed a three-year MoU for undertaking academic exchange, research, and translational research initiatives.

Hyderabad, 24th February 2024: Novotel Hyderabad Airport (NHA) located at GMR Aerocity, Hyderabad is delighted to announce the appointment of Awadesh Kumar Jha as the new Director of Food and Beverage (F&B). With a distinguished career in the hospitality sector, he brings a wealth of experience and expertise to his new role.

He began his remarkable professional journey in 2007 as a Liquor Promoter and Beverage Consultant at Tulleeho Portal PLC, New Delhi. Throughout his career, he has held key positions at some of the most prestigious hotels in India, including Vivanta Taj Blue Diamond Pune, Accor – ibis Pune, Novotel Guwahati and Pune, Radisson Blu Nagpur, and IHG Hotels & Resorts- Holiday Inn Mumbai.

As a graduate of IHM, Mumbai with a Bachelor’s degree in Hotel Management, he has continually demonstrated his dedication and excellence in the field of hospitality sector. He has also completed the India Executive Leadership Program at Accor Hotels, for enhancing his leadership skills and industry knowledge.

“We are thrilled to welcome Mr. Awadesh Kumar Jha to the Novotel Hyderabad Airport, said Mr. Sukhbir Singh, General Manager of Novotel Hyderabad Airport.”His extensive experience and proven track record in delivering exceptional dining experiences make him the perfect fit for our team. We are confident that under his leadership, our F&B department will reach new heights of success.”

Novotel Hyderabad Airport eagerly anticipates Awadesh Kumar Jha’s visionary leadership and profound expertise, expecting him to play a pivotal role in propelling the hotel’s food and beverage department towards new horizons of culinary innovation, guest satisfaction, and operational excellence.