Archives February 2024

As the wedding season unfolds, Language proudly introduces its latest ethnic collection curated for men and women. Perfect for weddings, engagements, and various festive occasions, these premium products are designed to elevate your celebratory looks and leave a lasting impression.

The Casey Loafer embodies ethnic grace and refined essence. It highlights an embroidered floral design in a velvet upper, radiating timeless elegance. Its moisture-absorbing leather lining ensures optimal comfort, while the genuine leather sole adds a touch of sophistication.

The Barry Loafer is intricately embroidered with sequined floral motifs. These beautifully crafted shoes exude festive spirit with a premium feel. The cushioned footbed and genuine leather sole effortlessly combine comfort with tradition.

Language also introduces a meticulously crafted array of Women’s accessories for this wedding season. Elevate your style with these chic clutches and top-handle bags crafted with precision and attention to detail. These pieces showcase exquisite printed leather, premium velvet fabrics adorned with embellishments, offering the perfect companion for attending weddings and special occasions.

Bangalore, 22nd February 2024 IONAGE, a prominent eMobility service provider based in Bangalore, is excited to announce a pathbreaking collaboration with SundayGrids, unveiling India’s inaugural Digital Solar-based EV Charging Platform. This platform represents a significant stride in India’s pursuit of sustainable mobility, providing EV owners the unparalleled convenience of charging their vehicles using solar power anywhere, anytime, fostering a truly 100% sustainable approach.

Established in 2021, IONAGE has quickly emerged as a dynamic force, empowering CPOs, businesses, and EV owners in its journey towards sustainable mobility. Currently, IONAGE has onboarded an impressive 3000 charge points across the country and aims to add another 3000 charge points in the next two quarters and over 100,000 charge points by 2028.

The introduction of the Digital Solar-based EV Charging Platform by IONAGE and SundayGrids comes at a crucial juncture in India’s transition towards electric mobility. Electric vehicles (EVs) pose environmental concerns, especially in fossil fuel-dependent nations like India, where each unit of electricity generates 820 grams of CO2, resulting in about 136 grams emitted per kilometre driven. IONAGE tackles this by utilizing solar energy for charging, advocating for cleaner transportation, and lowering EVs’ carbon footprint. It also caters to eco-conscious users with space constraints for rooftop solar panels, broadening access to sustainable solutions. Speaking on the innovation, Vimal Kumar, co-founder and CEO of IONAGE Technologies, stated, “Our commitment to addressing critical gaps in India’s journey towards net-zero emissions is unwavering. Through innovative products like the Digital Solar-based EV Charging Platform, we are accelerating the widespread adoption of sustainable mobility, propelling India towards its ambitious carbon emissions goals.”

The platform stands out for allowing EV owners to subscribe and use digital solar credits at home chargers and across all charging networks connected to the IONAGE platform. Additionally, it offers opportunities for Charging Point Operators (CPOs) to reach IONAGE’s 65,000 users and enable digital solar-based charging in their network.
Mathew Samuel, co-founder of SundayGrids, added, “SundayGrids is proud to collaborate with IONAGE in pioneering India’s first Digital Solar-based EV Charging Platform. Together, we are disrupting the accessibility and perception of solar energy, empowering individuals and businesses to embrace clean energy solutions.”

Recently, the Indian government announced its vision through the ‘PradhanmantriSuryoday Yojana’, which will target installing solar rooftops that are set to ensure free electricity of up to 300 units every month for one crore households. In 2022, the government shared a vision of increasing solar power capacity to 100 GW. This commitment, which underscores the national drive towards clean and sustainable energy solutions, is also perfectly aligned with the launch of this groundbreaking platform.

As of 2021, India has recorded over 1 million EV sales, and as per industry reports, this number is expected to touch 50 million by 2030. As per Moody’s Investors Service, while India has the fourth-largest car market globally, its electric vehicle (EV) penetration currently remains at just 1 percent. The government’s Faster Adoption and Manufacturing of Electric Vehicles (FAME) policies have played a pivotal role in accelerating EV adoption across the country. In spite of positive government initiatives and policy support directed to achieve the GoI’s target of 30 percent EV penetration by 2030, the key challenge remains the availability of a reliable, accessible, and affordable EV charging infrastructure, which is the cornerstone of success for the EV sector in India. IONAGE aims to work toward solving this challenge!

The newly launched platform is compatible with all types of EVs and is open to EV owners, CPOs, EV manufacturers, enterprises, and government agencies looking at a truly sustainable EV transition.IONAGE anticipates capturing 50,000 combined subscriptions from existing and new EV owners by 2025, with a combined installation of over 60 MW through this groundbreaking platform. IONAGE and SundayGrids envision expediting the adoption and utilization of renewable energy sources, thereby contributing to a more sustainable future for the nation.

Bengaluru, 22nd February 2024: Indusface, an award-winning, fast-growing, institutionally-funded Application Security SaaS company, today announced the release of SwyftComply, a game-changing solution that will enable security leaders to provide a clean, zero-vulnerability report for compliance within 72 hours.

Developers are increasingly adopting the agile methodology and incorporating Free and Open-source Software (FOSS). This leads to more open vulnerabilities, many of which cannot be protected on time as the patch is not readily available. According to studies by Indusface, 31% of vulnerabilities remained open even after 180 days.

In this scenario, providing a clean report during security audits is a major source of stress for security teams worldwide. SwyftComply will help security teams shrink the windows of vulnerability from 180+ days to 3 days.

Speaking about this, Ashish Tandon, Founder & CEO, Indusface said, “From day zero, AppTrana was built with the sole objective of giving our customers 100% transparency on application protection. We were the first Web Application & API Protection (WAAP) provider to integrate the DAST scanner and provide pen testing just to give our customers a single pane of glass view on open vulnerabilities vs. protection status on the WAAP. So far, our customers could request protection against each vulnerability separately. With this launch, we’ll protect all their open vulnerabilities on AppTrana within 72 hours and give them a clean report for compliance.”

Sharing his thoughts, Rajesh Dalal, Senior Manager, Information Security, HDFC Ergo said, “A clean report with zero open vulnerabilities is mandatory for regulatory compliance. That said, patching open vulnerabilities is increasingly difficult as developers tend to use third-party and open-source components where the patches are not readily available. The zero-vulnerability report capability is exciting. It will be a game-changer for security compliance. We have had a preview of the autonomous patching service on AppTrana and are looking forward to the full release.”

“The protection provided by AppTrana WAAP has significantly reduced vulnerability windows on our applications. Indusface’s commitment to zero false positives has enabled us to patch vulnerabilities at scale on the WAAP at Titan. This new capability to obtain a zero-vulnerability clean report in days will be a game-changer, particularly for PCI compliance”, added Kanchan Roy, Manager – Systems, Titan.

Salient features of SwyftComply include:

• Inbuilt DAST scanner to continuously detect vulnerabilities including zero days.
• Autonomous patching to protect against all open vulnerabilities on the AppTrana     WAAP  platform.
• A clean, zero-vulnerability report that could be downloaded on the portal within 72     hours.

Leading polyurethane (PU) systems solutions provider Pearl Group has appointed Leslie Gyertson as its new Chief Operating Officer. Gyertson, a seasoned executive with over 28 years of experience in manufacturing operations, supply chain, global procurement, and business development, joins Pearl to drive operational excellence and spearhead the establishment of new international plants.

With an impressive background, including senior roles at BASF AG, Sika AG, Holcim Group, and Enerpac Tool Group, and responsibilities in Europe, LATAM, South-East Asia, and the Middle East, Gyertson brings a wealth of knowledge in transforming operations functions to enhance business growth and profitability.

At Enerpac Tool Group, he led global supply chain initiatives, achieving remarkable cost savings and efficiency improvements. His expertise in business transformation and project management will be instrumental in Pearl’s efforts to boost efficiency, grow its global production footprint, remove bottlenecks in its expansion plans and achieve the organisation’s ambitious PearlX2 strategy, which aims to double the business within five years.

The appointment of Gyertson, a German national, reflects Pearl’s commitment to attracting international talent of the highest calibre and expanding its C-suite capacity to support its PearlX2 growth strategy. His leadership is expected to introduce innovative systems and processes that will further establish Pearl as a global leader in the polyurethane industry.

Commenting on the appointment, Pearl Group’s CEO, Martin Kruczinna, said, “We’re thrilled to welcome Leslie to the Pearl team. This newly created role signifies a deliberate move towards refining Pearl’s operational efficiencies, enhancing leadership depth, and preparing for scalable growth. This role is not just about managing day-to-day operations but about envisioning and executing strategies that propel the company forward in a competitive landscape. It reflects Pearl’s commitment to excellence, innovation, and our readiness to embrace the challenges of global expansion.

“Leslie’s extensive experience and visionary leadership are exactly what we need to streamline our operations and achieve our ambitious growth objectives. I’m confident that under Leslie’s guidance, our team will reach new heights of efficiency and innovation, solidifying our position as an industry leader. His appointment marks a significant milestone in our journey, and I look forward to the exceptional value he will bring to our operations and overall strategic direction,” Kruczinna added.

Gyertson said, “I am excited to join Pearl Group and look forward to contributing to its success on a global scale. Pearl’s commitment to innovation, sustainability and excellence is closely aligned with my experience and aspirations. Together, we will work towards enhancing operational efficiencies and expanding our footprint internationally.”

Leslie Gyertson holds an MBA from the University of North Carolina and a Bachelor of Science in Business from the University of Ludwigshafen, Germany. His international exposure and leadership across Europe, North and South America, the Middle East, Africa, and Asia Pacific will be pivotal in Pearl’s global expansion efforts.

Mumbai, 22nd February 2024: Kintree, a FamTech Social Family Tree App centered around family bonds and togetherness, proudly unveils its latest feature – KinWill – empowering users to preserve a legacy for their loved ones seamlessly. The new feature aims at simplifying the often-overlooked process of creating a Will. Most people think that it is something to be done towards the end of life. Life is uncertain, and with more and more emergencies like the Covid-19 pandemic happening, having a Will in place is a crucial step in ensuring that your legacy and loved ones are protected.

Why KinWill?

Kintree aims to deliver an exceptional social Family Tree App platform that makes it easier for people to stay in touch with their immediate and extended families. In a community-based society like India’s, it is important to make sure that every individual has a Will in place, regardless of age or health. Having a Will saves time, effort, and stress for your loved ones and lowers the potential for future family disputes. Not having a Will in place may lead to conflicts, which could be taken to court, causing an unnecessary brush with the law among your loved ones.

Vikram Lad, Co-Founder & COO, expressed his insights on launch of KinWill to Kintree users, “Kintree has launched KinWill, which is designed to empower individuals to create a Will effortlessly, ensuring that their desires are clearly communicated, and their legacy is safeguarded. In this way, we contribute to making the often-complex process of heritage transfers and oversight simple, intuitive, and available to all Kintree app users. A Will created by users on KinWill, will have a double security feature to be accessed by the user themself.”

The Significance of KinWill:

A Will is not just a wish list; it is a way to communicate your instructions clearly and precisely, ensuring a smooth transition of legacy and the appointment of guardians for minor children. KinWill addresses these concerns, offering a user-friendly platform that allows anyone to create a Will in just 5 minutes, free of charge for Kintree app users, and without taking any information of your assets.

Creating Your Free-of-Cost Will in Easy Steps:

1. Create your Family Tree on Kintree with your family members.
2. Provide Basic Personal Information: Input the necessary details to personalize your Will.
3. Add Beneficiaries: Specify relatives and non-relatives on your family tree who will benefit from your legacy.
4. Allocate/Distribute Legacy: Easily distribute your Legacy according to your wishes.
5. Choose Executor: Designate the person responsible for carrying out your wishes in case of demise, he/she should not be from your family tree.
6. Authenticate with your Selfie with Aadhar Card, printed on your Will.
7. Safeguard the KinWill with 4digit PIN.

Notarizing the Will:

While registration is not compulsory in India, it is advisable to notarize the Will for added security. KinWill offers notarization services at a nominal cost . This unparalleled offering ensures the authenticity of the document, providing added assurance for both the testator and beneficiaries.

In a world where the unexpected can happen, KinWill stands as a beacon, offering a simple yet comprehensive solution to an often-neglected aspect of Legacy Planning.

New Delhi,22nd February 2024 Global student housing marketplace, University Living and world’s leading learning company, Pearsoncollaborate to facilitate foreign accommodation, financial services, and logistics support for study-abroad aspirants in India. This partnership will offer exclusive special discounts, benefits, and assistance to aid the global mobility of the PTE test takers from India.

Saurabh Arora, Founder and CEO of University Living, stated, “A secure accommodation and reliable financial support is very crucial in enabling student migration. Our collaboration with Pearson is a step further in this direction to support the outbound student community in their academic pursuits across borders, majorly in Australia and Canada. We stand committed in our endeavour to provide the students with safe spaces where they can give shape to their academic and professional aspirations.”

Prabhul Ravindran, Director of English Language Learning at Pearson India, said, “At Pearson, we understand the complexities faced by students who are planning to study abroad. Our collaboration with University Living is aimed to empower these students by simplifying and streamlining the entire process. Together, we will help the students to focus on their preparation for PTE, without the distraction and anxiety about accommodation and financial support. We are offering a unified value proposition with some exclusive offers that will further enhance the convenience of PTE Test takers and help them in their journey.”

Through this partnership, University Living and Pearson will organize webinars, seminars, and campus visits, offering valuable insights and guidance to aspiring learners. They will also launch and enable destination-specific counselling on accommodation and education packages for key markets like Canada, UK, Australia, and New Zealand.

University Living is a leading global student housing marketplace offering 2Mn beds in 65K properties across 515 international education hubs in the UK, Ireland, USA, Canada, Europe, Australia, New Zealand, Singapore & UAE. Pearson’s PTE is one of the fastest, fairest, and simplest tests of English amongst foreign-going students today. The test can be booked online 24 hours in advance, is computer-based, and is taken in a secure test centre. The scores are returned within 1.3 days on average, to assist in the fast-tracking of visa and admission applications.

Last year, Immigration, Refugees and Citizenship Canada (IRCC) recognized PTE-Academic as an acceptable test for all SDS (Student Direct Stream) applications and PTE-Core as proof of English language proficiency for Canadian permanent residency or citizenship. The UK, Australian, and New Zealand governments for all visa applications also accept PTE Academic. PTE Academic is accepted by thousands of universities across Canada, Australia, New Zealand, Ireland, the UK and the USA. PTE can be taken at more than 445 PTE centres in 117 countries.

Bengaluru, 22nd February 2024: Cosmo First, having multiple businesses in Films, Rigids, Petcare, Adhesives, Masterbatches, and Coatings, etc., won two awards for its continuous efforts towards sustainable innovation and staying ahead of the curve. Cosmo First bagged the prestigious Forbes Asia Best Under a Billion Companies Awards for its relentless drive for sustainable innovation. The Indian Flexible Packaging and Folding Carton Association (IFCA) Star Award 2023 was conferred on Cosmo First’s products including Super Barrier BOPP film and High Puncture Resistant BOPP film.

Sharing his thoughts on this recognition, Mr Pankaj Poddar, Group CEO, Cosmo First said, “We are honoured to be recognized with these two prestigious awards, which are an indication of our commitment to innovation. At Cosmo First Limited, innovation is ingrained in our daily operations. Our teams constantly push boundaries to pioneer solutions that drive our industry forward in an eco-friendly manner. These awards motivate us to keep raising the bar. Together, we will continue to deliver cutting-edge products that create value responsibly.”

In the past, Cosmo First Limited has won prestigious honors that emphasize the company’s unrelenting commitment to innovation and excellence across its diverse businesses. Cosmo was ranked in Fortune’s Next 500 and Dun & Bradstreet’s top 500 corporates. Its subsidiary, Cosmo Films, earned accolades including the IFCA Star Awards for breakthroughs in films and packaging, the WordStar Global Packaging Award for beverage packaging, and the SIES SOP Star Award for label films. Additionally, Cosmo Films’ Waluj plant was awarded CII’s National 5’S Excellence Award. These achievements showcase Cosmo First’s position at the frontier of packaging technology and sustainability, along with its operational excellence. The recognitions reflect the company’s continued drive to push boundaries and deliver cutting-edge solutions.

Gurugram, 21st February ‘24: Corporate India is reeling under a talent shortage for digital roles. As per NASSCOM, this shortage is likely to cross 1mn roles by 2024. On one hand, students and professionals are aspiring to get jobs at these digital-first companies and brands. While on the other hand, companies can’t find the right skilled talent. No wonder 48% of advertisers, agencies, and media owners see this as the worst-ever talent crisis faced by the industry.

Altera Institute of Management or AIM by Digiaccel looks to bridge this gap through its high-quality specialist business education. AIM’s programs are used across India’s leading organizations like HUL, Amazon, Mamaearth, Nestle, Levis, Himalaya, and many others. The institute also runs a full-time residential program called PGP in Applied Marketing through which it wants to upgrade the quality of Marketing education in India.

Over the last 20 months, AIM by Digiaccel has helped over 3000 professionals upskill in fields like eCommerce, Marketing, and Product Management. The institute has very strong industry linkages and has been set up by ex HUL leaders who left the company to make an impact through education. All of AIM’s programs are designed and taught by industry experts who have built large and profitable businesses with leading companies.

“The Marketing MBA is outdated. It was designed for the offline world without smartphones, social media and eCommerce”, said Karan Bhagi, Founder AIM by Digiaccel. He continued “This is not preparing students for in-demand careers in Brand Management, Product Management and Growth Marketing. The PGP in Applied Marketing aims to fill this gap through an alternate and specialist pathway in business education.”

The PGP in Applied Marketing is India’s only industry-backed PGP of its kind. The program is backed by Hindustan Unilever Limited (HUL), Mamaearth, and Mullen Lowe Group. These companies have contributed to the design of the program and will be actively hiring from the program.

Unlike a traditional B-school, 100% of AIM’s curriculum has been designed industry-backward for the needs of digital-first Marketing and Product companies. AIM is practitioner-led and taught and that ensures a very high level of industry engagement for the students. Most of AIM’s PGP students are working on real projects with D2C brands, eCommerce companies, and technology product companies. The campus is in Cybercity, Gurugram which is one of India’s leading business districts.

This unique blend of location, curriculum, and mentors make AIM a great choice for professionals who are looking to break into Marketing careers. Not only working professionals, but freshers who aspire to go to high-quality B-schools could also explore AIM as a specialist alternate to the Marketing MBA.

The founding PGP cohort of AIM by Digiaccel will graduate later this year. In a tough employment market, AIM’s students are already seeing demand from leading companies for digital roles.

Interestingly, the word Altera signifies “alternate” and the institute is heralding in an alternate era (Altera) of Marketing education.

Mumbai, February 20, 2024: The cost to fit out workplaces in India continues to rise, mirroring ongoing inflationary pressures, higher commodity prices and increased construction costs. According to global real estate consultant JLL’s (NYSE:JLL) Asia Pacific Fit-Out Cost Guide 2023/2024, the average cost to fit-out workplaces with medium specification across India increased by 4.5% with the average fit-out cost per sq ft rising to INR 5,788 from INR 5,546 last year. Mumbai continues to be the most expensive city in India for office fit outs at an average of INR 6,588 per sq ft followed by New Delhi at INR 6,068 per sq ft.

 In the Asia Pacific, despite regional differences, we see that the inflation levels are starting to stabilize. This trend mirrors the recent news of the worldwide economy, where inflation is gradually reaching the closer target and economic growth has been better than expected. JLL’s APAC fit-out guide details the nuances of cost variations across the regions, mapping construction price shift, outlook for capital procurement activities, strong client sentiment and ESG commitments gaining prominence.

 “In 2023, a year marked by global headwinds, the annual numbers for gross leasing in India’s top seven markets crossed the significant 60 million sq ft milestone for the very first time. This solidifies India’s position and firmly establish its credentials as the ‘office to the world. We anticipate this momentum for Grade A office demand to continue in 2024 with new entrants to the country, especially in the GCC and new tech sectors. Despite a 4 to 5% rise in construction prices, there is confidence within the India market as flight-to-quality remains a theme. India’s supply-chain performance has improved significantly over the last two year, coping better to the global disruption, and varying regulatory frameworks. Largely, input costs have decreased due to reduced global raw material prices, however increasing labour costs remains set on an upward trajectory. This industry is also making efforts to modernise and streamline the supply chain to enhance efficiency and competitiveness. And with average fit-out cost across all 7 major cities remaining much below the regional average, it makes India a strong market for global companies and investors” said James Jipu Jose, Managing Director, Project & Development Services (PDS), India, JLL.

“Our clients continue to remain bullish despite the continuing impact of price inflation, and our teams report robust pipelines. There is a renewed focus by clients to attract staff back to the office, improve productivity and well-being, and meet net zero carbon (NZC) commitments,” James added.

 “While inflation in Asia Pacific markets is returning to normal levels as widely projected, certain supply chain challenges remain for mechanical, engineering and plumbing, information technology and audio-visual items. Going forward, we foresee factors like commodity prices, energy costs, and wage increases continue to impact pricing, lead to delays for some fit-outs and unpredictability of selection items into Asia Pacific,” said Martin Hinge, Executive Managing Director, Project Development Services, JLL Asia Pacific.

 Sustainability remains top of mind for corporates.
Leasing office space in sustainable buildings is becoming non-negotiable for occupiers committed to ESG. Among other factors, sustainable fit outs are gaining prominence as an initiative to decarbonise workplaces. In a survey of 240 CRE leaders across Asia Pacific, one-in-two cite sustainable fit-outs as a priority to be actioned within the next three years. This confirms that sustainability is now a key driver in the way occupiers acquire, fit out, and manage their assets.

 While ESG commitments are a key driver of sustainable fit-outs, cost savings over the long term can offset upfront Capital Expenditure (CAPEX) costs. Sustainable materials or pieces of equipment may be more expensive upfront but those with better energy ratings or longer lifespans will save businesses money in the long run.Responding to inflationary pressures that projects are facing, one-third of JLL market leaders in Asia Pacific report that pursuing a sustainable design is dependent on the overall project cost. 56% also confirmed that reduced CAPEX on initiatives was being considered to work within budgets, the bulk of which was in Australia and Southeast Asian markets.

 Way forward
In the last 12 months, leaders have been reporting increasing sentiment and strong pipelines, in face of inflation continuing to increase. The greater stability in the supply chain and a normalizing of raw material costs has started to reduce risk premiums and lead to tighter pricing in many locations. JLL believes fit-out cost increases will continue their trend in moderation over the next 12 months as these challenges unwind, unless a significant economic event flattens or reverses current trends.

New Delhi, February 21, 2024: OPPO India will launch its F25 Pro 5G on February 29th, 2024. The F Series is renowned for its flaunt-worthy design and sterling camera setups, and this new smartphone is no different. It sports an ultra-slim 7.54mm profile and comes in Lava Red that transitions from rich burgundy colour to deep sunset tones thanks to its OPPO Glow finish. Its advanced 64MP triple-camera system pioneers 4K video recording on both—its front and rear—shooters to set a new high standard in the sub-INR25K smartphone market.

Sleek Design & Exceptional Endurance

The sleek OPPO F25 Pro 5G weighs just 177g. Its 6.7-inch borderless 120Hz AMOLED display is protected by doubly reinforced Panda Glass for strength, scratch resistance, and durability. The handset—with a 93.4% screen-to-body ratio—boasts super-narrow bezels around its display to provide an immersive viewing experience, complete with vibrant colours and sharp details, whether for gaming, streaming, or everyday use.

Its Lava Red body is fabricated out of PC-GF – a polycarbonate resin mixed with glass fibre as a reinforcement material. The overall look is a combination of matte, flat sides with rounded corners and a smooth polished back for that luxurious in-hand feel; its Sunshine Ring camera panel’s bevelled design draws attention to its sterling set of triple-rear cameras.

Furthermore, the OPPO F25 Pro is the slimmest 5G smartphone with an IP65 rating, which means it has the highest level of dust protection and can withstand water jets from all directions. So, whether it is used at the poolside or gets wet in the rain, the F25 Pro 5G is built for endurance.

Triple Rear Cameras with 4K Front & Back

The F25 Pro 5G’s Ultra-Clear Triple Camera setup comprises a 64MP OV64B 1/2” sensor with a f/1.7 aperture for exceptional clarity and detail in every shot, an 8MP 112-degree ultra-wide camera backed by the Sony IMX355 sensor and a 16mm focal length for expansive landscape shots and group photos, as well as a 2MP macro camera with an OV02B10 sensor that can capture intricate details from as close as 4cm away.

Its 32MP IMX615 selfie camera with an f/2.4 aperture and a 21mm focal length—housed in a punch-hole display—delivers vibrant and sharp selfies.

A first in this segment, the F25 Pro 5G supports 4K video recording on both front and rear cameras to provide four times the number of pixels for razor-sharp clarity. 4K video enhances quality by offering 8MP per frame compared to conventional 1,080P Full HD video, where each frame is 2MP. The 4K@30fps video recording delivers crisp and detailed footage in well-lit daytime and static environments – ideal for cinematic content, vlogging, and sharing on social media platforms.

AI & Photography

The OPPO F25 Pro 5G introduces AI Smart Image Matting—another segment-first feature—that enables one-tap extraction of subjects from photos and turns them into a transparent PNG for effortless recreation and sharing. The AI can also handle multi-subject recognition that enables the identification and extraction of multiple subjects within a single photo with precision and efficiency.

The photography AI on the OPPO F25 Pro 5G recognises the race, gender, and age of the subject to provide customised beauty effects, including brightened and smoothened skin, removal of facial imperfections, touch-up effects (lips and cheeks), and a lifted face. It adjusts the brightness in photographs based on the actual environment to prevent overexposure and ensure natural skin tones and makeup colour. The algorithm applies to four types of scenarios: Normal, high colour temperature, low colour temperature, and backlit.

Photography AI also removes facial imperfections in portraits by the 32MP front camera. Proprietary algorithms accurately identify and remove blemishes such as spots, acne, and acne marks; AI minimises pores for a polished skin effect while—at the same time—preserving the original features such as beauty spots.

Face clarity is optimised through OPPO’s AI portrait super-resolution algorithm that is based on the aesthetic opinions of a global team of portrait experts. It is automatically activated in medium-lit/dark environments to reduce noise and improve face clarity for portrait photos that cater to local aesthetic preferences.

The OPPO F25 Pro 5G is the perfect smartphone for those who demand the best. With its sleek beautiful design, amazing camera setup, and AI-powered features, it promises the ultimate smartphone experience in the sub-INR25K segment.