Archives April 2024

Rareism opens its 30th exclusive store in India

Rareism opens

Hyderabad, 17th April 2024: Rareism, the women’s fashion brand by Bengaluru-based fashion retailer The House of Rare, has opened its third outlet in Hyderabad. The launch ceremony was graced by renowned actress Sreeleela, who added glamour and charm to the occasion. Her presence at the event drew a large crowd of fans and media, making it a grand success. The House of Rare founded Akshika and Manish Poddar originated with Rare Rabbit as a brand specialising in men’s fashion, subsequently introducing Rareism as an extension catering to women’s fashion.

The opening of the new outlet marks a significant milestone for the brand, as it takes the total store count to 30 across India. The 650 sq. ft. store is designed to provide a unique shopping experience for women, offering them an extensive collection of fashion-forward clothing that caters to their diverse needs and preferences.

Over the next two years, the company plans to open approximately 100 exclusive stores as well as increase its presence in multi-brand outlets pan India. Within coming three years, it aims to become the leading direct-to-consumer women’s western fashion brand. Notably, the company has experienced significant growth, reaching a 2.5x growth rate in the last financial year of 2023. As Rareism enters the new financial year, it remains committed to sustaining its growth and reaching new milestones in its retail journey.

The store’s architecture, reminiscent of a modern palace with its grand moving pillars, truly provides an immersive and exceptional experience. The interior, bathed in pristine white light with graceful, cloudy curves, beautifully showcases their fashion expressions.

Rareism is a brand known for its desk-to-dinner approach, and the new outlet in Hyderabad is expected to further strengthen its presence in the market. Rareism was founded by Akshika Poddar in 2016, who has been instrumental in building the brand ever since. Rareism, over the years, has been ensuring quality and innovation which has helped it establish a strong foothold in the fashion industry, and the opening of the new outlet is a testament to its success.

Akshika Poddar, Founder- Rareism, added “We’re proud to be a homegrown brand in women’s western fashion, and with consistent innovation and effort, the plan is to become one of the leaders in this niche across India.”

Abhishek Srivastava, Business Head of Rareism, spoke about the brand’s vision: “Rareism is India’s answer to European Fashion. We believe that multifaceted is not a word; it’s a woman, and we aspire to become a one-stop destination for women.” He also expressed his gratitude to Sreeleela for her support and said that the brand was excited to expand its presence in Hyderabad.

Sreeleela, known for her impeccable fashion sense, was the perfect choice to inaugurate the new outlet. The actress looked stunning in a Rareism outfit, which she wore to the event. Her fans were thrilled to get a glimpse of their favorite star.

The new Rareism store is situated on the ground floor of InOrbit Mall, Madhapur, Hyderabad, and will offer a wide range of women’s clothing. The brand’s collection includes their Desk to Dinner Approach with a variety of formal and casual wear. Rareism’s designs are known for their unique styles which cater to all body types making them a favourite among fashion-conscious women.

Canon India Redefines Broadcast Excellence with Flagship 4K Remote PTZ Camera Controller & 4K Indoor Remote PTZ Camera CR-N100

 17th April 2024: Canon India, a leading company in digital imaging solutions, further solidifies its market leadership in India’s video production and broadcasting sector by introducing two advanced products, RC-IP1000 and CR-N100 in India. The RC-IP1000 is a top-of-the-line remote camera system controller for remote video production workflows to meet the needs of broadcast stations and event live streaming. The CR-N100 is an indoor remote PTZ camera featuring a compact body and pan-tilt-zoom (PTZ) catering to India’s rising need for advanced streaming and video recording technology in spaces like meeting rooms and classrooms.

Commenting on the newest additions to the brand’s portfolio, Mr. Manabu Yamazaki, President and CEO, Canon India, said, “As the volume of video content continues to rise in India, the RC-IP1000 remote controller has been much awaited by the industry as it exemplifies seamless control of remote PTZ cameras and contributes to efficient labor-saving workflows. In fact, the remote controller can easily manage as many as 200 individual camera units at one time. Complementing this, our CR-N100 indoor remote PTZ camera promises superior quality and connectivity, tailored to the diverse needs of educational institutions, corporate settings, and coaching centers. Through such cutting-edge offerings, we strive to redefine remote production, making it more intuitive and accessible than ever before.”

RC-IP1000 Remote Camera Controller: Enhance Ease-of-use for Remote Production Workflows

The RC-IP1000 is a dedicated controller that provides many functions and easy operation required by remote video production workflows, which will meet the needs of content producers at various work environments including video production at broadcast stations and event livestreaming. The Multi-Camera Management Application enables users to batch-configure initial camera settings as well as manage cameras, making it ideal for events that require multi-camera controllers, such as live streaming of university lectures and live broadcasting of concerts.

Designed for ease of use, the RC-IP1000 features strategically positioned functional buttons and dials, along with a prominent 17.78 cm touch panel, facilitating simple operation. The device supports both IP2 and serial control, enabling remote Pan, Tilt, and Zoom (PTZ) movements. Users can effortlessly configure settings such as focus, exposure, and white balance. Moreover, the RC-IP1000 is compatible with popular broadcast industry standards, offering 12G-SDI input/output for 4K/60P, as well as visual input via IP and HDMI video output. Its touch panel can display feeds from up to nine video inputs sent from cameras via IP, allowing for simultaneous operation of multiple camera units. Additionally, it seamlessly integrates with selected Canon camera models, enabling control of large-scale systems.

With the Multi-Camera Management Application, up to 200 individual camera units can be managed, depending on users’ needs. Conventionally, the registration of usernames, passwords, and IP addresses to a camera, and registration of a camera to the controller had to be executed individually for each of the multiple cameras used. With this app, however, these procedures can be executed from a single application system, thus enabling the initial configuration of large-scale systems with minimal workload. In addition, the status of all connected cameras can be viewed in a convenient list that enables easier execution of operations such as updating firmware, restarting and initialization.

CR-N100 Indoor 4K Remote Camera: Versatile Partner for Visual Production, Online Meetings and Livestreaming of Lectures

The CR-N100 is an indoor remote camera with a compact body and pan-tilt-zoom (PTZ) capabilities, making it easily installable in spaces like meeting rooms and classrooms. As online meetings, lectures, coaching centers, events, and seminars become increasingly common, there is a growing need for live streaming and video recording technology. With the addition of the CR-N100 to Canon’s lineup of remote cameras, customers now have a greater choice of products that support a wide range of uses, from professional video production to video content usage by enterprises, local governments, and educational institutions.

The CR-N100 features key devices that leverage Canon’s history of professional camera technology development, including a 1/2.3 type CMOS sensor and a DIGIC DV6 image processing platform that enables 4K/30P high-quality video capture. Additionally, the camera is equipped with a 20x optical zoom lens with a focal length ranging from 29.3 mm to 601 mm, supporting image capture from wide-angle to telephoto for various scenarios. The camera also includes four “scene modes” — Portrait, Sports, Low-light, and Spotlight — from which users can choose to create the best possible visual expression based on their subject.

Users can construct a complete, versatile production environment thanks to the CR-N100’s support for XC Protocol, Canon’s proprietary extended IP designed to control Canon’s video production devices, RTMP for live streaming, NDI®|HX for live visual production, and the SRT Protocol, which is widely used for its high image quality, low latency, and secure video transmission.

The video interface of the CR-N100 supports IP, HDMI, and the USB Video Class (UVC) transmission standard. This allows the CR-N100 to be used as a camera for web conference systems simply by connecting it to a PC via USB. The camera also supports Canon’s free-of-charge Multi-camera Management Application, enabling batch setting configuration and control of up to 200 cameras, facilitating the efficient operation of large-scale systems in environments such as enterprises, local governments, and educational institutions.

Dive into a World of Refreshing Showers: Must-Haves for the Summer Season

As the sun shines bright and the summer warmth surrounds us, there is nothing quite like stepping into a refreshing embrace of a cool shower with our favorite Bodywash. It is a simple pleasure that invigorates our senses and washes away the day’s fatigue, leaving us feeling fresh and renewed. Stocking up on our essential bath products during the summer months is like giving ourselves the ultimate TLC. With so many fragrances and ingredients to choose from, picking the perfect shower gel becomes a delightful moment of self-care and exploration.

In the balmy embrace of summer, it is important to choose a shower gel that effectively cleanses our skin without any dehydration! Here are some ingredients that you need to include in your bathing routine to make each shower fun and rejuvenating.

Patchouli & Macadamia – Patchouli and macadamia combine to offer a refreshing experience perfect for the summer heat. Patchouli’s earthy aroma calms and uplifts, while its cooling properties provide relief from the heat. Paired with hydrating macadamia oil, this blend rejuvenates the body and mind, leaving you feeling refreshed and revitalized to embrace summer’s joys with renewed energy. ITCFiama Patchouli & Macadamia Shower Gel Infused with natural ingredients like patchouli and macadamia extracts, along with skin conditioners, ensures your skin glows softly. Its exotic blend replenishes moisture, leaving your skin feeling soft and hydrated. With round-the-clock care, it locks in moisture, providing luxurious bathing experiences with indulgent lather and a luscious fragrance, ensuring hydrated skin throughout.

Lemongrass- With its vibrant citrusy scent and invigorating properties, lemongrass emerges as a quintessential ally in combating the sweltering heat of summer. As its aroma fills the air, it instantly uplifts the spirits, awakening the senses and providing a welcome respite from the oppressive warmth. Beyond its refreshing fragrance, lemongrass offers a myriad of benefits for both body and mind. Its natural astringent properties help to tone and cleanse the skin, leaving it feeling refreshed and rejuvenated.

Bearberry & Blackcurrant – With its fresh and invigorating scent, Bearberry & Blackcurrant emerges as a delightful source of refreshment during the heat of summer. Known for its astringent properties and prominent levels of antioxidants, bearberry offers a cooling sensation that soothes and revitalizes the skin.

ITC Fiama Brand Ambassador, Sara Ali Khan, talks about her go-to shower gel, “A fragrant foamy bath is something I look forward to, be it in the morning or at the end of a long, tiring day. My go-to bathing routine is incomplete without my favorite shower gel – the Fiama Bearberry and Blackcurrant Shower Gel with skin conditioners and an indulgent fragrance that transforms a normal shower into a spa-like experience. It is filled with goodness of natural ingredients, which helps my skin glow.”

As you embark on your journey to discover the perfect shower gel infused with these invigorating elements, let each lather transport you to a state of rejuvenation and vitality, leaving you ready to embrace the joys of summer with renewed energy and zest.

Universal Music India signs Exclusive Artist Deal with Aditya Rikhari & launches his first Single ‘Paaro’ as part of the association

Universal Music India signs

Mumbai, 17th April 2024 Universal Music India, the leading music label renowned for promoting young, talented artists and boasting one of the biggest catalogs in India, proudly announces an exclusive signing with a 23-year-old multi-talented singer-songwriter, Aditya Rikhari under its Independent Label – IndieA Records. Renowned for his soulful vocals and profound songwriting, Aditya Rikhari epitomizes the spirit of independent music, enriching the label’s diverse portfolio of talented musicians.

Aditya Rikhari has already made an indelible mark in the Indian independent music ecosystem at a very young age. His tracks like ‘Faasle’ and ‘Samjho Na’ both have garnered over 90 million and 100 million audio streams, showcasing his immense talent and widespread appeal. His previous release ‘Teri Yaad’ with IndieA Records further solidified his position in the industry, garnering immense popularity and paving the way for this exclusive partnership.

With this ground-breaking collaboration under Universal Music India’s platform, IndieA Records, Aditya Rikhari is set to unveil his latest track “Paaro,” which serves as the inaugural release from his forthcoming album “Jaana.” “Paaro” offers a contemporary reinterpretation of the timeless Devdas narrative, resonating with audiences across generations.

Drawing inspiration from the classic tale of love and longing, “Paaro” captures the essence of a heartbroken lovers emotional odyssey through evocative lyrics and captivating melodies. Aditya Rikhari’s musical prowess breathes new life into the iconic character, delivering a compelling narrative that transcends time.

“I’m thrilled to be part of the Universal Music family. Our first year together has been fantastic, with successful releases like Ariana and Thinker. The support from UMG has been incredible, and having a team that believes in my vision is invaluable. We’re now releasing my debut album, Jaana, without any restrictions. Each of the 7 to 10 songs will have a different vibe, but there’s a common thread for the audience to discover. The first song, Paaro, is out now, inspired by the character Devdas in a modern context. Check it out on Spotify or Amazon Saavan and watch the video to see me channeling Devdas.” Said Aditya Rikhari.

Sumedhas Rajgopal, ‪Head of Independent Artist Collective (Badshah, Indiea Records and Def Jam India) – Universal Music India, further adds, “Aditya Rikhari, stands out as an exceptionally gifted and versatile singer-songwriter, and we are thrilled to welcome him to Indiea Records. With each new release, Aditya continues to captivate his audience, showcasing his distinctive style and never failing to surprise. Paaro is an absolute treat for his fans, the video features him in an absolute new avatar.”

University of Leicester and The Apollo University Partner to Revolutionize Global Healthcare

University of Leicester and The Apollo University

Hyderabad, 17th April 2024: Strengthening collaborative education and research ties between the UK and India, University of Leicester (Leicester) and The Apollo University (TAU), a part of the Apollo Hospitals Group, have initiated an unprecedented program partnership. Marking a significant milestone, this collaboration launches a computer science program wherein students commence their studies with two years at TAU in Chittoor, Andhra Pradesh, India, before progressing to their final year and graduation at the University of Leicester, UK.

The Apollo University and University of Leicester aim to prepare 120 students for the first cohort, with the curriculum jointly mapped between the two universities. Students who achieve a minimum of 50% in Physics, Chemistry, and Mathematics during their Intermediate or diploma studies, and successfully complete Class 12 or its equivalent with these subjects as majors from a recognized Board are eligible to apply for the Programme. Upon successful completion of their studies at TAU, students have the opportunity to select from computer science programs specializing in Artificial Intelligence, Data Science, or Software Engineering at Leicester. Furthermore, the articulation pathway (formally agreed and approved admission route, for enrolled students) provides students with the option to pursue a one-year master’s degree in their chosen discipline. Post-course completion, eligible students will also have access to placement opportunities and post-study work visas in the UK.

Provost and Deputy Vice-Chancellor of the University of Leicester, Professor Henrietta O’Connor, said: “We are delighted to announce this first official step in our partnership with the Apollo Hospitals Group which reiterates our shared vision around using the power of education and research to bring real-world changes, particularly in the areas of healthcare and data science. We were recently awarded the highest possible rating of overall Gold in the Teaching Excellence Framework for the experience and outcomes we deliver for students and this accolade, alongside our top 30 result in analysis of the Research Excellence Framework, shows the University of Leicester is a world-leading research-intensive University with the power to create graduates and staff members who drive world change. It is very exciting to harness this power through our alliance with Apollo and a global degree program that could transform the healthcare of the future.”

Professor Vinod Bhat, Vice Chancellor of Apollo University said: “ Apollo University has always been a flagbearer towards quality training programs in technological and healthcare research. I view this alliance as a unique opportunity to redefine the landscape of higher education. Being at the forefront of healthcare transformation, my vision for this partnership goes beyond academic boundaries. It is about creating pathways for students that transcend geographical constraints, allowing them to absorb the best of both institutions and work towards advancing global health.”

The partnership follows the signing of a Memorandum of Understanding (MOU) last year between the University of Leicester and the Apollo Hospitals Group, a globally recognized integrated healthcare service provider. The MOU outlined a collaborative vision in healthcare management, healthcare, and data science, leveraging cutting-edge research and educational opportunities to harness the potential of artificial intelligence and address global healthcare challenges and skills shortages in both the UK and India.

Honda Motorcycle & Scooter India inaugurates BigWing in Tilak Nagar, Delhi

Honda Motorcycle & Scooter

Delhi, 17th April 2024: Marking a momentous stride towards redefining the premium motorcycle landscape in the region, Honda Motorcycle & Scooter India (HMSI) proudly inaugurated an all-new premium motorcycle sales and service outlet, Honda BigWing, in Tilak Nagar, Delhi.

Initiating a transformative era for motorcycle enthusiasts, the BigWing dealership promises an unparalleled immersive experience for riders who seek nothing but the best. Located in the heart of Delhi, this state-of-the-art facility aims to elevate the #GoRidin spirit amongst new as well as prospective customers.

Expanding their last-mile presence to cater to aspirational customers, the differentiated BigWing can be now experienced at more than 140 operational touchpoints across India.

Premium Experience

Adorned with the black & white monochromatic theme, BigWing showcases the displayed vehicles in their full glory. The highly trained and knowledgeable professionals at BigWing assist customers in resolving their product or accessories-related queries. Easing the journey from search to purchase, the dedicated website (www.HondaBigWing.in) is available for detailed information. The online booking option on the website ensures a quick, seamless, and transparent booking experience for customers at their fingertips. Capturing real-time customer feedback, Honda BigWing is also actively available across all social media platforms.

Ensuring the safety and convenience of customers, Honda BigWing offers Immersive Digital Experience. The virtual platform – https://virtualshowroom.hondabigwing.in allows customers to experience the entire fun motorcycle line-up, riding gears and accessories in granular detail while sitting in the comforts of their home.

Diverse Product Portfolio

Honda’s premium motorcycle retail format is led by the BigWing Topline – for entire premium motorcycle range (300cc – 1800cc) in top metros and BigWing – exclusively for mid-size motorcycle segment (300cc – 500cc) in other demand centers. Its diverse range of motorcycles includes the all-new CB350, H’ness CB350, CB350RS, CB300F, CB300R, NX500, XL750 Transalp, Africa Twin, and Gold Wing Tour.

Proffering new experiences to customers with the All-New ‘NX500’

HMSI kickstarts the calendar year 2024 with the launch of an all-new ‘NX500’ adventure tourer at an attractive price of . Directed by the design theme of ‘Daily Crossover’, this new model makes its way to the Indian market through the CBU* route (*Completely Built-Up).

Powering the all-new Honda NX500 is a 471cc, liquid-cooled, 4-stroke DOHC engine with a parallel twin-cylinder layout that offers a well-proportioned balance of enjoyable performance with an energetic high-revving character and a zappy top end. This motor churns out 35kW power at 8,600rpm and 43Nm of peak torque at 6,500rpm, paired with a slick-changing 6-speed gearbox.

Motorola Solutions signs up with Arya Omnitalk to promote professional and commercial radios

Bengaluru, 16th April 2024: Pune-headquartered Arya Omnitalk, a joint venture between two of India’s most reputed business houses, Arvind Ltd. and the JM Baxi Group, has secured an exclusive partnership with Motorola Solutions to distribute Professional and Commercial Radios in India.

Arya Omnitalk operates three business divisions, namely Shared Mobile Radio Services (SMR), GPS-based Fleet Tracking and Management Solutions, and Toll and Highway Traffic Management Systems (HTMS). Under this collaboration, Arya Omnitalk will exclusively distribute Motorola Solutions’ MOTOTRBO Portfolio of products, along with continuing to distribute Wave PTX and associated services.

A leading provider of PMRTS (Public Mobile Radio Trunking Services), CMRTS (Captive Mobile Radio Trunking Services), and Broadband Push-to-talk devices, Arya Omnitalk holds licenses to operate in 18 cities including Ahmedabad, Bengaluru, Chennai, Delhi, Indore, Kolkata, Bharuch, Navi Mumbai, Gurgaon, Noida, Mumbai, Pune, Surat, Vadodara, Visakhapatnam, Hyderabad, Kochi, and Jaipur.

These radios are specially designed for organizations operating in today’s fast-moving business environment. They allow real-time, instant communication among teams, improving coordination in fast-paced environments. It allows cross-platform compatibility and works across various devices and platforms, ensuring seamless communication between different teams and devices within the company. These radios connect teams spread across different locations and facilities. It can integrate with existing communication systems and tools, streamlining processes and enhancing overall connectivity within the company.

These radios provide secure communication channels, crucial for the industries where confidentiality and data protection are paramount. It enables swift response during emergencies or critical situations, ensuring immediate communication for rapid decision-making and crisis management.

These services cater to important sectors such as Municipal Corporations, Manufacturing, Security, Oil & Gas, Transport and Logistics, Warehousing, Educational Institutes, IT/ITeS, Hospitality, Hospitals, Embassies, Mines, and Construction.

Speaking of the occasion, Mr. Paresh Shetty, CEO, Arya Omnitalk said, “We are thrilled to announce our continued partnership with Motorola Solutions, further solidifying the trust we’ve built with the brand and customers over the years. This exclusive partnership grants us the opportunity to sell best in class products in India. Our commitment remains unwavering in delivering unmatched customer experiences, ensuring every interaction mirrors our dedication to excellence and satisfaction.”

Gold Savings App Jar Surpasses 2 Crore Users

Bangalore, April 2024: Jar offers a streamlined investment journey that takes minimal time and customers can start saving money in small amounts, which gets invested in 24K, 99.9% pure gold. With Jar, users can save effortlessly and convert it to cash or receive physical gold at their convenience. Jar’s revolutionary round-off method effortlessly accumulates spare change from every transaction and invests it in gold so users can save that extra bit every month.

Jar DBWLogo

The company’s remarkable growth has not gone unnoticed. Jar won in the Best WealthTech Startup category at the Global Fintech Awards 2023 and was even mentioned as being one of the top UPI auto-pay players in the country. Jar was also recognized by LinkedIn as one of India’s Top Startups of 2023.

In the last 3 years, Jar has truly made leaps and bounds in the digital gold space, having started with a simple thought. Traditionally, there have always been high entry barriers in savings and investing: a high ticket size to start investing, time to understand and get started, and the complexity of the financial products.

From humble beginnings in Hassan, Karnataka, and Bihar Sharif, Bihar respectively, both Nishchay Ag and Misbah Ashraf had seen first-hand how middle India both earns and spends on a daily basis. They knew there was a gap in the market for a financial product that could help millions of people save better and get them started on their financial fitness journey.

That’s how Jar was born and, through Jar, these barriers of entry have been reduced significantly by leveraging the two most widely adopted financial tools in India – UPI and gold. Gold remains a popular investment in India, with over half the population (53%) choosing it. Now, a growing number of young investors are turning towards digital gold.

After getting a foothold in the gold space, Jar now plans to expand its offerings to include Lending, Investments, and more to meet the needs of its ever-growing user base.

BYJU’S announces strategic reorganization in management structure

16th April 2024 BYJU’S today announced a major reorganization to streamline its operations and position the company for long-term success. As part of this strategic shift, BYJU’S is consolidating its businesses into three focused divisions – (1) The Learning App (2) Online Classes & Tuition Centres, and (3) Test-prep. This new structure will enable each vertical to be nimbler, cost-efficient, and better equipped to capitalize on market opportunities while leveraging the power of the BYJU’S brand and ecosystem. Each of these units will have separate leaders who will independently run the businesses sustainably to ensure profitability.

The changes follow an extensive seven-month operational review and cost optimization exercise led by outgoing BYJU’S India CEO Arjun Mohan. Mohan will now transition to an external advisory role, lending his deep EdTech expertise to the company and its founders during this transformation phase.

“This reorganization marks the start of BYJU’S 3.0 – a leaner and more agile organization ready to quickly adapt to evolving market dynamics, especially in the realm of hyper-personalized education,” said Byju Raveendran, Founder and Group CEO. “By focusing on our core strengths with three specialized business units, we will unlock new growth opportunities while continuing to focus on profitability.” “Arjun has done an outstanding job steering BYJU’S through a challenging period,” he added. “We are grateful for his leadership and look forward to his continued contributions as a strategic advisor.”

This new phase will also see Byju Raveendran taking a more hands-on approach in spearheading the daily operations of the company. Over the past four years, he had focused primarily on strategic aspects such as raising capital and driving global expansion. However, recognizing the need for strong leadership during this challenging hour, he will now be deeply involved in the company’s day-to-day functioning, leveraging his expertise to steer BYJU’S towards its next phase of growth and innovation.

With this new organizational structure and with the return of Byju Raveendran as the operational leader, BYJU’S is now well-positioned to begin its next chapter of innovation-led growth by launching at scale its new suite of AI-first products that have already received overwhelmingly positive feedback in the pilot phase.

the shirt dandy Collaborates with Successori Reda S.p.A. to Deepen Fusion of AI and Custom Fashion

New Delhi, 16th April 2024: A leading custom-made shirt business, the Shirt Dandy, announces its strategic partnership with Successori Reda S.p.A., an esteemed Italian company with 150 years of heritage in the textile industry. Since 1865 Reda has been a model of style and elegance, a leader in the production of fine pure wool fabrics intended for the making of classic men’s suits. Reda production is the result of a consolidated heritage of values, consisting of the constant search for excellence, the valorization of the human relationship with all collaborators, and the attention to respect for the environment, which has led REDA to obtain B Corporation certification.

This groundbreaking collaboration will witness the shirt dandy joining forces with Tailoor, the software arm of REDA, renowned for its cutting-edge innovations. By aligning with Tailoor, TSD aims to accelerate the introduction of pioneering AI features into the Indian market, marking a significant advancement in the realm of custom shirt craftsmanship. This collaboration also marks a pivotal moment in the fashion industry, leading to a new era of innovation and personalized experiences for customers in the Indian market. They aim to redefine the custom apparel landscape in India by leveraging cutting-edge AI technology, 3D configuration, and innovative holistic customer experience. Through this, TSD will introduce a revolutionary virtual assistant, empowering customers to bring their own unique style visions to life with unparalleled ease and precision. The virtual assistant will act like a personal assistant and recommend fabrics, colors, and style choices based on customers’ questions and inputs.

On this partnership, Mr. Thomas Hebenstreit, Founder and CEO, the Shirt Dandy said, “We are excited about this groundbreaking collaboration with an Italian institution that paths the way in so many areas. This partnership marks a significant milestone for the shirt dandy as we strategically position ourselves to pioneer innovation in the Indian market for the years ahead. By leveraging Tailoor’s expertise and our passion for quality craftsmanship, we are poised to redefine the standards of sartorial excellence in India. Together, we are committed to delivering unparalleled value and sophistication to our discerning clientele. This collaboration underscores our unwavering dedication to pushing boundaries and setting new benchmarks in the fashion industry. We are excited about the limitless possibilities that lie ahead and look forward to making a lasting impact on the Indian fashion landscape.”

As part of this strategic collaboration, TSD is now actively seeking seed funding to fuel its ambitious growth plans. The infusion of capital will empower TSD to further enhance its product development efforts, scale its operations, and accelerate market penetration. With a clear vision and a strong foundation, TSD is primed to capitalize on emerging opportunities and establish itself as a frontrunner in the industry.