Archives May 2024

Mumbai, 4th May 2024: – Best Agrolife Ltd (BAL), a leading manufacturer of specialty and patented agrochemicals in India, has announced the registration of two innovative formulations. Best Agrolife Ltd (BAL) group has been granted 9(3) Formulation Indigenous Manufacture (FIM) registration from CIB & RC for its patented formulation Bispyribac Sodium 0.25% + Penoxsulam 0.25% + Pyrazosulfuron Ethyl 0.20% GR. The three molecules of this combination belong to the ALS (acetolactate synthase) inhibitors herbicide group. The ALS inhibitors disrupt essential amino acid synthesis in weeds providing triple the effectiveness in control of weeds.

BAL will be introducing this formulation in the upcoming Kharif season under the brand name “Orisulam.” With an estimated annual business potential of approximately Rs 2000 crores in the rice herbicide segment, BAL anticipates “Orisulam” to be an important growth driver.

“Orisulam” is a broad-spectrum pre-emergence, early post-emergence and post-emergence contact and systemic herbicide for paddy. Its patented triple combination of three molecules ensures weed control of grasses, broad leaves, sedges. It offers a comprehensive strategy with a flexible window of application and the granular formulation has been specially designed for ease of application.

The Best Agrolife group also received 9(3) FIM vs FIT registration for Boscalid 25.2% + Pyraclostrobin 12.8% WG. This fungicidal combination is effective in specialty crops such as grapes for the control of downy mildew and powdery mildew diseases.

BAL has been making significant strides in its product portfolio. Earlier, the company received registration for its patented formulation “Defender”, a groundbreaking formulation for effective control of BPH in the crop health segment in paddy.

This year, the company has achieved several milestones including the registration of Fomesafen Technical 95%, patent for “Tricolor” formulation, patent for “Warden Extra” formulation, and the patent for “Shot Down” formulation.

By Dr. Mahita Reddy A Sr. Consultant Obstetrics & Gynecology Apollo Cradle & Children’s Hospital, Jubilee Hills, Hyderabad.

Pregnancy in summer with scorching heat is draining. However, summertime is full with enjoyable activities like swimming and outdoor pursuits but for pregnant women, it can be a heightened concern. To be cool, comfortable, and safe throughout the warmer months, pregnant women should take proactive measures to protect themselves from the intense sun and soaring temperatures. Here are some suggestions for making the most of both your pregnancy and the summer.

Hydration

The stereotype of sweltering pregnant women wading through summer is true because pregnancy can raise body temperature so take water bottles with you to work or wherever you go because staying hydrated requires drinking 10-12 glasses of water each day. Drinking lots of coconut water and freshly squeezed fruit and vegetable juices, such as those of carrots, cucumbers, and beetroots, is the best method to stay hydrated. Avoid soda and limit caffeinated drinks like coffee and tea to prevent dehydration. Proper hydration can be monitored with urine color yellow or clear urine is a good indicator of good hydration.

Outfit

Garments made of loose cotton and linen are reassuring as they offer adequate ventilation. Light-colored clothing is calming and comfy. Neck scarves are fashionable accessories that also serve as heat protection. Heat and humidity can lead to swelling, so it’s best to take off any unpleasant jewelry like rings, etc.

Stress relief

Find a stress-relieving technique suitable for you like yoga, meditation, or talk therapy.

Exercise

Walking and swimming are effective forms of exercise in pregnancy but excessive physical activity can stress your body. Maintain a modest heart rate when working out and exercise at the right time(In the early mornings and evenings). Low-impact aerobics classes are also good options for getting your heart rate up without overdoing it. Make sure the workout you select is pleasurable and comfortable for you, regardless of the type.

Nutrition

Throughout your pregnancy, eating a diet rich in vibrant, fresh vegetables will help you keep hydrated and energetic. Foods high in micronutrients, such as iron, calcium, and vitamin C, are beneficial. Avoid spicy, salty, and junk food loaded with fat as much as possible. Fresh fruits like watermelon and vegetables like cucumber are beneficial in pregnancy. commonly available fruits like oranges, cantaloupes, and watermelon are great providers of vitamins and minerals. Vegetables that are crisp for summer snacking include tomatoes, bell peppers, and leafy greens. You can also incorporate these into salads and smoothies for an extra boost of nutrition and can help you stay hydrated while you snack.

Avoid heat

It’s preferable to stay inside and limit your time outside. Pregnant women can be more comfortable and lower their risk of heat exhaustion or heat stroke by taking pauses in air-conditioned areas. Never underestimate the power of resting in a nice air-conditioned space.

Foot care

Elevate your feet whenever possible, especially while sitting or lying down, so that swelling of your feet decreases. Take frequent breaks to stretch your legs and walk. All seasons are important for comfortable footwear during pregnancy, but summer is especially important because of the increased risk of swelling and discomfort from the heat. avoid high heels to prevent fall and injuries.

Sunscreen

Applying sunscreen is essential for shielding both you and your child from the damaging effects of UV radiation. Sunscreen aids in preventing sunburns, skin cancer, and early aging. Additionally, it lessens the chance of congenital impairments brought on by excessive sun exposure. When selecting a sunscreen for your pregnancy, make sure it provides broad-spectrum defense against UVA and UVB rays. Reapply every two hours or after swimming or sweating heavily. Spf of more than 30 provides superior protection. Beware of danger signals

Sleep

Caffeine and alcohol are detrimental to health and disrupt the circadian rhythm and the sleep cycle is disturbed. Taking a lunchtime nap is beneficial

Leg swelling, excessive fatigue, giddiness, vomiting, loose motions, excessive perspiration leading to dehydration, and constipation are symptoms that should not be disregarded.

Pregnant women can enjoy great outdoors throughout the summer months, but it’s crucial to take care to maintain a safe and healthy pregnancy. There are numerous strategies to stay cool and comfortable throughout the sweltering summer months,from drinking enough water and comfortable clothing to shield your skin and protect from sweating and selecting appropriate footwear.By following these pregnancy tips you can safely enjoy all the joys of summer while ensuring the health and safety of you and your growing baby.

The Punjabi film industry is on an upward trajectory, catering to diverse tastes and genres. Amidst this exciting landscape, a new offering promises to tickle the funny bone of audiences across the region. DR. Anil K Mehta presents ‘Miya Biwi Raaji to Kya KerengePaaji,’ a musical comedy helmed by the talented Harry&Mehta, recently held its grand mahurat ceremony in Mumbai, setting the stage for an uproarious cinematic experience.

The star-studded event witnessed the presence of esteemed guests, including the chief guests Lawrence D’Souza and Abhay Sinha, who graced the occasion with their blessings. Punjabi cinema’s beloved star, Pritam Pyare, made a special appearance, much to the delight of his legion of fans, adding an extra dose of excitement to the proceedings.

At the helm of this laughter-filled venture is writer and director Harry Mehta, whose prowess in capturing the nuances of family dynamics promises to strike a chord with viewers. Backed by the production prowess of Sneh Mehta, the film boasts an ensemble cast led by the talented Yuvraj Hans and the effervescent Shehnaz Sehar, setting the stage for a delightful on-screen chemistry.

The mahurat ceremony offered a tantalizing glimpse into the film’s premise, revolving around the trials and tribulations of a modern-day Punjabi family. With its relatable themes and humorous undertones, ‘Miya Biwi Raaji to Kya KerengePaaji’ aims to mirror the real-life experiences of families across the region, resonating with audiences on a deeper level.

Renowned cinematographer R. Parthasarathy has been entrusted with capturing the vibrant visuals, ensuring that every frame is a feast for the eyes. The film’s soundtrack, a vital component of any musical comedy, promises to be a delightful blend of foot-tapping numbers and melodious compositions, further enhancing the overall entertainment quotient.

As the Punjabi film industry continues to diversify and cater to a wider audience, ‘Miya Biwi Raaji to Kya KerengePaaji’ stands as a testament to the region’s rich cultural heritage and its ability to captivate audiences through laughter and heartwarming stories.

With an ensemble of talented actors, a seasoned creative team, and a premise that resonates with the masses, this musical comedy is poised to become a must-watch for audiences seeking a respite from the stresses of daily life. As the excitement builds, cinephiles eagerly await the release date, anticipating a riotous journey through the lives of a quintessential Punjabi family.

INDIA, 4th May 2024 Dynatrace (NYSE: DT), the leader in unified observability and security, released its annual CISO survey today. This year’s report, “The State of Application Security in 2024”, reveals that organizations are struggling with internal communication barriers, which hinder their ability to address cybersecurity threats. The results indicate that CISOs find it difficult to drive alignment between security teams and the C-suite, leaving gaps in the organization’s understanding of cyber risk. As a result, they find themselves more exposed to advanced cyber threats, at a time when AI-driven attacks are on the rise.

In this year’s report, Dynatrace explored these communication gaps to better understand how a unified approach to observability and security can help teams collaborate more effectively and reduce risk exposure.

Key findings include:

· Lack of C-level and board alignment leads to cyber risks: CISOs struggle to drive alignment between security teams and the C-suite, with 87% of CISOs saying application security is a blind spot at the CEO and board level.

· Security teams are too technical: Seven out of ten C-suite executives interviewed say security teams talk in technical terms without providing business context. However, 75% of CISOs highlight the issue is rooted in security tools that cannot generate insights that C-level executives and boards of directors can use to understand business risks and prevent threats.

· AI is driving more advanced cyber threats: Addressing this technology and communications gap is becoming more critical as the rise of AI-driven attacks and cyber threats significantly increase business risk.

Against this backdrop, nearly three-quarters (72%) of CISOs say their organization has experienced an application security incident in the past two years. These incidents carry significant risk, with CISOs highlighting the common consequences they’ve experienced, including impacted revenue (47%), regulatory fines (36%), and lost market share (28%).

“Cybersecurity incidents can have devastating consequences for organizations and their customers, so the issue has rightfully become a critical board-level concern,” said Bernd Greifeneder, Chief Technology Officer at Dynatrace. “However, many CISOs are struggling to drive alignment between security teams and senior executives because they’re unable to elevate the conversation from bits and bytes to specific business risks. CISOs urgently need to find a way to overcome this barrier and create a culture of shared responsibility for cybersecurity. This will be critical to improving their ability to respond effectively to security incidents and minimize their risk exposure.”

Additional research findings include:

· The need to drive closer engagement between security teams and the C-suite is becoming more important as the rise of AI exposes organizations to added risk. CISOs are concerned about AI’s potential to enable cybercriminals to create new exploits faster and execute them on a broader scale (52%). They are also concerned about AI’s potential to allow developers to accelerate software delivery with less oversight, leading to more vulnerabilities (45%).

· As they look for a solution, 83% of CISOs say DevSecOps automation is more important to manage the risk of vulnerabilities introduced by AI. Additionally, 71% of CISOs say DevSecOps automation is critical to ensuring reasonable measures have been taken to minimize application security risk.

· A further 77% of CISOs say current tools such as XDR and SIEM solutions cannot manage cloud complexity, as they lack the intelligence needed to drive automation at scale, and an additional 70% of CISOs say the need for multiple application security tools drives operational inefficiency due to the effort needed to make sense of disparate sources of data.

“The growing use of AI is a double-edged sword, creating efficiency gains for both digital innovators and those seeking to breach their defenses,” continued Greifeneder. “On the one hand, there’s a greater risk of developers introducing vulnerabilities through AI-generated code that has not been adequately tested, and on the other, cybercriminals can develop more automated and sophisticated attacks to exploit them. Adding further pain, organizations must also comply with emerging regulations such as the SEC mandate, which requires them to identify and report on the impact of attacks within four days. Organizations urgently need to modernize their security tools and practices to protect their applications and data from modern, advanced cyber threats. The most effective approaches will be built on a unified platform that drives mature DevSecOps automation and harnesses AI to deal with distributed data at any scale. These platforms will provide the insights the entire business can rally behind and use to demonstrate compliance with stringent regulations.”

The complimentary report, The State of application security in 2024: The Imperative of driving closer alignment among the CISO, CEO, and Board, is available for download.

Campaign Ambassador Akshay Kumar hails the initiative as ‘Jan Andolan’ for sanitation security

New Delhi, May 03, 2024: In a shift that once seemed unthinkable, discussing toilets has become a regular part of conversations nationwide. Mission Swachhta Aur Paani campaign, a collaborative effort by Harpic and News 18, has been at the forefront of this change, marking over 1400 days of continuous engagement. A first-of-its-kind awareness campaign, the initiative normalized discussions on good toilet behavior across the country, touching millions of citizens, and bringing together leaders from all walks of life. Integrating culture, comedy, muppets, technology, music, and education, Harpic Mission Swachhta Aur Paani recently celebrated the completion of its third edition, setting the stage for scaling it up in the future. The milestone coincided with the 10-year anniversary of Prime Minister Narendra Modi’s ambitious Swachh Bharat Mission.

The celebration saw participation from Mission Swachhta Aur Paani campaign ambassador, Akshay Kumar; Hon’ble Union Ministers Gajendra Singh Shekhawat & Mansukh Mandaviya; Hon’ble Chief Minister of Maharashtra, Eknath Shinde, and other prominent figures advocating for a safe and healthy Bharat.

Aligned with the Swachh Bharat Mission and UN’s Sustainable Development Goals, Harpic & News18’s Mission Swachhta Aur Paani has united various stakeholders – policymakers, cultural icons, celebrities, thought leaders, development sector professionals, water and public health experts, and academia. The campaign reinforced the importance of sanitation for clean and accessible toilets along with inculcating toilet appropriate behavior, particularly in young children. A remarkable feature of this campaign has been leveraging popular culture to simplify the message for mass consumption. A stand-up by Gaurav Kapoor, a song about health and sanitation by Grammy winner Ricky Kej, a message by Akshay Kumar and a short film like ‘Kar Lo Karmon Ka Uddhar’ appeal to common people, make them think, and inspire behavior and attitudinal shift.

Highlighting the significance of a Swachh Samaj for elevating India’s standing, Akshay Kumar said, “A clean society is the foundation of a healthier and better nation. Mission Swachhta Aur Paani has evolved into a ‘Jan Andolan’ (people’s movement) for sanitation security and focused on building awareness for right to dignity. I urge each one of you to continue supporting us and join us to drive advocacy for clean toilets to build a cleaner India.”

Hon’ble Minister of Jal Shakti, Gajendra Singh Shekhawat, emphasized the lasting impact of the Swachh Bharat Abhiyan, asserting, “India has witnessed a revolutionary transformation in sanitation and hygiene. Over one lakh villages have been declared completely clean based on various parameters. Our persistent efforts under the Swachhta Abhiyan are poised to significantly elevate both the National Health Index and GPI.”

Hon’ble Minister of Health and Family Welfare, Mansukh Mandaviya, highlighted the critical role of good sanitation in maintaining good health, crediting the Swachh Bharat Mission for spreading the message of health and hygiene nationwide. He commended the Prime Minister for ensuring dignity for women, sanitation workers, marginalized communities, and others through this campaign.

During the celebration, Ravi Bhatnagar, Director of External Affairs & Partnerships – SOA, Reckitt, said, “Since its inception, Harpic Mission Swachhta Aur Paani has been working towards integrating a culture of cleanliness in society, particularly among youth, ensuring clean toilets become second nature. Events like G20, which championed ‘India for the World,’ and the profound philosophy of Vasudhaiva Kutumbakam have deeply inspired and reinforced our commitment. At Reckitt, we remain steadfast in our pursuit of universal sanitation as we continue spreading the message of toilet hygiene and sanitation, helping build healthy habits among the masses. While our progress has been commendable, we acknowledge there is more to be done and this marks just the beginning of our journey towards a Swachch Bharat.”

Avinash Kaul, CEO of Network18 (Broadcast) & MD of A + E Networks, expressed pride in spearheading a high-impact campaign on toilet-appropriate behavior, reaching millions across India over the past three years.

“As India strives towards the vision of ‘Viksit Bharat-2047’, establishing itself as a developed global power, our commitment as a responsible media organization to support and contribute to this goal is unwavering. Through initiatives like Mission Swachhta Aur Paani, we are dedicated to promoting mass social awareness programs with a transformative agenda. Network18 will continue to encourage efforts for a Swachh and Swasth Bharat,” he said.

Launched in 2019, Mission Swachhta Aur Paani campaign worked around the core theme of ‘Healthy Hum, Jab Saaf Rakhen Toilet Hardam,’ which is designed to inspire behavioral change and create a lasting commitment to cleanliness among people. The campaign has made a significant impact nationwide, leveraging the extensive reach of Network 18, spanning 14 channels in 15 languages across 26 states, reaching over 69 crore individuals monthly, in addition to its digital channels reaching millions more.

May 3, 2024: The 11th Shambhavi Puraskar by Bansidhar and Ila Panda Foundation (BIPF) was awarded to Shri Ranjit Majhi for his exceptional work in implementing the Forest Rights Act (FRA). Additionally, Smt. Sasmita Mangaraj was honored with the Jury Commendation Certification for her outstanding work in empowering women at the grassroots level toward livelihood and self-reliance.

Mrs. Chetna Sinha, Founder and Chairperson of Mann Deshi Bank and Mann Deshi Foundation Maharashtra graced the occasion as the chief guest along with Guest of Honor, Lt General C P Mohanty, 42nd Vice Chief of Army Staff and Member of the Armed Forces Tribunal, Delhi.

Speaking at the 11th Shambhavi Puraskar, Mrs. Chetna Sinha, Founder and Chairperson Mann Deshi Bank and Mann Deshi Foundation Maharashtra said, “True change begins with a single act of courage and a small act of courage by silent heroes can become a capital for the poor. As we gather to honor the silent heroes of Odisha, let us remember that every small step towards social change creates ripples of hope and empowerment.”

Elaborating on the initiative, Mrs. Shaifalika Panda, Trustee & Founder CEO, BIPF, and Chief of CSR (Special Initiatives), IMFA, added, “It is our responsibility, to be of service to the underserved and to create a ripple effect of change toward social transformation. The Shambhavi Purasakar has given these grassroot leaders of Odisha a platform to further their vision and ambition toward collective growth.”

Furthermore, Guest of Honour Lt General C P Mohanty 42nd Vice Chief of Army Staff Member Armed Forces Tribunal Delhi said, “As we recognize the exceptional efforts of social changemakers in Odisha, let us salute the resilience and commitment of those who work tirelessly to uplift communities and inspire positive change. The qualities embodied by the Shambhavi Puraskar – courage, discipline, and integrity – are essential for shaping the future generation.”

Mumbai, India – 3rd May 2024 – The Indian National Autocross Championship Finals and Time Attack Races, hosted by the Indian Automotive Racing Club (IARC) at the Nanoli Stud Farm near Pune, witnessed an exhilarating display of speed and skill. PhilipposMatthai emerged as a standout performer, clinching the title of the fastest driver in the Time Attack Event and securing numerous FMSCI National AutoCross Championship podiums, highlighting his exceptional prowess on the track. The championship finals also highlighted outstanding performances from Dhruva Chandrashekar, MazdayarVatcha, Nikhil J, Daksh Gill, and NikeetaTakkale, among others, across various categories of races.

In the fiercely contested INAC-Open Class, Matthai’s stellar lap of 1:26.000 in his VW Polo secured him the top spot, leaving his competitors trailing behind. Notably, UdayPilani claimed second place with a time of 11:28.909, followed closely by Naveen Puligilla with a time of 1:33.422 and Nikhil J recorded 1:33.824.

In the INAC 1 Class (800cc to 1650cc), Nikhil J showcased his speed mastery with a blistering fastest time of 1:25.094, leading the pack ahead of DhruvaChandrashekar who recorded 1:26.267, and Ashad Pasha who did a lap in 1:26.854, demonstrated remarkable skill in securing podium finishes.

Ashad Pasha further showcased his talent by dominating double wins in the INAC 2 Class (800cc to 1400cc) and (1401cc to 1650cc) with a commanding time of 1:27.840, closely followed by Mazdayar with 1:32.228 and Kiran Reddy with 1:32.336.

DhruvaChandrashekar’s triumph in the INAC 2 Open Class, with a timing of 1:26:738 in VW Polo, underscored the intensity of competition, with his closely contested victory against PhilipposMatthai and NikeetaTakkale, showcasing the pinnacle of racing excellence.

In INAC 3-Open Class Hyderabad’s MazdayarVatcha emerged victorious with a standout performance of 1:30.657, with Goa’s Amey Desai coming in second with a time of 1:31.277 followed by Praveen Dwarkanath with a time of 1:33.474.

The 4WD Open category witnessed Daksh Gill’s dominance in Subaru, as he claimed the title with an exceptional time of 1:27.786, followed by SravanKuttor who recorded 1:33.222, and Mazdayar with 1:34.002.

In the women’s category of Time Attack event, Pune’s NikeetaTakkale secured first position with a time of 1:31.380 followed by TarushiVikram with 1:32.988 and Nikita Nair coming in 3rd with 2:01.456.

The INAC championships not only showcased the thrilling spectacle of motorsport but also celebrated the exceptional talent and dedication of drivers from diverse backgrounds, setting the stage for future racing endeavors filled with excitement and anticipation.

Mumbai, 3rd May 2024: Honda Cars India Ltd. (HCIL), the leading manufacturer of premium cars in India, registered total sales of 10,867 units in April 2024 as compared to 7,676 units in the same month last year. The company registered 4,351 units in domestic sales and 6,516 units in exports in April’24.

Sharing thoughts on April’24 sales performance, Mr. Kunal Behl, Vice President, Marketing & Sales, Honda Cars India Ltd. said, “Our planned production volumes in April were lower due to the switchover of Elevate and City production to six-airbag standard variants and the dispatches were aligned accordingly. On the other hand, export of Elevate continues to significantly boost HCIL export volume which grew by 175% over the same period last year.”

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Mumbai; 3rd May 2024: Scaler, a leading education provider in India, has launched Scaler School of Business (SSB) today with its full-time on-campus Postgraduate Program in Management and Technology in the heart of Bengaluru, the Silicon Valley of India. This is India’s first business school built by industry leaders for future industry leaders, offering a meticulously crafted curriculum that mirrors the realities of modern tech and innovation-driven businesses.

As with engineering education in the country, traditional MBA programs are also typically built and taught by academic scholars renowned for their theoretical expertise in business concepts and principles. According to the India Skill Report 2020, having an MBA degree is no longer the key to landing jobs in India, with only 46.59 percent of students having enough skills to be hired. Several institutions attempt to teach these practical skills through case studies. Still, more often than not, these are also outdated and are insufficient to prepare graduates to thrive in the fast-paced, dynamic world of business. The postgraduate program curated by Scaler School of Business has been specially designed to bridge this significant gap between traditional business education and the industry’s dynamic needs – under the guidance of industry stalwarts who have not only achieved remarkable success but have also navigated the complexities of business at a large scale. These visionaries have shaped iconic brands such as Meta (Facebook), Uber, Myntra, McKinsey and Fab.

With a unique blend of theoretical rigor and practical application, SSB’s postgraduate program goes beyond the confines of traditional academia. It integrates elements like a three-month internship, case studies, industry-driven evaluations, and immersive projects sourced directly from leading companies. The program will allow students to deep dive into trending technology and innovations, equipping them with new-age skills in AI and allied industries to ensure they are 10x more efficient and tech-enabled than the average MBA graduate.

Learners will have access to a dedicated space—Scaler Innovation Lab—where they will work on ground-breaking ideas and projects that impact society under the guidance of Scaler’s leadership team and CXOs of partner organizations. They will be able to collaborate with computer science engineers from Scaler School of Technology to build prototypes or minimal viable products. These ideas and projects will also be presented to the country’s top VCs and investment firms.

Abhimanyu Saxena, Co-Founder of Scaler, said, “While our mission at Scaler initially was to provide Stanford-quality education to millions of aspiring engineers in the country, it has now morphed to include a wider audience. We are dedicated to shaping the future of talent with an industry-focused approach. We want to empower working professionals and students alike to build the right skillsets and knowledge, leading to a wider impact in the real world. We strongly believe that working professionals today and in the future need both business and technology acumen. Scaler School of Business is a vital step in that direction.”

Along with an updated industry-focused curriculum, learners enrolled with Scaler School of Business will also get access to industry leaders from all domains, such as visiting faculty and super mentors, who will curate engaging hands-on exercises, ensuring students gain practical wisdom from the best in the business. There will be 1:1 mentorship from people in the desired area of specialisation and career path, emphasizing experiential learning where students are exposed to real-world challenges and opportunities guided by feedback directly from industry leaders.

“In today’s rapidly evolving business landscape, the demand for skilled and adaptable leaders has never been greater. With Scaler School of Business, we are embarking on a transformative journey to redefine the standards of excellence in business education to empower the next generation of business leaders with the knowledge, skills, and vision needed to thrive in an increasingly digital and interconnected world and have a tech advantage. The program will emphasise practical learning over traditional lectures by industry leaders with decades of experience building and scaling things from scratch. Through hands-on projects, immersive case studies, and direct engagement with industry leaders, our students are set to gain invaluable experience that transcends the confines of the classroom. In essence, Scaler School of Business is not just an educational institute; it’s a crucible where future tech and business leaders are forged, ready to create impact in the digital world.” – added Bhavik Rathod, Senior Vice President at Scaler.

Delivered in four phases, the 18-month program will be split into 6 trimesters. The first two trimesters will focus on building fundamental knowledge of business administration, where learners will build expertise around topics such as accounting, economics, statistics, communications, sales and marketing strategies, operations management, and others. This will be followed by the third and fourth semester, which focuses on functional specializations, where learners will develop a deeper understanding of their chosen field – marketing, strategy, operations, or finance – with a particular focus on how each of these verticals operates in today’s digital and tech age. The fifth semester is an industry immersion experience wherein learners will undertake a 3-month internship as consultants, managing real-life projects in top firms or leading start-ups. The last trimester will focus on building skills essential in the digital age – fundamentals of digital marketing, applications of Generative AI, Data Science, and ML, and learning about other in-demand technologies being used in business. Learners will also be allowed to choose electives such as edtech, fintech, Gen AI, SaaS, Web3, and Blockchain, among others, to help them better understand specific industries.

The Scaler School of Business’s postgraduate program is designed for both technical and non-technical job opportunities suited for working professionals with few years of experience or even freshers straight out of college. It is ideal for those looking to advance in their current roles, such as moving from a marketing executive to a managers leading GTM strategy or a sales executive to an Enterprise Sales Lead. It is also suitable for those looking to switch profiles to marketing, consulting, strategy, or the Founder’s office. The program offers tech professionals the opportunity to move into more strategic and managerial roles, such as Engineering Manager, Product Manager or Technical Program Manager in product and tech companies (established MNCs and innovative start-ups). Scaler works with more than 900 employer-partners internationally, including the top names in every tech sector like Google, Microsoft, Amazon, Facebook, Zomato, Airtel, Wells Fargo, PayPal and others, who regularly hire Scaler alums, and these existing relationships will be leveraged to help SSB learners build sustainable careers.

The program’s founding cohort will have an intake of handpicked 75 to 100 students and will commence in August 2024. The admission process will comprise a series of written and video essays, followed by two 1:1 interview rounds. Scaler School of Business’s campus is located in Electronic City, Bengaluru, surrounded by leading global corporations with access to a state-of-the-art classroom and hostel (optional). The same campus also houses the Scaler School of Technology, allowing varied collaboration opportunities between management and technology professionals, enabling a wholesome learning experience for both groups of learners.

3rd May 2024 Vadilal Enterprise Limited, India’s leading ice cream brand announces the launch of its newest summer campaign, poised to elevate every celebration to its utmost potential. Unveiling a series of three films depicting the significance of celebrations &Vadilal, the brand uniquely showcases “Har moment kobanayeKamaal! WAAH Vadilal!”

The campaign revolves around the central theme of ‘WAAH’, embodying the utter delight experienced by consumers when indulging in Vadilal ice creams. Vadilal captures the essence of celebration through three poignant films, each showcasing moments of life’s milestones that go unnoticed until Vadilal ice cream makes its heartwarming entrance. From the jubilant arrival of a newborn in the hospital to the poignant reunion of a long-lost son in India, and the groundbreaking news of a Mars landing in the newsroom, Vadilal’s presence elevates these moments into indelible celebrations. The films ingeniously convey Vadilal’s essence by humorously echoing the central themes, where protagonists only fully react to the news once Vadilal ice cream is served, emphasizing the joyous association with ice cream as the core ingredient. In a mere fortnight, two out of three campaign films have already graced the screens, captivating audiences with their ingenuity and message. Yet, the thrill continues to mount as the eagerly awaited third film is poised for release in the forthcoming week, promising heightened entertainment and engagement for consumers.

For over a century, Vadilal has woven itself into the fabric of countless family narratives, enriching moments of celebration with its signature flavors, both grand and intimate. Vadilal has cleverly played with the sentiments of the Indian culture where every moment, be it festivals or intimate news is celebrated with delightful treats. Over the past three years, the brand has passionately pursued the essence of the “WAAH” factor in life’s experiences. With each indulgence in Vadilal’s delectable ice creams, protagonists find themselves exclaiming ‘WAAH’, a sentiment Vadilal has embraced and amplified in their cinematic narratives. The films eloquently underscore the idea that every moment, no matter how fleeting, feels incomplete without the joyous presence of Vadilal.

Niraj R. Presswala, General Manager, Marketing & Branding says, “With loyal consumers spanning three generations, Vadilal Ice Creams is thrilled to connect with every age group in the quirkiest way possible this year, and we will continue doing campaigns like these year on year. Our summer ad films promise not only the best laughs but also a trip down memory lane, recalling your fondest celebratory moments. Vadilal has been there for countless “WAAH” moments – from birthdays to anniversairies to new jobs and to making every small moment a WAAH moment in your life. We’re excited to keep being a part of your cherished memories in the years ahead.”

The TVCs are crafted byMoonshot Digital creative agency and feature scripts written by TanmayBhat, DevaiahBopanna, Puneet Chadha, and Deep Joshi, with direction films by Rahul Bharti and production by Zuleikha Gupta at Sun City Studios.

DevaiahBopanna, Co-founder of Moonshot Digital says, “It’s not every day that you get a chance to work on a legacy brand. The challenge of living up to the legacy of Vadilal, while also trying to push the envelope on the creative, is no easy task. Thankfully, we had the unflinching support from the Vadilal team to create something all of us could be proud of. Sometimes, we just need to keep it simple and let the product and the brand do all the talking. So when we hit upon a simple insight that ‘Every moment can be an epic moment if we have Vadilal in it,’ it immediately resonated with all of us.”

Vadilal has been a part of celebrations in India for over a century. From adding its magic to vibrant gatherings and intimate occasions, Vadilal is the secret ingredient elevating and making every moment truly ‘kamaal’. The campaign will be amplified through a mega-media mix with maximum penetration across mediums such as TV, Digital, Print, Radio, OOH, Audio, News Channels, and all brand touch points.