Archives February 2024

Bengaluru, February 19th, 2023: Birla Institute of Management Technology conducted its extravaganza festival, BIMTECH Business Literature Festival (BBLF), on Saturday, 17th February 2024, at India Habitat Centre, New Delhi, with resounding success.

The festival was graced and addressed by dignitaries like Mr. Shiv Shivakumar, Operating Partner, Advent International and Former Chairperson & Chief Executive Officer at PepsiCo and Nokia; Mr. Ravi Kant, Ex-Vice-Chairman and Managing Director, Tata Motors; Mr. R. Gopalakrishnan, Ex-Executive Director, Tata Sons Ltd; Mr. Harit Nagpal, CEO, Tata Sky; Mr. Harish Bhat, Former Brand Custodian, Tata Sons Ltd.; Dr. Prabina Rajib, Director, BIMTECH, Dr. SS Dubey, Dean Academics BIMTECH.

To foster the habit of reading business literature amongst students and professionals, BIMTECH also hosted acclaimed authors, editors, budding writers and esteemed journalists exhibiting the camaraderie between literary figures and some of the finest business veterans.

Shiv Shivakumar, emphasized the importance of reading books and said, “A book is our best friend.” He further said, “During the COVID-19 pandemic, the average time spent reading books increased from 9 hours per week to 16 hours per week. This surge in reading indicates a latent demand for books, showcasing that people are willing to engage with education. As authors and publishers, we must recognize the potential of the book industry and work together to create high-quality, engaging content that captures the imagination and encourages people to spend more time reading.” Shivakumar urged the audience to commit to reading books, emphasizing that doing so not only educates but also makes individuals more interested in the world.

The event was categorised into six intellectually engaging sessions with two panel discussions on topics of significance such as ‘Strong women, Strong World’ and ‘Mind Matters: Nurturing Mental Wellness’. A masterclass was organized on ‘Global Leadership through Poetry’ with Mr. Abhay K. (Diplomat, Poet and DDG, Indian Council for Cultural Relations, New Delhi) which was organized by ‘Majlis Club’, the debating and theater society of BIMTECH, in collaboration with the UN Global Compact Network India.

This one-of-a-kind literature festival also witnessed an entire session on unveiling of three books straight out of the oven, namely, ‘Rx for Resilience’ by Dr. Saroj Dubey, ‘Enhancing Leadership Skills Through Deeper Self Awareness’ by Dr. Shivani Khetan and ‘NEWSPRINT to HEARTPRINTS’ by Dr. Abhijit K. Chattoraj, Dr. Srinath Sridharan, and Ms. Saloni Sinha.

In the Fireside Chat, Mr. Harish Bhat, author of ‘Restless Lives’ & Former Brand Custodian-

Tata Sons, in conversation with Mr. Harit Nagpal, CEO of Tata Play, delved into a thought-provoking discussion on the book ‘Adapt: To Thrive, Not Just Survive’.

Harit Nagpal, CEO of Tata Sky and author of the book “Adapt,” underscored the importance of adaptability in a rapidly changing world. Mr Harit Nagpal was in conversation with Mr Harish Bhat, the former brand custodian of Tata Sons. He compared adaptability to the chameleon, a creature known for its ability to change color to blend into its environment, illustrating the need for individuals and organizations to be agile and responsive to the shifting landscape. He emphasized that in the modern era, the pace of change is accelerating, with each new change occurring faster and being more significant than the last. He mentioned examples such as the COVID-19 pandemic and advancements in artificial intelligence (AI) as drivers of rapid change.

The valedictory address was delivered by Mr. R. Gopalakrishnan, Ex-Executive Director, Tata Sons Ltd., Ex-Vice Chairman-Hindustan Lever, and author of ‘Inside the Boardroom’, who congratulated BBLF4 team for planning the event meticulously and organizing insightful interactions.

Remarking on the huge outreach of the fest, Dr. Prabina Rajib, Director, BIMTECH, said, “Witnessing the massive success of the past three editions, BIMTECH is back with its flagship literature festival to foster the habit of reading about business landscape among students and stakeholders. This niche literary celebration has brought together excelling business leaders, authors and industry experts to engage in thoughtful discussions on the latest waves in the world of business.”

This Biz-Lit Fest presented a distinctive blend of business literary flavor through readings of literary works, engaging panel discussions, and hands-on workshops; which aimed to bring together like-minded individuals from academia, journalism, media, and the widespread literary community at large.

Bengaluru, February 19, 2024: As businesses evolve and transform, the role of a Chief Marketing Officer (CMO) has also undergone a significant change over the years. Today’s CMOs are responsible for not just brand marketing but are expected to take on ownership of business growth as well. To prepare CMOs for this paradigm shift, the Indian Institute of Management Kozhikode (IIM Kozhikode), a leading business school ranked 3rd in the Ministry of Education’s NIRF 2023 rankings, along with Emeritus, a global pioneer in offering accessible and affordable high-quality education to individuals and organisations, have announced the roll out of the first-ever Chief Marketing and Growth Officer Programme.

This 10-month live online programme is delivered by IIMK’s eminent faculty and industry experts, offering real-world case studies, a 3-day immersion at the IIMK campus for networking opportunities, hands-on business simulations and a capstone project guided by the IIMK faculty. The programme will also prepare participants to create their own CMO Playbook, to help them envision, collaborate, and innovate. Graduates (10+2+3) or diploma holders (only 10+2+3) from a recognised university, with a minimum work experience of 10 years can apply for this programme. High-potential aspiring CMOs, new and evolving CMOs/sales/brand/revenue officers, as well as business leaders can benefit from the programme by learning the myriad demands of modern marketing.

As per a study by PwC, nearly 45% of CMOs today are investing in tech in response to the current market environment – depicting a clear sign that CMOs need to broaden their comfort zone in order to lead. Another study by management consulting firm McKinsey & Company in 2023 also found that about 80 per cent of CEOs believe CMOs can be a major driver of company growth. This places a great emphasis on the CMOs’ need to upskill themselves to the market demands. The IIMK Chief Marketing and Growth Officer Programme ensures that experienced marketers can achieve career growth and imbibe growth-oriented leadership skills.

Through this programme, CMOs will be able to:

· Drive customer-focused enterprises through innovative marketing and growth strategies

· Enhance financial intelligence and critical thinking for superior decision-making

· Execute cross-functional initiatives for sustainable brand growth in dynamic markets

· Leverage internet technologies and data-backed insights for marketing transformation

· Drive data and AI strategy with automation and digital capabilities for effective marketing

· Lead strategic brand & distribution initiatives to achieve product leadership and meet stakeholder expectations

Commenting on the launch of the programme, Mr Mohan Kannegal, CEO, India and APAC, Emeritus, said, “We, at Emeritus, are committed to bringing high-impact programmes for professionals to upskill, gain in-depth industry knowledge, and learn various new-age techniques that can help them elevate their performances and contribute to organizational growth. The role of CMOs has rapidly expanded in the past few years to include various new responsibilities and we are confident that the design and module of this programme, and its uniqueness in including essential learnings will help CMOs be equipped with the right advanced skills required to navigate the evolving modern marketing landscape and its complexities and drive business growth. We are excited to partner with prestigious institutions such as IIM Kozhikode to drive this growth among CMOs and thereby their organisations.”

Prof. Omkumar Krishnan, Professor, Marketing Management, IIM Kozhikode, who is also one of the programme directors, said, “The modern CMO has to wear many hats. The innovation hat. The technology hat. The people hat. The collaboration hat. And the IIMK CMO programme offers a holistic perspective that helps you synchronise all that and more, so you can mature into a relevant, exceptional leader in today’s data-driven, shifting world.”

This programme is set to begin on March 24, 2024, with a fee of INR 4,25,000 plus applicable taxes (enrolment benefit price valid till February 22, 2024). On successfully completing all evaluation components of the programme and maintaining a minimum attendance of 75%, participants will be awarded a completion certificate from IIM Kozhikode.

In a world where technology seamlessly integrates into our daily lives, even mundane household appliances are getting a futuristic upgrade. Say goodbye to traditional geysers, and welcome the era of smart geysers. Here’s a curated list of the top 5 smart geysers from leading brands in 2024, promising efficiency, innovation, and a touch of luxury for your everyday needs.

1. Racold Omnis Wi-Fi: Connectivity Redefined

Racold Omnis Wi-Fi takes geyser technology to the next level with its Wi-Fi-enabled features. Control your geyser remotely through the dedicated app, ensuring hot water is ready when you need it. The sleek design adds a touch of modernity to your bathroom, making Racold a smart and stylish choice.

2. Havells Puro Turbo 15L: Electric Elegance

Combining style with efficiency, the Havells Puro Turbo 15L geyser offers rapid heating and a sleek design. With user-friendly features, it ensures a hassle-free and luxurious bathing experience.

3. AO Smith HSE-SES-15: Precision Performance

The AO Smith HSE-SES-15 stands out for its precision in water heating. Equipped with advanced technology, this geyser delivers consistent hot water, making it a reliable choice for households with varying water heating needs.

4. Bajaj New Shakti GL 25-Litre: Trusted Tradition

Bajaj’s New Shakti GL 25-Litre geyser embodies reliability and affordability. Known for its traditional yet efficient design, it caters to the diverse requirements of Indian households, providing a steady supply of hot water.

5. V-Guard Victo 15L: Safety Meets Style

V-Guard Victo 15L geyser strikes a balance between safety and style. Featuring a robust build and user-friendly functionalities, it ensures a secure and comfortable hot water experience, making it a popular choice among Indian households.

Upgrade your bathing experience with these top-of-the-line smart geysers that combine cutting-edge technology with everyday convenience, making your daily routine a truly luxurious experience.

Pune,19th February 2024: Orchids The International School, known for its commitment to nurturing creativity, recently hosted a spectacular two-day Children’s Art Fest in Pune on the 16th and 17th of February. The event, a culmination of various art forms learned throughout the academic year, brought together students, parents, and grandparents for a memorable extravaganza held at Shubham Gardens. The mega event saw massive participation from across Orchids’ Pune campuses.

The event comprised five live stages showcasing the creative talents nurtured by Orchidians’ art education program over the academic year. This grand celebration of artistic expression showcased the performance across diverse art forms such as folk and classical dance, vocal and instrumental music, skits, mime, street theater, and more. Fun activity stalls like DIY workshops, mask making, doodles, pottery making, mandala art, print painting, and more were arranged for parents and grandparents to enjoy together with their children further enhancing the festive atmosphere.

Every student performed in two art forms and seamlessly moved from one stage to another, showing the immaculate planning by the academic planners and faculty.

Dr Madhuri Sagale, Vice President – Academics of Arts, Orchids the International School, said “At Orchids, we strongly advocate for the significant role of art in fostering and displaying the creativity of our students. We organize a variety of art-centric programs and curriculum activities consistently, empowering students to delve into their artistic passions. The art festival serves as an inclusive platform for presenting students’ dance performances, street plays, skits, musical routines, visual arts, DIY exhibitions, and live workshops. We aim to create lasting memories for parents, providing them with the opportunity to witness their child’s imaginative talents. We are confident that such experiences bring joy to both parents and children”

The two-day Children’s Art Fest was a grand success in highlighting the importance of art and creativity for child development.

Mumbai, 19 February 2024: Amazon miniTV, Amazon’s free video streaming service, recently released the romantic comedy series Dillogical. And what better way to celebrate the month of love than having the perfect dose of entertainment that encapsulates love, drama, emotions, and the nuances of a modern-day relationship? Dillogical follows the story of a young and successful man named Saranash, who returns to India to reunite with his childhood sweetheart Jinal. Jinal has a natural talent for dancing, which propels her to become a dance influencer with a significant following on Instagram. Her deep-rooted concerns have, however, become worse since she gained independence, making her rethink the life her family had planned for her with Saransh, ever since she could remember. The series features Anshuman Malhotra, Nupur Nagpal, Priyank Sharma, Chetan Dhawan, and Prasanna Bisht in pivotal roles.

Talking about Dillogical in detail, Nupur Nagpal, who plays the role of Jinal in the series, shares, “I have read a lot of youth-based show scripts before, but this one came across as a lot more wholesome when I first read its script. That’s because it is not just about friends; the stakes are very high. The story is set at the destination wedding of a family friend, where everyone’s family members are present, and the incidents that transpire there are very interesting. All the characters are different from each other. They face some or other emotional conflict. But, I think the writers and creators have done a commendable job with the way they all get tied up together at the end.”

She further adds how this series is a cut above other shows, saying, “There is a lot of content on OTT to choose from, but what makes Dillogical stand out is the fact that it is a feel-good show. There are a lot of thrillers, biopics, dramas, and crime stories, but sometimes we just want a wholesome, fun-loving show about the youth and their feelings. That’s exactly what makes Dillogical extremely special in my eyes.”

Indulge in a delightful blend of romance, comedy, and drama with Dillogical, available to stream for free on Amazon miniTV, available on Amazon’s shopping app, on Fire TV and on Play Store.

National, 19 February 2024: Queen’s University Belfast, one of the leading Universities in UK and Ireland as well as a member of the prestigious Russell Group of UK research-intensive universities Group, proudly announces the appointment of Dr. M. Satish Kumar, Associate Professor from the School of Natural and Built Environment, Geography, Archaeology & Palaeoecology, as the Chairperson of the Kerala Urban Policy Commission in India.

This appointment comes from the Government of Kerala in recognition of Dr. Kumar’s exceptional expertise in urban development from a global perspective.

Kerala, with a population of 30 million, stands as a biodiverse, cosmopolitan state in India’s southwestern region. Its extensive coastline renders it particularly vulnerable to the impacts of climate change. Rapid urbanization further amplifies these challenges, with over 92 percent of the population predicted to reside in urban areas by 2036.

In recent years, Kerala has faced a series of significant weather events, including the devastating cyclone of 2017 and the catastrophic floods of 2018 and 2019. These events underscored the urgent need for robust systems to anticipate and respond to climate-related shocks and hazards. Recognizing this imperative, the Government of Kerala took proactive steps by establishing the ‘Urban Policy Commission,’ making it the first state in India to do so.

Dr. M. Satish Kumar, Associate Professor, Queen’s University Belfast said, “I am deeply honoured to accept the appointment as Chairperson of the Kerala Urban Policy Commission, representing Queen’s University Belfast. This opportunity not only reflects the trust placed in me by the Government of Kerala but also underscores the university’s commitment to global engagement and impactful and engaged research. Leveraging the expertise gained from Queen’s, I am eager to collaborate with stakeholders to contribute to sustainable urban development and climate resilience efforts in Kerala and expand the academic partnerships going forward”.

The Minister of Local Self Government, M.B. Rajesh said: “As the distinguished Honorary Global Chair for Sustainable Development Goals, Dr Kumar brings vast experience and interdisciplinary scholarship to help steer policy thoughts on critical issues of urban development. We are confident that Dr Kumar, with his familiarity with global urban discourses, will provide expert advice to the State Government as the Chairperson of the Urban Policy Commission, to prepare the blueprint of a sustainable urban policy for Kerala. We look forward to working with Dr Kumar and continuing to develop our relationship with Queen’s University.”

President and Vice-Chancellor of Queen’s, Professor Sir Ian Greer said: “I am delighted that Dr Satish Kumar has been appointed as the Chairperson of the Kerala Urban Policy Commission.“This is an honour for Queen’s University Belfast and reflects Dr Kumar’s experience and significant collaborative efforts working within India, gaining the respect of those he has worked with, and I am confident he will use this position to help steer policy in the critical areas including urban development, decarbonisation, heritage conservation, and sustainable and planned urbanisation.”

New Delhi, 19th February 2024 – INDE Racing, India’s first ever FIM-licensed team, soared to new heights on the international stage at the recent FIM e-xplorer World Cup. The team, led by last season’s champion Sandra Gomez, secured a historic third place on the podium and heralded the first time ever an Indian registered team has achieved this milestone in an international FIM global competition and with all the world’s top teams taking part.

The first race of this season was held over the weekend at the Expo ’70 Commemorative Park in Osaka and was attended by HE Hirofumi Yoshimura, Governor of Osaka’s prefecture, thousands of fans and a number of local dignitaries and officials.

INDE Racing’s Sandra Gomez and Spenser Wilton who has Indian descent, showcased their talent in navigating the challenging course with finesse and speed. Their exceptional skills, coupled with the team’s strategic approach and cutting-edge technology, propelled INDE Racing to a very creditable 121 points overall. As newcomers, who were competing in their first ever race against opponents who had far greater global experience, INDE Racing managed to stamp its authority and lay down a strong marker for the rest of the season.

The overall race ended with the Japanese Honda Racing Corporation (HRC) claiming the top spot with 132 points and Robbie Maddison Racing coming second with 131 points.

Abhishek Reddy Kankanala, owner of KSG and INDE Racing, expressed immense pride in the team’s achievement, said, “This podium finish is a significant and historic milestone for Indian motorsport on a global stage. It is testament to our hard work and collective effort especially given this is our debut season and the first race we have competed in at this level. This special moment in history is for our sponsors and partners who have been instrumental in their unstinting support for the team and most importantly for our fans across the globe who have been cheering for us.”

The second race of the 2024 FIM e-xplorer World Cup will take place in Norway in May.

New Delhi, February 19, 2024: Kurkure, India’s most loved snack brand unveils its latest positioning, ‘Chatpate Se Sab Patein’ as a stance against conformity, encouraging individuals to embrace their orginality. This positioning has been brought to life through a campaign a TVC spearheaded by its charismatic brand ambassador Sara Ali Khan. This campaign perfectly captures the essence of breaking conformity while maintaining the warmth and quirkiness that Kurkure has always been known for.

Kurkure has always been a family entertainer and a household name in the country, infusing quirky masti through compelling storytelling and innovative products. Upholding this very spirit with ‘Chatpate Se Sab Patein’, the brand aspires to inspire individuals to liberate themselves from the pressures of a set culture and wholeheartedly embrace the freeing spirit of anti-hustle. Embracing a balanced lifestyle over relentless work, this culture reflects a collective desire for well-being and fulfillment, challenging traditional notions of success with a more holistic approach.

The TVC kicks off with Sara as a bride, looking radiant on her wedding day, standing on the stage. When her boss, Sanjay, gets on the stage to congratulate her it results in a delightful exchange, he cheekily accuses Sara for not answering his phone in the morning. This elicits her witty “Sanjay” comebacks as she bites her a pellet of Kukure. Transitioning into a flashback where she is humorously cites examples of the different uncalled-for situations created by her boss and each of her family members comically contributing these instances to Sanjay with synchronized chants. Sara, in good spirits, jests about the reason her phone is always busy, the person who wishes her good morning before her mother, the person who keeps the chanting longer than her grandmother and the person who will unexpectedly be third wheeling on her honeymoon with Sanjay being at the epicentre of all these situations. The revelation of Sanjay as her boss results in a playful interaction, leaving the wedding guests in laughter. The TVC concludes with Sanjay claiming that he’s just her boss and only wants ‘kaam’ with a swift and witty reply from Sara- That’s right Sir, CalmDown! The scene effortlessly transitions to the satisfying crunch of Chatpate Kurkure, emphasizing the tagline – ‘Chatpate Se Sab Patein’.

Sharing her thoughts on the campaign, Brand Ambassador Sara Ali Khan said, “What is life without a harmonious work-life balance? Honestly, for me, it is nothing! Kurkure’s ‘Chatpate Se Sab Patein’ brilliantly takes on the cause of championing a balanced life with a twist of humour and relatability. I truly enjoyed playing a part in such a strong and often ignored narrative taken up by Kurkure. I’m sure our viewers will resonate with the feeling of having a ‘Sanjay’ in their life and my one mantra to all of them will be- Stay calm, bite into your favourite Kurkure and let the fun unfold.”

Expressing her excitement, Aastha Bhasin, Category Lead, Kurkure, at PepsiCo India, “Kurkure, India’s cherished snack brand, has woven itself into the fabric of India households through its quirky taglines and compelling narratives over the years. As a brand that strives on its close connection with its consumers, we realised the challenges that come with conformism and a fast-paced hustle culture. Backed by this very insight, we’re thrilled to introduce our fresh positioning – ‘Chatpate Se Sab Patein’. Infused with a dash of humour and cheek, this positioning encourages individuals to liberate themselves from the shackles of conformity and embrace a balanced life. Rooted in Kurkure’s creative essence, our campaign film, starring Sara, masterfully captures the heart of this narrative. She not only impeccably embodies the protagonist’s role but also infuses authenticity and relatability into the storyline, staying true to Kurkure’s distinctive and flavorful identity.”

Vikram Pandey (Spiky), National Creative Director, Leo Burnett said, “Kurkure as a brand has always encouraged its consumers to make brave choices albeit with its signature quirky humour. With this film we wanted to use this humour to land an important message against toxic conformity. One such example that our film brings to life is that of toxic bosses. Often working long hours has been seen as badge of honour, but in reality, it takes away from precious family time. Kurkure encourages everyone to break these toxic cycles as #ChatpateSeSabPatein”

National, 19 February 2024: coto, the social community platform exclusively designed for women, proudly announces the appointment of Ankhi Das as their Community Advisor for their diverse communities of KOLs and influencers. In this role, Ankhi will bring a wealth of knowledge and expertise in various fields, including business, mental health, finance, and healthcare to further coto’s ethos of sisterhood and women empowerment.

The coto community advisory board aims to keep the platform true to coto’s mission and help women engage with freedom without the fear of being judged or trolled. As a Community Advisor, Ankhi will guide the content and community teams to build a safe and responsible digital environment for women to create and consume content, share opinions, gain knowledge, and build new connections thereby revolutionizing the way women engage with the digital world through paid consultation services globally. She will bring a fresh perspective to the team that will shape the philosophies and content of the community through a strong narrative on the economic empowerment and financial inclusion of women.

Ankhi Das is a Tech Investor and a seasoned public policy expert with extensive knowledge and expertise in the technology sector. For nearly a decade, she held the role of Facebook’s public policy leader for India and South and Central Asia, where she spearheaded one of the largest policy teams in the regional tech sector. Her strategic leadership played a pivotal role in advancing the company’s growth objectives, contributing significantly to the expansion of the Facebook family of apps in India from 8 million users in 2011 to over 450 million users by 2020. Before her tenure at Facebook, Ankhi Das enjoyed a distinguished career at Microsoft, where she assumed diverse roles, including serving as the Policy Director and Head of Corporate Citizenship for the company in India.

Commenting on Ankhi’s new onboarding, Aparna Acharekar, Co-Founder, coto said” As a creative women-only platform, we are thrilled to welcome Ankhi Das to the coto team. Her expertise in advancing women’s causes and her commitment to fostering safe and supportive online communities make her an invaluable addition to our team. With Ankhi’s leadership, we look forward to empowering women worldwide through coto’s ever-evolving platform. Her passion, personality, and thoughts will help us curate high-quality content to empower and educate women about various topics. I am confident their contributions will inspire and encourage women and build a truly empowered digital ecosystem.”

Expressing her excitement about joining coto, Ankhi shared, “I am delighted to be part of a platform that prioritizes the voices and experiences of women. coto’s dedication to creating a safe, inclusive, and empowering space matches my values. By joining the platform’s Community Advisory Board, I look forward to contributing to inspiring women to achieve their best, have faith in their capabilities, and pursue the unique paths they are drawn to. I’m certain that we’ll cultivate a supportive community of women creators brimming with innovative ideas for becoming digital entrepreneurs. I am confident coto’s mission of connecting and empowering women economically will strengthen both the sisterhood economy and our community of women.”

As a Technology executive with over twenty years of operating and leadership experience, Ankhi enjoys working at the intersection of tech policy, consumer markets, and entrepreneurship development. Ankhi is a postgraduate from Jawaharlal Nehru University, New Delhi where she studied Political Science and International Relations. She is also a Senior Fellow at the Duke Center for International Development, Duke University, USA.

Bengaluru, India – Feb 19, 2024: Samsung, India’s largest electronics brand, today announced an exciting cashback offer on Galaxy A34 5G smartphone. Galaxy A34 5G offers a premium experience with Samsung’s signature Galaxy design and flagship features like Nightography, which help consumers shoot sharper images and videos in low light conditions. With best-in-class IP67 rating, Gorilla Glass 5 protection, 4 Android OS upgrades, and 5 security updates, Galaxy A34 5G is designed to provide a worry-free user experience.

As a special offer, consumers can now purchase Galaxy A34 5G with an instant discount of INR 3000. Originally priced starting INR 27499 for the 8GB + 128 GB variant, consumers can now own Galaxy A34 5G at just INR 24499 and the 8GB + 256GB variant at just INR 26499.

Galaxy A34 5G features a floating camera setup as well as a metal camera deco which matches the device’s colour. It is available in four trendy colours – Violet, Lime, Silver and Graphite. Built to last, Galaxy A34 5G has spill and splash resistance with an IP67 rating, meaning, it can withstand 1 meter of fresh water for up to 30 minutes. Additionally, this smartphone comes with Corning Gorilla Glass 5 protection for improved scratch and drop protection. The vivid display on Galaxy A34 5G features true-to-life colours with Super AMOLED technology and the 120Hz refresh rate allows for incredibly smooth scene-to-scene transitions, even in fast motion.

Galaxy A34 5G comes with 48MP OIS primary lens, 8MP ultra-wide lens, and 5MP macro lens. Galaxy A34 5G also has multiple Camera AI features namely Object Eraser, Image Remaster and Image Clipper. The Object Eraser removes unwanted objects, shadows and reflections from the images. Image Remaster makes photos look even better due to its new image processing engine and Image Clipper lets consumers make cut-outs of the subjects of their photos and use them elsewhere.

Galaxy A34 5G comes with Samsung’s defense-grade security platform Knox which protects users personal data in real-time. Additionally, Galaxy A34 offers consumers a host of meaningful experiential features that enrich their lives. The unique Voice Focus feature allows users to enjoy clearer voice/video calls even with popular third party apps. Galaxy A34 5G comes with Samsung Wallet which lets consumers use the Tap and Pay feature with their credit cards, and a smooth UPI payments experience. Users can also securely access their Digital IDs such as PAN, Driving License, Vaccine certificates and many more with Samsung Wallet.