Archives February 2024

“Bhu-Dhamma Pada” an exhibition by Hansodnya Tambe, is being presented at the Nine Fish Art Gallery and Dot Line Space Art Foundation, Byculla, Mumbai. The exhibition runs from February 17th to March 17th, 2024, welcoming visitors between 10:30 a.m. to 7:30 p.m.

Curated by Gourmoni Das, the exhibition is a unique glimpse into the artist’s studio, revealing the fascinating interplay between art and inspiration. Das, as a curator, finds particular intrigue in exploring the studios of artists and understanding how these spaces shape the creation of their works.

Bhu-Dhamma Pada – is an attempt to grasp the state of the primary embodiment of consciousness. The primordial state, where being and non-being merge, and dissolve into the final and all-encompassing void. It’s the ‘shunyata’ or the zero which in an endless act of divisions and multiplications, additions and subtractions, with other zeros remains the final ‘nothing’. And in this alone can finally lie the act of ‘darshan’, where all material and mental creation finally dissolve into the state of primordial pureness.

Hansodnya feels that the hyper-activity of humans tends to destroy this state of purity and erodes the calmness required to truly create. Yet the artist has to move in and through a medium. His difficult path is thus a movement through material towards its own negation such that the Divine may be glimpsed. The contexts of art have to be muted to reach the void.

Hansodnya’s works show a profound understanding of the materials he uses. His workings in and through them however are not to necessarily enhance the full potential of the materials as is conventionally done, but to simultaneously negate their materialness to the state of non-materiality itself, moving towards the void.

Dr. Anurag Kanoria, Director, of Nine Fish Art Gallery, said, “We are delighted to present ‘Bhu-Dhamma Pada’, Hansodnya Tambe’s art goes beyond traditional materials, moving towards a profound non-material state and converging with the infinite void. At Nine Fish Art Gallery, we remain dedicated to showcasing artists who defy norms, providing our audience with a uniquely enriching art experience.”

Join us at the Nine Fish Art Gallery and Dot Line Space Art Foundation for “Bhu-Dhamma Pada “, Don’t miss the opportunity to engage with the artist’s vision and delve into the timeless void where art and existence harmonize

Website: https://www.ninefish.in/

Address: Nine Fish Art Gallery I Dot Line Space, The New Great Eastern Mills, Salsette- 27, 25-29 Dr. Ambedkar Road, Inside Salsette 27 Compound, Near Rani Baug, Byculla East, Mumbai 400027.

Mumbai, 16th February 2024: Say goodbye to all those boring & mundane days as Ferrero India, a part of the Ferrero Group, has just unleashed a fun explosion of vibrant and infectious energy, with its latest campaign for Tic Tac! Brace yourselves for #VibeHai, the electrifying campaign that ignites your youthful spirit and makes you dance your heart out.

Picture this: Actor Ranveer Singh, Bollywood’s fireball of liveliness, bursts into your screen with an explosion of energy and enthusiasm. Here, he is seen vibing to the raw and exhilarating rhythm of Yashraj Mukhate’s irresistible beats.

His moves? Each step is a kaleidoscope of cool vibes, that perfectly mirrors the fun spirit of Tic Tac, that spreads cheer & good vibes, overcoming the daily hassles & challenges, while inspiring a positive outlook towards Life! This isn’t just a campaign, it’s a movement. Tic Tac’s campaign inspires you, to evoke hope & positivity in your lives.

Yashraj Mukhate’s infectious jingle, “Vibe Hai… Tic Tac Wali Life Hai,” mesmerises you into pure, unadulterated fun. The original soundtrack transforms into a catchy & foot-tapping tune, perfectly matching the throbbing energy of Ranveer’s dance moves. The music video creates a riveting experience that goes beyond the ordinary, encouraging everyone to indulge in Tic Tac’s Playful Spirit. The brand will also be going vernacular with this song to appeal to the local lingo with support from Yashraj Mukhate, who is composing regional renditions for the first time.

Mr. Zoher Kapuswala, Marketing Head (Pills & Gums) at Ferrero India, states: “Being a Youth-oriented Brand, Tic Tac touches the passion points of the vibrant youth of India. It invites the Youth to spread the Cheer, & to playfully express themselves, without holding back. Ranveer’s infectious energy and Yashraj’s refreshing composition makes for a fun cocktail designed to ignite a supernova of good vibes.”

Remember, it’s not just about the mint, it’s about unlocking the epic adventure that is your life. Tic Tac will add a pop of flavour and a whole lotta fun to the ride.

Looking for the perfect way to unwind and indulge in some top-notch entertainment this weekend? Look no further than our curated list of must-watch OTT releases! From gripping thrillers to heartwarming dramas and everything in between, we’ve got you covered with the latest and greatest offerings from the world of streaming. So grab your popcorn, kick back, and get ready to immerse yourself in the best that the digital world has to offer!

Love Storiyaan

Platform: Prime Video

Date: 14th February

Led by Karan Johar, “Love Storiyaan” presents a heartfelt series exploring love’s intricacies through six genuine narratives. Each episode depicts the remarkable journeys of diverse couples, highlighting their resilience amidst obstacles for love. Inspired by the India Love Project, the series celebrates love’s ability to overcome cultural, religious, gender, and even adversarial barriers. It serves as a tribute to the potency of love, drawing from real stories curated by the India Love Project, founded by former journalists Priya Ramani, Samar Halarnkar, and Niloufer Venkatraman, showcasing tales of love that transcend all challenges.

Vaat Vaat Ma Adla Badali

Platform: ShemarooMe

Date: 14th February

Directed by Kartavya Shah, ‘Vaat Vaat Ma Adla Badali’, guarantees a captivating mix of romance starring Gujarat’s heartthrob, Malhar Thakar, and the talented Puja Joshi. It’s a cinematic journey that explores the complexities of love in Ahmedabad. The story revolves around Anand (Malhar Thakar) and Khushi (Puja Joshi). Anand’s lively family, including his parents, sister, and grandmother, adds depth to the plot. As Anand, who dreams of becoming a politician, nears marriageable age, his father encourages him to explore matrimony. Khushi enters the picture, hailing from a family with both parents. The tapestry of cultures unfolds as Anand’s vibrant Pol culture clashes with Khushi’s sophistication. Despite parental objections, the couple ties the knot and tries to unite their families by moving in together. The collision of these worlds promises a charming tale of love, cultural diversity, and the intricacies of relationships. Watch ‘Vaat Vaat Ma Adla Badali’ on ShemarooMe.

The Kerala Story

Platform: Zee5

Date: 16th February

“The Kerala Story” on Zee5 is about a group of women from Kerala. They are pressured into changing their religion to Islam and joining a group called the Islamic State. Shalini Unnikrishnan, one of these women, tells her story. She dreamed of becoming a nurse but was tricked by some people who pretended to be her friends in college. They forced her to join the Islamic State, and she ended up being locked up in Afghanistan. The movie is directed by Sudipto Sen and produced by Vipul Amrutlal Shah. It stars Adah Sharma, Yogita Bihani, Sonia Balani, and Siddhi Idnani.

Raisinghani vs Raisinghani

Platform: SonyLiv

Date: 12th February

“Raisinghani vs Raisinghani” on SonyLiv follows the Raisinghani family as they face a challenging legal battle that strains their family ties and principles. Starring Jennifer Winget and Karan Wahi in the main roles, the series explores how the family copes with this ordeal. Premiering on February 12, 2024, viewers will witness the Raisinghani family’s journey as they confront difficult decisions and conflicts while trying to uphold their values.

House of Ninjas

Platform: Netflix

Date: 15th February

Centred around the Tawara family, the sole remaining ninja clan.“House of Ninjas” immerses viewers in a captivating Japanese drama. Haunted by a troubled past, this unconventional family finds themselves thrust back into the clandestine world of shadowy missions as they confront a crisis of unprecedented proportions threatening to plunge Japan into chaos. Despite their efforts to leave their ninja legacy behind, the Tawara family is compelled to once again unleash their hidden skills to safeguard their nation from impending doom. As they navigate through a web of secrets and challenges, the fate of Japan hangs precariously in the balance, testing the bonds of family and the resilience of tradition in the face of adversity.

Players

Platform: Netflix

Date: 14th February

“Players” is a rom-com centred around Mack, a New York sportswriter, and her best friend Adam, who excel at orchestrating hook-up schemes. Their dynamic shifts when Mack meets Nick, a correspondent, prompting her to confront a pivotal decision: continue her casual escapades or pursue a deeper connection. Gina Rodriguez portrays Mack, a journalist embarking on an unexpected emotional journey. Damon Wayans Jr. stars as Adam, Mack’s longtime friend and co-conspirator in their hookup endeavours. Their carefully constructed world is disrupted when Mack encounters Nick, played by Tom Ellis, leading her to grapple with the choice between love and familiarity. “Players” explores themes of friendship, love, and self-discovery as Mack navigates the blurred lines between romance and casual encounters.

Scammy Boys

Platform: Zee5

Date: 16th February

Directed by Rahhat Kazmi Films and Directed by Shoaib Nikash Shah, “Scammy Boys” follows the gripping tale of best friends Pankaj and Piyush as they chase wealth and fame through scams. Their lives take a perilous turn when they cross paths with corrupt policeman Joshi, thrusting them into the dangerous world of a drug cartel. As they fight to break free, they’re trapped in a web of deceit and danger. Starring Ashmit Patel, Rudra Soni, Ayushman Saxena, Roopa Choulagain, and Rajiv Rana, this thrilling ride promises suspense, action, and the test of true friendship. Don’t miss the adrenaline-pumping twists in “Scammy Boys”. Watch it on Zee5 from February 16th.

Love is Blind Season 6

Platform: Netflix

Date: 14th February

The highly anticipated sequel of ‘Love is Blind’ is here, featuring a new group of singles from Charlotte, North Carolina, diving into blind dates to find genuine connections. Without judging based on appearances, they form emotional bonds before deciding to get engaged. Transitioning to real-world living, they face challenges testing their relationships. Witness these hopeful journeys of singles that explore modern dating dynamics and the pursuit of authentic connections.

New Delhi, 16th February 2024: Noise, India’s leading smartwatch and connected lifestyle brand, adds a splash of vibrancy to users’ transformative journey by bringing two stunning colour variants: Rose Gold and Sunlit Gold of its flagship smart ring, Luna Ring. As spring approaches, these fascinating colours offer consumers more lifestyle choices alongside complementing the fresh looks of the upcoming season and making it an ideal gifting choice as well. Especially with Rose Gold complementing the Pantone Colour of the Year 2024, Peach Fuzz, it is here to offer a new trendsetting style. Noise continues to redefine the boundaries of wearable tech with Luna Ring’s fusion of cutting-edge technology and timeless elegance. It offers users a transformative ally in their journey towards holistic well-being. The product is available for purchase on gonoise.com at a price of INR 19,999.

These new colours allow users to express their unique style preferences with the fresh tone of the season. Whether it is monitoring health metrics, enhancing daily cognitive performance, or showcasing one’s style quotient, the new Luna Ring variants are poised to become an indispensable springtime splendor and choice. It fosters cognitive functioning by delivering across three core metrics – Sleep, Readiness, and Activity and aims to provide insights that facilitate a transformative user health span.

At the heart of the Luna Ring lies a dedication to empowering users with actionable insights and unparalleled comfort. Engineered to feel like a second skin, its ultra-lightweight design ensures a comfortable fit for every wearer. Tracking more than 70 metrics, the advanced sensors, including Infrared Photoplethysmography (PPG) sensors and Skin Temperature sensors, deliver precise health tracking capabilities while personalized nudges provide real-time guidance towards healthier choices. Besides the existing colours including Lunar Black, Midnight Black, and Stardust Silver, customers are urged to embrace the essence of spring with the new Luna Rose Gold, and Luna Sunlit Gold. It is about time we upgrade our style quotient and prioritise our well-being together.

Let the Luna Ring’s fresh colours be your go-to accessory this spring, and ace the game of gifting while transforming your and your loved ones’ lifestyle.

 Mr. Manoj Gupta, (MD Fortune Marketing), Mr. Rishabh Gupta, Mr. Rajesh Khurana (Country Manager – Consumer Business- BIWIN), Mr. Manish Agrawal , (Director- Fortune Marketing)

New Delhi, 16 February 2024: BIWIN, a leading chip manufacturer for flash storage, has unveiled the latest Lenovo-branded SSDs in India. This collaboration between BIWIN and Lenovo brings together advanced manufacturing capabilities and global brand recognition to offer state-of-the-art storage solutions for personal and professional use.

The new Lenovo-branded SSD line-up caters to diverse storage needs. Among them is the Lenovo LN960 M.2, tailored for superior performance in gaming, multimedia, and demanding applications. It boasts impressive read/write speeds of up to 7400 MB/s and 6500 MB/s, respectively, driven by a 4-channel PCIe Gen 4 x 4 controller and NVMe 2.0 technology. Its available capacities range from 512 GB to 4 TB, ensuring ample storage for various requirements.

Another standout product is the Lenovo LN860 M.2, designed for fast speed and low power consumption. It has sequential read/write speeds of up to 3500 MB/s and 3000 MB/s, respectively. With a 4-channel PCIe Gen 3 x 4 controller with NVMe 1.4, it offers capacities from 256 GB to 2 TB, catering to a wide range of user needs.

The Lenovo SSD LS800 SATA III 2.5″ is engineered for better reliability and faster speed in mainstream PCs. It utilizes superior 3D NAND technology for enhanced stability and longevity, featuring sequential read/write speeds of up to 520 MB/s and 500 MB/s, respectively. It’s an ideal choice for many systems with their capacities ranging from 240 GB to 1920 GB.

Additionally, the Lenovo LP600 USB 3.2, set to be available in Q2 2024, is a high-speed USB Type C portable drive offering capacities from 512 GB to 4 TB. With read/write speeds of up to 2000 MB/s, this portable drive delivers ceptional performance for storage on the go.

For these products, Fortune Marketing Private Limited (Fortune Marketing) has been appointed as National Distributor in India.

Mr. Rajesh Khurana, Country Manager- Consumer Business, BIWIN said, “The launch of the new Lenovo-branded SSDs marks a significant milestone for BIWIN in the Indian market. This collaboration reflects our steadfast dedication to delivering innovative storage solutions that adapt to the changing preferences of our customers. We are confident that these products will establish a strong foothold in India’s competitive tech landscape.”

Mr. Manoj Gupta, Managing Director, Fortune Marketing added, “We are proud to be entrusted with the role of National Distributor for the new Lenovo-branded SSDs in India. This partnership reinforces our commitment to providing exceptional technological advancements to our customers. With the Indian market witnessing rapid growth in the demand for cutting-edge storage solutions, we are enthusiastic about the prospects of bringing these innovative products to a wider audience.”

16/02/2024: The Department of Chemical Engineering, Indian Institute of Technology Roorkee (IIT Roorkee) organized a three-day International Chemical Engineering Conference on Energy, Environment, and Sustainability (ICECEES-2024) from February 15-17, 2024. This was to commemorate 60 years of the Institute’s establishment. The theme of the conference included all major domains of Chemical Engineering, such as Circular Economy, Sustainable and Renewable Energy, Green Processes, and Transfer Processes and Computational Modeling. The conference intended to provide a platform for the exchange of ideas among people working at different levels in academia and industries. Faculty members, scientists, persons from industries and other government agencies, research scholars, students, etc., participated in the conference.

The Department of Chemical Engineering was established in 1963 with an undergraduate program in Chemical Engineering. The department grew over the years and set very high standards in teaching and cutting-edge research. Over the years, the department has supported the local chemical and process industries. The department currently has 25 faculty members and over 500 students. The Department also has high-end analytical instruments like BET surface area analyzer, LCMS, HPLC, UV spectrometer, FTIR analyzer, rheometer, micro-PIV, high-speed camera, Raman spectroscopy, etc. The department focuses research work in the broad areas of chemical engineering, such as liquid and solid waste management, green catalysis, sustainable energy, energy storage, process design and intensification, process modelling and simulation, drug delivery, transport and separation processes, process safety, CO2 capture and utilization, and biochemical and bioprocess engineering. The department runs a Center of Excellence in Petrochemicals sponsored by the Department of Chemicals and Petrochemicals, the Ministry of Chemicals & Fertilizers, and the Government of India.

Prof. K.K. Pant, Director, IIT Roorkee (Patron) graced the event along with Chief Guest Ms Vartika Shukla, CMD, EIL and Prof. Shishir Sinha, DG, CIPET (Co-Patron). Notable eminent speakers included Prof. Shizhang Qiao, The University of Adelaide, Australia, Prof. Kumar Patchigolla, Teesside University, UK, Prof. Sophie Hermans, Université Catholique de Louvain, Belgium; Prof. Luís Miguel Madeira, The University of Porto, Portugal, Dr. D.K. Chandraker, BARC and HBNI, Mumbai, Dr. Thallada Bhaskar, CSIR-IIP, Dehradun, Prof. Sirshendu De, IIT Kharagpur, Prof. Peter Englezos, The University of British Columbia, Canada, Prof. Nagu Daraboina, The University of Tulsa, USA, Prof. Shijun N. Raveendran, The University of Amsterdam, Netherlands, Prof Panagiota Angeli, University College London, UK, Prof. Ju Dong Lee, Korea Institute of Industrial Technology, South Korea, Dr. Syed G. Dastager, CSIR-NCL, Pune, and Prof. Hem Raj Pant, Tribhuvan University, Nepal.

Commenting on the conference’s motif, Prof. K.K. Pant, Director, IIT Roorkee, avers, “ICECEES provides a forum for all the eminent participants to showcase their research and address the emerging future challenges pertaining to the theme of the conference. The participants will have the opportunity to present their recent research findings on an extended spectrum of conference topics and be informed about new challenges, future trends, and technological innovations on sustainable processes following the principles of circular economy.”

Chief Guest Ms Vartika Shukla, Chairman & Managing Director at Engineers India Limited (EIL), New Delhi, said, “The Conference will provide an opportunity to the students, researchers, scientists and stakeholders to develop new thoughts in the areas of sustainable energy and environment which is the need of the hour. Efforts are to be made to utilize the sustainable, green and renewable resources to make the society carbon free..

Get ready to immerse yourself in the excitement of the Cricket Country Box Cricket League, where sportsmanship takes center stage! IndiaDotcom Digital Private Limited is thrilled to announce the launch of the inaugural Cricket Country Box Cricket League, slated to take place on 17th and 18th February 2024, at the prestigious Fuzolo in Gurugram. This on-ground event promises to redefine the cricketing landscape with its unique blend of sporting prowess and entertainment.

The upcoming Cricket Country Box Cricket League redefines sporting entertainment through innovative elements that promise an unforgettable experience. By employing tennis balls, the tournament maintains a high-paced and dynamic gameplay, prioritizing safety without compromising excitement. With umpires and digital scoring systems in place, the integrity of each match is upheld, ensuring fairness and accuracy throughout.

Featuring eight elite teams representing prominent media agencies such as Group M, Madison, Havas Media, InnOcean, Zenith Optimedia, Wavemaker, OMD, and Dentsu. The tournament will showcase thrilling encounters across seven matches. With a knockout format and matches spanning 10 overs in the round stages and 15 overs in the semi-finals and finals, spectators can expect edge-of-the-seat action from start to finish.

Beyond the thrilling matches, the league also caters to a diverse audience, offering a range of engaging activities and tantalizing food and beverage options. This thoughtful approach aims to enhance the overall spectator experience, making the Cricket Country Box Cricket League a must-attend event for fans of all ages.

Dr. Idris Loya, CTIO of Essel Group, lauded the initiative, stating, “In the Cricket Country Box Cricket League, the amalgamation of sportsmanship and entertainment unfolds like a thrilling rafting adventure, captivating players and spectators alike. This initiative epitomizes a harmonious blend, propelling cricket to unprecedented heights while championing the values of respect and teamwork. With each match, the league sets a new standard for sportsmanship, fostering an environment where the essence of fair play resonates with every stroke and every cheer.”

Anindya Khare, Marketing Head – Zee Media Corporation Limited, further highlighted, “We strongly believe in championing sports culture and enriching community engagement through dynamic experiences. The Cricket Country Box Cricket League embodies our commitment to providing innovative entertainment that unites the media fraternity. As we embark on this journey, we aim not only to entertain but also to inspire unity and camaraderie within our community, showcasing the enduring impact of shared sporting experiences.”

On-ground integrations such as brand logo presence on team jerseys and boundary branding will provide sponsors with valuable visibility. Additionally, promotional efforts encompass editorial articles, interview videos, reels, match highlights, live commentary, and live streaming on Cricket Country’s Facebook page and YouTube channel.

IndiaDotcom Digital Private Limited expresses its sincere gratitude to venue partner FUZOLO for their unwavering support leading up to the Cricket Country Box Cricket League.

The freedom of accessing the contents of your cabinets without any obstruction is unmatched. Whether it is to hide your daily use accessories, appliances or that fine dinner set for a seamless aesthetic, or taking them out for cooking or serving a delicious meal, getting access to the complete cabinet area without any interference from the doors enables ease of movement.

Enabling this seamless experience is Häfele’s new introduction, the Hide Away Pocket Door System, which offers convenient and hassle-free access to your cabinet contents. The doors in this system hide away neatly into the pockets between the cabinets giving you complete and unobstructed access while also saving space which would be otherwise occupied by open cabinet doors.

Integrated with smooth guiding rollers, this system is convenient to use and comes with various runner length options, meeting varied customer requirements.

Join us at Indiawood 2024, as we showcase our new product introductions and, to experience our new brand claim “Maximising the value of space. Together.”Discover our extensive product offering that exudes multi-functionality, enhances aesthetics, boosts convenience and adds value to your overall interior space.

New Delhi, February 16, 2024: In a grand celebration of diversity and creativity in contemporary arts and literature, IILM University’s two-day Literature Festival brought together eminent authors, readers, and thinkers for engaging sessions, captivating performances, and insightful discussions.

Based on the theme, ‘’Identity Narratives: Exploring Diversity in Contemporary Literature,” the remarkable event was held on February 8th and 9th, 2024 and was organised by the School of Liberal Arts at IILM University.

The festival commenced with an inaugural speech by Ms. Somya Sharma, Assistant Professor of Journalism and Mass Communication, followed by a warm Welcome Address by Prof (Dr.) Taruna Gautam, Vice Chancellor of the University. The day unfolded with a captivating musical performance by students, enabling a joyful celebration environment.

A key highlight of the day was the ‘Artist Spotlight’ session featuring prominent musician and singer Ms. Vidya Shah. Sharing insights into her craft, Ms. Shah emphasised the significance of patience and repetition in mastering any art form.

She also discussed the current state of national funding for artists and the blurred line between entertainment and culture.

The insightful discussion was followed by the ‘Colorful Canvas Challenge,’ in which students expressed their interpretations of identity via visual art mediums. The comprehensive competition fostered harmony, understanding and promoted dialogue and expression.

In addition, students exhibited their creativity in the ‘Cathartic: Expressions of Art’ competition, designing book covers inspired by literary classics. Their innovative interpretations enchanted the audience and highlighted the potential of visual storytelling in literature.

The festival continued with enthralling performances by students, including classical dance and musical renditions.

A panel discussion featuring distinguished personalities such as Mr. Suhail Mathur (Author and Co-Founder of The Book Bakers), Mr. Sharif D Rangekar (Author and Director of Rainbow Film Festival), and Ms. Rachana Yadav (Managing Director of Hans Magazine) delved into identity and literature, emphasising the importance of diverse voices in contemporary literary discourse.

The panel also underlined the challenges faced by the LGBTQIA+ community in representing themselves and the struggles of Indian authors in the literary world.

”The IILM University’s Literature Festival served as a unique platform to promote inclusivity with thought-provoking sessions, stunning performances, and expansive discussions. Bringing together preeminent individuals from diverse backgrounds and converging ideas, passions and perspectives, the event reflected the transformative potential of creativity,” said Aditi Gupta, Assistant Professor- English Literature.

Post the thought-provoking session, noted author and academician Dr. Devapriya Roy deciphered the intricate connection between identity and narrative. She also underscored the significance of graphic novels and comics as effective mediums for communicating powerful stories to young people.

The Literature Festival culminated with an extensive book-reading session by celebrated author Dr. Nandini Sen on her book, “The Second Wife and Other Stories.” Her presentation offered the audience profound insights into the themes of feminism and societal observation.

Kolkata, India, February 16, 2024: The Accolade Group hosted a successful soft launch event in Kolkata, unveiling their one-of-its-kind online platform, Ascend, world’s first KnowPedia. This revolutionary platform marks a new era in knowledge curation and inspiration, offering an integrative approach to health, learning, and entertainment through an interactive digital experience. The event was graced by dignitaries including Monika Parashari Lahiri, COO, Accolade Group; Professor Dr. Debasish Bhattacharya, Principal Advisor, ‘HealthOlogy’, Accolade Group; Professor Gurudas Gupta, Principal Advisor, Education, Accolade Group; Indrajit Lahiri; Food Blogger, Advisor (Content Curation), Accolade Group; Partha Pratim Sengupta, Former MD & CEO, Indian Overseas Bank, Advisor & Economy, Accolade  Group; Dr. J. S Rajkumar, Surgical Gastroenterologist, Chairman Lifeline Hospitals & Chief Surgeon; Dr. Sridhar Bhagavatula, Former Deputy Director CII; Ananth Subramanian, Partner, Partner, Truste and Veteran Technocrat and Q H Khan, Founder and MD, Dheya IAS

Through this initiative, Ascend redefined the way knowledge is accessed and engaged. The platform boasts three distinct yet unified sections, namely LearnHub, HealthOlogy, and KnowFlix. LearnHub is a personalised learning aggregator featuring courses from leading global institutions. Powered by AI, LearnHub tailors learning journeys to individual needs and goals. HealthOlogy is an integrated health management system that empowers users to take charge of their well-being. HealthOlogy seamlessly integrates health monitoring, cutting-edge advancements, and a range of solutions. Finally, KnowFlix is an expertly curated library of informative and engaging audio-visual content. It features diverse content from renowned experts, sparking curiosity and inspiring action.

The Accolade Group believes that knowledge should be accessible to everyone, regardless of background or circumstance. Ascend breaks down barriers to knowledge by offering iKnowledge, which is presented in a way that is both informative and enjoyable, promoting active engagement. Ascend caters to a wide range of interests and learning styles, ensuring there’s something for everyone. AI technology tailors the platform to individual needs, ensuring a truly personalised learning experience. The soft launch of Ascend marks a significant step forward in the democratisation of knowledge. With its unique blend of accessibility, personalisation, and engagement, Ascend is poised to transform the way we learn, manage our health, and explore the world around us.

On this occasion, Monika Parashari Lahiri, COO, Accolade Group, said, “Ascend is born to make knowledge universally accessible, through engaging form and abundant content. By thoughtfully blending the functional with the emotional, we inspire every willing member of society to act.”

Speaking on this occasion, Professor Gurudas Gupta, Principal Advisor- Education, Accolade Group, said, “LearnHub is a game-changer in the learning landscape. By aggregating courses from top institutions and personalising the experience, we empower individuals to achieve their full potential.”

Professor Dr. Debasish Bhattacharya, Principal Advisor, Accolade Group, added, “HealthOlogy puts the power of health management in the hands of individuals. With access to cutting-edge technology and personalised solutions, users can take charge of their well-being.”

On this occasion, Indrajit Lahiri, Advisor (Content Curation), Knowflix, Accolade, said, “KnowFlix is a treasure trove of knowledge and entertainment. Our curated content ignites curiosity, inspires thoughtful action, and entertains audiences across all interests.”