Archives February 2024

New Delhi, February 2024: Elan, the distinguished dining destination at The Lodhi, New Delhi, unveils its latest culinary experience – a pop-up with ‘Hema’s South Indian’ from 26th February to 4th March. Chef Anjali Gupta will lead guests on a gastronomic adventure through the flavours of Southern and Coastal India.

 Hema’s South Indian brings with it a rich culinary legacy rooted in generations of family cooking. Originating from the celebrated Ratna Cafe in Chennai, known for its iconic Idlis and Sambar since 1948, the team behind Hema’s South Indian is eager to share their uthentic flavours with patrons of The Lodhi. Led by Hema and her daughter Anjali, the pop-up promises to deliver local and comforting flavours of heritage recipes covering Chettinad, Andhra, Karnataka and Coastal Malabari. Emphasising the use of homemade methods and eschewing preservatives, the mother-daughter duo takes pride in presenting each dish with meticulous attention to detail.

 Guests can expect a diverse menu showcasing the depth of Southern cuisine, starting with appetisers such as Cocktail Idlis, Raw Banana Fries and Prawns Tossed in Homemade Podi served with Coconut, Beetroot and Tamarind Chutneys. Moving on to the main course, highlights include classics such as Jackfruit Chettinad Masala, Kerala Mutton Roast, Andhra Mutton Pepper Masala and Malabari Fish Curry. Live cooking stations will offer Sri Lankan and Tamil specialities like parcels of Kottu Parottas Steamed in Banana Leaves in various flavours. Each home-style preparation speaks for itself with three generations of family knowledge and expertise.

 Alongside the main courses are a variety of accompaniments like Malabari Parottas and preservative- free Appams with rice and health-friendly ragi millet options. Desserts include the all-time Southern favourite Aanaas Kesri Bhath (Halwa made with fresh pineapple) and Coconut Sago pudding with chia seeds, ensuring a hearty conclusion to the meal. Wash it down with traditional Filter Coffee, a blend grown for Hema’s family. Last but not least, a Coastal Paan made with fresh betel, rose petals, shredded coconut and sauf mixture makes a great digestive for completing an Indian meal.

 Elan at The Lodhi is renowned for its elegant ambience and culinary excellence, making it the perfect venue for this event. With its commitment to quality and original flavours, Hema’s South Indian promises to be an unforgettable experience for guests seeking to explore the rich flavours of South ndia.
Venue: Elan – The Lodhi, New Delhi
Date: 26th February to 4th March 2024
Lunch and Dinner

Mumbai, 27/2/24: Hola Media Group, a renowned 360-degree marketing and advertising agency in India, conducted an out-of-home (OOH) campaign for Birla Brainiacs using performance metrics. It was the first time Birla Brainiacs opted for performance metrics, and the campaign resulted in the best outcome for the brand. For this campaign, Hola Media Group partnered with Moving Walls to validate its OOH campaigns through digital analytics and insights and measure the performance. As a part of the partnership, Moving Walls measured the performance of Hola Media’s campaign for Birla Brainiacs, which was run at multiple high-visibility sites in Mumbai and Bengaluru. By introducing digital metrics for an OOH campaign, Hola Media Group has brought measurable data points, a path-breaking achievement for outdoor campaigns in India.

 Hola Media’s partner for campaign measurement, Moving Walls, is a leading provider of enterprise software in the ad-tech and media-tech sectors. The company’s patented data and result-driven solutions ensure that brands leveraging the services can engage the right audience at the right time. Moving Walls provided the Digital Out-of-Home data-led verification and post-campaign reporting to Hola Media Group, facilitating in-campaign analytics and campaign performance access for better optimization.

Speaking about this, Dushyant Mehta, Founder of Hola Media Group, said, “OOH advertising continues to lose ground to digital marketing mediums due to the lack of accurate campaign performance measurement at par with the online channels. By partnering with Moving Walls, we have overcome this barrier and ushered in a new transformation in the advertising industry in India. The digital monitoring of the 2-month long OOH campaign for Birla Brainiacs generated numerous invaluable insights that can add tremendous value to the advertisers and advertising agencies in the times ahead. It is a matter of great pride for Hola Media Group to have been the first agency in India to strive for such campaign measurement analytics and drive better outcomes. We look forward to many more such accomplishments through this partnership with Moving Walls.”

 Nirvaan Birla, founder of Birla Brainiacs, said, “We were able to get the kind of data points that had been exclusive to our digital marketing efforts so far. However, integrating digital measurement with the campaign helped us yield better outcomes from the current campaign and has also unlocked new performance potential for future OOH campaigns.” Among the key insights generated by the successful performance measurement, it was found that afternoons and evening hours generate maximum reach and visibility for OOH displays, and nights and morning hours witness significantly lower engagement. The data points generated also provided the detailed performance of each OOH site separately and the overall campaign measurement data.

 “The education industry has changed dramatically over the last few years alone,” said Moving Walls Group CEO Srikanth Ramachandran. “Technology now defines and determines the shape it will take. The advent of cutting-edge flipped classroom models and self-directed study has evolved so much that technology is essential for education today. Moving Walls is proud to be associated with EdTech changemakers such as Birla Brainiacs through this partnership with Hola Media Group.”

 Sharing his thoughts, Muddassar Nazar, CEO of Birla Brainiacs, said, “OOH campaigns play a key role in helping us deliver our message to the target audience. Through this path-breaking approach of digitally measuring the campaign performance in detail, Hola Media Group has given us great insights into the performance and data to help us determine our future advertising strategies.”

The partnership on the Birla Brainiacs campaign yielded various other highly impactful insights, such as the generation of daily and hourly engagement data, which revealed variations in visibility per day, an hour of the day, and audience insights like the audience’s gender, etc.

 It was also discovered that the campaign peaked in December, generating a potential viewership of 12,380,888 and a reach of 2,278,237 overall. Such data points will be invaluable for agencies to plan their future campaigns with pinpoint accuracy. It was also identified which locations generated more reach and views for the OOH campaign than others.

HR College of Commerce & Economics, Churchgate recently set the stage ablaze with its 4th edition of the highly anticipated HR LitFest on the 16th and 17th of February, 2024. Drawing participants and spectators from the cream of Mumbai’s colleges, the fest embraced the theme of “Wanderlust,” beckoning attendees on a thrilling journey through diverse literary universes, marked by ingenious contingent codes inspired by iconic characters like Harry Potter, Iron Man, Spiderman, and Alice in Wonderland.

Over 150 enthusiastic participants, representing 10-12 prestigious colleges across Mumbai and student clubs from their very own college, injected this fest with boundless energy, fueled by the spirit of wanderlust and a thirst for exploration.

A highlight of this inter & intra-collegiate fest was the presence of esteemed professionals from various creative domains—acting, comedy, drama, and poetry—who graced the event as judges. Luminaries like Nayani Dixit, Sahil Horane, Bhupendra Singh Khida, and Tanuj Kewalramani not only added prestige but also inspired participants with their remarkable talents and impassioned speeches.

Principal Prof. Dr. Pooja Ramchandani lauded the organizers for their commendable achievement in attracting a sizable audience from top colleges across Mumbai. “I commend the organizers for their remarkable feat in attracting such a huge audience from top colleges across Mumbai. LitFest is an initiative by HR Speaks – the official monthly magazine of H.R. College – a vital platform for students and teachers to voice their opinions, share experiences, and advocate for important issues like mental health and education,” she remarked, officially declaring the fest open.

Dr. Shweta Singh, the teacher-in-charge, played a pivotal role in guiding and supporting the team. “At HR LitFest 4.0, I was enchanted by the theme of ‘Wanderlust.’ It felt refreshingly unique and sparked excitement among participants. Witnessing so many like-minded individuals gather to celebrate literature and creativity was truly inspiring. The fest not only provided a platform but also offered a rare opportunity to connect and showcase our talents.”

At the helm of this extraordinary event were Aisha Merchant, Chairperson, and Vice-Chairpersons Meher Nagarwalla and Tanaya Chavan, whose commitment and tireless efforts ensured the fest’s resounding success!

HR LitFest 4.0 was more than just a literary celebration; it embodied the power of passion, determination, and collaboration. As the curtains closed on another successful edition, the memories of wanderlust and literary exploration will continue to inspire all who were part of this unforgettable experience.

National, February 27, 2024: Shell has launched a new marketing campaign titled “Expect more from Shell Fuels” to introduce its new and improved range of fuels in India. The campaign emphasizes Shell’s unwavering commitment to developing fuels that deliver an enhanced driving experience to customers. The new fuel formulation features a next-generation deposit targeting technology that removes harmful deposits, protects engine condition, and lasts up to 15 kilometres longer per tank for both two and four-wheelers.

The campaign, creatively executed by VML, portrays a customer receiving unexpected and incredible perks at work that sound too good to be true, only to be jolted out of his daydream and realise that these are just figments of his imagination. With the tagline ‘Expect more from Shell fuels,’ Shell assures customers that while high expectations in different life situations may not always materialize, the promise of exceptional value and quality from Shell fuels will consistently be fulfilled.

Introducing the new campaign, Kartiki Karihaloo, Manager Marketing, Mobility India, said, “We have always been committed to enhancing the mobility experience for our valued customers. With our latest campaign, ‘Expect more from Shell Fuels, ‘ we want to emphasize that even though life’s diverse experiences may not always exceed expectations, customers can always expect exceptional value and quality from Shell Fuels. It also builds upon our previous campaign ‘More than Just a Fuel Station’, marking another step forward in our journey towards enhancing our customer’s overall experience.”

The new fuel range, developed after five years of extensive research and 3 million kilometres of testing by a global team of 150 scientists, uses next-generation deposit targeting technology to remove harmful deposits from the engine’s critical parts, such as intake valves and fuel injectors, thus ensuring a smooth and efficient functioning leading to more mileage.

The debut TV commercial for Shell fuels will be launched across OOH, OTT, YouTube, Radio, and digital TV in four different languages.

Mumbai, February 27, 2024:
In a landmark event underscoring global cooperation in the renewable energy sector, Avaada Group, a leading name in green energy solutions, is pleased to announce that a delegation led by H.E. Parnpree Bahiddha-Nukara, Deputy Prime Minister, and Minister of Foreign Affairs of the Kingdom of Thailand, visited Avaada-owned world’s largest single location solar power plant by any renewable energy Independent Power Producer (IPP) in Bikaner, Rajasthan.

Thailand’s Deputy PM is on a four-day official visit to India, along with a high-level delegation including Thailand’s Ambassador to India Ms. Pattarat Hongtong and Dr.Pailin Chuchottaworn, Chairman of the Board at the Global Power Synergy Plc. (GPSC), along with other dignitaries and key luminaries from the Thailand energy sector.

The delegation was welcomed by Mr. Vineet Mittal, Chairperson of Avaada Group, Mr. Kishor Nair, CEO of Avaada Energy, along with other team members. The visit facilitated in-depth discussions on sustainable energy, technological innovations, and the potential for future collaborations between India and Thailand in the pursuit of a greener planet and sustainable future.

On a question on how his experience was after visiting Avaada’s facility and India in general, H.E. Parnpree Bahiddha-Nukara, Deputy Prime Minister, and Minister of Foreign Affairs of the Kingdom of Thailand, expressed his feelings by saying that, “I would say only one word i.e. Impressive.”

While on the investment made by PTT Group’s GPSC in Avaada Energy in India, Thailand’s Deputy PM said that “definitely they have made the right decision.”

Commenting on the occasion, Mr. Vineet Mittal, Chairperson of Avaada Group, said, “This visit symbolizes a shared vision between Avaada Group and our esteemed guests from Thailand – a vision that sees renewable energy as the cornerstone of global environmental sustainability and economic prosperity. We are immensely proud to showcase our facility, which not only represents a leap in clean energy generation but also reflects our commitment to the United Nations’ Sustainable Development Goals.”

The Bikaner Solar Plant has its own significance not only in India’s renewable energy landscape but also globally. Spanning across 4,100 acres of land, Avaada Energy’s solar plant has ~ 3 million solar modules. Plant consumed ~ 33,500 tons of structural steel, and approximately 4,200 km of Power & Control cables. It supplies electricity through long term power purchase agreement across India – North India (Haryana), West India (Maharashtra), and South India (Telangana and Tamil Nadu). Furthermore, electricity generated is being transmitted using the extra high voltage (EHV) national grid of India through a 14 km long 400 kV transmission line.

So far, the solar plant has reduced carbon emissions of ~3.4 million tons and saved approximately 90,000 kiloliters of water annually by using robotic cleaning systems.

The delegation’s visit highlights the importance of international collaboration in the energy sector and sets a precedent for future partnerships that transcend geographical boundaries. Avaada Group remains at the forefront of the clean energy transition, driving innovation and sustainability through its projects across India and beyond.

Picture Left to Right (Attached) – Ms. Pannalin Mahawongthikul, Director, GPSC Ms. Pattarat Hongtong, Ambassador of Thailand to India Mr. Worawat Pittayasiri, Director & CEO GPSC Dr. Pailin Chuchottaworn, Chairman, GPSC H.E. Parnpree Bahiddha-Nukara, Deputy Prime Minister / Minister of Foreign Affairs, Mr. Vineet Mittal, Chairman Avaada Group

Bengaluru, February 27, 2024: Tata Capital Limited (TCL), the flagship financial services company of the Tata Group, is rolling out the second phase of its brand campaign- ‘Khoobsurat Chinta’. ‘Khoobsurat Chinta’ signifies the company’s commitment to address customers’ financial concerns (chintayein), while encouraging them to focus on the happier ‘worries’ of life. This campaign idea has been integrated with WPL Season 2 encouraging players to focus on and enjoy the meaningful and important moments in their lives.

The campaign starts off with a ‘tell-all’ series of videos featuring the Captains of WPL 2, where they discuss the moments that enabled them to focus on their Khoobsurat Chinta. These conversations will be enriched through candid activities amplified through Tata Capital’s social media presence. Viewers can participate in these conversations, standing a chance to win Tata Capital sponsored exclusive fan box tickets for both Bengaluru and Delhi matches. Matches are scheduled from 23rd February to 17th March 2024.

Speaking about the campaign, Ms. Abonty Banerjee, Chief Operating Officer – Digital and Marketing, Tata Capital, said, “Our collaboration with WPL underscores our commitment to empower women across all spheres. Our goal is to celebrate the remarkable journey of women in Indian cricket, encapsulating the essence of determination and accomplishment. Through this campaign, we are weaving the spirit of the ‘Khoobsurat Chinta’ into every game, celebrating moments that resonate on and off the field.”

The campaign will run over a period of 3 to 4 weeks and will be visible across Facebook, Twitter, Instagram & YouTube.

India, February 27, 2024: In a significant move to deepen its roots in the Chennai market, Madras Mandi, one of the leading fresh produce brands, has unveiled plans for an extensive offline expansion across the city. Understanding the dynamic market’s need for quality, affordability, and convenience, the brand is set to open 20 new stores in Chennai by the end of 2024.This expansion underscores the brand’s commitment to offering a personalised shopping experience that caters to the unique preferences of Chennai’s diverse neighbourhoods.This move is part of a broader strategy to enhance accessibility to farm-fresh goods and engage more deeply with local communities.

“Our expansion in Chennai is not just about opening new stores; it’s about embedding ourselves in the fabric of each locality, offering a tailored experience that meets the specific needs of our customers,” said Prashanth Vasan, CEO of Madras Mandi. “We’re here to build lasting relationships with the Chennai community, providing them with fresh, quality produce that enriches their daily lives.”

Madras Mandi differentiates itself from competitors through unique farm experiences and community-focused events like “Kootanchoru,” aiming to foster a stronger connection with its customers. These initiatives, along with a focus on fresh, quality produce, position Madras Mandi as a frontrunner in the Chennai market. The “Kootanchoru” event, a curated pop-up dinner celebrating communal dining and local cuisine, exemplifies Madras Mandi’s commitment to bringing people together over the joy of shared meals and quality ingredients.

With a current user base exceeding 5 lakh and over 5 lakh orders completed, Madras Mandi’s growth trajectory is a testament to its strong market presence and customer trust. The brand’s vision for the next five years includes a commitment to quality, sustainability, and minimising waste, further strengthening its dedication to providing the best possible products to its customers.

The expansion into Chennai is a key component of Madras Mandi’s overall growth strategy, reflecting its ambition to become a household name in fresh produce retailing. As Madras Mandi continues to grow, it remains focused on its mission to deliver uncompromised quality vegetables, aiming for a presence in every neighbourhood and eventually expanding to Tier 2 cities in the south.

International Women’s Day calls for a celebration of not just strength but also the beauty that every woman carries within. This year, let’s turn the spotlight on self-care, exploring delightful DIY skincare and haircare rituals, complemented by product recommendations featuring natural ingredients that amplify your radiance.

Relaxing Facial Steam with Lavender: Begin your skincare journey with a calming facial steam infused with lavender essential oil. Boil a pot of water, add a few drops of lavender oil, and drape a towel over your head as you lean over the steam. Allow the aromatic vapors to envelop your face, promoting deep relaxation and opening pores for effective cleansing. Lavender’s soothing properties help ease tension, making it an ideal choice for this tranquil start to your self-care routine.
Nourishing Avocado Face Mask: Begin your self-care journey with a hydrating avocado face mask. Mash half an avocado and mix it with a tablespoon of honey. Avocado, rich in vitamins and fatty acids, moisturizes and nourishes the skin, while honey adds a natural glow. Leave the mask on for 15-20 minutes before rinsing it off with lukewarm water.
Revitalizing Coffee Scrub: Wake up your skin with a revitalizing coffee scrub. Mix ground coffee with coconut oil for a natural exfoliant that boosts circulation and removes dead skin cells. The caffeine in coffee is known for its skin-tightening properties, leaving your skin feeling refreshed and invigorated.
Soothing Green Tea Toner: Refresh your skin with a soothing green tea toner. Brew a cup of green tea and let it cool. Use it as a toner by applying it to your face with a cotton pad. Green tea is rich in antioxidants that help soothe the skin and reduce inflammation.
Calming Oatmeal Face Pack: Soothe your skin with a calming oatmeal face pack. Mix ground oats with yogurt and a tablespoon of aloe vera gel. Oats gently exfoliate, yogurt adds a cooling effect, and aloe vera provides a dose of hydration. Leave it on for 15 minutes before rinsing.
DIY Coconut Milk Hair Mask: Indulge your hair with a luxurious coconut milk hair mask. Combine coconut milk with a tablespoon of honey and a dash of olive oil. Coconut milk hydrates and conditions, while honey and olive oil add shine and strengthen your locks. Leave the mask on for 30 minutes before washing it out.
Aromatic Hair Mask with Ylang-Ylang: Extend the pampering to your locks with an aromatic hair mask with ylang-ylang essential oil. Blend a natural hair conditioner with a few drops of ylang-ylang oil, known for its ability to balance oil production and enhance hair luster. Apply the mask generously, allowing the sweet and exotic aroma of ylang-ylang to transport you to a tropical paradise while the nourishing properties of the oil revitalize your hair from root to tip.
Honey and Yogurt Hair Conditioning Treatment: Treat your hair to a luscious honey and yogurt conditioning treatment. Mix equal parts honey and yogurt, applying the mixture from roots to tips. Honey’s humectant properties lock in moisture, while yogurt’s proteins strengthen the hair. Leave it on for 30 minutes before rinsing thoroughly.
Strengthening Banana and Egg Hair Mask: For a powerful hair-strengthening treatment, whip up a banana and egg hair mask. Blend a ripe banana with an egg and a tablespoon of olive oil. Bananas are rich in potassium, vitamins, and natural oils, promoting elasticity and preventing breakage. The egg provides protein to fortify the hair shaft, and olive oil adds a nourishing touch. Apply the mask to damp hair, leave it on for 30 minutes, and rinse thoroughly.
Cooling Aloe Vera Scalp Treatment: Treat your scalp to a cooling aloe vera treatment to combat dryness and irritation. Mix fresh aloe vera gel with a few drops of tea tree oil. Aloe vera’s moisturizing properties soothe the scalp, while tea tree oil’s antifungal and antibacterial properties promote a healthy scalp environment. Apply the mixture to your scalp, leave it on for 20 minutes, and rinse thoroughly.
DIY Floral Infusion Bath: Indulge in a relaxing floral bath by adding fresh or dried flowers to your bathwater. Rose petals, lavender, or chamomile not only provide a delightful sensory experience but also have calming and skin-soothing properties.
Celebrate International Women’s Day by embracing the art of self-love, allowing these skincare and haircare rituals to amplify your natural glow and leave you feeling blissfully rejuvenated.

Accio Robotics is all set to unveil its state-of-the-art product at LogiMAT India on 28th February 2024. The product is a game changing goods-to-person solution which promises to set new standards for the performance, efficiency and reliability for the use-case of order picking.

The product is called “AccioPick Air” and it promises to be true to the name. The product aims to build on the great work other goods-to-person systems have done over the years in terms of improving warehouse performance metrics. It is designed keeping in mind the imminent need of rapid order fulfilment as well as the immense pressure of improving unit economics and costs for fulfilment companies and warehouses.

“Accio Robotics plans to begin commercialisation of this technology through FY 2024-25 and also plans an expansion to international markets with the same. With a keen focus on industries and sectors requiring rapid and efficient order fulfilment along with efficient storage, Accio looks to target industries such as E-Commerce, E-Grocery, Pharma, as well as manufacturing-based industries such as Auto Ancillary and Electronic Components.” said Tuhin Sharma – Co-Founder, Accio Robotics

This focus will be centred around geographies such as the United States, Europe, Middle East, India and Australia. With growing adoption for better robotics solutions for warehouses in these geographies, Accio is confident of achieving great scale of solutions and deployments.

February 27, 2024, New Delhi: BHARAT TEX 2024, a global textile mega event in the textile industry, was officially launched today at Delhi’s Bharat Mandapam by Prime Minister Narendra Modi. This monumental event is orchestrated by a collaborative effort of 11 Textile Export Promotion Councils, with backing from the Ministry of Textiles. Built on the twin pillars of trade and investment and with an overarching focus on sustainability, the 4-day event promises to be a tapestry of tradition and technology, attracting, besides policymakers and global CEOs, over 3,500 exhibitors, over 3,000 buyers from over 50 countries, and more than 40,000 trade visitors from 100 countries. An exhibition spread across nearly 2 million sq ft of area and encompassing the entire textile value chain, will help position India as a global powerhouse in textiles, showcasing its capabilities and generating momentum throughout the entire Indian textiles ecosystem.

Bharat Tex 2024 is a prominent international industry platform, featuring exhibitions, knowledge sessions, thematic discussions, Government-to-Government (G2G) meetings, Business-to-Business (B2B) networks, the signing of Memoranda of Understanding (MoUs), product launches, thematic and interactive pavilions and various other activities.

Inspired by the 5F Vision of the Hon’ble Prime Minister, the event scheduled from February 26-29 has a unified Farm to Fashion focus, covering the entire value chain.

Key Features of the Event:

The key features of the session include the following:

• 20,00,000 Sq. Ft Area for exhibition and trade fair showcasing Apparel, Home Furnishings, Floor Coverings, Fibres, Yarns, Threads, Fabrics, Carpets, Silk, Textiles based Handicrafts, Technical Textiles and many more.
• Retail High Street focusing on India’s fashion retail market opportunities
• Dedicated pavilions on sustainability and recycling with focus on showcasing Tiruppur sustainable cluster and Panipat recycling cluster
• Fashion show showcasing Indian Textiles Heritage
• Grand launch of various Government Initiatives such as Kasturi Cotton, Vision Nxt and India Size
• Indi-Haat showcasing India’s traditional sector of Handicrafts and Handlooms
• Interactive fabric testing zones and product demonstrations
• Art jugalbandi focusing on Sustainability
• Masterclasses by crafts persons with over 3 generations of tradition and history
• MoUs signing between various stakeholders for investment, technology transfer, research and academic collaborations
  Knowledge Sessions:

Bharat Tex 2024 has been designed to attract top level policy makers, business CEOs, investors, textile thought leaders, industry captains, sustainability champions, multilateral organizations, global institutes, and other stakeholder to deliberate on issues and challenges faced by the global textiles industry and India’s strengths that can be leveraged to address these issues.

Below are the key knowledge sessions, that would ideate on the future of Global textiles value chain:

• 3 Dedicated CXO Roundtables (International, Domestic and Technical Textiles).
• Over 40% of all sessions focusing on three pillars: Sustainability, Resilient Value Chains and Indian prowess in global Textiles industry.
• 14 marque sessions on ESG, Sustainability, Circularity and Recycling and Green Financing
• 3 Country Sessions and 5 State Sessions on opportunities, investment and trade
• 3 dedicated sessions on the future of Indian Textiles: Large scale investment (PLI), Infrastructure (PM MITRA) and Ease of Doing Business
• 9 dedicated sessions on Synthetic Fibres and Technical Textiles – Growth Drivers of Indian Textiles Industry
• Global Mega Trends shaping the future of Textiles industry
• Factory of the Future with emphasis on AI and Block Chain based smart manufacturing
• Resilient Global Value Chains and how India role as a preferred sourcing destination
• Indian Textiles Vision 2047 – Global leader in Textiles
  Retailing in one of the fastest growing consumer market in the world
• Local for Global – Weaving the ultra-luxury brands from India
• Leveraging Digitization for Indian Textiles industry
• Start-ups and Entrepreneurship – Young India fueling the Future of Textiles
• Skilling & Enhancing Productivity – Future proof workforce
• Decolonizing Indian Crafts – Building a strong ‘Brand India’ for traditional sector (Handicrafts and Handlooms)
• Many other sessions covering other topics such as India Size, Standards, QCOs, Handmade Carpets, etc.,
  Showcasing Indian Textiles Heritage:

Indian culture is woven with textiles heritage of this country dating back several centuries. The country is renowned for its diverse range of textiles right from silk, muslin and white gold (cotton) during the medieval era to the intricate designs, dyeing techniques, embroideries and world-famous weaves showcasing the country royal textiles traditions. Bharat Tex 2024 will highlight the richness of Indian textiles and strengthen its image as a custodian of tradition, innovation, and sustainability. It will also celebrate India’s reliability as a competitive, sustainable textile manufacturing hub across the entire value chain, from raw materials to end products.

The Theme Pavilion at the event would be based on ‘Vastra Katha’ with below sub-themes weaving India’s past heritage with India’s global position in Textiles industry and the future of Global Textiles, spearheaded by India.

• Virasat – Showcasing India’s textiles history, heritage and the prominence of the country during Medieval Era
• Vikas – Showcasing the modern textiles powerhouse with capability, scale and manufacturing excellence
• Vishwas – Global eyes on new India and how the country can power Global textiles industry towards a sustainable future.
  Bharat Tex – A benchmark for Sustainable Event:

As the global textiles industry grapples with environmental challenges inherent with the linear model of ‘take-make-consume-dispose’, Bharat Tex is leading the way by taking proactive steps to promote eco-friendly practices and ethical standards.

Below are some initiatives taken during the event to embed the above stated values during the event.

• Launching Kasturi Cotton, a new standard in cotton, with transparent value chain and globally acceptable quality standards.
• Showcasing latest innovation in process, systems and production methods to move towards eco-friendly and globally acceptable sustainable practices.
  Exhibiting various solutions such as waterless dyeing, regenerative farming, organic and recycled raw materials aimed at reducing carbon footprint and minimizing environmental impact.
• Promoting circular economy with resources being reused, recycled and repurposed. The event has ideation sessions on how to manage textiles waste and the exhibition would have various closed loop manufactured products.
• The exhibitors at the event follow standard norms of ethical sourcing and fair-trade practices with their commitment to fair wages, safe working conditions and promoting culture of responsible sourcing.
• The designer ensemble at the event would promote sustainable fibre based designs and zero-waste designs to ensure the country can move towards a sustainable value chain with ease of recycling end-use products.
  Global Participation:

The event has received an overwhelming response with leading global textile companies including Coach, Tommy Hilfiger, Calvin Klein, Vero Moda, Coats, Toray, H&M, Gap, Target, Levis, Kohl’s, Nike, K-Mart, IKEA, YKK, Fortum, Lenzing, Anko, CIEL Group, Busana Group, Hyosung Corporation, Brandix Apparels, Teijin Ltd, Coats Group, Poeticgem Ltd, Italiya Inc Japan, Warp-N-Weft Designs, and Cotton Council International, having confirmed their presence. In addition, Business Delegations from key textiles hubs including US, UK, Australia, Belgium, France, Spain, Sweden, Switzerland, Germany, Netherlands, Italy, Japan, Indonesia, Saudi Arabia, UAE, Singapore, Brazil, Mexico, Sri Lanka, Thailand, Vietnam, Turkey, Philippines, South Korea, Bangladesh, Russia, Kenya, Mauritius, South Africa, Nigeria, Zimbabwe, Nepal, Peru, Egypt, and Thailand.

Multilateral Organizations and Global Think Tanks: The event has garnered interest across various agencies including multilateral organizations, global textile think tanks and NGOs including UNEP, UNIDO, Laudes Foundation, GIZ, IDH, Cotton Connect, WGSN, Fashion for Good, Better Cotton Initiative, Responsible Sourcing Network, ITMF, International Apparel Federation, ITME, BGMEA, BKMEA, Cotton Egypt Association are partnering with Bharat Tex 2024 to facilitate discussions and deliberations on Global trends in Textiles and Apparel including sustainability, circularity, traceability, industry 4.0, innovation, green financing among others.

Holistic representation of Industry Stakeholders: This event is a perfect example of collaboration among all the value chain players represented by 11 Export Promotion Councils, covering the entire value chain from farm to end products. All top Indian textile companies across all elements of the value chain too are represented in Bharat Tex.

In addition to the EPCs, various Indian and global industry bodies and associations have overwhelmingly supported the event. Some of key bodies include CMAI, CITI, SIMA, SGCCI, TEA, GEMA, YESS, ITMF, ITME, ATMA, NIFT, among others.

Indian Textiles Industry in Unison: The entire textiles industry covering all parts of value chain have enthusiastically participated in the event. Prominent entities including the Aditya Birla Group, Reliance Group, Arvind Fashion, Welspun Living, Indorama Ventures, Trident Group, PDS, Shahi, have signed up as sponsors of the event. In addition, SMEs have shown large scale participation across all the key clusters in the country.

State Participation: Major Textiles States in the country including Uttar Pradesh, Maharashtra, Gujarat, Madhya Pradesh, Telangana, Tamil Nadu and Karnataka are enthusiastically participating with dedicated pavilions and government representations.

With India’s global competitive edge in Textiles due to its recent FTAs, policy initiatives such as PLI and PM MITRA and state support packages, India’s textile sector is optimistically looking forward. Over 50 MoUs and announcements to be signed during the event will provide further impetus to investment and trade in the sector. Bharat Tex will not just showcase Indian capabilities in the sector, it will also help build Brand India in textiles and be a significant step in achieving our 2023 vision of a US $ 350 Billion Indian textiles ecosystem.